Curriculum Vitae and

Portfolio

Robyn Ashton

ContentsCurriculum Vitae

The App Project Introduction Project

T-shirt Project Introduction Project

Cobra Beer Promotion Introduction Project

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4-5

5-6

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RobynAshton.com

Robyn AshtonRobynAshton.com

BIO.

Name: Robyn Ashton.

D.O.B: 01/07/1990

Address: 79 Kimberley Street,

Warrington,Cheshire,WA5 1PA.

Tel: 01925 502341Mobile: 07541868530

Blog: http://infinityfashionandbeauty.

tumblr.com/

Personal Statement

“Failure is success if we learn from it.” - Malcolm Forbes

Education/Qualifications

Work Experience

Curriculum Vitae

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RobynAshton.com

Robyn Ashton

Education/QualificationsCurrently studying towards a BA in Fashion & Brand

ManagementNational Diploma in Fashion & Clothing

12 GCSE’s including ICT, Mathematics & English

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Personal StatementI am a motivated second year Fashion Brand

Management student at the University of Central Lancashire (UCLan). My time at university has taught me

many skills such as the usage of Adobe packages (Photoshop, Illustrator, InDesign), graphic layout,

photography and styling. It has also confirmed to me that my main passion’s lay within graphic design, promotion and marketing. As a naturally creative person I tend to

use intuition as well as logic to make decisions and pro-duce ideas, I thrive on challenges and work well under

pressure. My aspirations are to make a career out of something that not only am I passionate about but some-

thing that will challenge me both mentally and creatively. Outside of work I enjoy travelling (another

ambition of mine is to travel across America), spending time with my family/friends and watching/partaking in a

variety of sports.

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Robyn AshtonWork Experience

3 month marketing/PR/social media Internship at Room31. Starting May 2012.• Promoting the company through the website, social media and local/national media outlets.• Fashion blogging• Organising different events promoting the company across the North West.

Marketing & Advertising Representative for Special eyes,

Opticians. May - June 2011• Liaised between the buyer and the seller.• Established regular contact with the clients.• Represented the company to promote the products and services of the company effectively.• Created and distributed promotional items.

Brand manager for Southern Comfort. Jan - May 2011.• Organised various events to promote the brand.• Organised promotions.• Maximised the target customer's awareness of the brand.

Brand manager for STA Travel. Sept 2010 - June 2011. • Organised various events to promote the brand.• Organised promotions.• Distributed promotional items.

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The App Project

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THE PROJECT.

I have created an app for the WWE (World Wrestling Entertain-ment). The WWE is an integrated media organisation and recog-nised leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE programming is broad-

cast in more than 145 countries, more than 30 languages and reaches more than 500 million homes worldwide.

The main characteristic of the app is that the downloader will have the ability to purchase and view pay-per-view events via

their iPad. The app also features the ability to watch the weekly shoes - Raw & Smackdown, as well as giving the downloader

access to news feeds and information regarding each superstar, which includes each wrestlers theme song which the downloader has the opportunity to purchase in-app. Here I have looked into the various ways in which the finished app could be promoted.

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The App Project

LIVE IN SHOW PROMOTION - Due to the target audience of the app being pretty specific; the app primary would be promoted to existing fans, one method of promotion could be to create a promotional video to be played at the live shows – both televised and untelevised. The tagline for the app would be never miss another moment/don’t miss a second of action and the video would illustrate some of the best/most memorable moments from the last 73 years of WWE since its founding in 1939.

PROMOTIONAL CUPS - Another idea for the promotion of the app would be to create special cups for the use in arenas. Since most arenas have policies about not letting people drink from bottles in the stadium, this is a perfect area to fit in some promotional items. Here is a mock up of what a cup could potentially look like; it features the app logo, the tag line and an image which could vary cup to cup. The cups could also be sold on the company website with the party supplies they stock for children’s parties.

BUS SHELTER, ADSHEL – although this form of promotion is less aimed at the target market and more of a general form of promotion, it would still be an effec-tive method of spreading the word regarding the app. This example features current WWE champion CM Punk whose tag line is “best in the world” so I have encompassed this into another tag line for the app – “The best app in the world”. There could be a range of different posters for the bus shelters which feature different superstars and Diva’s.

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The T-shirt Project

THE PROJECT.

For this project I designed a range of boy’s T-shirts for the kids brand Respect - for this I combined a mixture of both computer graphics and hand drawings to create an indie/rock style range. Here I have looked into how I could package my t-shirts to repre-sent the brand in a fun and inventive way while still sticking to the

theme I created using my graphics.

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The T-shirt ProjectPage 7

PACKAGING – Here is an example of a recyclable bag/box which the Respect brand could use to package their items after a sale – the shape I believe would appeal to children due to its almost “Happy Meal” shaped box, where as the branding on the box illustrates clearly where the products have been purchased. The branding has been developed in a similar way to how the t-shirts were developed. Inspiration comes not only from the brand Respect but also brands such as Etnies and Element because during my primary research these were brands that boys aged 7-12 considered cool.

CLOTHING TAG – This is a clothing tag for the brand Respect – it’s simple but still sticks with the brand identity and graphics style that flows throughout the project, the tag itself has a very simple design and the font is what adds all the personality however I didn’t want the tag to be too busy as that can often be off putting when shopping if you can’t find the appropriate size/price.

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Cobra BeerThe Project

For this project, I created two different event idea’s to promote Cobra Beer – an online competition; Cobra come dine with me in which people enter their favourite curry recipes online and whoever gets the most votes in a single week, will win some

Cobra prizes. The second was a touring Cobra curry van which travels across Britain demonstrating how well Cobra beer goes

with all your favourite curries. Both these ideas revolve around food because Cobra beer is

most well known for being a better, smoother, less gassy lager so that it better compliments food. Here I have created an app for the two events which is called the “Cobra Curry Challenge”.

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Cobra BeerPage 9

Cobra Come Dine With Me

Your recipes

Top RECIPES

Vote

Cobra come dine with me

The curry man in a

van

National curry week. Cobra Curry Challenge

THE COBRA CURRY CHALLENGE APP – for this app I tried to keep stick to the brand’s identifying colours Yellow’s, Orange’s, Red’s and Green’s. For the content on the app, I have furthered my two Cobra events; The Cobra Come Dine with Me Challenge and The Curry Man in a Van, these came from developing Primary research into what sort of events Cobra drinkers would like to attend. The icons for the app come from the icons which are embossed into each glass bottle of Cobra, I took inspiration for the design of the app from a lot of different existing Cobra products from the glasses to the packaging and even the Cobra Facebook page. The Cobra icon which will appear on the iTunes app store is pretty simple and is just the brand Icon; this was decided so that loyal Cobra consumers will easily be able to identify the app.

The point of this app is not only to promote the brand and the events but also to reach a specific target audience, to create revenue for the company and get ahead of competitors.