Sabre ProfilesSheryl Helt & Jack Breen

AgendaProgram Overview Key ConceptsDeep Dive Demo• Core functionality to drive workflow efficiency• Storing preferences to maximize traveler’s

experienceStar Data Migration and Upgrade ProcessQuestions, Answers and Review

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Sabre Red

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Sabre Red Value Suite

Sabre Red Efficiency Suite

Sabre Red Service Suite

AirCar HotelRailLeisureTravel Policy Optimization

Customer ProfilesWeb and Mobile Traveler SecurityCommunity

Workflow ManagementPost Booking AutomationPrivate Fare IntegrationBusiness IntelligenceDeveloper ToolsConsulting

Sabre Red Revenue Suite

Supplier OptimizationRevenue IntegrityMarketing Services

Drive customer loyalty Power business performance

great value

great service

morerevenue

moreefficiency

serviceWhat is Sabre Profiles?

• Structured Profile Data

• Defined Profile Types

• PCI Compliant

• Integrated with Sabre

Red Workspace

• Web Service Enabled

• Administrative Controls

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PCI Compliant

Profile Structure

Single Profile, Multiple Uses

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serviceWhy Sabre Profiles?• Security

• All credit card data is stored according to PCI standards• Eliminate unnecessary data in PNR

• Efficiency• All profile management (create, read, update, delete) are off-host – no GDS scan• Copy to PNR is the only scan producing transaction• Increased agent productivity

• Control• Role based functionality to manage agent’s access to profile data

• Structure• Defined profile structure• Rules based logic to ensure profile structure is adhered to

• Flexibility• Integrated with Graphical View to incorporate profile data throughout the workflow• Web service enabled for easy integration with 3rd party and proprietary applications

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serviceWhat’s in it for…

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Agency / TMC

• Personalized Services

• Tailored Offerings

• Integration Across Applications Sabre Red Workspace Offline / Online / Mobile Authorized 3rd party applications CRM systems

Travelers

• Personalized Service

• Tailored Offerings

• Secure Data

Corporations

• Integration with HR data feeds

• Integration of Corporate and Traveler preferences

• Optimize supplier programs

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serviceSabre Profiles Concepts - Profile Types

Agency

Traveler

Operational

Corporate

Group

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service

Sabre Profiles Concepts: Administrative & PNR Creation

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• Role assignment determines user rights in Profiles• Current roles: Unrestricted User, Admin User, Regular

Agent, Restricted Agent• If role is not assigned, “Admin User” is default

functionality

User Roles

• Define structure by profile type• Create data validation rules• Create formats at template level, minimize

administrative work at the Profile levelTemplates

• Allows profile data to be structured for moving to PNR• Provides the ability insert data from a Profile field to

move to PNRCustom Formats

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serviceLive Demonstration

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serviceThe Upgrade Process

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Star Extract & Analysis

Profile Data Mapping & Template Definition

Data Migration to

Sabre Profiles

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serviceStar Data Migration Logic

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Original STAR   Profile Type  Profile Name   Association Logic* 

Level 0 STAR  (N*¤)  Agency Profile  AGYA2FE (A2FE = PCC)  All Profiles in PCC 

Level 1 or 2 Stars with any of the following Traveler Information: ‐ Traveler Name Field ‐ Frequent Flyer Number ‐ Official Documents  

Traveler Profile  Same as STAR name  If L1 STAR, noneIf L2 STAR, associated to Corporate Profile  

Level 1 STAR with A or O lines and no Traveler Information  

Corporate Profile  Same as STAR namei.e., ABCCORP  

All Traveler Profiles created from L2 STARs, if present  

Level 1 STAR with all N lines  

Operational Profile  Same as STAR namei.e., QUEUES  

None 

Level 1 or Level 2 STAR with multiple traveler names / information  

Group ProfileInformation applicable to all travelers (home address)  Traveler Profile Traveler specific data (traveler name)  

Group Profile same as L1 STAR   i.e. SMITH  Traveler Profiles – traveler name in profile i.e., SMITH/JOHN  SMITH/JANE 

Group to all Traveler Profiles 

 

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service

Migration Examples – Agency & Corporate Profiles

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Profile Type Agency Profle Subject Area

Star Name N*¤,O«                                                            0S  LESLIE TRAVEL DEPT              1A  9DFW972‐555‐1111‐A                                         Phone ‐ Agency  2A  9DFW214‐555‐2222‐F                                         Phone ‐ Fax  3A  W‐LESLIE TRAVEL DEPARTMENT                              Address  ‐ Agency  4A  W‐1/3000 SOUTH LESLIE DRIVE                           Address  ‐ Agency  5A  W‐2/KELLER TX  76248                                     Address  ‐ Agency  6A  PE‡TRAVELREQUESTS@LESLIETRAVEL.COM‡ Email  7A  5‐*AXxxxxxxxxxxxxxxx‡07/12‐XN Form of Payment

Corporate Profile ‐  Profle Subject Area

N*SRN (level 1 STAR)STAR  SERENA                                                         0S  SERENA CORPORATION                                       1A  CC/N/SERENA CROFT                                         Address  ‐ Unknown  2A  CC/A/500 S SOUTHRIDGE DRIVE                              Address  ‐ Unknown  3A  CC/C/MCKINNEY, TX                                          Address  ‐ Unknown  4A  CC/Z/75070                                                 Address  ‐ Unknown  5A  5A‡AMERICAN CONTRACT ‐ UN*C55555                          Other PNR Move Data  6A  5A‡ WPRQ‡AAA‡UN*C555555‡ETR‡K0.00‡N1.1                     Other PNR Move Data  7A  5.S*HU                                                     Other PNR Move Data  8A  5H‡XYZ CORPORATE RATE PROGRAM                              Other PNR Move Data  9A  5H‡HOTDFW/‡ABC‡TCK‡LN1/04JUL‐05JUL1/RC‐ALL                 Other PNR Move Data 10A  5H‡******************************************************  Other PNR Move Data 11A  5H‡*USE BELOW CREDIT CARD FOR HTL GTE **LIBERTY ONLY**     Other PNR Move Data 12A  5H‡GAX555555555555XXXEXP 01 13‐JACOBS                      Other PNR Move Data 13A  5H‡USE BELOW CREDIT CARD FOR HTL GTE EXCEPT LNL            Other PNR Move Data 14A  5H‡GAX378XXXXXXXXX001EXP 07 14‐CROFT                      Other PNR Move Data 15A  5H‡***ALL HILTONS...CD‐055005XXXX***                             HILTON           CD‐055005XXXX                

Other PNR Move DataDiscounts  ‐ Hotel

 16A  5H‡***CHOICE HOTELS...CD‐0070XXXX***                        CHOICE                  CD 0070XXXX                     

Other PNR Move DataDiscounts  ‐ Hotel

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service

Migration Examples – Traveler & Operational Profiles

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Traveler Profile Profle Subject Area

N*SERENA‐HELT*2 (level 2, for SHERYL HELT)  0S  SHERYL HELT ‐ PRODUCT DIRECTOR                           98A  ‐HELT/SHERYL*1511‐111‐716101‐1110                 Traveler Name99A  5.S*UD1 1511‐111‐716101‐1110                          Other PNR Move Data100A  5/SERENA CORP                                    Address  ‐ Unknown101A  5/3711 N TAYLOR DR                                    Address  ‐ Unknown102A  5/SOUTHLAKE TX 76092                                        Address  ‐ Unknown103A  5DL‐SERENA CORP                                  Address  ‐ Delivery104A  5DL‐SHERYL HELT                                           Address  ‐ Delivery105A  DK611101                                                   Customer Reference Information106A  9682‐605‐1111‐C                                            Phone ‐ Cell107A  5C‡ZL/ID‐813509999                                         Other PNR Move Data

Other Loyalty ‐ CAR108A  PE‡SHELT@SERENA.COM‡                                     Email  ‐ Unknown109A  PE‡EBELLOWS@SERENA.COM‡                               Email  ‐ Unknown110A  PE‡CFLORENCE@SERENA.COM‡                           Email  ‐ Unknown

N*QUEUES  0S  FORMATS/LOCAL QUEUES                                        1P  OVERVIEW.....................................N**005‐011    Priority Remarks  2P  SYSTEM RESERVATIONS QUEUES...................N**001‐083    Priority Remarks  3P  LOCAL QUEUES.................................N**019‐031    Priority Remarks  4P  QUEUE PLACEMENT FORMATS......................N**030‐069    Priority Remarks  5P  DIAL ‐ AA ‐ FLIGHT PROBLEMS..................N**155‐166    Priority Remarks  6P  CONTINUED IN................................N*QUEUES P2    Priority Remarks  7N  .                                                          Reference Information  8N  OVERVIEW                                                   Reference Information  9N  ‐‐‐‐‐‐‐‐‐                                                  Reference Information 10N  QUEUES ‐ A LISTING OF SABRE FORMATS AND THE QUEUE          Reference Information 11N  ADDRESS FOR LOCAL, MESSAGE AND SYSTEM QUEUES               Reference Information 12N  SYSTEM RESERVATIONS QUEUES                                 Reference Information 13N  ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐                                Reference Information 14N  . SPECIAL        ALL         QP/DFW105/11                ‡ Reference Information 15N  . ASSISTANCE     BOARDINGS                                 Reference Information 16N  . RATE REQUESTS  NORMAL, 24  QP/TUL61/4                    Reference Information 17N  .                HOURS       QP/TUL58/4                    Reference Information 18N  .                RUSH        QP/TUL64/4                    Reference Information 19N  .                NON‐REVENUE                               Reference Information 20N  . TIP APPEAL     SWRO AND    QCZ107                        Reference Information

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serviceOperational Readiness

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Data Clean-up

•Purge outdated information or Stars

•Data formatting•Compliance standards

Product Training

•Virtual training classes

•Resource materials

Roles & Permissions

•Agent, Administrator•Create, review, edit, delete

•PCC or Corporate considerations

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serviceSummary / Recap

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Key Concepts• 5 Profile types• All Profiles are equal• Templates set the structure for profilesCore functionality to drive workflow efficiency• Profiles can be associated so several can move to

a PNR at once• Filters allow you to manage what you copy to PNR

and whenStore preferences to maximize traveler’s experience• Information can be stored based on trip type• Information can be stored based on a specific vendorStar Data Migration and Upgrade Process

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serviceWrap Up & Next Steps

Questions?

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service

Thank you!

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