sustainable brands 2009 top sustainable brands stories and the tools that got them there
TRANSCRIPT
Ryan Mickle
Companiesandme and Triple Pundit
Top Sustainable Brand Stories and the Tools That Got Them There
Follow the conversation on Twitter
Ryan Mickle is: @Ryanm
Janet Eden-Harris: @JEdenHarris
Hash tag suggestions: #SB09 #Top10
Comments, questions welcome.1
Today’s stories
What are consumers saying?
The information blood brain barrier.
Top 10 Sustainable Brand Stories, and the Role of Technology
2
Information and news. It’s coming in so fast we can almost watch news happen.
3
Information blood brain barrier
more information= more noise= more email= less time= better filters.
4
The best filter is trust: Enter Twitter and Facebook.
We are curatingthe news and information we consume via our
RELATIONSHIPS.
5
Relationship-powered filters mean business
6
Only honest, authentic communication breaks through.
Top sustainability stories, as conversations.
7
In-N-Out: Fresh, tasty burgers, well-paid, happy employees.
8
TerraCycle: Green story machine.
9
Tesla: Fast, electric, fun.
10
Zappos: Creating culture to deliver happiness.
11
Patagonia: An entire brand built on stories, purpose.
12
13
14
GM: All the stories, none of the substance.
15
Hijacked. #Starbucks #Top3percent
16
Attention, the means or the end?
17
Thanks!
18
A more authentic, scalable storytelling platform is coming this fall.