A COMPLETESOLUTION FOR DIGITALMARKETING

Ryan Saliba

Introduction to Sector - Marketing

Traditional Marketing

• Shouts out for customers• Expensive• Use is on the decline!

Digital Marketing

• Relates with customers• Less expensive• Use is on the increase!

2/13

What is the problem?

Difficult for small businesses to target specific customers due to:

•Lack of budget•Lack of manpower

And what is a business

without customers?3/13

What about existing ?

• Focus on Concept Design

• Focus on Website Creation

• Focus on Digital Design

4/13

• Clear focus on Digital Marketing• Specific to the needs of small businesses

• Amount of local businesses which employ less than 10 employees – 30,000 (95.1% of all businesses)

• Spend on Digital Marketing on the increase.• Small businesses are more willing to outsource

to marketing agencies.

5/13

Product Offerings:

Package 1:

Social Media Package

Package 2:

Digital Media Package

Package 3:

Concept Design Package

Package 4:

UltimatePackage

6/13

Product Benefits:

A complete approach to digital marketing will help small businesses to:

• Enter new markets + Retain current customers

• Build a relationship with customers

• Improve marketing skills

• Wise spending of marketing budgets = Increase in profits!

7/13

Proposed Business Model

• Operating from a fully furnished office in Valletta

• Set up as a sole-trading business

• Clients charged on monthly basis

• Approximate charge of €40/hour(competitor charge average of €45-60/hour)

• Each package will have a set amount of work hours per week

8/13

Ownership of Bknown Marketing

Ryan Saliba – Founder of Bknown Marketing

• Has experience in marketing and small business management

• Diploma in Design Studies

• Diploma in Digital Marketing

• Masters in Entrepreneurship

• Will be able to handle initial workload

9/13

Resource Requirements - People

First Year – Web Designer

Second Year – Graphic Designer

Third Year – Social Media/ PR Specialist

10/13

Key Milestones for Business

• Four businesses already interested

• First Year – 13 Clients

• Second Year – 23 Clients

• Third Year – 32 Clients

• (Figures based on market predictions, seasonality and work ability of Bknown Marketing)

11/13

Resource Requirements - Finance

• Total of €20,000 finance needed:

– €10,000 Proprietor Investment

– €10,000 Business Loan

• Overdraft facility needed:

– €5000 for daily working capital requirements

• Loan Repayment over three years

12/13

Thank You!

Any Questions?