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Water, Rocks and Trees BUILDING UPON OUR RICH RESOURCES: The Creative Economy in Muskoka

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Page 1: Robyn shyllit

Water, Rocks and TreesB U I L D I N G U P O N O U R R I C H R E S O U R C E S :

The Creative Economy in Muskoka

Page 2: Robyn shyllit

1. What are the current characteristics of Muskoka’s creative economy?

2. What are Muskoka’s challenges, weaknesses, strengths, and opportunities?

3. How does Muskoka compare to other creative rural communities in Ontario?

4. How can this information be applied to the development of the creative economy?

Page 3: Robyn shyllit

Creativity, Tourism and Economic Development in a Rural Context: the case of Prince Edward County

Working Paper Series:Martin Prosperity Research

Prepared by:

Kevin Stolarick, University of TorontoMark Denstedt, University of TorontoBetsy Donald, Queen’s UniversityGregory M. Spencer, University of Toronto

May 2010

REF. 2010-MPIWP-006

ARTS Origins��

Much has been said about Darwin’s distinction from other coastal cities. Its size,

remoteness, climate, cultural diversity, and unusual mix of tourists, backpackers

and itinerant people contribute to its unique flavour, culture and identity. These

qualities also have made Darwin a cooking pot for a vibrant creative industry.

Now, for the first time, a team of specialist researchers from around Australia,

including staff at Charles Darwin University (CDU), is mapping this creative

distinctiveness.Director of CDU’s School for Social and Policy Research, Associate Professor

Tess Lea said a great deal of information was required to understand the

needs of creative workers.

Defining Darwin’s creative spiritDarwin is renowned as a city alive with creativity and colour.

But what sets it apart and drives its creative workers? That’s

just what Tess Lea and a team of researchers aim to uncover.

text Amy Dyt

photograph Barry Ledwidge

Funded by The Eastern Ontario CFDC Network Inc, Fednor and The Government of Canada

Capitalizing on Creative Industries Growth and Wealth Creation for Eastern Ontario

Canada’s

Creative Connecting Creative Urban &

Rural Economies within Eastern

Ontario & the Mega Region Corridor

RURAL CULTURAL FORUM

A Cultural Strategy for Rural England:

Investing in Rural Community Creativity and Cultural Capital

A Discussion paper

Dr Ian Hunter

LITTORAL Arts Trust

15/2/06

The Creative EconomyThe Creative Economy

Rural Policy ImplicationsApril 27 2010April 27, 2010

Presented by the Ontario Ministries of:Economic Development and Trade

Research and InnovationTourism and CultureAgriculture, Food and Rural Affairs

Page 4: Robyn shyllit

OfficeConsolidation of the Official Plan of the Muskoka Planning Area

October 15, 2008Prepared by The District of Muskoka Planning and Economic Development Department

Premier-Ranked Tourist Destination FrameworkMUSKOKA ASSESSMENT PROJECT

M.A.P. Banner Logo (Alternate to Logo 1)

Chair to Colourbar ratio = 1:1

Usage: Optional design for possible use on Letterhead, Business Cards, graphic applications where vertical space is

extremely limited

Notes: Only use in situations where other Logos cannot work. Should always appear on white background.

Minimum clear space (”X-height”) on all sides is to be equal to the distance from the top edge of the upper colour

bar to the bottom edge of the lower colour bar.

The Muskoka Assessment Project Premier-Ranked Tourist Destination Framework Final Report

PMS 3435

PMS 370

PMS 116

PMS 2935

PMS 1955

Colour Equivalents for MUSKOKA BRAND

0/100/60/37

100/46/0/0

0/16/100/0

56/0/100/27

100/0/81/66

163/2/52

0/118/191

255/210/0

93/151/50

0/80/47

A3/02/34

00/76/BF

FF/D2/00

5D/97/32

00/50/2F

PMSCMYK

RGBWEB (HEX)

Muskoka

Demographic

Profile

FEBRUARY 2009

G r a v e n h u r s t

GravenhurstBusiness Retention and Expansion (BR+E) Final Report

June 6, 2005

Page 5: Robyn shyllit

FINAL REPORT - Eastern Ontario: Canada’s Creative Corridor 38 | P a g e

Overall, a greater share of workers in Eastern Ontario is employed in ‘creative’ occupations

relative to the province as a whole (Figure 14). This difference seems to be due to a significantly

higher proportion of creative workers in large urban areas (mainly Ottawa) in Eastern Ontario.

There are no noticeable differences in small urban and rural locations between Eastern Ontario

and the province overall. Again, this pattern does not seem to provide an explanation for

discrepancies in wages and employment opportunities as reported earlier in the report.

Figure 15 illustrates the share of creative workers by lower-tier municipality. The core areas of

the larger urban areas tend to have a significantly higher proportion of creative workers than

smaller urban and rural areas. This is true in eastern Ontario where Ottawa, Kingston, and

Peterborough clearly have higher levels of creative employment. Prince Edward County is a

particular exception whereby it is a rural area with above average levels of creative economic

activity. The area north of Belleville to Algonquin Park appears to be the part of Eastern Ontario

with the lowest level of creative workers. This area is the most distant from any of the major

urban centres and may suffer from a lower degree of connectivity to the wider mega-region.

Figure 15 – the Geography of Creative Occupations in Ontario, 2006

Source: Census of Population, 2006

Page 6: Robyn shyllit
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Page 8: Robyn shyllit

• occupational categories • industrial structure• population • employment • education • income levels

Page 9: Robyn shyllit
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“We’re trying to get everyone talking to each other, but it’s a

me against you mentality in everything - rather than looking

at it as a huge area that really needs to work together

and build”(KI-04)

Page 12: Robyn shyllit
Page 13: Robyn shyllit

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Page 14: Robyn shyllit

A transit system will never make money. It’s like a library or a museum, a skating rink,

or curling rink... they will never make money. But it enables the

community to survive better, it provides a service, a higher

quality of life

Page 15: Robyn shyllit

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Route Types

ConnectionLoopNear Community

Urban / CommunityBoundaries

The information contained herein may be erroneous, inaccurate or misleading. The parties compiling and/or disclosing the information make no warranties whatsoever as to the accuracy of any or all of the information contained herein.

Any party relying on this information does so at their own risk and shall not, under any circumstances, make any claim against anyone on the grounds that the information was erroneous, inaccurate or misleading.

The Ontario Road Network Database is the property of the Government of Ontarioand is used under licence from the Government of Ontario.

Produced by the District of Muskoka under licence fromOntario Ministry of Natural Resources, Copyright (c) Queens Printer 2010.

This road network information has been generated or adapted from Ontario RoadNetwork Database, a database built from source data provided by the Municipalitiesof Ontario to the Government of Ontario under licence.

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DISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKADISTRICT MUNICIPALITY OF MUSKOKA

PROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORKPROPOSED ACTIVE TRANSPORTATION NETWORK

As Amended June 14, 2010

Appendix "III"

NOTE: See Appendix "IV"Active Transportation Route Ownership

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“Employment in Muskoka tends to be cyclical, and the

cycle has to be broken, we’re wrestling with the ideas now.

Are we going to be successful in a year or two?

Who knows, this is a long-term thing.”

Page 18: Robyn shyllit

16,039

2438

11510

19048

3720

6739

57,375

7045

14766

11036

6171

11480

25129

75627

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Bracebridge

Georgian Bay

Gravenhurst

Huntsville

Lake of Bays

Muskoka Lakes

Total

year round seasonal

Muskoka year round v. seasonal population (2006)

Page 19: Robyn shyllit

FINAL REPORT - Eastern Ontario: Canada’s Creative Corridor 40 | P a g e

Figure 17 – The Geography of Wages in Ontario, 2006

Source: Census of Population, 2006

5.5 Growth in Key Occupations

Creative occupations in Ontario represent one of the fastest growing job categories by a

significant margin (see Figure 18). This is true in Eastern Ontario where these types of jobs grew

by nearly 30% between 1996 and 2006. While they are growing at a somewhat faster pace in

larger urban areas, rural areas and small urban centres are also experiencing double-digit growth

in creative economy employment.

A creative economy also demands a well-educated workforce. Figure 19 shows the levels of

qualifications by occupational category. Nearly half of all workers in creative jobs have university

degrees while another third have other post-secondary qualifications including college degrees.

For each of the other three job categories the percentage of the labour force with post-secondary

qualifications is less than half. While it is important to raise the skill levels of all types of jobs the

demand for post-secondary qualifications is clearly being driven by the rapid expansion of

creative employment.

Page 20: Robyn shyllit

25.80% 30.90% 28.8% 29.80% 29.60% 26.8% 32.77%

45% 42.70%

41.4% 37% 43.30% 43.9% 43.70%

26% 15% 21.3% 27.80% 20.90% 28.2% 21.01%

3.40% 10.70% 8.9% 5.10% 6.80% 1.6% 2.52%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Musko

ka

Niagara

-on-th

e-Lak

e

Prince

Edw

ard C

ounty

Elor

a

Manito

ulin

Stratfo

rd

Ontario

Employment Occupations (2006)

CREATIVE SERVICE WORKING AGRICULTURAL

Page 21: Robyn shyllit
Page 22: Robyn shyllit

“We haven’t done a good job of reaching

out to youth. We know that.”

(KI-14)

Page 23: Robyn shyllit

39.9% 39.7% 41.4%

38.2%

41.5%

36.9% 35.4%

16.2%

26.7%

17.2% 18.4%

11.9%

16.7%

26.0%

Musko

ka

Niagara

-on-th

e-Lak

e

Prince

Edw

ard C

ounty

Elora

Manito

ulin

Stratfo

rd

Ontario

Educational Attainment (2006)

College/trades/other qualifications University Degree

Page 24: Robyn shyllit

“Education creates a different atmosphere. It’s an economic

development engine unto itself. It brings creative thinkers, creates

jobs, talent pools, affordable housing, transportation initiatives, recreation

programming, it validates so many things” (KI-19)

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103

73

43

28 27 21

17 16 16

8 8 6 4 4 4 3 2 2 1

Busine

ss C

onsu

lting

Engine

ering

Web an

d Soft

ware

Artists

Design

Film

Advert

ising

Archite

cture

Publis

hing

Educa

tion

Perform

ing Arts

Photog

raphy

Games

Music

Museu

ms

Radio

and T

elevis

ion

Heritag

e

Marketi

ng

Public

Rela

tions

Muskoka Creative Industries (2006)

Page 29: Robyn shyllit
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Lessons

Don’t let the data overwhelm

you

Get feedback along the way

The competitive

advantage might be staring

at you

Acknowledge research

limitations

Use a variety of sources

Page 34: Robyn shyllit

COMMUNICATION

ENTREPRENEURSHIP

EDUCATION & TRAINING

ARTS, CULTURE & HERITAGE

ORGANIZATIONAL INFRASTRUCTURE

YOUTH OUTREACH

FURTHER STUDY

Page 35: Robyn shyllit

“We recognize the value of the creative economy. It’s a great idea,

everyone loves it, but we need to get traction. We need to back it up with

documentation” (KI-19)

Page 36: Robyn shyllit

Water, Rocks and TreesB U I L D I N G U P O N O U R R I C H R E S O U R C E S :

The Creative Economy in Muskoka