nokia vs samsung final
TRANSCRIPT
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APROJECT REPORTON
COMAPRISION BETWEEN NOKIAMOBILES & SAMSUNG MOBILES
For the Degree of
MASTER OF BUSINESSADMINISTRATION
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CONTENT
CHAPTER 1
INTRODUCTION
Introduction of mobilesCHAPTER 2
NOKIA
Introduction of Nokia Company profile History of Nokia Future of Nokia Vision of Nokia & Todays Nokia The first mobile phone Different technologies.
CHAPTER 3
SAMSUNG
Introduction of Samsung Company profile History of Samsung Samsung telecommunication Samsung vision
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CHAPTER 4
RESEARCH METHODOLOGY
Introduction Research Objectives Developing the Research Plan Research Approach Research Instrument Sampling Plan Contact Method Collection of the information Limitation of Research Objectives of Research
CHAPTER 5
REVIEW OF LITRETARTURE
CHAPTER 6
ANALYSIS & INTERPERATON
CHAPTER 7
CONCLUSION
IMPORTANT FINDING OF THE STUDY
BIBLIOGRAPHY
ANNEXURE
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Chapter 1
INTRODUCTION
Definition of Mobilephone :-The cellular telephone (commonly mobile phone or cell phone or
hand phone) is a long range portable electronic device used for mobile
communication. In addition to the standard voice function of a
telephone, current mobile phones can support many additional
ser vi ce s such as se ssor te xt me ssagi ng, emai l, switch in g fo r access
to the Internet, &MMS for sending and receiving photos and video.
Most current mobile phones connect to a Cellular network of basesta ti ons, wh ich is in tur n in terconne cted to the pub lic sw itched
telephone networks phones. Cellular telephone is also defined as a t ype
of short-wave analog or digital telecommunication in which a subscriber
has a wireless connection from a mobile telephone to a relatively nearby
transmitter. The transmitter's span of coverage is called a cell.
Generally, cellular telephone service is available in urban areas and
along major highways. As the cellular telephone user moves from one
cell or area of coverage to another telephone is effectively passed on to
the local cell transmitter. A cellular telephone is not be confused with acodeless telephones.
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Chapter 2
INTRODUCTION OF NOKIA
Nokia Corporation (OMX: NOK1V, NYSE: NOK, FWB: NOA3) is a
Finnish multinational communications corporation that is headquartered
in Keilaniemi, Espoo, a city neighboring Finland's capital Helsinki.
Nokia manufactures mobile electronic devices, mostly mobile
telephones and other devices related to communications, and in
converging Internet and communications industries, with 130,000
employees in 120 countries, sales in more than 150 countries and global
an nual revenue of over 38 billion and operating loss of 1 billion as of
2011. It was the world's largest manufacturer of mobile phones in 2011,
with global device market share of 23% in the second quarter. Nokia
pr od uce s mo bi le devi ce s for every maj or ma rk et se gm ent and pr ot ocol,
including GSM, CDMA, and W-CDMA (UMTS). Nokia offers Internet
ser vi ce s such as appl ications, ga me s, mu sic , maps, med ia an d messa gin g
through its Ovi platform. Nokia's joint venture with Siemens, Nokia
Si em ens Networks produ ces te lecom mu nicati on s netwo rk equ ipment,
sol utions and se rvi ces. No kia al so pr ovi de s fr ee -of- ch ar ge digit al map
information and navigation services through its wholly owned
sub si dia ry .
Nokia is a public limited-liability company listed on the Helsinki,
Frankfurt, and New York stock exchanges, and plays a very large role in
the economy of Finland, accounting for about a third of the market
capitalization of the Helsinki Stock Exchange (OMX Helsinki) in 2007.
The Nokia brand, valued at $25 billion, is listed as the 14th most
valuable global brand in the Interbrand/Business Week Best Global
Brands list of 2011. It is the 14th ranked brand corporation in Europe (as
of 2011), the 8th m ost admirable Network and Other Communications
Equipment company worldwide in Fortune's World's Most Admired
Companies list of 2011, and the world's 143th largest company as
measured by revenue in Fortune Global 500 list of 2011. In July 2010,
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Nokia reported a drop in profits by 40%, which turned into an operating
loss of 487 million in Q2 2011. In the global Smartphone rivalry,
Nokia held the 3rd place in 2Q2011, trailing behind Samsung and Apple.
On 11 February 2011 Nokia announced a partnership with Microsoft; all
Nokia smart phones introduced since then were to run under Microsoft's
Windows Phone (WP) operating system. On 26 October 2011 Nokia
unveiled its first Windows Phone handsets, the WP7.5 Lumia 710 and
800.
The Nokia House, Nokia's head office located by the Gulf of Finland in
Keilaniemi, Espoo, was constructed between 1995 and 1997. It is the
workplace of more than 1,000 Nokia employees.
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Type Julkinen osakeyhti
(Public company)
Traded as OMX: NOK1V
NYSE: NOK
FWB: NOA3Industry Telecommunications equipment
Internet
Computer software
Founded Tampere, Grand Duchy of Finland(1865)
incorporated in Nokia (1871)
Founder(s) Fredrik Idestam
Leo Mechelin
Headquarters Espoo, Finland[1]
Area served Worldwide
Key people Risto Siilasmaa (Chairman & CEO)
Timo Ihamuotila (President and CFO)
Stephen Elop (EVP, Devices & Services)
Products Mobile phones
Mobile computersNetworks
(See products listing)
Services Maps and navigation, music,
messaging andmedia
Software solutions
Revenue 30.176 billion (2012)
http://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Osakeyhti%C3%B6#Julkinen_osakeyhti.C3.B6http://en.wikipedia.org/wiki/Ticker_symbolhttp://en.wikipedia.org/wiki/OMXhttp://www.nasdaqomxnordic.com/shares/shareinformation?Instrument=HEX24311http://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://www.nyse.com/about/listed/lcddata.html?ticker=nokhttp://en.wikipedia.org/wiki/Frankfurt_Stock_Exchangehttp://www.boerse-frankfurt.de/en/equities/search/result?name_isin_wkn=NOA3http://en.wikipedia.org/wiki/Telecommunications_equipmenthttp://en.wikipedia.org/wiki/Tamperehttp://en.wikipedia.org/wiki/Grand_Duchy_of_Finlandhttp://en.wikipedia.org/wiki/Nokia,_Finlandhttp://en.wikipedia.org/wiki/Fredrik_Idestamhttp://en.wikipedia.org/wiki/Leo_Mechelinhttp://en.wikipedia.org/wiki/Espoohttp://en.wikipedia.org/wiki/Nokia#cite_note-YTJ-1http://en.wikipedia.org/wiki/Risto_Siilasmaahttp://en.wikipedia.org/w/index.php?title=Timo_Ihamuotila&action=edit&redlink=1http://en.wikipedia.org/wiki/Stephen_Elophttp://en.wikipedia.org/wiki/Mobile_computinghttp://en.wikipedia.org/wiki/Telecommunications_networkhttp://en.wikipedia.org/wiki/List_of_Nokia_productshttp://en.wikipedia.org/wiki/Messagehttp://en.wikipedia.org/wiki/Digital_mediahttp://en.wikipedia.org/wiki/Digital_mediahttp://en.wikipedia.org/wiki/Messagehttp://en.wikipedia.org/wiki/List_of_Nokia_productshttp://en.wikipedia.org/wiki/Telecommunications_networkhttp://en.wikipedia.org/wiki/Mobile_computinghttp://en.wikipedia.org/wiki/Stephen_Elophttp://en.wikipedia.org/w/index.php?title=Timo_Ihamuotila&action=edit&redlink=1http://en.wikipedia.org/wiki/Risto_Siilasmaahttp://en.wikipedia.org/wiki/Nokia#cite_note-YTJ-1http://en.wikipedia.org/wiki/Espoohttp://en.wikipedia.org/wiki/Leo_Mechelinhttp://en.wikipedia.org/wiki/Fredrik_Idestamhttp://en.wikipedia.org/wiki/Nokia,_Finlandhttp://en.wikipedia.org/wiki/Grand_Duchy_of_Finlandhttp://en.wikipedia.org/wiki/Tamperehttp://en.wikipedia.org/wiki/Telecommunications_equipmenthttp://www.boerse-frankfurt.de/en/equities/search/result?name_isin_wkn=NOA3http://en.wikipedia.org/wiki/Frankfurt_Stock_Exchangehttp://www.nyse.com/about/listed/lcddata.html?ticker=nokhttp://en.wikipedia.org/wiki/New_York_Stock_Exchangehttp://www.nasdaqomxnordic.com/shares/shareinformation?Instrument=HEX24311http://en.wikipedia.org/wiki/OMXhttp://en.wikipedia.org/wiki/Ticker_symbolhttp://en.wikipedia.org/wiki/Osakeyhti%C3%B6#Julkinen_osakeyhti.C3.B6http://en.wikipedia.org/wiki/Types_of_business_entity -
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Operating income -2.303 billion (2012)
Net income -3.106 billion (2012)
Total assets 29.949 billion (2012)
Total equity 8.061 billion (2012)
Employees 97,798 (2012)
Divisions Mobile Solutions
Mobile Phones
Markets
Subsidiaries
Nokia Solutions and NetworksNavteq
Website Nokia.com
http://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/Equity_(finance)http://en.wikipedia.org/wiki/Equity_(finance)http://en.wikipedia.org/wiki/Division_(business)http://en.wikipedia.org/wiki/Division_(business)http://en.wikipedia.org/wiki/Nokia#Divisionshttp://en.wikipedia.org/wiki/Nokia#Divisionshttp://en.wikipedia.org/wiki/Nokia#Divisionshttp://en.wikipedia.org/wiki/Nokia#Divisionshttp://en.wikipedia.org/wiki/Subsidiaryhttp://en.wikipedia.org/wiki/Subsidiaryhttp://en.wikipedia.org/wiki/Nokia_Solutions_and_Networkshttp://en.wikipedia.org/wiki/Navteqhttp://www.nokia.com/http://www.nokia.com/http://www.nokia.com/http://en.wikipedia.org/wiki/Navteqhttp://en.wikipedia.org/wiki/Nokia_Solutions_and_Networkshttp://en.wikipedia.org/wiki/Subsidiaryhttp://en.wikipedia.org/wiki/Nokia#Divisionshttp://en.wikipedia.org/wiki/Nokia#Divisionshttp://en.wikipedia.org/wiki/Nokia#Divisionshttp://en.wikipedia.org/wiki/Division_(business)http://en.wikipedia.org/wiki/Equity_(finance)http://en.wikipedia.org/wiki/Assethttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxes -
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HISTORY OF NOKIA
Established in 1865 as a wood-pulp mill by Knut Fredrik Ides tam on thebanks of Nokianvirta River in Finland.
Finnish Rubber Works acquired Nokia Wood Mills, Telephone andTelegraph Cables.
Nokia Corporation created - 1967 -paper products- car tires- personalcomputers-cables.
Nokia began developing the digital switch (Nokia DX 200) which became asuccess .
1991 Nokia - agreements to supply GSM networks nine Europeancountries.
Au gus t 19 97 No kia - GSM sy ste ms to 59 opera tors in 31 co untr ie s.
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FUTURE OF NOKIA
By the year 2012 a quarter of all content will be user-generated and
passed between friends, rather than being created and distributed by
today's media brands, according to interviews with "trend-settingconsumers. The Future Laboratory spoke to 9000 consumers on behalf
of Nokia, all of whom are described as "active users of technology" and
thus can be trusted to tell us what the world's going to look like. As
Nokia's Vice President, Multimedia, Mark Selby describes it thus:"We
think it will work something like this; someone shares video footage
they shot on their mobile device from a night out with a friend, that
friend takes that footage and adds an MP3 file - the soundtrack of
the evening - then passes it to another friend. That friend edits the
footage by adding some photographs and passes it onto another friendand so on."All of which will be done on their mobile phone, obviously. Driving
users to prefer content mashed up by friends, as opposed to
professionally- produced, are four trends which The Future Laboratory
and Nokia have identified through their research. Immersive Living
reflects the way people are always on-line, while Geek Culture is a
reflection of how everyone wants high-tech toys these days - at
least, all the people interviewed for this studys technology for girls -
apparently not just technology for boys painted pink and
Localism sees users taking pride in content produced by their locality. All
in all it's remarkable how closely this research matches Nokia's ideal
vision of the future. Consumers using mobile phones to create and mash
up content, taking power away from the media brands and placing it in
the hands of those running the portals and controlling the mobile user
experience.
The Vision of Nokia:-
Our vision is a world where everyone can be connected. Our
vision is to ensure that 5 billion people are always connected at
any given point and to achieve 100fold more network traffic.
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Nokia Today:-
Head office in Finland; R&D, production , sales, marketing activities
around the world.
Worlds #2 manufacturer of mobile devices, with 38% share in 2007
112,262 employees.
Sales in more than 150 countries.
First mobile phone
The Mobira City man 150, Nokia's NMT-900 mobile phone from 1989
(left), compared to the Nokia 1100 from 2003. The Mobira City man
line was launched in 1987.
The technologies that preceded modern cellular mobile telephony
systems were the various "0G" pre-cellular mobile radio telephony
standards. Nokia had been producing commercial and some military
mobile radio communications technology since the 1960s, although this
part of the company was sold some time before the later company
rationalization. Since 1964, Nokia had developed VHF radio
simultaneously with Salora Oy. In 1966, Nokia and Salora started
developing the ARP standard (which stands for Autoradiopuhelin or car
radio phone in English), a car-based mobile radio telephony system and
the first commercially operated public mobile phone network in Finland.
It went online in 1971 and offered 100% coverage in 1978.
In 1979, the merger of Nokia and Salora resulted in the establishment of
Mobira Oy. Mobira began developing mobile phones for the NMT
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(Nordic Mobile Telephony) network standard, the first-generation, first
fully automatic cellular phone system that went online in 1981.
In 1982, Mobira introduced its first car phone, the Mobira Senator for
NMT-450 networks.
Nokia bought Salora Oy in 1984 and now owning 100% of the company,
changed the company's telecommunications branch name to Nokia-
Mobira Oy. The Mobira Talk man, launched in 1984, was one of the
world's first transportable phones. In 1987, Nokia introduced one of the
world's first handheld phones, the Mobira City man 900 for NMT-900
networks (which, compared to NMT-450, offered a better signal, yet a
shorter roam). While the Mobira Senator of 1982 had weighed 9.8 kg
(22 lb) and the Talk man just less than 5 kg (11 lb), the Mobira City man
weighed only 800 g (28 oz) with the battery and had a price tag of24,000 Finnish marks (approximately 4,560). Despite the high price,
the first phones were almost snatched from the sales assistants' hands.
Initially, the mobile phone was a "yuppie" product and a status symbol.
Nokia's mobile phones got a big publicity boost in 1987, when Soviet
leader Mikhail Gorbachev was pictured using a Mobira City man to
make a call from Helsinki to his communications minister in Moscow.
This led to the phone's nickname of the "Gorba".
In 1988, Jorma Nieminen, resigning from the post of CEO of the mobile
phone unit, along with two other employees from the unit, started a
notable mobile phone company of their own, Benefon Oy (since
renamed to GeoSentric). One year later, Nokia-Mobira Oy became
Nokia Mobile Phones.
DIFFERENT TECHNOLOGY:-
Bluetooth Technology
GPRS TechnologyEDGE Technology
JAVA Technology
MMS Technology
Mobile Browsing Technology
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SWOT analysis of Nokia
Strengths
Nokia worlds largest producer and manufacturerof cell phones as well ashas the largest distribution network around the world.
It is also known for the Creativity, Innovativeness, durability & reliability. It has very good financial position, higher return on equity (ROE), return on
assets (ROA) and net profit margins (NPM)
Nokia leads the global cell phone industry Nokia dominates the world cellular industry because it has the Strong R & D
facilities.
Nokia also possessing the all fashion strategies and four style newgeneration characteristic from manufacturers
It has diverse work force and advanced technology.Weaknesses
It has declared its profits had dropped by 40 % in 2010. Nokia mobile phones prices are higher as compare to the prices of
china mobiles handsets.
Nokia presence in the US cellular industry is very low and in Japan it has veryweak position.
In India Nokia has few service centers and very appalling after sales service In Japan Nokia closed the mobile handset distribution and also canceled the
distribution of E71 handset due to low market preference.
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Opportunities
In 2011, the global cell phone industry expected to grow by double digits Today, Asia-Pacific mobile phone industry is one of the fastest-growing
industry in the world. Developing countries like China, Bangladesh, India and Pakistan has
enormous demand potential.
Nokia had a 50-50 joint venture with Siemens of Germany Youth wants the stylish aesthetics, fashionable handsets, it drive the new
market for players.
Threats
Consumers are becoming more complicated in the choice of handset due tonew styles by china mobiles.
Difficult for sellers to differentiate their products and retain loyalty. Nokia is facing very strong price pressure from china and other mobile
producers
Nokia is losing global market share after the arrival of several Chineseproducers
In the Asia/Pacific emerged competitive forces. Apple, RIM and the other different sellers have created strong pressure for
Nokia.
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Chapter 3
INTRODUCTION OF SAMNSUNGSamsung Groupis a South Korean multinational conglomerate company
headquartered in Samsung Town, Seoul. It comprises
numerous subsidiaries and affiliated businesses, most of them united
under the Samsung brand, and are the largest South Korean chaebol.
Notable Samsung industrial subsidiaries include Samsung Electronics
(the world's largest information technology company measured by 2011
revenues), Samsung Heavy Industries (the world's second-largest
shipbuilder measured by 2010 revenues), and Samsung Engineering andSamsung C&T (respectively the world's 35th- and 72nd-largest
construction companies). Other notable subsidiaries include Samsung
Life Insurance (the world's 14th-largest insurance company), Samsung
Everland (the oldest theme park in South Korea) and Cheil Worldwide
(the world's 19th-largest advertising agency measured by 2010
revenues).
Samsung produces around a fifth of South Korea's total exports and its
revenues are larger than many countries' GDP; in 2006, it would have
been the world's 35th-largest economy. The company has a powerful
influence on South Korea's economic development, politics, media and
culture, and has been a major driving force behind the "Miracle on the
Han River".
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Type Business unit
Industry Telecommunications
Founded Seoul, South Korea (1977)
Headquarters Suwon, South Korea
Key people Geesung Choi, President
Products Mobile phones
Smart phones
Telecommunication Systems
MP3 Players
Laptop computers
Annual Revenue 138 Billion USD (2011)
Net income
Employees
$ 2.3 Billion USD (2007)
221,726 (2011)
Parent Samsung Electronics
Website Samsung consumer
www.samsung.com
http://en.wikipedia.org/wiki/File:Samsung_Logo.svghttp://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Types_of_business_entityhttp://en.wikipedia.org/wiki/Telecommunicationhttp://en.wikipedia.org/wiki/Telecommunicationhttp://en.wikipedia.org/wiki/Seoulhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Suwonhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Geesung_Choihttp://en.wikipedia.org/wiki/Presidenthttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Smart_phonehttp://en.wikipedia.org/wiki/MP3_Playerhttp://en.wikipedia.org/wiki/Laptop_computerhttp://en.wikipedia.org/wiki/1,000,000,000_(number)http://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/1,000,000,000_(number)http://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/Samsung_Electronicshttp://en.wikipedia.org/wiki/Samsung_Electronicshttp://www.samsung.com/us/consumer/http://en.wikipedia.org/wiki/File:Samsung_Logo.svghttp://en.wikipedia.org/wiki/File:Samsung_Logo.svghttp://www.samsung.com/us/consumer/http://en.wikipedia.org/wiki/Samsung_Electronicshttp://en.wikipedia.org/wiki/Holding_companyhttp://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/1,000,000,000_(number)http://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/1,000,000,000_(number)http://en.wikipedia.org/wiki/Laptop_computerhttp://en.wikipedia.org/wiki/MP3_Playerhttp://en.wikipedia.org/wiki/Smart_phonehttp://en.wikipedia.org/wiki/Mobile_phonehttp://en.wikipedia.org/wiki/Presidenthttp://en.wikipedia.org/wiki/Geesung_Choihttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Suwonhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Seoulhttp://en.wikipedia.org/wiki/Telecommunicationhttp://en.wikipedia.org/wiki/Types_of_business_entity -
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HISTORY
Unlike other electronic companies Samsung origins were not involving
electronics but other products.
In 1938 the Samsung's founder Byung - Chull Lee set up a trade export
company in Korea, selling fish, vegetables, and fruit to China. Within a
decade Samsung had flour mills and confectionary machines and
became a co-operation in 1951. Humble beginnings.
From 1958 onwards Samsung began to expand into other industries such
as financial, media, chemicals and ship building throughout the 1970's.
In 1969, Samsung Electronics was established producing what Samsung
is most famous for, Televisions, Mobile Phones (throughout 90's),
Radio's, Computer components and other electronics devices.
1987 founder and chairman, Byung - Chull Lee passed away and Kun-
Hee Lee took over as chairman. In the 1990's Samsung began to expand
globally building factories in the US, Britain, Germany, Thailand,
Mexico, Spain and China until 1997.
In 1997 nearly all Korean businesses shrunk in size and Samsung was no
exception. They sold businesses to relieve debt and cut employees down
lowering personnel by 50,000. But thanks to the electronic industry they
managed to curb this and continue to grow.
The history of Samsung and mobile phones stretches back to over 10
years. In 1993 Samsung developed the 'lightest' mobile phone of its era.
The SCH-800 and it was available on CDMA networks.
Samsung has made steady growth in the mobile industry and are
currently second but competitor Nokia is ahead with more than 100%
increase in shares.
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Samsung Telecommunications
Samsung Telecommunicationsis one of five business units withinSamsung Electronics, belonging to the Samsung Group, and consists of
the Mobile Communications Division, Telecommunication Systems
Division, Computer Division, MP3 Business Team, Mobile Solution
Centre and Telecommunication R&D Centre. Telecommunication
Business produces a full spectrum of products from mobiles and other
mobile devices such as MP3 players and laptop computers to
telecommunication network infrastructure. Headquarters is located in
Suwon, South Korea.
In 2007 Samsung Telecommunication Business reported over 40%growth and became the second largest mobile device manufacturer in the
world. Its market share was 14% in Q4 2007, growing up form 11.3% in
Q4 2006.At the end of November 2011, Samsung sold more than 300million mobile devices and set still in second after Nokia with 300.6
million mobile devices sold in the first three quarter of 2011.
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Subsidiaries and affiliates
As of April 2011, Samsung Group was comprised of 59 unlisted
companies and 19 listed companies, all of which had their primarylisting on the Korea Exchange stock exchange.
Company Symbol
Samsung Corporation 000830
Shilla Hotels and Resorts 008770
Samsung Securities 016360
Samsung Fine Chemicals 004000
Samsung SDI 006400
SI Corporation 012750
Samsung Electro - Mechanics 009150
Samsung Fire & Marine Insurance 000810
Samsung Engineering 028050
Samsung Electronics 005930
Samsung Techwin 012450
Samsung Life Insurance 032830
Cheil Industries 001300
Samsung Card 029780
Samsung Heavy Industries 010140
Cheil Worldwide 030000
Market Korea 122900
Credu 067280
Ace Digitech 036550
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Samsung VisionSamsung India's Vision entails helping people improve the quality of
their lives by providing them with superior quality, state-of-the-
art technology products at the right time and the right price. But
beyond its role as a purveyor of quality products in India,
Samsung seeks to contribute to the economic growth of the country
though its export commitments and large scale production facilities
generating secured employment for hundreds of Indian people. At
Samsung, we strive to contribute to the development of the electronics
and components industry in India by enhancing the
knowledge levels of our workforce through the introduction of
our advanced management systems and production know-how in our
manufacturing facilities by introducing our Indian vendors to our
world class quality systems and helping them in improving them
in their own quality systems and production processes and setting
benchmarks for the industry both in terms of after sales service for our
products, quality systems and management techniques at our facilities
or our products themselves. At Samsung, we believe in returning to the
community some of the profits we earn from it, through the social causes
we espouse. We view ourselves not as an MNC operating in India, but
as an 'Indian Company' operating here, conforming to the laws of
the country and committed to working for the Indian community. Wewant and to be seen as the 'Most Respected' Indian Company.
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Chapter 4
RESEARCH METHODOLOGY
Research is the systematic and objective search for the analysis of the informationrelevant to the identification and solution of any problem in the field of channel
development. The objective behind this project was to get a deep insight into the
answers To the questions what are the general problem faced by the subscribers
and what they expect from mobile handsets providers and study of current mobile
market. The object of the surveywas the mobile users of various mobile companies.
The essence of research conducted by us is to analyze the present market position of
nokia & Samsung mobiles among its competitors and the problem which are being
faced by customer, wholesaler, and retailers. The eventual objectives are to suggest
some recommendation to the company so as to enable them to increase their
market share.
Only in analyzing my sample follows no conventional method. The total analyze is
based on the internees the question put on before our sample size. A research of this
cant be done all once through large area in limited time so NABHA has been
selected for research.
INTRODUCTIONAccording to Prof. Philip Kotler, Marketing research is the systematic
design, collection, analysis and reporting of the data and finding relevant to specific
marketing situation facing the company.
Marketing is restless, changing dynamic field. Since 1920 many
important and dramatic changes have taken place in marketing, thousand
of new products including those of entries of new industries such as
automobiles, electronics and computer, textiles, walk product etc. have
prepared in the market. The market orientations have changed fromproduction to market.
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STEPS IN MARKETING RESEACH
PROCESS
DEFINE PROBLEM AND RESEARCH OBJECTIVES
DEVELOPING THE RESEARCH PLAN
COLLECTION OF DATA
PRESENTATIONS OF THE FINDINGS
RESEARCH OBJECTIVES Get knowledge about Nokia mobiles and Samsung mobiles. Customer satisfaction about using their handset. Sale of products. Know about sale pattern.
DEVELOPING THE RESEARCH PLANThe second step of marketing research process calls for developing
the most efficient plan for gathering the need information. While
designing a research plan we have to take decisions regarding data
sources, search approached, search instruments, sampling etc. there
are two plan contact which are as follows :-
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1.DATA SOURCEThere are two type of data source:
o Primary datao Secondary data
Primary data :
Personal interviews are conducted which enable collection of oral verbal response.
This is fact to face contracted with structured or sometime even unstructured
patterns. This helps in obtaining indent information.
Secondary data :
Secondary data can be obtained from different magazines and annual reports,
financial documents referred.
2.RESEARCH APPROACHSURVEY METHOD:-Survey are best suited for descriptive research companies whichundertake surveys to learn aboutpeoples knowledge,
preferences, satisfaction etc. to measure these magnitude in general population.
While observation and tours are best suited for exploratory research which is
not the case of our study.
3.RESEARCH INSTRUMENTQuestionnaire : A Questionnaire is prepared and use toc ollect the information.The majority of questions are close ended. Questionnaire is distributed to people
to know about their preferences, quality, demand etc. this is one of the easiest
method of collecting information.
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4.SAMPLING PLANAfter deciding on the research approach and instrument, we must design asampling plan. This plan calls for three decisions.
a)Sampling unit :-Here we define what is to be surveyed i.e. the target population that will besampled. In our case the journal public in cities & towns come under the samplingunit.
b)Sample size :-Large sample give more reliable results. In our study 100 customers were surveyed
in NABHA.
Sampling Procedure:-
Area sampling is using because it is not practically possible to visit all places ofIndia therefore NABHA chosen for survey.
5. CONTACT METHODIn this decision is taken that how the object should be contacted i.e. whether by mailquestionnaires, telephone, interviews. In our research personal interview is themost convenient and reliable method.
6.COLLECTION OF THE INFORMATIONThe data collection phase of the marketing research is most expensive and most
error prone process. There can be error some respondent can give biased ordishonest answer from collection of information. The researcher personally goes tocustomer to collect the reliable data.
Here all knowledge of the researcher about that field comes to test the ingenuity ofthe research. Here we got the experience of working professionally andindependently on the road which gives some taste of practical marketing. We alsogot a lot exposure about the market. The present study undertake is descriptive innature and in this study questioning people with regular expertise in that are beingused.
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SWOT analysis of Samsung
Strength
Samsung enjoys the widest range of product portfolio which includesMobile phone, Tablet, TV/Audio/Video, Camera, camcorder, Homeappliance, pc, peripherals, printer, memory cards and other accessories
Samsung holds significant market share in most of the product categories Samsung is NO.2 in terms of market share in mobiles, it captured Nokias
market share by superior innovation in smart phones
Samsungs is the best in terms of design features and technology. It wasthe first to introduced dual screen mobiles , 65k TFT/LCD color phone,first phone with polyphonic ringtones, phones with rotating lens, thinnest
and lightest note pad etc
Samsung enjoys the first mover advantage in terms of introducingadvance features in LCD, refrigerator, Air conditioner etc. It introduced
the worlds smallest MP3 player and Indias first 17 TFT-LCD-TV monitor.
Samsung took advantage of the growing economy of Asian market bysetting up manufacturing plant in India there by reducing logistics and
supply chain costs.
Samsung brand value increased by 80% in past three yearsWeakness
Samsung Mobile launched a series of Smart phones recently which led tocannibalization
The demand for LCD panels is expected to decline in the future Still Nokia is considered to be the most preferred product in India in
terms of ease of use, reliability and resale value
Chinese products focus on economies of scale and dump into Indianmarket for lesser cost. This results in reduction of sales
Samsung is a hardware leader but has too much of dependence forsoftware from other parties.
Online stores which sell a wide range of products are giving better dealsas they dont incur cost in distribution channel
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