boomtown #mystartupstory

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THE BOOMTOWN STORY

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The story of how national South African branding agency came to be the success it is today #mystartupstory.

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Page 1: Boomtown #mystartupstory

THE BOOMTOWN STORY

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SOUTH AFRICA1994

While the nation prepared for the first democratic election

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ONE YOUNG MAN

Neil Hart, from the rural Eastern Cape

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SOLD TWO COWS

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From his apartment in Central, Port Elizabeth

AND STARTEDBOOMTOWN

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ANOTHER YOUNG MANGlen Meier, a designer working, eating sleeping from his garden cottage

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DECIDED TO JOIN FORCES

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GRAPHIC DESIGNADVERTISINGSTRATEGYMEDIAPR

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A NEWBUILDING

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THE TEAM GREW

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AND GREW

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THE MO’S GREW

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NEW PARTNERSJOINED THE TEAM

Andrew MacKenzie and Luvuyo Bangazi

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MANYMEMORABLE MOMENTS

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MANYFLIGHTSLATER

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BOOMTOWNJOBURGOPENS

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AND A NEW BUILDING IN PORT ELIZABETH

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Overview

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BUSINESS IN:JOBURGCAPE TOWNDURBANPORT ELIZABETHEAST LONDON

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AWARD SUCCESS

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CANNES FINALIST 2012 AND 2013CLIO HEALTHCARE SILVER 2103CLIO SILVER 2013EPICA BRONZE 2012ANTALIS ART OF DESIGN 2012 - MERITLOERIE AWARDS FINALIST 2011, 2012LOERIE AWARDS BRONZE 2013 - MEDIA INNOVATIONLOERIE AWARDS BRONZE 2013 - LOGOASSEGAI GOLD 2011 - MEDIA 3DASSEGAI GOLD 2011 - CREATIVE SOLUTIONSASSEGAI INKOSI AWARD - 2011 GRAND PRIXTAG AWARDS FINALIST 2011SA BREWERIES GOLDEN CIRCLE AWARDS 2013INTERNATIONAL REBRAND AWARD 2011INTERNATIONAL REBRAND AWARD 2012

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INSPIRED STRATEGYORIGINAL CREATIVEBLUECHIP CLIENTS67 SPECIALIST STAFFBUILDING BRANDSGROWING SALES

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FROM 2 COWSAND A GARDEN COTTAGE

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TO A NATIONALAGENCYCHALLENGINGTHE INDUSTRY

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