1

Problem/Pain2

Price: It is one of the main factors that can influence customers’ choice

and it can represent a big issue for some of them.

Frequent Movers: such as students are most likely to move from

Country to country because of their studies or they are the one

That change flat/room really often.

No easy/fast way: to search and book a flat or a room. Most of the time,

we spend is in searching and dealing for an accommodation with

Landlords, real estate agents, other tenants, etc..

Paper ads/fb ads: many students still list and find rooms or a house

through paper ads on boards and on Facebook groups, making the

process really slow.

Solution3

Time is money: The platform allow people to rent out their property

(monetarising), let a new house or room in a easy and fast way (saving), and

Last but not least, the amount of time saved is invaluable.

Home value and protection: Unlock the full possibilities of houses,

maximizing the value of the properties through an excellent property

Management, and by insuring the property.

Digital Contract: Through the platform it will be possible to sign

a regular contract online with just 1 click. It will protect, both tenants and

landlords and help them through other extra services ( e.g. bank accounts)

A web platform: in which students and even frequent movers can save

time, energies and money in finding a new accommodation. Make money,

when they rent out their houses during free periods and sharing cultural

experiences.

Roofora

Roofora is a new

exclusive and trusted

marketplace specially

designed for students

4

Market Validation5

Attractive Market

1.5m provisional listings on

websites and real estates

3.3 m students

within the UK

8.5 m Property

rented in the UK

Market Size6

Global student housing market…0

50

100

150

200Global student housingmarket ($200Bn)

UK student housingmarket ($3Bn)

All the figures are expressed in billions

Product/Service7

Search by city Find the ideal place & book itReview your staying & join

our exclusive Community

Multiple Business Model

8

Transaction commissionProperty

management fees

• 1.5% commission

on the total payment

for landlords and host

• 2-12% commission

on the total payment

for tenant or renter

• 3-6% property

management services

fees (facultative)

Contract fees

• £40 on each contract

made for short or

long term staying

$2bn $100 $20bn500k £105 £52.5m

EXAMPLE:UK APPLICATION EXAMPLE: GLOBAL APPLICATION

(n. of lettings)

Share of the Market (10%)

Average fee (excluding

property management)

Share of the Market (10%) Average fee (excluding

property management)

Market Strategy

9

Social media presence

Events organised through partnerships with small local businesses, and presence at major events.

Partnerships with universities

Customer support on our

web platform and Direct

contact to students or

other potential customers

through events and other

web platforms

Competition

10

Physical Channel

transactionOnline channel

transaction

Che

aper

exp

ensive

USP/Competitive Advantages11

One time registration and listing

Guarantee for both

owner and renter

Digital contract

Property management

services

User-friendly

Transparency Policy

Milestones & Vision12

Idea creation [March

2015]

Market research, business

planning & construction of

the first website (www.roofora.we

ebly.com)

[April-December 2015]

Data collection and development of a new version of the website (www.roof-

ora.com) - 1st

version [November 2015-February

2016]

Feedbacks collection,

Business advisor meetings

and

first contact with potential

partnerships [February-

March 2015]

Creation of 2nd

version

of the website

www.roof-ora.com

and clients

acquisition[March-

May 2016]

Participation to VOOM

2016 competition,

Incorporation (Roofora

Ltd.)

& increasing Social

Media presence [May-

June 2016]

Website development

implementing

booking system

and online contracts, therefore

planning the 3rd version of

www.roof-ora.com . Application

to several accelerators and

customer acquisition [June-

August 2016]

Intensifying partnerships’

Relationships and setting

first round of investments

[July- Sept 2016]

The Team13

Paolo Bartolo, Co-founder & CEO

Tommaso Venanzoni, Co-founder & CIO

Massimo Bartolo, Sales expert & External Advisor

Entrepreneur and visionary. A last year student of Regent’s University London, has gained

experiences in the Financial & banking sector during his studies and he worked in

his family business (real estate development & constructions) as coordinator and financial

advisor.

Senior sales and telecommunication expert. Currently working for Orange Italy

and external sales advisor for Roofora . He has also gained experiences as sales and

telecommunications consultant in firms such as, Orange, 4G Italy and Gabbiano Italy.

Digital Media Marketing experienced professional and IT passionate. He has cooperate in

the construction of several websites, such as www.Weddingintuscany.info and

www.Myweddinginitaly.info .

Financial14

We are looking for a year financing round to reach 15,000 transactions and 1,000

short-term & long-term rents on Roofora.

Investment Round:Initial financing opportunity

Number of Transactions

+ Number of rents:avg. £32.5 ( short-term and

holiday rental). Avg. £46.2 (rents)

+ Host fees

RevenueOver 1st year