rose theatre presentation
TRANSCRIPT
COMMUNICATIONS PLAN
“CLASSICALLY MODERN”
CONTEXT ANALYSISMarket Growth of UK Household Final Consumption Expenditure on Leisure Activities at Current
Prices (£m), 2010-2019
NOW
SWOTANALYSIS
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
• LOCATION• PRICING• PRESENCE
ON SOCIAL MEDIA
• LOCATION• TECHNOLO
GY• VISIBILITY
• NEW EXPERIENCES
• YOUNGER MARKET
• MODERN THEATRE
• LONG-TERM CONSUMERS
• BREXIT• COMPETITIO
N• GOVERNMEN
T CUTS
TARGET AUDIENCE
• YOUNG PROFESSIONALS
• 18-35 YEARS• HIGH RESPONSE
TO SOCIAL MEDIA
POSITIONINGMODERN
CLASSIC
£ £££
OBJECTIVES
1. Increase social media presence by 20% within the first 3 months of the campaign amongst 18-35 year olds.
2. Raise ticket sales by 15% in the first year of the campaign.
STRATEGY/ CREATIVE IDEA
CREATING AN EXPERIENCE FOR CONSUMERS TO INTERACT WITH
COMMUNICATIONS MIX
OUTLINE
SALES PROMO
TIONADVERTISING
DIRECT MARKETI
NG
PUBLIC RELATIONS
SALES PROMOTION
2 FOR 1
COCKTAILS
GROUP BOOKING
DISCOUNTS 10%
ADVERTISING
PAID SOCIAL
DIRECT MARKETING
PUBLIC RELATIONS
BUDGET
Press Release
Paid Social MediaOnline AdvertisingDirect MarketingSales Promotion
£0
£13,000
£1,800£120
£11,000
IMPLEMENTATION/ SCHEDULING
Press ReleasePaid Social MediaOnline AdvertisingDirect Marketing
Paid Social MediaOnline AdvertisingDirect MarketingSales Promotion
Paid Social MediaOnline AdvertisingDirect MarketingSales Promotion
Paid Social MediaDirect MarketingSales PromotionMEASUREMENT
Paid Social MediaDirect MarketingSales Promotion
Paid Social MediaDirect MarketingSales Promotion
Press ReleasePaid Social MediaDirect MarketingMEASUREMENT
Paid Social MediaDirect MarketingSales Promotion
Paid Social MediaDirect MarketingSales Promotion
Paid Social MediaDirect MarketingSales PromotionMEASUREMENT
Paid Social MediaDirect MarketingSales Promotion
Paid Social MediaDirect MarketingSales Promotion
MEASUREMENT
THANK YOU FOR LISTENINGANY QUESTIONS?