1. hello !Gillian Easson @gillianeassonNesta @nesta_uk

2. Nesta 3. MeDigitalSocialCreative 4. Balancing the left with the righthttp://blog.mindjet.com 5. Supporting creative individualsNesta has supported hundreds of creative freelancers and businesses aroundthe world. 6. Developing you and your idea at the same timeWord cloud showing responses to the question With hindsight what was the most useful part of theStarter for 6 programme? (SQW interim report, 2011) 7. Arrivals and destinations01 Getting off the ground 02 Who this guide is for and how it can helpBusiness Facts Do you have a good idea or a good business idea? Why its different from other business guides Intellectual Property What to expect to get out of the process How to identify, protect and exploit IP What kind of company to set upValuesIdentify your values and summarise Links to useful organisations the impacts you want Case studiesEvidence ModellingIllustrate what success will look likeCustomers Marketing Mix and PlanDetermine who is buying yourHow to apply this mix to yourproduct and why business needs. The main elementswww.nesta.org.uk/enterprise-toolkit you need to consider when planningYour business process marketing activitiesThe different elements that make up your businessRelationshipsFinancial ModellingThe different associations you have to recognise and Including the vital role of cash flow to ensure yourdevelop to ensure your product or service reaches your business makes enough money to continue trading in thecustomersway you desireChoosing your path 03 In it for the long haul04 8. Materials are being used around the worldChinaRussiaBrazilNigeria 9. Its taken me a while to get over mybelief that you have to be on thebreadline to be running a successfulcreative business. Now I realise it isabout making money we selldesigns, we make money, then wecan be more creative and take onmore new projects!Johanna Basford, Ink Evangelist 10. Tools to helpyou visualise,plan, build,shape, test,communicate,and launch! 11. Knowing your values and developing your language 02 Think of a product or service that you really admire.What is it about it that you really like andvalue? What is it about your own idea that you like and admire? 12. 02Evidence modelling 13. 02Future evidenceCreating evidence of your future success can help you identify and worktowards your goal.1st image - Dean Brown created this mock webpage. His vision was to sell his products in the Design MuseumShop, London.2nd image Director of the Design Museum with Deans products a year later, ordering stock for the store. 14. Customer profiling 15. Testing your idea 16. Relationships 17. Blueprinting 18. All the best with www.nesta.org.uk/enterprise-toolkit Gillian.easson@nesta.org.uk @gillianeasson 19. Fashion toolkit a resource for fashion designers http://www.nesta.org.uk/library/documents/FashionToolDesv2.pdf