robbins ypo talk
DESCRIPTION
Talk from Young Professionals Summit in Cocoa Beach, FL 2008TRANSCRIPT
Using Web 2.0 and Technology to Build your YPO and Engage
the Next Generation EVEN FURTHER!
Sarah “Intellagirl” Robbins
YPO Summit
September 2008
trying to reach out to young professionals?
and running into barriers?
do you look like SPAM?
or worse?
BACN?
or maybe you’re
trying to compete
with
Too many channels?
lost among
Fac
ebo
ok
MyS
pac
e
Lin
ked
In
Count with me
3…2…1…
12345
person bought an internet-able device
people started blogs
videos were posted to YouTube
people signed up on a social network500 words were added towikipedia
that’s
a lot of
NOISE
Or maybe the biggest barrier is
LIFE
but don’t makeassumptions
or creepy treehouses
Don’t abandon the traditional
be clear about your
promise
what do youhave to
OFFER
Social Networks are like PARTIES
are youbeing a goodhost?
$$$
$$$
$$$
$$$
$$$
$$$
$$$
$$$
What is the
BARGAIN?
PROMISE
BARGAIN
TOOL
Clay Shirk Here Comes Everybody
blogs
SMSsocial network virtual
worlds
be sure your deal
is worth it
