#mystartupstory

Est. in 2005RubiBlue is a software development and support

services house and an IT network support provider.

Things were going well until…

A NICE IMAGE HERE

Their secretary had a car accident…

With a funeral franchise owner

Bizarrely conversation turned to Rubiblue, and Chris

Ogden and his partner were asked to develop for the

franchise, a web-based application to manage

countrywide operations.

This would be the catalyst for later success.

And EasiPol was

born

EasiPol is…•A premium collection method using multiple channels (Debit Order, Stop Order,

EasyPay)

•A way to prevent the theft of cash collections (no more receipt books)

•A way to manage employee access and audit activities

•A tool to easily administer clients (send SMSs, print statements and receipts)

•A solution to manage day to day operations (funerals, tombstones, societies,

policies)

A CHANCEMEETINGHAS LED TO…

• EasiPol being the largest service provider of web based policy

administration software in the South African market

• Being the market leader in policy administration

• Supporting 1.2million policies for over 150 companies

• Collecting over R65 million per month over its payment channels

• Clients across southern Africa including: South Africa as well as Zimbabwe,

Botswana, Lesotho

ANDWHILE ALL THISHAPPENED

AND

RAIZCORPBECAME ASHAREHOLDERTo assist with with business training and mentorship to take the company to the next level.

THE RUBIBLUECO-FOUNDERPASSED AWAYLeaving Chris Ogden to manage RubiBlue alone and take up additional and new responsibilities.

BUT

TODAYTHE RUBIBLUETEAM•Is a 15strong team •Has won numerous Raizcorp awards including largest growth in profitability and MD of the Year in 2011•Services 280 funeral parlors, underwriters and administrators•Handles 1.4mill policies