S8 Web Strategies and Development project

Charline ALLILAIRELaurent ESNAULT

Shaden ITANI

1. Working method1. Agile method2. Three steps

2. Project results1. Use cases and scenarios2. Marketing aspects3. Coding

3. To be continued1. Marketing2. Coding3. Security and law

Table of contents

ORKA Communications

What is Smartime?

3 main levels: Implementation of events request Social feature Tickets and public transport

Introduction

Agile method:

Discovery

Advantages

Drawbacks

1. Working methoda. Agile methodb. Three steps

2. Project results a. Use cases & scenarios b. Marketing aspects c. Coding

3. To be continued a. Marketing b. Coding c. Security and law

Three steps:

Defining the project details

Web strategy aspects

Technical web aspects

1. Working methoda. Agile methodb. Three steps

2. Project results a. Use cases & scenarios b. Marketing aspects c. Coding

3. To be continued a. Marketing b. Coding c. Security and law

Use cases:

steps or actions between a user and a software system

clarify the app’s aim and way of functioning

4 types: registered/unregistered user, partner and admin

1. Working methoda. Agile methodb. Three steps

2. Project results a. Use cases & scenarios b. Marketing aspects c. Coding

3. To be continued a. Marketing b. Coding c. Security and law

Créer un compte

Supprimer un compte

Modifier un compte

Usager sans compte

Usager avec compte

Faire une recherche

Sélectionner un résultat

Partager le résultat

Réserver/acheter les billets

Obtenir un itinéraire

Entrer un lieu

Récupérer coordonnées et saisir distance

Entrer un événement

Entrer une date

Entrer un tag

Entrer une date et un tag

Entrer un événement et un tag

Saisir adresse et distance

Entrer un événement

Entrer une date

Entrer un tag

Entrer une date et un tag

Entrer un événement et un tag

S’authentifier Créer un tag et l’enregistrer

S’abonner à des notifications

Donner avis/commentaire

inclut

généralise

Signaler des anormalités ou des abus (d’utilisation des commentaires, d’événements etc.)

Usager : utilisateur grand public de l’application web ou mobile Smartime

Scenarios:

detail the process followed to perform an action of the use case

specify the app’s way of functioning

3 types: member, partner and admin

1. Working methoda. Agile methodb. Three steps

2. Project results a. Use cases & scenarios b. Marketing aspects c. Coding

3. To be continued a. Marketing b. Coding c. Security and law

1. Working methoda. Agile methodb. Three steps

2. Project results a. Use cases & scenarios b. Marketing aspects c. Coding

3. To be continued a. Marketing b. Coding c. Security and law

Demographic study:

better idea of potential users

2010 figures from AFOM, Auran, Nantes census report and Admob

Nantes: 290 943 inhabitants 30% of 15 to 29 years old

1. Working methoda. Agile methodb. Three steps

2. Project results a. Use cases & scenarios b. Marketing aspects c. Coding

3. To be continued a. Marketing b. Coding c. Security and law

1. Working methoda. Agile methodb. Three steps

2. Project results a. Use cases & scenarios b. Marketing aspects c. Coding

3. To be continued a. Marketing b. Coding c. Security and law

cadres professions intermédiaires

employés ouvriers indépendants étudiants total

% d'adoption de smartphones en France

23,0 19,0 17,0 15,0 31,0 19,0

% des actifs à Nantes 22,7 28,0 27,0 17,6 4,0Effectif approximatif pour Nantes

actifs de plus de 15 ans en 2007 : 138 136 47 000

Nombre estimé de possesseurs de smartphone à Nantes en 2010

7212,1 7348,8 6340,4 3646,8 1712,9 8930 35191

Survey:

questionnaire for Centrale Nantes students

Google Survey

1. Working methoda. Agile methodb. Three steps

2. Project results a. Use cases & scenarios b. Marketing aspects c. Coding

3. To be continued a. Marketing b. Coding c. Security and law

Frequency & planning depend on the type of

outings

1. Working methoda. Agile methodb. Three steps

2. Project results a. Use cases & scenarios b. Marketing aspects c. Coding

3. To be continued a. Marketing b. Coding c. Security and law

1. Working methoda. Agile methodb. Three steps

2. Project results a. Use cases & scenarios b. Marketing aspects c. Coding

3. To be continued a. Marketing b. Coding c. Security and law

1. Working methoda. Agile methodb. Three steps

2. Project results a. Use cases & scenarios b. Marketing aspects c. Coding

3. To be continued a. Marketing b. Coding c. Security and law

1. Working methoda. Agile methodb. Three steps

2. Project results a. Use cases & scenarios b. Marketing aspects c. Coding

3. To be continued a. Marketing b. Coding c. Security and law

1. Working methoda. Agile methodb. Three steps

2. Project results a. Use cases & scenarios b. Marketing aspects c. Coding

3. To be continued a. Marketing b. Coding c. Security and law

Business model:

local partners’ advertising banners: regular source of revenue

white-label solutions to ship branded events searching app: high revenue but unsustainable source.

possibility to sell tickets: percentage being deducted

premium partners accounts with special features for a monthly fee: Customization (logo, bold font…) Higher list rank than conventional partners Send promotional e-mails to members

1. Working methoda. Agile methodb. Three steps

2. Project results a. Use cases & scenarios b. Marketing aspects c. Coding

3. To be continued a. Marketing b. Coding c. Security and law

CSS

1. Working methoda. Agile methodb. Three steps

2. Project results a. Use cases & scenarios b. Marketing aspects c. Coding

3. To be continued a. Marketing b. Coding c. Security and law

1. Working methoda. Agile methodb. Three steps

2. Project results a. Use cases & scenarios b. Marketing aspects c. Coding

3. To be continued a. Marketing b. Coding c. Security and law

Marketing:

Questionnaire to be distributed to a broader audience

SEO: no access to database events (forms & logins)

Google AdWords: keywords “sortie nantes”, “soirée nantes”, “cinéma nantes”, “expo nantes”…

Links on media partners’ websites (e.g. Pulsomatic)

1. Working methoda. Agile methodb. Three steps

2. Project results a. Use cases & scenarios b. Marketing aspects c. Coding

3. To be continued a. Marketing b. Coding c. Security and law

Coding:

Google Map version 3 JavaScript

E-mail confirmation

Password modification and loss

Functions Add comments and Add events

Language consistency

1. Working methoda. Agile methodb. Three steps

2. Project results a. Use cases & scenarios b. Marketing aspects c. Coding

3. To be continued a. Marketing b. Coding c. Security and law

Security:

Database defaults passwords

Admin interface: default password and login

Law:

CNIL database declaration

Data archiving time

Thank you

Conclusion