Sabre Media Kit

1/3TRAVEL MARKET

o f t h e

U.S.Account for

Sell ing nearly

2011INTRAVEL IN

$95BILLION

Projected growth

2013BY THEEND OF

$100BILLION

Why include travel agents in your marketing mix?

Advertising opportunities reaching the most powerful travel audience in the world.

Every day, destinations face the challenge — how do I attract more visitors to my destination?

Sabre ® Media Portfolio can take your marketing strategy to the next level —giving you multiple opportunities to reach, influence and target travel agents who work with travelers everyday!

With the Sabre ® Media portfolio you can:

• Educate agents about your destination and inspire incremental travel to your destination

• Influence them to choose your destination for the right customer at the right time

• Develop global campaigns for different demographic audiences

• Build and execute measurable, targeted and creative campaigns that drive visitation.

Reach these valuable customers at key points in the travel buying cycle and provide a unique message at each point.

Sabre MediaTravel Agency Media Solutions

1

Banner Advertising

Sabre Sign-In

Sabre PromoSpots

Sabre Cruises

Loyalty Program

Sabre Rewards Plus

Trade showsponsorship

Technology & Marketing University

Social Media

AgentStream

In-destination Website

Deals + Travel Extras

Email Marketing

HotSheet

Traveler ePromoConsumer

Journeys eZineConsumer

Sabre Travel Agency Media products allow you to reach:

350,000 68,000TRAVEL AGENTS SABRE CONNECTED

A G E N C I E S

I M P R E S I O N SP E R M O N T HTRAVEL SPEND

I N F L U E N C E D

$100BILLION

1BILLION+ +

2

Banner AdvertisingPromote your destination as agents log in to the Sabre global distribution system every day or as they shop in specific destination markets or competing destinations.

Sabre Sign-In MessagesHomepage Advertising — Connect with Sabre travel agents as they sign-in to their desktop each day!

Sabre Sign-In Messages allow you to communicate with Sabre Connected SM agents immediately as they sign-in to the Sabre global distribution system.

With text or graphical Sabre Sign-In Messages, you can:

• Strengthen and increase brand awareness with travel agents

• Feature new promotions, incentives or loyalty offers

• Promote your destination certification program and increase travel agent enrollment

• Build a targeted campaign by reaching agents in a specific region, country, by PCC or broadcast worldwide.

Sabre PromoSpotsPromote your destination and influence agents as they are shopping for travel

With text or graphical Sabre PromoSpots SM, you can:

• Influence agent booking behavior by delivering messages relevant to their current search

• Promote your destination and certification programs

• Promote your destination on competing destination searches

• Target your offer to agents shopping in specific destination markets

• Display time sensitive offers or events by targeting travel date searches

• Targeted to destination city, origin city and travel dates

• Ensure you are present at key points in the buying cycle with a unique message at each point.

65%of travel agents claim to have booked suppliers featured via graphical or text PromoSpots.

PromoSpots on Sabre CruisesPromote your destination for pre & post-cruise stay.

With over 80% of all cruises being booked through travel agents, PromoSpots on Sabre Cruises offers a great opportunity to promote your destination to travel agents while they shop and book their customers’ cruise itineraries.

Display graphical ads to agents as they shop and book content from major cruise lines worldwide:

• Market pre- and post-cruise travel offers

• Increase brand awareness and in-destination activities to travel agents booking cruises in your markets.

• Feature offers targeted by destination, travel dates, agent location and more.

3

4

Loyalty Program

Sabre Rewards PlusInfluence agent behavior or reward them for taking your certification program

Sabre Rewards Plus is the premier travel agent appreciation program that rewards agents for doing what they do best — connecting customers with the world’s greatest travel possibilities.

Grow and shift market share with targeted efforts. Reward points for action:

• Passing your destination certification program

• Taking your market research survey

• Interactive agent surveys and quizzes

• Booking certain hotels during set dates

• Increase brand loyalty with Sabre Connected agents.

Email MarketingSabre offers you the opportunity to send relevant marketing messages through targeted e-mails

HotSheet — Travel Agent Email Marketing• Weekly email delivered to Sabre agents who have

signed up to receive special offers

Traveler ePromo — Targeted Consumer Email Marketing

• Sent directly to end-travelers by their travel agency’s CRM

• Targeted campaigns based on traveler profiles: type of vacation, budget, etc.

• Database includes 1M traveler contacts

Journeys eZine — Monthly Consumer Email Newsletter

• Reach end-travelers through a monthly theme newsletter sent out by travel agencies

• Reaches 500,000 contacts

5

Trade Show Sponsorship

Technology & Marketing University Event SponsorshipsLeading industry event attracting the best agents in one place

Technology and Marketing University attracts the best and brightest travel professionals for three days of learning, networking and fun. As a leading supplier in the travel industry, you have a unique opportunity to network and get your brand and message in front of top producing travel agents.

• Experienced agents: Average 10 years in the business

• 85% of attendees use a global distribution system

• 49% of attendees are agency owners or decision-makers

• 51% use the Sabre GDS

• Influence $6 billion in annual travel spend.

Specialties:

• 48% specialize in leisure travel

• 26% specialize in corporate travel

• 18% do both

Exhibit and sponsorship packages provide valuable branding opportunities and face-to-face interaction to understand agent’s needs and promote your products.

Don’t miss this opportunity to grow your business with savviest travel professionals in the business!

6

Social Media

AgentStream – Social Media Agency CommunityEngage in the Social Media arena with travel agents.

AgentStream engages travel agent members, who utilize this agent-only community to share knowledge, collaborate and network with peers around the globe.

With an AgentStream Sponsorship you are able to interact with agents, post offers, announce upcoming promotions and develop a stronger overall customer relationship.

Sabre Deals + Travel ExtrasGlobal In-Destination Activities Listings for Travel Agents

Deals + Travel Extras, a web based application, links in-destination suppliers with over 350,000 Sabre travel agents worldwide. By listing your in-destination activity on this channel, you can increase your distribution and brand awareness.

Deals + Travel Extras allows agents to book directly with the most unique travel suppliers in the world. Most importantly, this allows you to reach travel agents directly as they book their client’s travel.

7

Creative ServicesPowerful marketing campaigns must have three fundamental elements – sound strategy, a clear message and show-stopping creative.

That philosophy is exactly why we offer a full Creative Services suite for our partners, ensuring we provide you with the resources necessary to execute your campaigns creatively from start to finish.

Our Creative Services team provides:

• Graphic design for all our media products: standard and custom banners and landing pages

• Promotion development

• Marketing message development.

Engage your audience with effective creative work

8

Results & AnalysisIndustry-leading Campaign Performance Reports.

At no additional charge, Sabre Media is the only GDS to provide advertisers industry leading campaign performance reports for all our Media products. Based on the campaign, these comprehensive reports may include:

• Year-over-year market share and booking analysis

• Return on investment analysis

• Impressions

• Click-through rates

• Booking trip and passenger volumes

• Advertiser-defined comp set

• Trend chart views.

9

Contact UsEmail the Sabre Media team at media@sabre.com or contact your Sabre Account Representative.

Sabre, Sabre Travel Network, GetThere, Sabre Rewards Plus, AgentStream, PromoSpots, Sabre Cruises and the Sabre Travel Network logo are trademarks and/or service marks of an affiliate of Sabre Holdings Corporation. All other trademarks are the property of their respective owners. ©2012 TN-12-15518 Sabre Inc. All rights reserved.