rose and womble realty - embracing real estate technology
DESCRIPTION
December 2010 presentation at Rose and Womble Lynnhaven office on embracing technology in real estate.TRANSCRIPT
Embracing Real Estate Technology
Tina Merrittwolkia.com
Twitter: @wolkia
A Little Bit About Tina
Licensed in VA 1998, in NC 2001 Undergrad – Economics at Virginia Tech Grad School – RE & Land Devlpmnt at
VCU Started Blogging in 2005 National Blog Brawl 1st Runner Up NAR Technology Spotlight Award 2009 Serve on NRVAR, VAR & NAR Committees VB native, currently live in Blacksburg, VA
All Presentations Can Be Viewed On:
http://www.slideshare.net/tinainvirginia
How the Internet Has Changed Real Estate Marketing
Old Marketing = Outbound Marketing
With this old type of marketing, your are trying to reach a broad audience and hope a small percentage (1%-3%) respond. In other
words, at least 97% of your marketing efforts are wasted.
New Marketing = Inbound
The way people shop for homes has changed drastically.
People are much more in control of what
information they receive & how they receive it. By the time they reach the Real Estate Agent, they are much farther along in the sales process but we know much less
about them.
It’s YOUR Online Presence
No one cares about your reputation as much as you.
In today’s world, your ONLINE reputation PRECEDES your reputation IN REAL LIFE
Guidelines for Internet Marketing
Unselfish sharing of information SEO means nothing without YEO Must be consistent Minimal self promotion Monitor online presence Have a hub and spoke system
Reputation: It’s Everything
Be: AuthenticYOU are what YOU post online!
Don’t mask your personality online. Let
people get to know the REAL
you! *with exceptions
Be: Conscious of Your Network
If your friends/relatives act inappropriately online, it can reflect on YOU
Behave or be BLOCKED Be careful of who you let into your
circle
Be: Polite LISTEN five times more than you
TALK
Don’t talk about sex, politics, religion or your salary
Be: Responsive
When you are mentioned, say “thank you”
Correct a problem - immediately
Be: Legal
Your license is on the line
Create an online disclaimer & policy
Have a GOAL
What is your business objective for your online efforts?
Who do you need to connect with to meet this objective?
How will you connect? How often?
Case Study: Heather Elias
Facebook Official (Business) Page
Facebook Profile
Flickr
Twitter - Personal
Twitter - Business
Email SignatureBlog Commenting
Email Marketing
Blip.fmMusic
Posterous
Print AdsBusiness Cards Networking
Offline MarketingGet To Know Me
YouTube Video
Google.com/Alerts Google.com/Analytics
Case Study: Walter Burns
Case Study: Heather Elias
Twitter.com/LoCoMusings
Facebook.com/LoCoMusingsFacebook.com/HeatherElias
LinkedIn.com/in/HeatherElias
Flickr.com/HeatherElias
Blip.fm/HeatherElias
Web Tools for Real Estate Agents
Slideshare.net
CheckUsernames.com
Knowem.com
Faxzero.com
Pdftoword.com
Bluefive.pair.com/pixresizer
Slydial.com
Jott.com
Websitegrader.com
Meebo.com
Online Back Ups
Showingfeedback.com
Walkscore.com
Diakrit.com
Diakrit.com promo special for Rose &
Womble: use promo code “tinaplans” (case
sensitive) for a $25 credit on your
account.
Propertypreviews.com
Zipskinny.com
Card.ly
Animoto.com
Docusign.com
Wolkia.com
Cheapcheapcheap.com
Houselogic.com
Dakno.tv
Agentgenius.com
Online Marketing for Real Estate
Email Marketing
• NEVER EVER SPAM!! • Have a professional email signature • Organize contacts • Respond promptly • Get email on your phone • Use a drip email campaign
Create Valuable Content
• Be Interesting, Be Real, Be Humble• Commenting to drive traffic• Forums• Use photos• Use videos• Use maps • Use contests
Video is EVERYTHING!
• Do-it yourself - the public likes raw video because it is believable.
• Low cost with MANY options. Flip cameras are approx.
$99. • Allow the consumer to "see the inside".
• Beyond the photo....showing your personality and
engaging. • Video blogging - how to videos, information, and more.
What is LinkedIn.com?
LinkedIn is a business-oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of February 2010, LinkedIn had more than 60 million registered users, spanning more than 200 countries and territories worldwide.
Source: Wikipedia
Benefits of Having a LinkedIn Presence
It’s an “international on-going business meeting”
Opportunity to collaborate with customers, thought leaders and colleagues
GREAT SEO Increased visibility LinkedIn Groups Connect with former classmates and
colleagues
Establishing Your LinkedIn Profile
Use a professional photo Add links to your website and other profiles Recommend others & get recommended Only invite people you know as contacts Fill out the profile accurately and completely This is an online bio – have someone
proofread it Also be sure to add a company profile!
Facebook• Over 400 million users worldwide!• 50% of FB users check in at least once per day• Average FB user spends almost 1 hour on FB each day• More than 1.5 million businesses have FB pages• More than 20 million users “FAN” pages each day• The average user has 130 friends• There are almost 111.5 million FB users in the U.S.A.
Facebook Profiles vs. Pages
Profiles are personal, Pages are for business
It is a violation of Facebook’s terms of service to use your personal profile page for business and/or advertising
Pages are indexed by Google
Facebook Advertising
Pay Per Click (CPC)/Pay Per Impression (CPM)
Set up in 10 minutes Cancel or change at anytime Instant analytics Try multiple or different campaigns Target by demographic, location,
workplace, etc.
What the Heck is Twitter?
Twitter is….
Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.
- wikipedia
Twitter Applications
The best way to use Twitter is not necessarily through Twitter.com, but through one of the many applications developed for Twitter users.
A few of these applications include: seesmic, hootsuite, tweetdeck, twitpic, tweetie, twellow, friendorfollow, twitterfeed and many more.
Tina’s Definition of Twitter…
Twitter is an ongoing cocktail party where you can jump in and out of the conversation when you see fit. The challenge is to be a part of the conversation and not just someone who pops in the door and yells something out and leaves.
No one likes the guy at the cocktail party who only talks about himself. And keep in mind that it is impolite to talk religion, politics, sex or money.
Take it Slow…Add 1 Site/Week
Yelp Tripadvisor Yellowpages Myspace Streetadvisor Ehow Meetup And many
more!
