909.

286.

9038

2938

1 O

wl C

reek

Cou

rt

Men

ifee,

Cal

iforn

ia 9

2584

sam

anth

a@ne

wle

afde

signo

nline

.com

Design Portfolio of Samantha Allen

www.newleafdesignonline.com

Truly elegant design incorporates top-notch functionality

into a simple, uncluttered form. — David Lewis

contentsPrint Design PRINT Magazine Cover / 1 VRC Poster / 3 Univers Type Specimen / 5 Compos Dance Studio Recital Program Book / 7

Brand Identity Compos Dance Studio / 9 The World Bank / 11 Snowboard Connection / 13

Packaging Design The Dance Boutique / 17 Kathy’s Gourmet / 19 Laci le Beau Dieters’ Tea / 21 Scribner Bend / 23

from one.PRINT’s 44th Student Cover Competition

10 Years of New Visual ArtistsVintage Rock T-Shirts

Fierce Runway Invites

Student Cover Winners

DESIGN CULTURE YOUTHAPRIL 2008

Left: Print Magazine Cover Competition. The design submitted

needed to visually speak Print’s tag-line: Design Culture Youth. The

From One cover design’s message states that all artists: animators,

photographers, illustrators, designers, and typographers; may be

working in different art fields but they all come from the same

foundation with the same goal.

Next Page: A poster designed for the Visual Resources Center at

Cal State San Bernardino. The poster’s minimalist design allows

it to stand out from the other posters displayed on campus. Its

information is kept to a minimum, allowing the images to speak for

themselves.

print design

Print Design | 2

Univers

Designer.Adrian FrutigerYear.1957

BasedOn.Akzidenz-GroteskSimilarTo.Helvetica

Style.Swiss

Now available in Adobe Font Folio 11.The complete, cross platform Open Type solution

for creative professionals.

Adobe

39 4545474749 53535555575759 6363 656567677373 757585859393

Univers Booklet. 6x7 in. A booklet was created to elaborate on the history

and varieties of the Univers typeface created by Adrian Frutiger.

Univers Poster. 11x17 in. Companion to the type specimen booklet.

Adobe Font Folio Brochure. 12x4 in. (12x16 unfolded). Gate-fold brochure

created to brief the Folio that contains the typeface for purchase.

Print Design | 6

Compos Dance Studio. 8.5x7 in. (8.5x14 in. unfolded). Recital programs

created for the annual dance revue. Programs contained the show line-up.

Over twenty custom-made business and student ads were created for the

second half of the program.

Right. Takin’ It To The Street. 8x5x11 in. Flyer created to advertise a new

performance team at Compos Dance Studio.

7 | Samantha Allen

‘08

‘07

‘06

brand identity

Compos Dance Studio. Business cards

and tri-fold brochures were created

to raise awareness of the 30 year old

dance studio located in the Inland Empire.

The slogan “a family friendly environment

for the young - and young at heart- to

learn and perform the art of dance” was

created to attract the wide age range

the classes are designed for. Clean lines

are used to emphasize the sophistication

of the studio and to set it apart from their

competitors.

9 | Samantha Allen

Brand Identity | 10

The World Bank is an international bank, not a normal day-to-day

bank. Their current logo is a clip-art line drawing of a globe. The

redesigned logo represents an abstract W to identify with English

speaking cultures and with other cultures. The yellow wave represents

the Bank’s reaching out to those nations in poverty. Natural colors

emphasize the Bank’s willingness to give and help those in need.

Textured and recycled paper is used for the stationery.

11 | Samantha Allen

Brand Identity | 12

13 | Samantha Allen

Snowboard Connection.

The Snowboard Connection (Snocon)

company has storefronts in the state of

Washington and also has an online store.

The company sells apparel and gear

for snow, water, and land. Their original

logotype had no dynamic movement nor

was it on par compared to competitors. I

gave Snocon a new logo that represents a

S and C intertwined while also mimicking a

snowboarder riding down a mountain.

Next Page: Snocon Banner. 3x4 ft. For the

annual Snowboard Connection Competition.

To be displayed at lower division

competitions leading to the Snocon event.

Brand Identity | 14

packaging design

17 | Samantha Allen

Compos Dance Studio, Lake Elsinore expanded

their studio to include a dance apparel store. A

new brand was created based off the CDS logo.

An emphasis is placed on the French origins of

boutiques. Bags, tags, and labels were designed

for the clothing and packaging.

Packaging Design | 18

19 | Samantha Allen

Kathy’s Gourmet. An online cajun spice

and sauce company located in northern

California. Their current brand does not

represent the “gourmet” look that Kathy’s

high quality ingredients demands. Their new

packaging labels still use the cajun inspired

colors but the brushed image on the label

exudes a classic and renowned presence on

the shelf. The use of minimalism accentuates

the superiority of the product.

Packaging Design | 20

Laci le Beau’s Dieter’s Tea. New packaging and

identity created for an online tea company. A slender

box shape was chosen to emphasize the “dieting”

feature.. A sleek modern feel was given to the brand

to appeal to today’s working woman.

21 | Samantha Allen

Packaging Design | 22

23 | Samantha Allen

Scribner Bend. Located along

the Sacramento Delta in

northern California. The label

has a rich history and the

redesign brings the history

into the labels by creating a

narrative told in letters written

on the label itself. This narrative

gave the various wines a

cohesive brand. Prior to this,

each wine had a distinctive

and separate label that did not

complement the others.

Packaging Design | 24

909.

286.

9038

2938

1 O

wl C

reek

Cou

rt

Men

ifee,

Cal

iforn

ia 9

2584

sam

anth

a@ne

wle

afde

signo

nline

.com

Design Portfolio of Samantha Allen

www.newleafdesignonline.com