russia projects creative economy guide toolkit

8/2/2019 Russia Projects Creative Economy Guide Toolkit

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Creative and Cultural Economy series 1

theCreativeeConomy:anintroduCtoryGuideby John Newbigin


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C C ec 1 t C ec: a ic G

09 PrefaCe

13 1 What is the Creative eConomy?

21 2 maPPinG the Creative industries

25 3 do the Creative industries matter?

29 4 a PoliCy environment for the Creative eConomy the basiCConditions for GroWth

35 5 a PoliCy environment for the Creative eConomy PubliCPoliCies that Can make a differenCe

41 6 a business environment for the Creative eConomy are theCreative industries really unlike other seCtors of the eConomy?

47 7 a business environment for the Creative eConomy hoW thediGital World and the Creative industries are develoPinG neWWays of WorkinG

51 8 What is drivinG the Creative eConomy and in Whose interest?

56 aPPendix 1 hoW does the uk suPPort its Creative industries andare there lessons to be learned for other Countries?

58 aPPendix 2 readinG and further readinG

60 aPPendix 3 Creative entrePreneurs

76 aPPendix 4 readinG

ContentsBritish Councils Creative And CulturalEconomy Series P t b Cc

0 spg G,l sW1a 2bn,eg

www.cc.g

a g sbn 978-086355-639-5

Author: John Newbigin

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Editors

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Publication Design

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Photo Credits

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46, 50, 80-81 r, l: pg 24 s, J: pg 54-55

British Council 2010 Creative Economy Unit

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8 9C C ec 1 t C ec: a ic G

PrefaCe

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The cultural industries are as old ashuman societydg c p p gcg , c, w. s g c cg pc g . b c g w ppcc g ; cc c gc, , ; cc c

p g c. t w , w w , pp w g g. a w w pp w pp p . t cc.

1 What is the CreativeeConomy ?

They are one of the roots of todayscreative economyb w c c w c -gg, g, cg pg - g wg w w g cc c g,g, g g

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1.1 UNCTAD

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c . t p gg c w c ,w , g gwg pc, p c wc c.

However difcult they may be tomeasure, there is general agreementabout one thing that denes thecreative industries intellectualpropertyic pp ( iP) w c c c c . i pc

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g. i w w pc pc wc c c. i p ww wc c c w w c. a c c c pp c. tg uk g 1998 w: wc g c, wc p w j c g g p c pp.

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of the UKs creative industries, c W h w p c wg, g, pc; wg, c .

which is one of the reasons why thecreative economy is difcult to deneand measuret c w c c, w c cw p p g w w w. t cpc, pp

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The creative economy is much morethan just the creative industriesi g c c, pc qc cg , w z

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They impact on our lives asconsumers and citiensa cg c p cg p ,

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and on our uality of lifeo w, c c pp ; p c c w pg wcc c cc

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1.2 NESTA

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However they are measured ordened, the creative economy, andhe creative industries, are growing inmportancea c w c cp pc, cccc c p c g . W

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cg) w c pc c g c, gp w w gwg w. t c c. i TheCreative Economy, Jhw w pp w w c pw pp w w c , c, pw ppw w c.

They drive innovationC p pc. i cc p. i p g

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g c c c c c g, C l p

Living on ThinAir, p 2000. o c, c pc c .i, c c g c w cp. i w g pp wg j c cc pw.n, c c g j c w pc cc c. t w c g pp g -p n

ac W ep. t w w c p gwg g c, -cc j w pp gwg c c , p, ppg pw c pc cc. a c wp p w g pc u c c pw ,

wg c , cgw g ppc.

So, its time to take them seriously!a g w cg w gg wp . a 1918 us P Ww Wcp ac w cc c c gcc ccpc. scc us g

acc w pc g cpg p g g g.

s g g pc p pcpc c, c cc gcc pjcg c p g w c pjc pw.

t a g w c Creative Nation, p 1994, c pc

cc pc c p w ccp.

b w w lg w c uk 1997 g c p w c w w w.

c, gwg pp,pc g pp, w c c. a c uk 30% g ppw c cc, g 11% c .

They are a vital part of the business-o-business economy

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uk dg Cc 100 g, c pc c 225 p 83.o w g wg- c

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nesta p wc c g g c p, g, 25% pc g.

They are becoming essential to theinfrastructure of our societiest pp c gc g p c, cg pc c pc c c c, cg pc ppc wg. t c -cg c c pc cc . G g pc c cc c p, w

cg p w-g. e c c, g, w c ppc c cg c pc pc w g g gc g pp w pp w .t w g c p c wg g w, .

They even have an impact on thefuture of the planeti c, , c p,

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UK 1998 - the rst map of thecreative industriest uk p c p.e q w , gp p c g, g w 8% ccc pg w 7

8% wg pp. t g , p,w c p 25,000pp, g.f, pc wgg pc p , g uk w c .

W ppg c wp 2001 c c c w gwg c c, w gg w j wc . tw , 2003, FinancialTimes wpp c

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What was included in the map?t c ppg , (c wc g c, wc p w

2 maPPinG the Creativeindustries

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p. t w gg c c g .

t cc g .

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For more information about mapping the creativeindustries see the British Councils Creative andCultural Economy series/2 publication.

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Report 2008 gg c : cw c, c, cc cg p c ccc cp, w p g c, j pg w pg c c, c


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25C C ec 1 t C ec: a ic G

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3 do the Creativeindustries matter?

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t c p w . t g cg c

c c W, emi, u ggg p c gw p cgg c. t c. b pp , ppcp pc, c , , . s, c c q g c


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3.1 THE KNOWLEDGE ECONOMY

t wg c c c c. iw a g P dc w c g jc . Wp wg cg pc cc w j c. i cg w c wc, c, - ccg g wp, c wc c, , , g p gc cc pc cc. i 1997 ep u c c 2010 -cg dc G ep C dG i sc.

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t p p cc. a C lw Cloud Culture, pg pc w c c pc.

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pp p f 2010 ep C dcG ep i c p ccc c w wg .

i c wc, p pc p g g c ccc -.. w p , w c cc gw, w cw w c .


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hw, c g g ,q cc wcg. i CreativeEcologies where thinking is a proper

job, J hw g iP w w p c c cg [] c pw pg cc wg g. t , pp . i 1980 f op scsw (foss) p cc w pp p w w w, g p. t pc pw ccp, cg c c w c w g

w g (.. w p , p cwg c). a , cwg, p -gg g c p c ccp . ic pp c cc, uk g cwg.

4 a PoliCy environmentfor the Creative eConomythe basiC Conditions forGroWth

Intellectual property managementa c ggc pp g c c. W c g-

cpg p w, gw g g c c c gc. WiPo, W icPp og, un gc w pp w c c .

mc c pc c pp, iP, p ppc c, , g, g . s pp g w pc p ggg

cgg w, pc cpg w g. b c w cpp w g g w g . t oeCd c g cc w5 7% g uk- p g g w c 460 2006 .


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4.1 WIPO

WiPo W icPp og. i cc w pc iP g c w w g c w .WiPo c g g -pc. e cc , c us eu, c c gc w pc g

cp. a c c w pc c . WiPo c w Wto, W tog, g gp w c pw pc.

4.2 DIFFERENT FORMS OF IP LAW

t ic Pp w.

COPYRIGHT pc wp c w p g pc wg , . i pc w. t w c. i ukcpg 70 .

PATENTS g pc pc cg p pc p . ucpg, wc c, ppg p p pc pc q .

TRADEMARKS pc , g pc g pc.t g p g p gg c .

DESIGN iP w c c p g cp . l, g c g g gpc.

The free ow of informationW iP w c pcc w g g c w, p c w c g. Cpp g j . b cz

g jc w . f cc c p c p cc c,wc w W W W,

pcp pcc, c c pw g c c cc gw c c. a ,c p q g, w

pg g c ppg c pg w (cg iP w), w pg pp w .

a w g, pcp c Gg y w cc cg cc . aC l w Cloud Culture, g wp g g c w.t g. a w c, pc c ,

w w c w w g c w c c gw w cc pc p c w .


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pc ccg pc . b pc c c pc, cw cc c p w pc, c . t w w c. t hw gg a.P. G

b ac. i The Undeclared Warl P g w G p cw . i w w c (...) j pp, G w ,g (...) , g c . fc c

p pcp .

t , c c g p c , c c .fc w p p c c p w , wc w c

cc c gcc g- c c.

Digital infrastructuredg c, w -p cpc c, p c

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w, pc c c p w: c c pc gc c pc c p p w pp cz.

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w pc w w .h g [.. g] j w g : j w pp c.

Financeb vw, Cec b tc p g cc g, c cp. t g

w p, c cp g- w.a gg ccc c cp p. mp -c . i , c cp cc w w gw, c w c . t w gwc w w cp c g q c p . rg c , w , p

c , g w .f p,

c wg c, w cg c c, w w w cc w pg pc . a g, g g g gcpg g cc.e hw w c


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5 a PoliCy environment forthe Creative eConomyPubliC PoliCies that Canmake a differenCe

Government as a customera g p g, pc c c c, pcc, g,

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pc pc c w j w .a c cg g g c g g g pc pcpc, c ppc c pc pc wgw g cqpc c c c gc.

Cities and Clusterso g c c pc-pcc.u c c cg

c c c c w cp c g, c c c pp . ec c w p c c c j p c, , c, p pc pc, c c p pg c g p wpc. t c c c, c pp

c wc, ,c . d c


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5.2 CLUSTERS

s

t s c c l g c cp wg . i -1990 gp pc c s g bt, uk c cp, c -p w c l w w w c pjc w g ccp w. tw () w cp w c j cc ppg cp-g g(CGi) qc hw . i , g CfCf, gg pw CGi w,pg pp s.

fc 798

a 500,000 q cc c dz c bjgw c 1990 p g g. t g bjg b 2003, w dz i a f 2004. t cc p bjg c w w ppg -z dz a dc.

t P m s

i b, w eg, c w c pc c, c p c , hw Pc( j cg cp w c c b) g- g p gc. t pc, - , g gc pcc cgc . i c pjc

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cwg cc , p c, c , c-c

wg c pc cc cc w c c. i StayingAheadp uk g, c W h w

g g ccc c p .

scc cc. sc c wg g c g gw.a w, p

c- g c c w c g

c c p cc pgg. i g, c g , pc, g c pc gw c c. a uk

g g pp c, Creative Britain New Talentsfor the New Economy, p 2008, c cwg , wg b w cc gg c c.

5.1 CULTURAL DIVERSITY

unesCo c g c p, pc ccgw g c,, p (...) [] p p c c p.


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5.3 CREATIVE PARTNERSHIPS

t C Pp pg eg, wc pc c pc c g c ccp, w c c w c c pp c. a p C Ppc c cpc eg 2007 pp w pcp pp wc c (...)

rg c p cg pp g. (...) Pp w pp p c w c (...) i c c cc cc , , cg p (...) sw c p c,c, iCt, -cc, wg, w p cg c pp ccw-g.

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Ahead the economic performance of

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t c pp w c cc c , j cz c j - g w pc, pc .t w c, cc pc , p ppc . a c cJ h w, pc c c w w w

c .

Education and SkillsW g c ccc, p p c c c

pc c wc p. a c sc w c d gw w-c-g c cg w c au. t w c p

g, p c w.

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g c, g p . t cg w w p c w w cpg c ccpc.

a w g gg pc, cc c c c p g p c c w p , g, cc c . C

Pp, j pg eg c, c w cggc w w cp.


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6 a business environmentfor the Creative eConomy are the Creative industriesreally unlike other seCtorsof the eConomy?

The prole of the creative industriesdp p c, w wg

cc c c . o 140,000 c uk, j 200 cc 50% . i p c -g, w g cp , gcp , w z cp . t g wg cc p c, ,w c p pp

c c . a p l b sc c (, c, p) gg pw c c. a , cp pc cc g. W uk p gc c, p w unCtad 2008 CreativeEconomy Report. 80% c

w ep cp cp g

- c g.

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g cp c Gg gw cp cq p iP g w pc c. f ,sc v p pc wc c c gwgg.

i uk, w w g c , p p


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w w pgp , w wp. hw c w? c w, c.

6.2 SME

t s m ep, sme, w pc pc pg, pc ep. sme p w 10 500 pp w 25 p . i pcc, sme w c c sme g, g cp pg w 10 pp c .

Innovative ways of workingf c p, q c w p ccp. t p c cg, g. i c cc cc, g ww c c g, wc .t w c cc .. p

w p , w ppp gw gp.

a 2006 uk n ew scctcg a (nesta) c p (sme) , pg cq c w 1 pc cg. a 90% c sme, w g g g. sc

c, c cgg cw.

sc c c p ccg cw . a p uk t 2003 c c c p pp g w

cp g pp w gg gw z, ppg p g.

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t ccq pc gcc

w c .m c p W W W c c, g w g cp cg . W W g w w , , , g p pc, g . o, c

6.1 CHANNEL 4 TELEVISION

a q cc pc uk c . t uk c, C4, w 1982 ac P, w pcc pp pg pc w p , p pc,w cpg g c w g w - pc . t cc w c -gg b c gcg, qg c, cg bbC, c 25% p p pp. t w uk p pc c cc c cc w, w p 1 . s g p cp gw j .


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a c gg c, c pp c -, pcc pc, cgg pc .G c w g w g g w ppc . i ,

c p pcc c pp c p cg.

c .i g

particular natureof the business skills required by the

creative sector. W , pp c p g c c - w w c w w p

c wc cc c c.

t -cc c

. a- cg uk (1995 2005) 48% gwc c w

cc -p cp g,

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, w

g - p.a p g

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p p pp w w wc w. t c- p . t w c cc gcc gw c c.

Pc mck, c c cc w, ig m, w w w gg c wg g c

. agc pp w gg , pc pcc c gw w c w . v w p q .

a nesta p 2006,Creating Growth: how the UK candevelop worldclass creative businesses, w c c :- c c ;- c ccg ;- c cp w p c cg

.W g , c , p gg c w c w c pg c p g ; gcg -p , pcg wgc pp.


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7 a business environmentfor the Creative eConomy hoW the diGital World andthe Creative industries aredeveloPinG neW Ways ofWorkinG

New forms of business support

o c cp c c cp. a G, C ec W W, uk ccp pccp c gc pp c. t pp cp c w c cp. t c, p w, w , c c

wc c cg ppp c g.W cg, c g c g ccg pc, wp p--p cg pp c gpp. t uk c aP c p cg p

. f, j c qc c g . J c c, j .

m c w g p cw w w. t w -p w c g w pc gg c, ww c c p p g

pp p w c. t c c w p p pjc c p qc w cc.

Customers become part of thebusinesso c j w p c c g


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Nothing succeeds like failureW p g p pc g , g w c g. i cc

c pc 80% p, c, w c g p. t pc c p c : pc c c -p, p, cgg . a c p g w cp, g, c

c p pc wpc pc w c p.

c c c. i What Wouldgoogle do?J J c Gg c pp g c cw cg, g,g ppg pc.o c cg w p p w pc

c, p p c . tc pg g wc pc

cp wc g. i w : cp g pc c pc w g. t Gg pp cc. s p ppcc -g w,w cp c rcpcg c -g p g w c . i w, cp p pc

cc c

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p. h p cqc c,w c wg , g

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c w , cg gw.Cw cg w c pc c, cg c . t g cc c wc p pc c, -pc, .


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8 What is drivinG theCreative eConomy and in Whose interest?

a cc, sP, bz, J 2004, unCtad c cc c p,c , p w c p pg c c.

W c g, c c c p p wpp pg c c w p g w w c.o c g cc p pc gc. b , g, c c cpp , , p c wc .

t gg g, g s k, i w j , p

C c g Pp rpc c m C dg C, c bz, g t sgp p gwgc c c, c g c pc pc.

a c gcg c

c w, c c p g w g cc p w c.

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c pc p.t p Gg Wp,w pw p w . Gg w ,cc pc pw, gp gc pp w wg . i , g, p cpcc w.Wp, , w,c , cg cgg w j p.

b gg Wp

pc cg cgg w. b pc g c.b cc. t w q:w, w, cc? W w gw g gcc? W pw? o c w w wg, w pc c g w cc c


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8.3 SOUTH-SOUTH CO-OPERATION

a spc u s-s C-p w p u n dpPg 1978 p- c-p ww G-77 gp pg. sc 2005, spc u w w G-77 C cp if C ecwc g p w, cg C,Jc, rw bz.

8.4 FRANCE

a u P q cc P . ig P w , 1999 w 2.98 4.2 c c P c w2.98 4.2. a c 30,000 c j c c, c 43,000 j c.

8.5 URUGUAY

m ug w 1968 --p c-p c wg . t cp w 17 c-ppg 350 c ww pc j us, ep Jp. m ug w w 200 p

c p w pcc pc c g c , g p p -gg c cg ug.

8.6 SWEDEN

ig kp w w c ikea 1943 w w g. h g c pp pc

c . ug cg g c g, ikea gw c g pg 104,000pp. t c pcp cc, 2004, w 12.8 w p 1.4.

8.7 RWANDA

W pc c c w g c p, g rw k c cp

c c-c g -cc c . a cp pjc p pp cpp, w grw c ccpw c ac.

cg pw w cppg w c 50 ?

8.1 NIGERIA

t ng nw gw, c 1970, c g w, w pc , w $2.75. W cg cc, ng pc cc pcg g c, pg pp. t

p ng gh ac pjc, c pg ng g g .

8.2 BRAzIL

tv G c c c 180 c l ac, p 18,000 p pg 150 c. a w pg, cp pc , pg p c wc g c, c,cp gpp bz. t cpdc G tv G g pg c g (...) pg wg , cg g cp cc w cgpc.


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Other policies and actions by the UKgovernment that have had an impact on thecreative economy

sag g p c, uk g c w w pcc c c :

- C C s, wc cc w g, g, c, c pg , ;- s, wc c .

b j g .

rg gn g p gc eg,

cp gc sc, W n i, g w c ep u g , c gw cc c c p c pc. rg scagc g g pc p cpp c (,, g c ).

t C rw C b (2005)t g w w pc p cc 50% uk GdP.i c pw pcpc cg pp. t rw gcp c c pp c pp b g p w pc pp w pc.

t lc rw (2006)a g w g- uk c. ip 3-w pp g, p p.m gc, g uk gc c c g c, c pp w w .

t Gw rw (2006)t g w p w pg c pp w gg. t w c cc p :- c pc iP c,- c c cp gw cpg iP pc, - cpg w w c w c w gg.

aPPendix 1 - hoW does the uk suPPort itsCreative industries and are there lessonsto be learned for other Countries?

t uk g c c ep u. i GdP, g w. accg unesCo , , cc p

c g c w, us.

m p cc,cg:

t c eg w p gg w;

t uk g pc pp c , c

bbC pc c c c p w

, c c c c;

t uk c , p, g pc c g;

t c uk c, pc . i cc l, c ep, w,cc 40% uk

c c.

t uk c w g g pc g c w g c w pc pc c c .

What has happened in the UK since themapping document of 1998?

t dp C m sp(dCms) g pw p p c, c gg w , c c w c g g pc p.

W dCms w g

g c c ppg c 1998 2001.

i 2007 pc cc w c Staying Ahead:the economic performance of the UKs creativeindustries . i cpp ccc c c w c , pccg c g wg g p g pg g c.

t 2007 p , , gg pp 2008, p j dCms, dp b, ep rg r dp i u s. Creative Britain:New Talents for the New Economy, g pg c c. h 26pc c p c c. iw g w gg g g c cc c w pc pc pg c w c.

J hw, g c c c w c c c ppc, p c c, g,c, p c cc .


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2. Skills and Infrastructure

s c c c gw .t pg c c:

m g: pg g j c p cc.

ic: g p gc p pp c.

b s: g pg g c w p c-pcc .

3. Creative entrepreneurship and networks

C p p g c c: gg gp w c, w cc c p c.t pg p, c c, cg pc g pc-g c c. t c:

yg C ep (yCe) C w: p c gC c p c g ygC ep w cc pc. C w cc , g w pc-,c, wg , c pg pp.

i yg C ep(iyCe) w c: pg w, wc gp g cp gg c

uk , gp j , cp . o 50 c p pg .

uk yg C ep (ukyCe)w c: pg w b g c p.Gp ggc p c, cp uk jgg p. ag, P, i,i, s ac, C t w gp .

4. Leadership and Cultural Relations

a c gc, b Cc gg w g c w w c p cg c g c . t w c c g g . t pg w g pc w pc c (cc, c,p, c.) c c-cc.

5. Insight and Intelligence

dp p cc c c c, cg b Cc cc c w.

f c, p www.cc.g.

t b Cc uk g c cpp p 110 cww. t b Cc cc ppww w c gpp uk gp w b c.

t C ec u w 999 p a dp w

w uk c c p pg w w

uk pc pg cc w pc pc c, c c, cc

g, gg.

aPPendix 2 - the british CounCils CreativeeConomy unit

t C C ec Pgw wg p :

1. Policy and mapping

ec pc-g p cpc c. t c wc c c p p g , iP g g c pc.t w wc c pc.

tg w, b Cc

p g c g ppp pc ppc, cg c c g cp.

i c:

i i : g pg pcc pc (iP, c, c.), g c pc g . dg 2010, cpgw pc uk, C, C, i,P, s ac.

mppg: w g pg pc ppg c g pc c c. t pg pp ppg c c wuk p.

t: p c c c-

w.


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1

3

4

2

CHINA

e h, f, bjg bg m G fC

e h c- 2005, g w p, pc cp bjg fgm, pc c wg w g c. t g p p w c

C, c w w ppg cg p. t pg, C nw C: yPjc, c C, hg kg tw gg g

y Pc. i ppg , e h 2009 G f C, c p wg gc.

www.gggcg.c

www.cc.

Et Hu was the Chinese nalist for the British

Councils International Young Screen Entrepreneur

IYSE) award 2008.

2 VIETNAMh t d t, C dc, il C.

2004, t w mc-bz af aw c cp r ls i, sgp. tcp w, t, wc c c c cq pccp g. dp p v cq, t, c w

w, wg g, pcg wc ppp c. tg t, c w g

w cc --w .

www..c

Ho Tran Da Thao was the Vietnamese nalist forhe British Councils International Young Fashion

Entrepreneur (IYFE) award 2009.

3 THAILANDr v, dc, C C l k

a wg c g c, r p C C, g cp w w g

c pc, c , , pg/c . t cp w c g c g pp g g g cp uk, G,i, Gc, egp. i pw pc ccc, r c p w cp (l k) w c : t Wz, pg pg c, Pp Wz,cg pp cgc, c cc. b g w cp, r pcp c pg p g pc c w. i 2005, p unesCo C cwp a, gg c gw-p w pc .

www..cwww.c-c.cwww..c

Ruttikorn Vuttikorn was Thailands nalist forthe British Councils International Young DesignEntrepreneur (IYDE) award 2007.

4 INDONESIAW a, f, hm sc a & C

W hma f sc, c 2004 g 1000. h c: W w c p p p i ccg p c. W c hf, c 10,000 g p c, wcg 400 w g g wcg

c p c.www..cp://w.gp.c

Wahyu Aditya was the winner of the BritishCouncils International Young Screen Entrepreneur(IYSE) award 2008.


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7

8

5

6

5 MExICOC fz, ac dc/f t f

C t f, g

mc g g c,pc c-p c . C c p

p mc, c pgw p, g g q cg , C p. s c cp g w p c cp . W gwg , t

f g g w w

pc ppc . t w c g w

mc c gc g ggg cp p c cp . tf cc wc pc l, s fcc, Jp, l

ag, C mc.

www.2.c

Carla Fernndez was the winner of theBritish Councils International Young FashionEntrepreneur (IYFE) award 2008.

6 COLOMBIAG Zp, a dc, accp

a wg c c cp, G Zp

c c cg wg acc ip, p (p)cp m. i z gp

w , Zp. i C p p g , i - cp

c gg p cpg cp p c.

sc g c,G g acc ip p , pcp p p sp-pg wec, ag, b, mc, sp,

C).

www.ccp.c

7

Gabriel Zapata was the winner of the BritishCouncils International Young Performing ArtsEntrepreneur (IYDE) award 2008.

7 BRAzILP d, f/ P t. dg

t. g cc p pc g c wc c g bz. a g w c c, w wp g cc w pp c, g pg p c c wc w w c, P d. b wg w c , ggg c w c, , P c g cc wg, g - c c

c. m w g g ,pg bz w gg, pg pc gc , c c, wc c g bz c.

www.g.c.

Paula Dib was the winner of the British CouncilsInternational Young Design Entrepreneur (IYDE)award 2006.

8 ARGENTINAm rpp, dg f desiGno-pg

m 2001 g cc,desiGno-pg, pg g c pcg cczg pc Pg. h w c ,cpg pg g c .

t c w cc g g ppg, p pjc. desiGno-Pg c c w g pcg jc pg pc, wc w c c , p g p, g p p w jc.

www.gpg.c.

Manuel Rapoport was the Argentinean nalist forthe British Councils International Young DesignEntrepreneur (IYDE) award 2007.


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9

10

11

9 GHANAn kww d, Ceo og/dPi

t n c cg c p g

cc. a g p og, ag, dg sgc bgCp, p gg Cc Gp, dPi, wc c pg , p pc pcgg cp, p-p cp. h gw dPi Gp cg g cc c

cg c. h c v, cc g pcc g pg c, cc

c cc .

www.gg.c

Nana Kwadwo Duah was the winner of the BritishCouncils International Young CommunicationsEntrepreneur (IYXE) award 2009.

0 KENYAk oj, dc, tq Gp

k tq Gp, p g cp k.. a md tq Gp, i p p c k p . c pp g pjc i c g

p, g p w, c. t pw

pg cg p c . t g, g, cc, pc, g

c c pc c c. t

cc cw cc

pc p g g hiv/aids, g c, pc, g, g p.

www.q.cwww.q.c

Kevin Ombajo was Kenyas nalist for the BritishCouncils International Young Music EntrepreneurIYME) award 2009.

11 SOUTH AFRICAa aw, mgg dc C-f,ecc b W

ecc b W cp pcg ppg cg pg c . i cg g cg w pg . a mggdc, a g pg pjc, cg c g p, p-- - c cc, wp g pg w w c pg c. i pp s ac ( g),g aw, c , cp pg . i pc c c , wc ac p g p- -.

p://ccw.c

Arthur Attwell was the South African nalist for theBritish Councils International Young PublishingEntrepreneur (IYPE) award 2009. He was Chair ofthe IYPE network from 2009-10.

12 SOUTH AFRICAy. t, dc, t dg s

acc y. t -cp pcc(t dg s) wg pc g,, g cc. t pc pc g c, w g c c c, pc s ac. h g, n bb, w s ac pc t m b ojc s ac f 2008 Cp tw dg i.t ccp - g pc cw, ,w c z cpc g j nGo s h, p c g g c pg.

www.g.cp://.gp.c

Y. Tsai was the South African nalist for the BritishCouncils International Young Design Entrepreneur(IYDE) award 2008.


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13-16

3 UK

a l, Ceo t Cc

a w t Cc, pg gc w pc p g pg, w ps 2007. b g w ,a p 7 wg g gp w pc g g. dg g c c, i w g c c, i p t w p, p a. t g p c c c. W w w gcgg cc, w gcc g c, g

c -cc.

www.cc.c.

Amy Lennox was the winner of the British CouncilsUK Young Communications Entrepreneur (UKYXE)award 2009.

4 UKag ac, dc, Cp

b e G g uk, ag Cp c w. iw g pc wc w w c ppc , ag.

Cp c , c w w G ,g cc cc pc. t pc gw w w pp tpp & a.c. i 2008, Cp w bc i b y.

www.cp.gp.c

Annegret Affolderbach was a nalist for the BritishCouncils UK Young Fashion Entrepreneur (UKYFE)award 2008.

15 UKm P, ow, m P l.

m P l. cp wc m pg cp:- t l C m: -, p g sp cp uk, ep m e 80 n hg p, pg c pp 30,000 .- W e sg: -gwg c g pp uk.- m P Pc: pccp c pcg c uk pg w cg,cg wg .

m g p w pg p c w w w

uk pc, w p sp pc, w p ww wc g cc cc, wp g pp.

www.p.c

Mark Puddle was a nalist for the British CouncilsUK Young Performing Arts Entrepreneur (UKYPAE)award 2009.

16 UKs C, md l

s C p l 2001, cp pw cc c c cg.l w w w gg ,g, c , p,g pp, c-cg cccc. i pc p w w g cg, p, pw c w pp pc g pp c, g g c c, ps. a p l w, s c w c -p ,dp d.

www..c.

Sam Conniff was the winner of the British CouncilsUK Young Screen Entrepreneur (UKYSE) award2009.


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17

18

19

20

21 22

www..c

Christopher Gruppetta was Maltas nalist for theBritish Councils International Young PublishingEntrepreneur (IYPE) award 2007.

22 TURKEYh G, dc, t dj

h 2004 t dj, cp pc cg gg pg c c w p. t cp c p ccpg, c s cc Pw C, t g g g c .t c p cc, wp i bp.

www..c

Hakki Goktas was Turkeys nalist for theBritish Councils International Young InteractiveEntrepreneur (IYIE) award 2009.

7 SLOVENIAmj o, f iZ Pc

mj w, pc c w g 19, w g

pp g. t w c c, w w w s f f 2005, c 8 wc sp -c . W cc pc cp c

:, pcg c . h iZ Pc, pc cp w tv . h c ep w g g, cggg pp g .

www.j./wwww.zpc.c

Mitja Okorn was the Slovenian nalist of the BritishCouncils International Young Screen EntrepreneurIYSE) award 2007.

8 POLANDe szp, sgc dg, b nw i Pc dsGn

e c- , c, Ww p g: s b, gpc g

cc c pc cc g, pg, gpc. lgg g

p, e b nw i, g cc w

cc cc pcg. s c w Pc dsGn, c g pp g p P pcc c.

e g sc egg P dg (stGu) bdg C (kbd).

www.w.pwww.pcg.p

Ela Skrzypek was the Polish nalist for the BritishCouncils International Young Design EntrepreneurIYDE) award 2005.

9 ESTONIAa k, Ceo r s

a wg tcc dc -ccp, a c 2002 cw g c r. wc c pp e p 20 c.

h r., c p w pjc w e -p. h c wg mg, pg w -p b , Cf.c, p p c .

www..

Andrei Korobeinik was the Estonian winner of theBritish Councils International Young InteractiveEntrepreneur (IYIE) award 2008.

20 RUSSIAs m, e Pc Csp, l Pg

a gg msc C mcw l s u,s c G Pg, c c c. i 2005, s cp, cgg . sc , lPg c ( 8 80) - p c, g c wg c. s r g, ppg mcw c, cc- ppc pg. t g pc c c-g , , , ,-p rc c , pcp, -c c.

p://.

Shashi Martynova was Russias nalist for theBritish Councils International Young PublishingEntrepreneur (IYPE) award 2009.

21 MALTA

Cp Gpp, dc Pg,m l l

m l w m p,c , p c m gg. sc cc pg c c -c, w pcg c . f Cp, cg wg m m pg pc c c pg, ppg p g, pc g g w mpg cp w eg-gg p.


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23

25

26

24

23 EGYPTa hz, f Pg dc,hrk dc dp rc

b C, a g m dc sc C oph G. h f dc a hz Cp, f Pg dc hrk, g dc dp rc wc egp . a f tdc, - c pc egp.h pc dc nw Cgp, c cc c pc, p pcz w egp cgp pp w g cc . h w , , c, pc , pc, c c p c egp, a pg-w, ep, t, Jp, c.a c cg cp c pc ac u

C, g p g g- cc c.

www.pjc.gp.c

Adham Hafez was the Egyptian nalist for theBritish Councils International Young PerformingArts Entrepreneur (IYPAE) award 2008.

24 LEBANONh m, dc, b dC mpa C

b dC w 1999 gp c p c. i p p pp a p cg c cg

p- a c. i gw g c, bdC cg p c pc c, q p- , c cg w,

p ppc c. tg w w b dC, h , i c p z pgg cc c l pc, g c -, pc g

g pp . t w c p w c, mp, c - c. t pc c p cc cg pc.

www.c.g

www.pc.

Hania Mroue was the Lebanese nalist for theBritish Councils International Young ScreenEntrepreneur (IYSE) award 2007.

25 YEMENnw a-mg, md y b sp

y b sp (ybs) gp eg pc y. iw 1980, w p y p eg.nw mgg dc c1995, w w g cc. h p pgc y pg eggg pc. ybs c gw 40 p usa, uk,fc, G, i, i, P, egp,

l J.Nashwan Al-Magha was the Yemeni winner of theBritish Councils International Young PublishingEntrepreneur (IYPE) award 2008.

26 UAEr Z, f dg C dc,r Z

o e ag cg, r Zp c c p g.s w g cg m w, g g c c w. s g cz ccp, cc wcg w c. h cc g ,c, w gg c .

Rabia Z was the Emirati nalist for theBritish Councils International Young FashionEntrepreneur (IYFE) award 2008.


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27

28

29

27 PAKISTANs s, Ceo k

s 1998 w g , k, wc c cw g c -wc gg c g .h-w c, s, c w g g. i

pc , k g c w c g c gp c, -wc, g pc. k

w w s aw, bm W (2002, 2005), b r s2006, 2007).

www..z

Shamoon Sultan was the Pakistani nalist forhe British Councils International Young FashionEntrepreneur (IYFE) award 2008.

28 INDIAvj n, dc, o mc l

a 17, vj n c pg c ppg cg. h gg , w gw i g

cp , o mc loml). f g diy c, oml

C C rc (CCr), c p g g w jpp. b Pc (bbf) w 2008 pc oml p p w pg c , c,pc, c. o 7 , oml 500 cc, pc p, p p i c .

www..

Vijay Nair was the Indian winner of the BritishCouncils International Young Music EntrepreneurIYME) award 2009.

29 SRI LANKAl spw, f md, ac dg

i 2000, g p c g c s l, l ac dg, pg p g c g.sc cp ac p g pg g c cp cp s l. t pp g g p s l p p s l c. o c gw wg , c g cp c pcg p c g c q cp. t ac p g pcg g g c p c. sc ac cc c P, g g gg g g w cc g. h c pjc C C ep p c c p gg cw s l , s l g f 2009.

www..www.g.c

Linda Speldewinde was the Sri Lankan nalist forthe British Councils International Young FashionEntrepreneur (IYFE) award 2009.


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76

PUBLICATIONS qUOTED OR REFERRED TO IN

THIS GUIDE

Creative Industries Mapping Document, dp C, m sp, l, 1998

Creative Industries Mapping Document, dp C, m sp, l, 2001

Staying Ahead:The economic performanceof the UKs creative industries, r a, hb, W h, a ok P sc,t W f, l, 2007

Creative Britain New Talents for the NewEconomy, dp C, m sp,l, 2008

After the Crunch, www.c-c.g,2009

Cloud Culture, C l, bCc, l, 2010

Living on Thin Air, C l,Pg b, l, 2000

The Creative Economy, J hw,Pg b, l, 2001

Creative Ecologies, J hw, u Q P, Q, a, 2009

Creative Nation, t a Cc, s,a, 1994

What Would Google Do?, b J J, hpC, nw y 2009

Beyond the creative industries: Mapping thecreative economy in the United Kingdom, P hgg, s Cg hb, nesta, l, 2009

Creating Growth: How the UK can develop

world-class creative businesses, nesta, l,2006

Cox Review of Creativity in Business, hmt, l, 2005

UK Skills: Prosperity for all in the globaleconomy, (The Leitch Review), dp b, i & s, l, 2006

Gowers Review of Intellectual Property, hmt, l, 2006

The Creative Economy Report, unCtad, G/nw y, unCtad/undP, 2008

FURTHER READING

The cultural industries, d hg,sg, l, 2002

Creative economies, c c, aep ppc, l kg JoC, spg, b, 2009

Londons creative economy: An accidentalsuccess?, J k k o, t Wf, l, 2007

My creativity reader, G l n r,i nw C, a, 2007

Management and creativity: From creativeindustries to creative management, C b,

W-bcw, o, 2006The cultural economy of cities, a sc, sg,l, 2000

The Creative Class, r f, bc ,nw y, 2002

The Art of Innovation, k o, a P bsp, nesta, l, 2008

Framework for Cultural Statistics, unesCoi sc, m, C, 2009

So what do you do? A new question for policy inthe creative sector, C t sgWg, d, l, 2007.

aPPendix 4 - readinG


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russia projects creative economy guide toolkit

Documents