DESIGN PORTFOLIOsamanthabaccala

TYPOGRAPHY

THE ART A N D T E C HN I Q U E

O F P R I N TI N G W I T H M O VA B L E T YPE

THE ARRANGEM E N T AND APPEARANCE OF P R I N TED MATT E R

THE D E S I G N

AND SELECTION

OF PRINTED MATTER

THE SELECT I O N AND PLANN I N G OF TYPE

FOR PRINTED PUBLICATIONS

THE ART, CRAFT, OR PROCESS OF COMPOSING TYPE AND PRINTING FROM THEM

SAMANTHA BACCALA

magazine cover and layout selections

I chose the typeface Dolly because I think it is a classic typeface with a little twist. I love almost everything about it, however there are a few things about the serifs on the ascenders and tails that I would change to make it my own. I also wanted to edit a few of certain let-ter’s tails and descenders. I did not like how the uppercase J, K, Q, and R have tails and legs that are not all the same length and style. They are the only three that extend below the baseline and they have no uniform length. Having them all descend to the same point, as I have done makes them much more uniform and pleasing to the eye.

I changed a few of the serifs on the ascenders of the lowercase type. They were all very sharp and I felt that there need to be a little more softness to the letters so I rounded the serifs on the b, d, h, and l. I also altered the serifs on the lowercase k and the x because the k did not have a serif on the bottom right, and the x’s serifs on the top left and bottom right were off centered. I also decided to call the type-face Dollyfield becuase I wanted to keep Dolly, the typeface it came from, in the name and I used field becuase this project was a field analysis of the typeface. Overall I did not alter major elements of the structure of the type, but I tweaked minor parts to make it my own.

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The Creative

PROC E S S

The original information presented to us about the Johnny Johnson project left us with a lot

of imaginative and creative room to make the poster the way we envisioned it. We were told

that in the beginning of the play, everyone was supporting peace and then when war was de-

clared, they almost instantaneously changed their minds and were ready to fight. The main

character however, only went to war because the love of his life wanted him to, he still be-

lieved that peace was the answer. He proceeded to go to war and write letters to anyone

who he could, asking them to stop fighting and to go back to being peaceful. To me, the part

that stood out most was that fine line between peace and war at the beginning of the play.

My mind was immediately drawn to a collage of images and words that represented war. After

doing the moodboard, where we were encouraged to think outside of the box and create 4 different

ideas for the poster I had come up with much greater and visually interesting ideas than before.

This process made me come up with concepts that were far better than my original idea. I was

forced to expand more on my ideas and be more creative than i had been. I was inspired by ele-

ments of many different posters and combined them to make them my own. Putting my different

concepts on paper and being able to pick and choose which parts of each idea to work with made

everything much clearer. I was able to see everything in front of me and kept jotting everything

down that came to mind. I originally thought black and red were the only colors I wanted to use

but after a critique, I tried putting yellow in and it looked a lot more interesting and intriguing.

I chose to make compositions of two different concepts that I came up with on my moodboard,

neither of which was my original idea. One was a very structured poster with a visible grid and a

strong visual element, the statue of liberty, which is an important character in the play. I liked the

idea however; there is a literal association that the statue of liberty makes, which differs from the

meaning I intended. The second poster was the shape of a dove that was made of different elements

that represent war. After the critique of the two posters I decided to go with the dove version. The

colors that I originally used were a little dull so I decided to use a shade of red as the background

instead of the black and white. I believe that the red brought a whole new life to the dove. It now al-

most looks like it pops off of the page because of the contrast that the red creates with the black and

yellow of the bird. I think the poster is visually pleasing and it conveys the message that I wanted.

Johnny JohnsonBook by Paul GreenMusic by Kurt Weill

For further info or to reserve tickets

call 203-582-8394 or email:

crystal.brian@quinnipiac.edu

Admission:$12 general admission$8 students and seniorsSpecial Alumni Discount: 2 for 1 on Friday and Saturday

For further information or to reserve tickets: 203-582-8394 or email crystal.brian@quinnipiac.edu

$12 general admission$8 students and seniorsSpecial Alumni Discount: 2 for 1 on Friday and Saturday

CompositionsAND DRAFTS

Johnny Johnsonbook by Paul Greenmusic by Kurt Weill

For further information or to reserve tickets: 203-582-8394 or email crystal.brian@quinnipiac.edu

$12 general admission$8 students and seniorsSpecial Alumni Discount: 2 for 1 on Friday and Saturday

FINALcomposition

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Cinderella’s Closet

Full Bloomw e d d i n g s & e v e n t s

In-use logo for non-profit organization Cinderella's Closet of Monmouth County

Logo for Full Bloom Weddings & Events

In-use logo for First Baptist Church of Wallingford Connecticut

Logo for Urban Bagel

dress trends2 2 Meet The Models3annual report

PS

diary of a PS4founder’s letter 3

4 Years Strong and Evolvingby Samantha Baccala

The Cinderella’s Closet of Mon-mouth County organization is going on it’s fourth year of service and is increasing in size each year. Two alums of The Ranney School in New Jersey, Stephanie Tomasetta (08) and Katie Adams (09), started the organi-zation in 2008 and never imagined it would grow to be as big as it is today. The organization collects gently used or new prom dresses and sets up a boutique so that underpriviledged students can attend their prom in style without the financial burden.

“The organization has grown tre-mendously and it never ceases to amaze me at how many people want to get involved with us,” says founder Katie Adams.

We have hopes to establish a schol-arship this year and in order to do so; we must increase the number of “Cinderella’s” and raise more money during our fashion showcase. We have donated money to other chari-tie organizations in the past, but we

want to establish a fund that is our own and will directly benefit a local “cinderella.”

Our events have also changed as well. We have moved our event locations to bigger spaces to accom-modate the increase in interest in the organization. Along with ac-cepting donations for dresses from people in the community, we have also recently been asking dress stores and manufacturers for dresses in the sizes that we have less of so that

almost all of our “Cinderella’s” can find the dress of her dreams.

Each year at the Fashion Showcase, there has been some form of enter-tainment such as dance companies and singers. This year the organiz-ers are working hard to top all of the wonderful acts we have had in the past. We also are making some changes to the raffles that we have each year to make them more en-joyable and oraginzed.

Table of Contents

The C.C. ReportPresented by Cinderella’s Closet of Monmouth County

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Volume 1 11-3-10

Continued on Page 3

Cinderella’s Closet Volunteers at the annual boutique.

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