10138 Main Street | Bellevue, WA 98004 | (425) 454.414115600 NE 8th Street, K8 | Bellevue, WA 98008 | (425) 746.1200

BrazenSIR.com

ARTFULLY UNITING

EXTRAORDINARY HOMESWITH

EXTRAORDINARY LIVES

CONTENTS REACH- PAGE 4

Local Presence

Worldwide Presence

WEB EXPOSURE - PAGE 6

Local Website

Global Website

Lifestyle Websites

Bellevue & Beyond

Brazen SIR Mobile

Online Presence

MEDIA PARTNERSHIPS- PAGE 12

Bi-monthly Summaries

Media Relationships

TARGETED MARKETING - PAGE 14

Email Announcements

Social Marketing

Digital Magazines

Video

Touch Gallery

PRINT MARKETING - PAGE 19

Brochures

Postcards

Magazine Ads

HOME SELLING PROCESS - PAGE 22

Listing Process

Monitor our Progress

Preparing Home for Market

Determining Value

Open Houses

Marketing Plan

ABOUT - PAGE 28

The Sotheby’s Brand

Our Staff

Weekly Sales Meetings

Selling by Socializing

Naiella Erica Rose Englund has been in real estate her whole life. Her father taught her the art of investing in property in the Northwest and Southern California at a very young age. She began investing on the east coast and building her own portfolio after graduating with a bachelor’s degree from Brown University. She has worked as property manager for exclusive rental properties on the west coast for more than ten years.

In addition to an inherited skill for seeing the potential in properties, her entrepreneurial work as an international fashion designer for more than ten years contributes to her work as a realtor. Having created a company, Erica Rose, that designed for stores like Nordstrom and Anthropologie, Naiella brings a saavy eye for detail and sophisticated design to real estate. She uses this creative, sophisticated eye to help clients prepare their homes, and discover the sometimes hidden beauty in a home. Balance in real estate and design is an art cultivated through her commitment to yoga since 1999. She is a certified yoga and meditation instructor, and brings heartfelt compassion, balance and calmness to her clients and all transactions.

She enjoys sharing her passion for real estate with others, and putting her knowledge to work to deliver successful and enjoyable experiences to her clients. Ultimately, Naiella’s goal is to help others feel their home is the heart of their life.

Sotheby’s International Realty® has a motto – “Artfully uniting extraordinary homes with extraordinary lives.” While we love that commitment- for us it goes much deeper.

It’s about connecting extraordinary people with one another. It’s about connecting the space with the time in life, providing beautiful settings for unfolding lives. Connecting families with eachother, linking memories to places. It’s about the art of living, and living within art. Loving eachother, our home, our community. Its about helping people find their place in Bellevue. That’s what inspires us – helping people connect with community - because we love it and believe in it, more than anything in this world. That is what we do – connect properties with families, families with community in the beautiful Pacific Northwest.

When you work with Brazen Sotheby’s Realty you become a part of the best community in the world. It’s what we believe. It’s who we are. The Brazen Sotheby’s International Realty Brand. The most inviting, savvy, discreet, and refined family of brokers in the world.

Come see for yourself and when you do - we hope to exceed your expectations.

Joseph Brazen Designated Broker/Owner Brazen Sotheby’s International Realty

“Brazen Sotheby’s Realty was tireless on our behalf. They kept the whole process moving forward on every level and were thor-

ough, efficient, and very considerate. Through the difficulties, they pursued all approaches to expedite the problems and move things

forward at crucial points providing us with an experienced and knowledgeable team working for us. Can’t say enough about how

good they were all around.”Mr. and Mrs. Kontos

“Brazen Sotheby’s International Realty goes above and beyond for their clients. They take pride in their work. They are personally invested in

what is best for the families they work for. To them, it matters that you are happy above all else. “

Mr. and Mrs. Anastasi

Brazen Sotheby’s did an outstanding job of preparing the listing, and supervising the excellent professional photos of our home for the bro-chure and internet. Our home sold within 24 hours after going on the internet, and BSIR’s advice of the Bellevue housing market enabled us

to get even more for our home than we had expected.”Mr. and Mrs. Endrody

ABOUT ME

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LOCAL PRESENCEDOWNTOWN OFFICE 10138 MAIN STREET

EASTSIDE OFFICE 15600 NE 8TH STREET, K8

In the heart of Old Bellevue, the Brazen building will celebrate 100 years in 2015. Truly the center of Old Bellevue.

In bustling East Bellevue, and the center of the International District at Crossroads. BSIR Eastside Office is the ultimate high tech, state of the art office.

REACH

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WORLDWIDE PRESENCEWith nearly 18,000 sales associates in approximately 720 offices and 52 countries and territories, Sotheby’s Internationals Realty utilizes innovation with relevant reach to present a home in the most unique way.

Our brand’s white glove referral program is a key differentiator allowing network members to connect the most prestigious buyers and sellers globally. Orchestrated by a dedicated team of professionals directing thousands of distinguished global connections monthly, these placement opportunities are managed with extreme care.

REACH

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LOCAL WEBSITEOur website, BrazenSothebysRealty.com cascades from our corporate site and onto 720 other offices worldwide. It is able to be translated into 17 different languages with currency converters. Our featured listings are showcased through video with audio in five languages. It offers a robust search tool through which people can find their dream home, as well as relocation guides specific to the beautiful Pacific Northwest.

WEB EXPOSURE

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Our properties are featured on Sotheby’s International Realty, connecting the listings we represent to a global community of real estate. This site is available in 17 languages with currency converters. It is a stunning website- with high quality photography and videos. It features robust search tools, including the ability to search by ‘type of room’. So if your home has a state-of-the-art chef ’s kitchen and someone is specifically looking for that, your home will populate their search around the world. It also features quotes from owners about the experience of living in the house. We work so you can tell the world why the way the light comes through the kitchen in the morning melts hearts.

GLOBAL WEBSITEWEB EXPOSURE

Website is translated into 17 languages.

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LIFESTYLE WEBSITESSotheby’s International Realty’s Niche Market Websites connect buyers and sellers of iconic rural & recreational retreats around the globe. Anyone interested in ranches or in waterfront, golf, ski, and historic can now search theese niche proerties fmor anywhere in the world.

WEB EXPOSURE

FarmAndRanchSIR.com

WaterfrontPropertySIR.com

GolfPropertySIR.com

SkiPropertySIR.com

HistoricPropertySIR.com

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Our relevant blog is engaging. BELLEVUEANDBEYOND.COM, is active and vibrant, with stimulating weekly content. Subscribe to our feeds to become engaged.

BELLEVUE & BEYONDWEB EXPOSURE

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BRAZEN SIR MOBILEBrazen Sotheby’s International Realty partnered with Smarter Agent, the leader in mobile real estate technology, to co-develop the free Sotheby’s International Realty mobile application-SIR Mobile. SIR Mobile is leading the charge of the growing mobile marketplace and helping our network own the mobile relationship with your clients and potential clients. Mobile is unique in that it works on any phone including iPhone, BlackBerry, Android, Palm and standard cell phones across all carries, as well as the iPad, enabling the Sotheby’s International Realty network to reach all homebuyers that use mobile devices.

The Sotheby’s International Realty® brand has partnered with Smarter Agent, the leader in mobile real estate technology, to co-develop the FREE Sotheby’s International Realty mobile application-SIR Mobile. SIR Mobile is leading the charge of the growing mobile marketplace and helping our network own the mobile relationship with your clients and potential clients. a Mobile is unique in that it works on any phone including iPhone, BlackBerry, Android, Palm and standard cell phones across all carries, as well as the iPad, enabling the Sotheby’s International Realty network to reach all homebuyersthat use mobile devices.

WEB EXPOSURE

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GUARANTEED EXPOSURE ON:•SothebysRealty.com •BrazenSothebysRealty.com •Realtor.com •Trulia.com •Yahoo! Real Estate•WallStreetJournal.com •NewYorkTimes.com •Homes.com•International Herald Tribune•Homefinder.com•Jameslist.com

The listings we represent are automatically distributed to the most highly visited websites in the world. This online listing distribution platform, powered by List Hub, also offers a robust reporting platform to measure online activity and results to properly gauge interest of potential buyers.

ONLINE PRESENCE

MEDIA PARTNERSHIPS

•CCPrive. com •Te Atrium.com •Real-Buzz.com•House.com •Frontdoor.com•Homes.com •HongKongTatler.com•Homes.com•LP.com•Telegraph.com•PropGoLuxury.com

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Communication is important to us. That is why you will automatically receive Online Marketing Summary Reports from us every 14 days. Together, we can track who is looking are your property and where they are previewing properties from.

BI-MONTHLY SUMMARIESMEDIA PARTNERSHIPS

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MEDIA RELATIONSHIPSMEDIA PARTNERSHIPS

Leveraging the reach of the world’s most well-known media publications is at the heart of Brazen Sotheby’s International Realty’s Cooperative Advertising Program. Our pre-negotiated subsidized rates allow us to enhance the impressions we get through targeted marketing initiatives. This allows us to showcase our featured listings to a vast targeted audience.

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We create and share email marketing to our large sphere of contacts. Frequently we include links to digital magazines. Filled with spectacular photography and engaging dialogue, our emails are dynamic presentations. We use advanced provides advanced analysis so we can see who opened and read the emails, clicked on links, and more.

EMAIL ANNOUNCEMENTSTARGETED MARKETING

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EMAIL ANNOUNCEMENTSOur in house marketing presence connects our brand and the listings we represent to our global community of real estate influencers across multiple social networking channels including Facebook, Google+, LinkedIn, Pinterest, Twitter, YouTube and blogs.

SOCIAL MARKETINGTARGETED MARKETING

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DIGITAL MAGAZINESTARGETED MARKETING

We create digital magazines for all our properties and it truly sells the property on its own. Within the beautiful presentation, expect to find inviting high resolution photography, descriptive quotes from owners, and stories about the home and the surrounding community. These magazine are almost as captivating as a video, and allow those who prefer to read at their own pace to do so. Magazines are then emailed, embedded on our blog and website, and sent though our social media channels.

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VIDEOIn 2014 we committed to video and produced 52 videos that we host directly on our website. Brazen Sotheby’s International Realty® partners with award winning media artists to create high definintion real estate videos. We also have our own YouTube channel that is very active, providing good video content regularly. Sotheby’s International Realty has the most subscribers on YouTube of any real estate company in the world, which gains us thousands of views on our properties.

TARGETED MARKETING

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TOUCH GALLERYBrazen Sotheby’s International Realty’s interactive window display allows consumers to search for properties locally and globally with the touch of a finger. It also allows sellers to display their property in front of thousands of Bellevue locals who walk by the Crossroads Mall daily. Powered by Imagesurge Incorporated, this Interactive Real Estate Storefront(TM) system is revolutionizing how brokerages can utilize storefront windows to understand and capture foot-traffic. ImageSurge is the North American leader in interactive display technology for the real estate industry. Brazen Sotheby’s International Realty is thrilled to offer this unprecedented opportunity to to potential home buyers in the Greater Eastside.

TARGETED MARKETING

“We are always looking at what’s next and we look forward to providing a high-tech, high-touch experience to our clientele.There is nothing like this around and we hope it makes the home searching process easier for buyers. It is extra convenient because they will have instant access to one of our brokers in the office if they find something they like and want to act on it immediately. You just can’t do that on Zillow or Trulia.”

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PROPERTY BROCHURESBrazen Sotheby’s International Realty’s professionally designed and printed brochures are a consistent point of differentiation across our network, easily and quickly emphasizing key aspects of a listing in beautiful ways. Our online creation tool provides a variety of page lengths and formats — many of which can be ordered and received the next business day.

PRINT MARKETING

Two PageBrochures

Four PageBrochures

Six Page Brochures

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Our Product Studio provides access to dozens of direct mail options that expose homes to a target market of your choice. These direct mail pieces are of the highest quality and can be in your mailbox within five days. One of the best supplements to online marketing campaigns is visually pleasing marketing pieces sent directly to the doors of buyers in the proper demographic.

PROPERTY POSTCARDSPRINT MARKETING

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MAGAZINE ADSWe showcase our lisings in unique ways in many different print publications including Reflections and Luxury Home Magazine. With distribution to over 26,000 homes, this gets your home in front of a targeted audience of buyers.

PRINT MARKETING

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THE LISTING PROCESSFor every home we list we follow a strict step-by-step process that positions your home on the market to achieve the best results. It is the Brazen Sotheby’s International Realty’s promise to deliver high quality professional photography, a cutting edge marketing campaign, open houses and reviews throughout the listing period. All of these steps are essential in keeping you at ease while selling your home.

HOME SELLING PROCESS

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MONITOR OUR PROGRESSFrom the time the call comes in the door to the time the home sells, I will be by your side. To ease your mind, we have detailed listing process and escrow checklists to ensure everything gets done correctly and on time. To make the transaction smooth, we use Paperless Pipeline, a cloud-based software that allows all documents to be accessed anytime from anywhere in the world as well as keeping everything in hardcopy form. Our office administrators review each transaction daily so there will be more than one set of eyes on your transaction at all times.To ease the process of document signing, we use ‘Authentisign,’ an electronic signature application that enables signature transactions with a click of a mouse at your convenience from your computer.

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!ESCROW TIMELINE !

Agent:

MLS#: Sales Price:

Property:

!Seller: !Buyer:

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!CONTINGENCIES

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TYPE/ DESCRIPTION DAYS

DUE DATE REMOVED

_____ MUTUAL ACCEPTANCE:

_____ FORM 17 DELIVERED:

_____ EARNEST MONEY DUE:

_____ FINANCING CONTINGENCY:

_____ TITLE CONTINGENCY:

_____ INSPECTION:

_____ HO ASSOC REVIEW:

_____ CLOSING DATE:

_____ POSSESSION:

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!ESCROW AGENT CHECKLIST

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_____ Make 3 Copies of MA Contract; Broker File, Escrow, and BSIR Client

_____ Create Players Sheet; provide copy to office

_____ Create Escrow Timeline; provide copy to office

_____ Receipt for Earnest Money from Escrow; Broker File

_____ Insure signed ‘Acknowledgement Receipt’ is in the Broker File

_____ Complete Commission Disbursement Form 40; Broker File and Escrow

_____ Fully Signed Copy of Purchase and Sale Agreement

_____ Copies of all Addendums Signed by all Parties

_____ Copy of Fully Executed Form 17; Broker File and BSIR Client

_____ Copy of signed Legal Description

_____ Copy of Inspection Response Form 35R and Inspection Report

_____ Copy of Title Report

_____ Copy of CC&Rs and/or Resale Certificate if applicable

_____ Copy of signed Lead Based Paint Disclosure Form 22J

_____ Copy of Pending MLS printout of said property

_____ Weekly Escrow Status Updates

_____ A week prior to close, schedule review of file with admin

_____ Prepare ‘Just Sold’ postcard

_____ Input into Top Producer

!SELLER: _____ Report Pending in MLS

_____ Call Title; order title for all parties; copy Broker File

_____ Call Escrow Company to deliver contract and earnest money

_____ Provide Form 17, CC&Rs, and/or Resale Certificate ASAP

_____ Double check fully signed Listing Agreement

_____ Double check copy of brochure, and other marketing

!BUYER: _____ Log Escrow Money Check in ‘Earnest Money Log’ with copy; copy to Broker File

_____ Call Escrow Company to deliver contract and earnest money

_____ Request Form 17, Title, CC&Rs, and/or Resale Certificate ASAP

_____ Make introduction to lender and obtain appraisal date

!CLOSED:

_____ Copy of Sold MLS printout of said property

_____ Copies of all correspondence

_____ Copy of Final HUD Closing Statement; Broker File, BSIR Client, & Electronic Version to Office

_____ Mail ‘Congratulations’ letter to Client

_____ Order sign post down from www.signpros.net

_____ Remove Lockbox, update log with admin, update Supra

_____ Mail/ Distribute ‘Just Sold’ postcard

_____ Post on social media

_____ Update Top Producer

HOME SELLING PROCESS

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PREPARING HOME FOR MARKETPreparing your home for the market is an integral step in selling your home. I have access to an extensive black book of vendors for your home preparation needs. Whether it be a roofer, painter or home stager, we have the best in the industry at every price range just one call away. Small changes made to your home before placing it on the market can positively affect the days on market and the sales price.

HOME SELLING PROCESS

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DETERMINING VALUEPricing your home with regards to today’s market requires research and up to date knowledge. I pride myself on staying on top of today’s market, as do all of my colleagues at Brazen Sotheby’s International Realty. Before going to market, I will have my pricing team visit your home and to determine a good listing price.

HOW DO WE STAY ON TOP OF TODAY’S MARKET?1. We see an average of 15 homes each per week. 2. We have the Northwest MLS feed all listing updates directly to our cell phones every hour. 3. We have collaboration meetings weekly where we keep abreast of the latest information possible. 4. Our firm presents a detailed Quarterly Market Report on our vast sales region. In this way we are kept up to date on the monthly perfomance of each microsegment of our region and the overall area. 5. We will work with our staff to prepare the most detailed market analysis possible, comparing your property to similar properties.

HOME SELLING PROCESS

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OPEN HOUSESIn a day and age where homes are increasingly being viewed online, we still believe it is imperative to hold Broker Opens and public open houses. This allows buyers and the general public to experience how your home feels in real life. An internet tour can’t appeal to all five senses. Upon initially hitting the market, we strongly suggest debuting your home to brokers on the “broker’s tour” days, specific to each area. We will work with you to hold the house open when it is convenient for you. If you wish to have a special open, we have access to caterers and other vendors who will make a unique experience for buyers and brokers alike.

HOME SELLING PROCESS

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BROKER COMMITS TO THE FOLLOWING MARKETING:

•Professional photography of property to produce high quality, high resolution images.

•Professional filming for high quality video (often, not always).

•High quality brochure of property displayed in local offices and distributed to Sotheby’s offices internationally.

•Property will be submitted to the Northwest MLS.

•Property will receive exclusive placement on highly trafficked real estate sites including but not limited to the Wall Street Journal, New York Times, Bloomberg, International Herald Tribune, and Sotheby’s International Realty.

•Property will be featured throughout Sotheby’s global offices via the proprietary “E-Gallery” video presentation.

•Broker will host broker showings and publicize open houses.

•Broker will send informational broadcast email introducing the property to all area brokers.

•Broker will send eblasts to proprietary list of over 13,000 regional buyers.

•Broker will provide detailed bi-monthly Listing Reports with market information, showing activity and feedback from buyers.

•Broker will feature property on all social media channels - Facebook, Google+, LinkedIn, Pinter-est, and Twitter.

•Broker will feature property on Brazen Sotheby’s International Realty website, Sotheby’s Interna-tional Realty Website, and Bellevue and Beyond blog.

•Broker will provide an electronic Property Magazine (Issuu).

•Broker will display a tasteful for-sale sign in the yard of property.

MARKETING PLANHOME SELLING PROCESS

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Sotheby’s International Realty® is the most extraordinary real estate company in the world. With a rich history dating back to 1744 when the venerable Sotheby’s Auction House was established, the Sotheby’s brand was built on serving the most prestigious clientele in the world. With the vision of becoming a commanding pres-ence in the representation of the world’s most unique properties, the Sotheby’s International Realty® brand strives to represent all who consider themselves the “Connoisseurs of Life,” and represent the distinctive prop-erties they desire.

Sotheby’s International Realty Affiliates LLC selectively grants franchises to in-dependent real estate companies that meet strict qualifications. The Sothe-by’s International Realty® organization boasts an esteemed group of brokers who understand the unique mindset of upscale clients seeking distinctive homes. Sophisticated, savvy and exten-sively trained in luxury markets, these professionals have intimate knowledge of properties in their community.

Brazen Sotheby’s, the first Sotheby’s affiliate in Washington State, is proud to maintain the Brand’s unsur-passed standards. Sotheby’s International Realty compliments Brazen’s local expertise and regional charm with operational, marketing, recruiting, educational and business development resources. Their technology infrastructure allows Brazen Sotheby’s International Realty brokers to easily communicate and transfer infor-mation globally.

THE SOTHEBY’S BRAND

Brazen Sotheby’s Realty, represents Bellevue/Seattle’s most discriminating buyers and sellers from around the world. Born in 1993 as Brazen Group, our combined knowledge of the real estate market in the Pacific North-west is boundless. Combined with the global reach of Sotheby’s, clients enjoy the best of both worlds with Brazen Sotheby’s International Realty – a well-connected local brokerage with the scale and reach of the in-ternational brokerage behind them.

Brazen Group’s commitment to qual-ity with thousands of clients made them the natural choice to become the first Sotheby’s International Re-alty Affiliate in Washington State. In 2007, Brazen Sotheby’s International Realty was born in downtown Bel-levue. Since then, the company has grown to include two Bellevue offices and many excellent brokers. Clients applaud Brazen Sotheby’s Realty as the most savvy, discreet, professional, honest brokerage in the Northwest.

OUR TEAM

ABOUT

QUALITY CONTROL Our quality control efforts help ensure the heritage and distinction of the Brazen Sotheby’s brand is maintained at every level. Our guidelines help our brokers’ listings stand apart from the rest.

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THE SOTHEBY’S BRAND

Brazen Sotheby’s International Realty has a full-time staff, dedicated to supporting me in all ways. This team of luxury real estate professionals is commited to providing exceptional support for all brokers and clients. The leadership team is committed to operating with the utmost integrity, and to the success of its members and clientele.

Brazen Sotheby’s Realty’s dedicated marketing department uses cutting edge marketing tools and techniques to expose and showcase your property in your neighborhood and all over the world. Our strategies include electronic photo books and email announcements to our proprietary databases of buyers, robust social media campaigns, and targeted first class mail campaigns. Our direct sphere of influence is more than 32,000.

OUR STAFFABOUT

Marketing Director Hanna Penberthy • Operations Director Karene Stackman • Executive Assistant Taylor Brazen • Owners Joseph & Randi Brazen • Content Manager Seth Tagge

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WEEKLY SALES MEETINGSWe stay in touch with my team every Monday morning. We catch eachother up on the latest news in the Real Estate industry - the local economy, sales trends, marketing opportunities, broker collaboration, and MLS updates. You are always welcome to drop in and meet our great team!

ABOUT

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SELLING BY SOCIALIZINGABOUT

At Brazen Sotheby’s International Realty, we are very involved in the community. You are likely to see our brokers at events all over Bellevue and Beyond.

Brazen Sotheby’s International Realty10138 Main Street | Bellevue, WA 98004 | (425) 454.4141

15600 NE 8th Street, K8 | Bellevue, WA 98008 | (425) 746.1200www.BrazenSIR.com