rymco newsletter semi annual 11/7/12 12:03 pm …...+5.71% +32.58% +10.02% +8.86% +16.02% -1.32%...

Rymco newsletter semi annual 11/7/12 12:03 PM

Rymco Corporate Newsletter | 3

Letter from the Chairman

Dear Readers,

One of our mottos at Rymco is to “Drive life”, meaning to “Drive Success”. We kicked off this year with a great start for Nissan, increas-ing sales volume by 12% when comparing YTD June 2012 compared to YTD June 2011.All departments are running in full synchronization towards achieving short and long term objectives.

Rymco has the leading market share in terms of USD sales and the second highest market share in terms of units sold, holding 17.92%despite the fact that Rymco’s model lineup does not compete in neither A & B segments, (Cars selling below $13,000) even thoughthese segments represent 1/3rd of the market place.

On a separate note,I am proud to annouce that Nissan Motor Co. has officially launched its six-year business plan called “Nissan Power88”; this plan is set to increase the company’s growth across new markets and segments. By implementing this plan, Nissan Worldwideexpects to improve the brands’ equity and sales power in attempt to capture a global market share of 8% as well as the operating prof-its.

This strategic objective promises to release an all-new model, on average, every six weeks for the next six years, supporting andresearching Zero-Emission vehicles and low emission technologies that support Pure Drive as well as investing in and introducing morethan 90 new advanced technologies within this six year period. Rymco is equally geared towards Power 88, while enhancing its overall targets in Lebanon with the below set strategic objectives:

-Sustain its market share: A minimum of 15%. -Investing in brand power and share holder values.-Maintain a healthy balance between volume and profits.

So far, we have introduced the All-New Nissan Micra, Sunny and Juke in Lebanon. These models have shown outstanding salesachievements, and we look forward to receiving the many more models to arrive during the end of this year and in early 2013; we areexpecting the All-New Nissan Altima, Pathfinder as well as the long-awaited New Nissan Tiida. With such a full and diverse Nissan line-up,we are certain to accommodate to all customers’ needs entirely.

Also in-line with Nissan’s core philosophy, we feel that our moral and corporate social responsibility lies within the environment.RYMCO’s Corporate Social Responsibility (CSR) activities in the past years included the following:

• In 2009 Rymco was the first automotive dealer in Lebanon to go carbon neutral by signing an agreement with UK-listed EcoSecurities to audit and offset the Company's direct and indirect emissions of greenhouse gases

• In 2009, RYMCO enforced a recycling system internally in support of T.E.R.R.E. Liban in “Papivore Malin” the paper recycling project.

• In 2010 Rymco was a main supporter and funder for a new environmental study that aimed to monitor the air pollution caused by traffic, conducted by the Atmospheric and Analytical Laboratory (AAL) at the American University of Beirut (AUB). In 2012, the project came to a close with surprising results that have left us with a concern for our children’s health.

• In 2010, RYMCO sent its Holiday Greeting Cards with a green theme highlighting the “Drive Green, Drive Clean” RYMCO sloganprinted on recycled material.

• In 2011, Rymco adopts a non-smoking policy within its premises paving the way to a safer and healthier environment for its staff and visitors.

Referring to the Financial Statement of Q1 & Q2 of 2012 versus Q1 & Q2 of 2011, (page 11) a very positive improvement is observed andwe can proudly state that our financial figures have exceeded our forecasted numbers, and have differed completely when comparing to lastyear’s figures

Actual sales during the first half of 2012 was 4,100 units versus 3,225 during first half of 2011, bearing in mind that the forecasted targetwas 3,624 units which has lead to a turnover of USD84.2 million versus USD77.6 million.The Return On New Cars Sold has increased greatly from a negative number of -0.68% to +3.25%. Also, Vehicle inventory turn-over hasdecreased from 131 days (2011) to 71 days (2012) due to a newly implemented strict purchasing policy.

As a result of this above-mentioned positive progress, we have been able to decrease our Bank Debt by 50% from USD30.7 million (YTDJune 2011) to USD15.5 million (YTD June 2012) as well as significantly increase our EBT from -USD424,000 to USD2.3 million.

This strategic development is mainly focusing on long-term profitability, stakeholders’ satisfaction as well as market share increase.

Yours Faithfully,Fayez Rasamny, Chairman of Rymco

Rymco newsletter semi annual 11/7/12 12:03 PM

IN THIS ISSUE• RYMCO Automotive & Market Situation

• RYMCO Financials

• RYMCO Campaign Highlights

• RYMCO NewsRegional NewsLocal NewsDigital news

• RYMCO Internal NewsAnnual DinnerAwards and Recognitions

• RYMCO events

• Model Coming in 2012

Rymco newsletter semi annual 11/7/12 12:03 PM Page 4


Market Overview for Newsletter2008 – YTD June 2012

Year on Year Variation – YTD June 2011 vs YTD June 2012

2007(21.28%) 2008(22.40%) 2009(23.26%) 2010(17.64%) 2011 (18.56%) Ytd June 2012

(17.92%)

Rymco Market Share Vs. Tiv (Incl. LCV)

4273

20

082

7932

80

85

34752

6369

640

7

3228

180

10

3452136112

35418

rymco Total Market

Growth Variation – YTD June 2011 vs YTD June 2012

TIV +10.49%Cars +8.76%SUV +15.84%CV +6.61%MPV +84.04%



RYMCO at 17.92% of total market came second &Century 16.54% is at third position.

jan feb march april may Total YTD

june

TIV - Split per Month (Including Commercial Vehicles)

2118

+5.71% +32.58% +10.02% +8.86% +16.02% -1.32%

+10.49%2239

1961

260

0

2846

3131

2720

2961

2959

3433

16299

180

10

2011 2012

June

3695

3646

Rymco Natco Century

YTD June 2011 VS YTD June 2012Dealers Market Share (Incl. Commercial Vehicles)

18.0

0%

17.9

2%

24.7

7%

26.7

1%

15.5

8%

16.5

4%

YTD June 2011 YTD June 2012

Total Japan JP Excl Nissan Nissan

Japanese Segment - Dissection

5254

5280

2480

2177

2774

310

3

YTD June 2011 YTC June 2012

+0.49% -12.21% +11.86%

2012201120102009

Jan fev mar apr may june july aug sep oct nov dec

500

1.000

1.500

2.000

2.500

3.000

3.500

4.000

4.500

Seasonality

In YTD June 2012, Nissan acclaimed more 57% of theJapanese Segment in the Market with an increase of+11.86% from 2011 to 2012 even though all remaining Japanese players decreased sales by -12.21% excluding Nissan

In YTD June 2012, Japanese-origin brands marketshare percentage decreased slightly while Korean-origin brands market share increased by approximately 3 points reaching 43.38%.

Japan Europe Korea USA China


YTD June 2011 vs. YTD June 2012 Country of origin share (incl. Commercial Vehicles)

32.2

3%

21.5

8%

40

.34%

5.0

4%

0.7

6%

29.3

1%

20

.68%

43.2

5%

5.6

8%

1.0

6%

TIV Kia Nissan Hyundai

YTD June 2011 VS YTD June 2012Top Players (Incl. Commercial Vehicles)

16299

180

10

40

37

4810

2774

310

3

2540

2979


+10.49%

+19.14% +11.86% +17.28%

Total market volume increased by +10.49%, as a resultof increase in sales volume of Nissan, Hyundai and Kiawhen comparing YTD June 2012 with YTD June 2011.Nissan increased by +11.86%, while Hyundai’sincrease in sales was +17.28%.

The top 3 players in the automotive market are Kia,Nissan and Hyundai, constituting more than 60% of thetotal TIV. These brands are dominating the market.

The first half of the year was a positive start, with high sales numbers in comparison to the period in 2011.



New Cars Sales (nb of units) 4,100 3,225

Turnover ($) $84,209,959 $73,697,118

Turnover Increase in % versus last year 14.26%

Gross Operating Income (EBIT) $4,598,028 $2,167,556

EBIT Increase in % versus last year 112.13%

EBT $2,393,062 ($424,877)

EBT Increase in % versus last year 663.24%

Return on Total Sales (ROS) 2.84% -0.58%

Return on New Cars Sales 3.25% -0.68%

Bank Debt (Overdraft) $15,562,381 $30,766,329

Bank Debt Decrease in % versus last year -49.42%

Debt to Equity Ratio 1.17 1.58

Inventory Turn-Over (days) 71 131

Average Working Capital (days) 74 140

JAN-JUN 2011Q1+Q2 ACTUAL

JAN-JUN 2012Q1+Q2 ACTUAL

Q2 KEY RATIOS



REGIONAL NEWS"NISSAN POWER 88" MIDTERM BUSINESS PLAN ANNOUNCEDPlan emphasizes brand and sales power enhancement, growth, sustainable mobility andmobility for all

June 29, 2011 - Nissan Motor Co., Ltd., today announceda wide-ranging, six-year business plan that will acceleratethe company's growth across new markets and segments.The plan for fiscal years 2011 to 2016, called "Nissan Power88," is effective immediately.

The name of the plan emphasizes key corporate goals:Nissan will renew its focus on the overall customer experience through actions that elevate its brands' powerand sales power. By the end of fiscal 2016, the companywill aim to achieve a global market share of 8% andincrease its corporate operating profit to a sustainable 8%.Highlights of Nissan Power 88 reflect Nissan's clear, global vision and strategic direction through fiscal 2016:

• Nissan's extended new product plan will deliver, onaverage, an all-new vehicle every six weeks for six years.The company's global portfolio will have 66 vehicles andwill cover 92% of all markets and segments. • The emphasis on sustainable mobility will continue,encompassing zero-emission vehicles and low-emissiontechnologies that support PURE DRIVE. Cumulative electric vehicle sales for the Renault-Nissan Alliance willreach 1.5 million units. • "Mobility for all" will expand with dedicated new carsand light commercial vehicles (LCVs) developed for entry-level segments and emerging markets. • Nissan will introduce more than 90 new, advanced technologies, averaging 15 per year.

"Nissan Power 88 is the roadmap for our company's profitable growth," said Nissan President and ChiefExecutive Officer Carlos Ghosn. "We will accelerate ourgrowth, bringing more innovation and excitement to ourproducts and services as well as cleaner, more affordablecars for everyone around the world, in line with the energyand environmental challenges of the 21st century."Nissan will increase investments in its brands and retailnetworks to enhance its customers' entire ownership experience. Nissan currently has 6,000 major points ofsales globally; the retail network will expand to 7,500 in themidterm plan period.Business expansion will focus on growth markets and further developing the company's Infiniti and light commercial businesses.

• In 2012, Nissan will have a production capacity of 1.2million units in China. China has become - and will continue to be - Nissan's largest single global market.Nissan aims for a 10% share of the Chinese market. Nissan

will also increase its presence in Brazil, Russia and India,as well as in the next wave of emerging markets. • In Brazil, Nissan will build a new plant, with a capacity of200,000 units as a first step. • Nissan NV200's selection as New York City's "Taxi ofTomorrow" illustrates the company's momentum in theLCV field. By 2016, Nissan will be the world's leading lightcommercial vehicle manufacturer. • The Infiniti premium brand will grow from its 2010 saleslevel of 150,000 vehicles to 10% of global market shareamong luxury brand segments, a level today that wouldrepresent 500,000 vehicles.1 Infiniti will be present in morethan 70 markets with a product range of at least 10 vehicles.

"Nissan Power 88 is a demanding business plan, but ourcompany has a proven track record of achieving challengingobjectives," said Mr. Ghosn.



INFINITI ANNOUNCES PRODUCTION OF FX SEBASTIAN VETTEL VERSION AT 2012 GENEVA MOTOR SHOW

• 420 HP FX Sebastian Vettel to enter a limited production run of 200 units

• INFINITI EMERG-E press kit now live at www.infinitiemerg-e.com

The brand’s first mid-engined, range extending electric sportsconcept car 0-60mph in 4.0 seconds; 300kW power outputfrom twin motorsUp to 300 mile range

Beirut,(March 7, 2012) – Infiniti, the luxury performance automotive brand from Japan, confirmed today at the 82ndGeneva Motor Show the limited production of 200 units of the420 HP FX Sebastian Vettel version for European and MiddleEast markets.

Infiniti also revealed its first ever mid-engined sports car concept called the INFINITI EMERG-E.

INFINITI POWERS UP THE FX SEBASTIAN VETTEL VERSION

Infiniti today confirmed the FX Sebastian Vettel version, shownat the 2011 Dubai International Motor Show, is to enter astrictly limited production run of 200 units to be sold acrossEurope and Middle East regions. The announcement wasmade by Bernard Loire, Infiniti Vice President for Europe andthe Middle East.

The production version will match the 420 HP output of theconcept car making it the most powerful Infiniti yet to be soldby the Middle East business unit.

The car is a collaboration between Red Bull Racing’s champi-on racing driver and global brand ambassador, SebastianVettel, and Infiniti’s Chief Creative Officer, Shiro Nakamura.With its sophisticated technology, lightweight componentsand features such as Rear Active Steering for maximum agility, the V8 FX50S Premium – Infiniti’s current flagship aswell as its best-selling model in some markets – provides theideal starting point for the FX Sebastian Vettel version.Changes including increased power, lower weight, longergearing, increased downforce and lowered, stiffer suspensionturn what is already a sports car among crossovers into acrossover supercar.

INFINITI EMERG-E: AN ELECTRIFYING NEW TAKE ON THESPORTS CAR

The INFINITI EMERG-E Concept, which makes its debut at theGeneva Motor Show 2012, is a highly advanced mid-shipsports car that provides an exciting glimpse into Infiniti’sfuture.

INFINITI EMERG-E is physical proof of Infiniti’s intension toproduce a bold halo model befitting the brand’s promise ofInspired Performance, and also signals an array of excitingnew technologies that the brand will adopt in its quest to builddramatic and sustainable high performance cars. INFINITI EMERG-E is also significant for being the first Infinitithat has been developed in Europe. The 402 HP (300kW) mid-engined, twin motor, electric motors powered INFINITIEMERG-E is capable of accelerating from 0-60mph in just fourseconds - and from zero to 130mph in a single, seamless 30second burst. Yet it also operates as exciting, zero emissionurban transport over a 30-mile range. And when the range-extender petrol engine functions in concert with its twinelectric motors, it produces a CO2 output of only 55g/km(NEDC cycle).

Wrapped within highly aerodynamic, light bodywork characterized by design fluency, EMERG-E could only comefrom Infiniti.

INFINITI SHOWS POSITIVE 2011 SALES GROWTH ACROSS THE MIDDLE EAST REGIONSales increase of 5.17%; FX remains best selling model

Beirut, 1st February 2012– Japanese luxury automakerInfiniti released its 2011 sales numbers for the region today,which showed overall positive growth of 5.17% over 2010for a total number of 4569 vehicles sold in the Middle EastRegion. M37/56 sedans are showing enormous gains of175.88% becoming the fastest growing luxury model in itssegment. Likewise, sales of the G37 convertible rose54.55%. Along with strong performance in establishedmarkets, Infiniti’s expansion into the Kingdom of Jordanproved a success, widening the brand’s geographical foot-print and demonstrating Infiniti’s surging popularity in theregion and its commitment to growth through inspired per-formance.

Leading the region was Azerbaijan, which posted anextremely large 2011 sales growth of 131.67% over 2010,followed by Bahrain at 81.06%, Kuwait at 76.48%, andOman at 29.43%. Dubai and the Northern Emirates posted positive growth of 19.35%, while Lebanon showedgrowth of 15.38%.

Following on the success of the M37/56 and G37 convertible, the EX 35 premium compact-crossover SUV

surged with 26.67% better sales, while the G37 sedan’snumbers were also up 19.26%. The all new, redesignedluxury SUV QX56 also used its opulent styling and powerful 400 horse-power V8 engine to post a strong gainof 12.30%. FX35/50 remains Infiniti’s best selling modelwith an impressive 1699 units sold across the region in2011.

“We’re extremely happy that we’ve been able to deliversuch good numbers in what was a difficult year, due to theEarthquake in Japan in March 2011. It shows that Infiniti isdelivering exactly the type of luxury experience andinspired driving performance that our customers want,”said Jurgen Schmitz, General Manager, Infiniti BusinessUnit in the Middle East. “We’ve been present in the GCCfor eight years now, and everything is falling into place tomassively increase our market and build towards Infiniti’sMid-term Plan target to grow to 10% of the global marketshare among luxury brand segments by 2016. The launchof the all-new JX crossover SUV in 2012 is a bold next stepin this direction.”

Infiniti EMERG-E

FX Sebastian Vettel Version



INFINITI’S ENHANCED FX CROSSOVER DELIVERS EVEN MORE INSPIRED PERFORMANCE

Beirut, 26 January 2012 - Infiniti, the luxury automotive

brand from Japan, has begun sales of its enhanced for

2012 Infiniti FX to the Middle East region. Already a

popular model across the region, upgrades to the 2012

model refresh the crossover’s appeal with new design

cues and technology to compliment its performance-

inspired driving dynamics.

Juergen Schmitz, General Manager, Infiniti in the Middle

East, commented: “Infiniti FX has been a key model for us

since its introduction and played a significant part in

building the popularity of the brand in the Middle East. The

region is a very important market for us and the arrival of

2012 Infiniti FX underlines our commitment to delivering

the full Infiniti model range and our unique total ownership

experience to its car-buying public. We’re sure the

enhancements made will continue Infiniti FX’s proud record

in the Middle East.”

Those enhancements centre on styling cues. The new front

grille gives the already assertive looks of the previous

model a more overtly aggressive appearance,

complemented by the standard fitment of chrome front fog

lamp finishers across the range. Newly designed 20” alloy

wheels are standard across the FX35 range and 21” alloy

wheels standard on the FX50. The exterior upgrades can

be enjoyed with a vibrant palette of colours including

Iridium Blue, introduced for the first time, and Graphite

Shadow. Meanwhile the FX’s interior now boasts Infiniti’s

characteristic white needles and white illumination of the

trip computer in its instrument panel.

One of the most aggressive expressions of sport and

utility prowling the streets today, the 2012 Infiniti FX is

• New front grille • Chrome front fog lamp finishers• New exterior colour range, including additions of Iridium

blue and Graphite Shadow

• New 20’’ alloy wheels design for FX35• White needles and white illumination of trip computer in

instrument panel

2012 INFINITI FX SPECIFICATION AND FEATURES

MODEL FX35 AWD FX50 AWD

Engine configuration 3,498 cc, V6 5,026cc, V8Horsepower 303 hp @ 6,800 rpm 390 hp @ 6,500 rpmTorque 36.2 kg/m @ 4,800 rpm 50.98 kg/m @ 4,400 rpmCurb Weight 1,980 kg

STANDARD EQUIPMENT

TransmissionElectronically controlled 7-speed automatic with AdaptiveShift Control (ASC), Manual shift mode offers sequentiallyselectable manual gearshifts and Downshift Rev Matching(DRM)

Exterior Auto-on/off High Intensity Discharge (HID) Xenon headlightswith Adaptive Front lighting System (AFS) and auto-levelingheadlights; Bi-functional intermittent wipers as vehicle speedincreases; Dual chrome exhaust finishers; Dual heated power-adjustable and folding outside mirrors with reverse tiltdown; Aluminium roof rails; Aluminium hood with gas struts tohold hood open; Power sliding glass moonroof with one-touchauto-open/close, tilt feature and sliding sunshade; Rear window intermittent wiper and defroster with timer; Front foglights integrated in front bumper; Integrated rear spoiler; Frontdriver and passenger LED puddle lamps; Side air vents; LEDtaillights and Center High-Mounted Stop Light (CHMSL);Aluminium kick-plate with Infiniti logo; UV-reducing tintedglass reduces transmission of radiant heat to vehicle’s interior

Interior Infiniti Intelligent Key with Illuminated Push Button Ignition;Power door locks with auto-locking feature; Dual overheadfront map lights; rear-seat reading lights; Leather-wrapped 3-spoke steering wheel and shift knob with aluminium accent

Seating and trimLeather-appointed, 8-way power driver’s seat including 2-waylumbar support; 8-way power front-passenger’s seat; 60/40-split folding rear seatbacks; includes remote fold-downreleases in cargo area; Reclining rear seatbacks

Audio System11-speaker Bose® Premium Sound System with AM/FM/CD;with MP3 playback capability and Music Server; 9.3 GB MusicBox® hard drive; Single in-dash CD player; Single in-dashCD/DVD player (standard option for FX50); Steering wheel-mounted audio controls; Auxiliary audio input jack; USBconnection port for iPod® interface and other compatibledevices; Roof FM diversity antenna

Instrumentation and Driver ControlsPower tilt and telescopic steering column; Infiniti Controller foraudio, climate-control, fuel economy, maintenance and comfort and convenience features; front and rear parking sensors; Cruise control with steering wheel-mounted switches; Infiniti analogue clock; Fine Vision electroluminescentgauges; Retained accessory power for windows and moonroof; Multi-function trip computer with fuel mileagerange

Infiniti FX is available in seven exterior, three interior coloursand two interior trims, Black Lacquer with Aluminium andCello Flame Maple Wood.

available with a choice of a 390bhp 5.0-litre 32-valve

DOHC V8 engine with VVEL (Variable Valve Event & Lift) or

a 303-horsepower 3.5-litre 24-valve DOHC V6 engine.

The 2012 Infiniti FX is also offered with Intelligent All-Wheel

Drive, double-wishbone front/multi-link rear suspension

and large 4-wheel disc brakes, complimented by

Continuous Damping Control (CDC®) and Rear Active

Steer as standard on FX50.

Inside, the FX interior provides a warm, inviting

environment, highlighted by a driver-oriented cockpit with

intuitive controls, available sport seating and advanced

audio, navigation (including Arabic language support and

direction of Mecca feature) and technology – ranging from

a Bose 11-speaker Premium Sound system to the Infiniti

Intelligent Key, Intelligent Cruise Control (Full-Speed

Range) and Around View® Monitor system.



NISSAN BACKS GROUND-BREAKING DELTAWING PROJECT FOR LE MANS

Beirut, 14th March 2012 - Nissan is aiming to change the

face of endurance racing forever by becoming a founding

partner in the most radical motorsport project of its

time - Nissan DeltaWing.

A highly-advanced and hugely-efficient Nissan engine will

power the remarkable DeltaWing car as it races in anger for

the first time at the legendary Le Mans 24 Hours (16-17 June).

While Nissan DeltaWing will not be classified in the 2012 Le

Mans 24 Hours, the Company is looking to showcase the

pioneering technology that will show one potential

direction for the future of motorsport and will feed into the

research and development of future technologies, that filter

down to Nissan's road car product range.

A race-prepared 1.6-litre four-cylinder engine, featuring

direct petrol injection and a turbocharger, will power Nissan

DeltaWing, which is half the weight and has half the

aerodynamic drag of a conventional racer.

With innovation at its core, Nissan was a natural partner to

be invited into the DeltaWing family by the existing group

of core partners - US-domiciled British designer Ben

Bowlby, American motorsport entrepreneur Don Panoz, the

All-American Racers organization of former US Formula 1

driver Dan Gurney, Duncan Dayton's two-time

championship-winning Highcroft Racing team and

Michelin Tyres North America.

The engine, badged DIG-T (Direct Injection Gasoline -

Turbocharged), is expected to produce around 300hp,

• Nissan leads efficiency charge as founding partner of project

• Innovative new racing car to run at Le Mans with Nissantechnology

• Nissan DeltaWing will act as test bed for new road car technologies

• Drive for efficiency will see car use half the fuel of its

conventional counterparts, bringing Nissan "PureDrive"principles to the track

• Initial backers include racing legends Dan Gurney and Don Panoz, concept designer Ben Bowlby and Michelin

• Special invitation from ACO to occupy ‘Garage 56'• Car to wear number ‘0' and run outside race classification

Nissan DeltaWing experimental racecar to be powered by Nissan 1.6-litre DIG-T engine technology in this gener-ation's most revolutionary and exciting motorsport project

sufficient to give Nissan DeltaWing lap times between

LMP1 and LMP2 machines at Le Mans, despite having only

half the power of those conventional prototypes. It features

the same technology found in Nissan road cars, such as

the range-topping Nissan Juke DIG-T.

"As motor racing rulebooks have become tighter over time,

racing cars look more and more similar and the technology

used has had less and less relevance to road car

development. Nissan DeltaWing aims to change that and

we were an obvious choice to become part of the project,"

said Andy Palmer, Executive Vice President, Nissan Motor

Co., Ltd.

"But this is just the start of our involvement. Nissan

DeltaWing embodies a vast number of highly-innovative

ideas that we can learn from. At the same time, our

engineering resources and commitment to fuel efficiency

leadership via our PureDrive strategy will help develop

DeltaWing into a testbed of innovation for Nissan".

"This announcement gives Nissan the opportunity to

become part of a ground-breaking motorsport project and

one which could shape the future of the sport," he added.

Nissan DeltaWing concept originator and designer, Briton

Ben Bowlby, said: "Nissan has provided us with our first

choice engine. It's a spectacular piece. We've got the

engine of our dreams: it's the right weight, has the right

power and it's phenomenally efficient."

Nissan DeltaWing is unlike any other racing car currently on

track. The driver sits well back in the car, almost over the

rear axle and looks ahead down a long, narrow fuselage to

narrow twin front tyres, specially created for the car by tyre

partner Michelin. With a rear-mounted engine, the car has

a strong rearward weight bias, which makes it highly

manoeuvrable, while its light weight and slippery shape

make it far more efficient.

Its innovative design and forward-looking technology have

encouraged the Automobile Club de l'Ouest (ACO), the

organisers of the famous Le Mans 24 Hours, to invite the

car to run in this year's race from ‘Garage 56', the spot in

the pitlane reserved for experimental cars. As it doesn't

conform to any existing championship regulations, Nissan

DeltaWing will not be eligible to challenge for silverware

and will carry the race number ‘0'.

Nissan's expertise has been applied to the development of

the engine, in order to make it light and efficient enough to

prove the philosophy behind the concept can work in

‘real-world' motor racing. The Company, always among the

first to embrace such radical ideas and surprising new

performance innovations, has promised to apply key

learnings from the experience to inform strategies for its

PureDrive aerodynamics and efficiency package for road

cars, as well as its overall research & development

programmes.

Dan Gurney's legendary All American Racers organization

has built the DeltaWing. The new car continues the

California organisation's incredible legacy as a race car

constructor which has included 157 different cars built -

earning major victories in Formula 1, sportscars and the

Indianapolis 500.

Paul Willcox, Senior Vice President, Nissan in Europe, said:

"Nissan is a very innovative, forward-thinking company

prepared to take a risk or two. And exactly the same

applies to Nissan DeltaWing. Our involvement in the

project shows the boldness of Nissan from an engineering

and innovation mindset."

The first two Nissan DeltaWing drivers to be confirmed are

British Sportscar racer Marino Franchitti and Nissan's

reigning FIA GT1 World Champion Michael Krumm. The car

will make its first public demo laps at Sebring, Florida, at

12.30pm local time on Thursday, March 15.



LOCAL NEWS

LEBANESE MOTORISTS EXPOSED TO HIGH LEVELS OF AIR POLLUTION ON THE ROAD

AUB, RYMCO-Nissan and Bank Audi jointly reveal results of year-long MovingVan Air Pollution Study

Beirut - 24 May, 2012 – Motorists along the Beirut-Jounieh

highway are exposed to twice the acceptable levels of air

pollutants set by the World Health Organization, revealed a

new study conducted by the American University of Beirut

in collaboration with Rasamny Younis Motor Company –

RYMCO, Nissan’s exclusive dealer in Lebanon, and Bank

Audi s.a.l – Audi Saradar Group. Study results were

announced at a joint press conference held at AUB on May

24, 2012.

Entitled the “Moving Van Monitoring Particulate Matter

Pollution in Real Time on a Busy Street in Lebanon,” the

project was launched over a year ago. The Nissan Urvan

van, which set off on its mission in December 2010,

roamed the main Beirut-Jounieh freeway, collecting

pollution samples for over a year. Researchers then studied

the samples looking for 31 different types of air pollutants,

of different sizes, focusing mainly on fine particulate matter.

“The results showed that getting stuck in traffic for hours

is not only stressful, but bad for our health,” said Najat

Saliba, AUB associate professor of chemistry and lead

investigator on the study. “Just by organizing traffic and

reducing congestion, we would greatly reduce our health

risk.” Saliba noted that her team had measured that, on a

daily basis, a commuter who spends at least one hour in

traffic is exposed to 22 microgram/m3 of fine particulate

matter in the air. “This value is twice the amount

recommended by WHO and will increase this person’s

probability of death by 20 percent,” she warned.

“Our lives depend on maintaining a balanced ecosystem,”

said Fayez Rasamny, chairman of RYMCO. “Working on

reducing the harmful environmental effects of their vehicles

in order to hand down a healthy global environment to

future generations, Nissan was a pioneer, investing billions

of dollars in Research and Development to create a line of

models that will serve this goal. As exclusive dealer of this

automotive brand in Lebanon, we, at RYMCO, follow and

support Nissan’s philosophy of a ‘Symbiosis of People,

Vehicle and Nature’ which expresses our ideal image of a

sustainable mobility society; and as part of our moral

responsibility towards our country, we, as automotive

dealers, feel the necessity to help reduce CO2 emissions.

Despite the constraints in Lebanon in supporting

environmentally friendly vehicles, we have found ways to

support projects such as this, in order to create awareness

about the severity of this problem.”

Nissan has sold 27,000 Leafs worldwide since its launch in

late 2010 and expects to sell 1.5 million zero-emission

vehicles by 2016. The company plans to invest more than

$300 billion yen in environmentally friendly technologies by

2017 with a target to reduce its carbon footprint by 20 percent

by 2015, and subsequently RYMCO aspires to do the same

in Lebanon.

Rasamny added: “Based on the results of this study, laws

and regulations should be developed to enforce CO2

emission control, encouraging sales of new cars versus

used ones, given that manufacturers are obliged to control

the carbon emissions of their vehicles.”

The study, which also monitored the pollution levels on the

sides of the road, found that shops and people along the

sides of the road are exposed to 20 percent more particle

pollution than those in the middle of the street. Moreover,

the level of car emissions was 10 times higher than that

found on the roads of most European and US countries.

The culprits: old, ill-maintained cars, a large number of

cars, and high levels of traffic congestion.

THE LEGEND GOES FROM STRENGTH TO STRENGTH: NISSAN GT-R VVIP NOW 550BHP

Beirut, 23rd February, 2012: Nissan Middle East hasannounced the availability of its luxury specification GT-RVVIP edition with 550bhp. Featuring all the mechanicalenhancements of the 2012 GT-R, exclusive specificationand the highest levels of luxury, the VVIP edition is nowcapable of hitting 100km/h from a standing start in just 2.8seconds making it the ultimate example of the motoring icon.

“The Nissan GT-R is a performance icon and the VVIP edition takes that super car prowess and adds the highestlevel of luxury which is tailored to the owner’s requirements,” said Yuta Yamazaki, Brand Manager atNissan Middle East. “The changes introduced for the 2012model year have improved performance, efficiency andrefinement to provide further excitement to drivers andpassengers. With new available options added to the VVIPcatalogue, the result is one of the most exclusive cars onthe planet offering a unique driving experience.”

One of the main attraction at Dubai’s leading lifestyle technology show, Big Boys Toys, the 2012 VVIP carriesover the most desirable features of the 2011 modelincluding the availability of 12 interior colour combinations.The leather trimmed components are specially created inGermany according to Japanese ‘Takumi’, or ‘master withgreatest skills’ approach, by master craftsmen. The Bose®Precision Sound System is exclusively tuned according tothe driving position of each driver while, externally, 24 karatgold plated side panels, grille and exclusive VVIP badgevisually differentiate this luxurious supercar from its sibling.

For 2012, a new design of forged alloy wheels are suppliedas standard fitment while a special set of unique 20-inchalloy wheels are also introduced as an option only on GCCspecification VVIP models. With front 255/40-20/9.5J andrear 285/35-20/10.5J tyres, the wheels give the appearance of being finished in black from a distance butas light is reflected over their angular forms, a goldenrefraction is given off.Available options for the VVIP customers have also broad-en to include both Nissan Carbon Ceramic Brakes (NCCB)and titanium muffler as factory fitment.

NCCB accentuate the car’s agile road hold and supple ridefeel through a dramatically-reduced spring weight andrefined, sharp braking performance and offer superiorpedal feel unique to carbon ceramics. Orders for the ‘VVIP’ Nissan GT-R can now be madethrough Nissan dealers across the GCC region andLebanon.2012 GT-R VVIP MODEL HIGHLIGHTSExteriorBlack dry carbon fibre rear spoiler and 24 karat gold plated side panels, grille and exclusive VVIP badge.Interior12 interior colour combinations, leather trimmed components created in Germany, tailored Bose® soundsystem, Wajima Maki-e centre steering wheel ‘GT-R’emblem with deep coloring and glaze created by Mr. SakaeKubota, an accredited traditional craftsman of Japaneselacquer.2012 NISSAN GT-R MECHANICAL ENHANCEMENTSSUMMARY0 to 100km/h 2.8 secondsEngine output 550PS (404kW) /6,400rpm with maximumtorque of 64.0kg/m from 3,200 to 5,800 rpmFuel economy 8.6km/L (tested under Japan’s 10-15 mode) Transmission shift ‘feel’ and quietness refined Enhancedreinforcing of body structure for more responsive handlingand greater sense of the vehicle’s grip on the road.



RYMCO GIVES AWAY 1 NEW NISSAN MICRA TO THE WINNER OF “MAKE IT WITH MICRA” DIGITAL COMPETITION

Beirut, April 11, 2012-Rasamny-YounisMotor Company

S.A.L. (RYMCO), exclusive dealer of Nissan Motors

(Nissan, Infiniti), GM vehicles (GMC), Kawasaki and Renault

Trucks in Lebanon, announced today the results of the

“Make it with Micra” digital competition who gathered more

than 13,000 fans on Facebook making it one of the most

popular competitions in Lebanon.

Rymco Marketing Manager Mr. Jade Ayoub handed the

prizes to the winners as follows, Nadine El Zein winner of

the new Nissan Micra car,Khoder Alemeh winner of the

$400 cash prize, Elie Matta winner of the $300 cash prize,

Ali Aamiss winner of the $200 cash prize Johnny Maalouf

winner of the $100 cash prize.

The competition invited contestants to visit RYMCO

Facebook page and test their driving skills for a chance to

win a brand new Micra. Participants had one minute to

reach the finish line, collect as many game points as

possible while avoiding the obstacles. The player with the

highest score won a brand new Nissan Micra!

“We call upon governmental and non-governmental

organizations to help in solving this acute air pollution

problem in the city,” said Saliba, who listed three

important, yet practical, measures that individuals and

governmental bodies can do to reduce pollution

:

1- Drivers should avoid stopping in the middle of the road

or double parking, both of which add to congestion and

hence pollution levels.

2- Government bodies should be stricter about road-

worthiness tests, or what is locally known as mécanique,

imposing fines on old cars that have high emission levels.

3- Governmental and non-governmental bodies should

immediately start working on enhancing existing public

transportation facilities and devising new ones.

Khalil Debs, assistant general manager and head of Group

Corporate Banking at Bank Audi sal - Audi Saradar Group,

added: “Air pollution affects every individual living in the

country, and we believe it is high time that such an

environmental issue be addressed. Bank Audi’s support of

this initiative is in line with its raison d’être of raising

awareness to mobilize the public sector and the business

community to take important measures aimed at curbing

such an environmental problem. This underscores Bank

Audi’s deep conviction that it owes the community the

responsibility of ensuring wellbeing and development, a

challenge which the Bank takes on by promoting progress

in order to bequeath to future generations a lasting positive

outcome.”

According to the US Environmental Protection Agency, fine

particles are so small that they can go deep into the lungs

and cause serious health problems. Numerous scientific

studies have linked particle pollution exposure to a variety

of problems, including: increased respiratory symptoms,

such as irritation of the airways, coughing, or difficulty

breathing; decreased lung function; aggravated asthma;

development of chronic bronchitis; irregular heartbeat;

nonfatal heart attacks; and premature death in people with

heart or lung disease.



MAKE IT WITH MICRA

This game consisted of playing an online race with the

Micra and accumulating as many points as possible within

the least period of time. The prizes were a chance to enter

the draw to win the Micra and the Top 5 players won

instant cash money ranging from $100 to $500. This game

was the ultimate hit, getting Rymco more than 15,000

“likes” on its Facebook Fan Page.

DIGITAL NEWS

Micra on the move: A Branded Nissan Micra was travelingthe streets of Lebanon. People had to spot it, take a pictureof it, then upload it to facebook.com/Rymco. Having done

this, they were automatically given a $250 dollars voucherthat served as deposit upon the purchase of their Micra.

RYMCO LAUNCHED TWO UNIQUE DIGITAL PLATFORMS AS PART OF THEMICRA LAUNCH PLAN; MICRA ON THE MOVE AND MAKE IT WITH MICRA.

RYMCO OFFERS A NISSAN MICRA TO AIN WAZEIN

RYMCO SCHOLARSHIP FUND AT THE AMERICAN UNIVERSITY OF BEIRUT INMEMORY OF THE LATE SHEIKH HASSIB MOHAMED RASAMNY

In honor of the late Sheikh Hassib Rasamny, one of the founders of Rasamny Younes Motor Company, RYMCO Offers aNissan Micra to Ain Wazein Hospital in Shouf for a fund raising event at Phonecia on May 15, 2012.



During the Annual Employee Dinner, that took place in May

2012 at Bourj Al Hamam Broumana, the Awards of year

2011 were announced:

2011 Awards:

• Staff Function of the year 2011

Samer El Murr

• Best Promotion of the year 2011

Bilal Ismail

• Support Staff Function of the year 2011

Fadi Hallal

• Line Function of the year 2011

Imad Al Hassanieh

• Team of the year 2011 Call Center – Operators

• Salesperson of the year 2011

Alain Mechantaf

• High Performance of the year 2011

Nada Khatoun

• Team Leader of the year 2011 (2 awards)

Moufid Al Kaasamany

Ahmad Al Mohammad

• Service Advisor of the year 2011

Joseph Sawaya

• Technician of the year 2011 Service Department

Riad Al Aridi

• Technician of the year 2011 Body and Paint Department

Khalil Al Mosmar

• Support Staff Function of the year 2011 Service

Department

Oussama Mattar

• What the Funk! Creative Thinking

Jade Ayoub

• Most Successful Event of the year 2011 – Lotus

Lebanon

Rana Eyamie

YEAR AWARD PRESENTED TO DESCRIPTION FROM LOCATION

2012 SALESPERFORMANCE2011

RASAMNYYOUNIS MOTORCO

IN RECOGNITIONOF YOUR COMPANY CARLOAN

BYBLOSBANK

MR. DIBOFFICE

AWARDS AND RECOGNITIONS

RYMCO ANNUAL EMPLOYEE DINNER



NISSAN MOTOR CO., LTD. SENDS RYMCO A RECOGNITION LETTER FOR THEFY11 OVERALL ACHIEVEMENTS; RETAIL SALES, CSI, SSI, & N-CAM

NISSAN MOTOR CO., LTD. SENDS RYMCO A RECOGNITION LETTER FOR THEFY11 SALES ACHIEVEMENTS



Beirut, 19 June 2012 - Rasamny-Younis Motor Company

S.A.L. (RYMCO) exclusive dealer of Nissan Motors (Nissan,

Infiniti), GM vehicles (GMC), Kawasaki and Renault Trucks

in Lebanon made a remarkable impact at the Outdoor

Lebanon exhibit for the second year in a row. RYMCO

revealed exciting displays to showcase New Nissan Juke

and latest Kawasaki 2012 models along the newly acquired

renowned brands Nolan and Spidi; holding a wide range of

motorbikes accessories, helmets and motorbike attires.

“Our participation in ‘Outdoor Lebanon’ & ‘The Beirut

Motorcycle show’ is part of our strategy to provide our

customers with the latest Leisure and Sports models that

cater Motorcycles and Outdoor enthusiasts.” said Mr.

Fayez Rasamny Chairman of RYMCO. “Taking part in the

country’s largest and most comprehensive show for the

outdoors and sports industry, creates a platform to

introduce our new and outstanding models in all

automotive sectors.” He added.

The new Nissan Juke which was the only crossover car

displayed in the exhibition. Juke is a unique combination of

motorsports-inspired exterior and interior design with

unexpected levels of technology. Inside, the sports car

theme continues with a cockpit oriented cabin dominated by a

centre console design inspired by a motorcycle fuel tank.

As for Kawasaki the total line-up range from sport, super

sports, naked, touring, cruiser, off road, motor cross, ATVs,

RUVs and Jet Skis features a variety of new Motorcycle

models including the thrilling Ninja (250R, ER-6F, Z1000SX,

ZX6R, ZX-10R, ZZR 1400), Naked ER-6N, Z1000(ABS),

Touring Versys 650 (ABS) and Versys 1000 (ABS), Cruiser

VN 900 Classic SP and VN 900 Customs SP.

Outdoor Lebanon is held on the 20-24 June 2012, from

4:00 till 10:00 PM.

RYMCO SHOWCASES OUTSTANDING NEW MODELS AT ‘OUTDOOR LEBANON’& BEIRUT MOTORCYCLE SHOW



Beirut, June 16th, 2012- Rasamny-Younis Motor CompanyS.A.L. (RYMCO), exclusive dealer of Nissan Motors inLebanon, organized an all- day event exclusive to its fleetpartners on Saturday 2nd of June to introduce Nissan’s all-new models line-up inclusive of Micra, Sunny and Juke.The event was held at Mir Amin Palace in Beittedine andwas attended by a great number of guests from allLebanese car rental companies.

Guests spent the entire day amid an Arabic theme at theexquisite oriental Palace, and were granted exclusive testdrives on the new Sunny, Juke and Micra. A custom madecircuit was set exclusively for the event and was channeledby more than twenty professional marshals to assist driverswhile experiencing new cars features and performance.

Fayez Rasamny, Chairman of RYMCO, stressed onRymco’s relationship with rental companies in Lebanon:“We are always delighted to be able to gather our partnersto create a more personal relationship with them. We arecertain that these car models will satisfy their requirements,as well as having the reassurance of their durability andquality, the 2 main characteristics which define the Nissanbrand. In addition, RYMCO’s aftersales facilities ensuresthe best service to its customers thus encouraging theserental car companies’ decision making”

The 2013 Nissan Sunny, a completely redesigned car,offers more space, classifying it as the most spacious vehicle in its segment. The Sunny is powered by a 1.5-litre4-cylinder engine, all models include dual front airbags,ABS with EBD, brake assist, power windows and mirrors,factory keyless entry, Radio CD auxiliary, making it the bestchoice amongst its competition.

As for Nissan Juke, it is a distinctive combination of SUVtoughness, coupe sporting style, and Motorcycle thrill. Thismodel is attracting different type of customers, with onecommon trait: attitude. Most of its customers are known tobe creative and daring, which is expressed by the Juke’sdesign.

In addition, this models contains a variety of standardoptions that is exclusive to luxury cars, such as intelligentkeyless entry and start, electrically foldable mirrors, originally installed Bluetooth set, etc…

And last but not least, the recently re-introduced all-newNissan Micra was also available for test-drive during thisevent as well, with its high safety features and powerfulengine that shifted buyer’s perception on the small hatchbacks since the standard package offered has a 1.5Lengine, ABS and 4 airbags, along power windows and mirrors, factory keyless entry and radio CD, all that at avery affordable price and various financing schemes to suitall needs.

RYMCO INTRODUCES NISSAN’S LATEST MODELS TO ITS FLEET PARTNERS JUKE IN ABC ASHRAFIEH



THE NEW ALTIMA 2012

Teaser images revealed of the All-New Nissan Altima... Coming soon in 2012!


ABOUT RYMCO:Rasamny-Younis Motor Company S.A.L. (RYMCO) is a joint stock company, ISO certified 9001:2008,was established in 1957 in Lebanon and is the only automotive dealer to be listed on the Beirut StockExchange since 1998. RYMCO is one of the leading vehicle retail dealerships in Lebanon where itholds majority market share in the new vehicle retail industry, and commands a considerable portionof the used vehicle market. RYMCO operates a chain of independent showrooms and stores, abonded warehouse as well as state-of-the-art servicing and maintenance facilities. The companyhas an automotive dealership arrangement with auto manufacturers in the US, Japan, Europe andChina that include the likes of automotive giants Nissan Motors (Nissan, Infiniti), GM vehicles (GMC),Renault trucks, UD Trucks, and Kawasaki under the Leisure division. RYMCO marine is another unitwithin the RYMCO operations specialized in the servicing of boats under the brand name of RYMCOMarine. In 2009, RYMCO UK was granted the right to distribute the Infiniti brand of cars in London. It willcover distribution for the area through three SSS IREDI facilities in Reading, Chiswick and Hatfield;along with a boutique in the centre of London in Piccadilly.

RYMCO SAL holds also the majority of the shareholding of free zone companies in Syria which mainactivity is the importation of Nissan and Infiniti vehicles and the storage of these vehicles in the freezone areas, for the purpose of reselling them to the Syrian market (mainly to a Syrian company own-ing the exclusive distribution for Nissan cars in Syria.)

RYMCOMs. Rana Eyamie,Senior Brand ExecutiveTel: +961 1 273333 Fax: +961 1 274311Email: [email protected]

FOR FURTHER INFORMATION, PLEASE LOG ON TO WWW.RYMCO.COM OR CONTACT:


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