1. Succeeding With Social Technologies Charlene Li Altimeter Group

2. Is this what social media is about? Source: Wordle.net 3. What kind of relationship do you want? Transactional Occasional Impersonal Short-term Passionate Constant Intimate Loyal Focus on relationships, not technologies 4. Process and goals lead to strategy 5. This is radical listening 6. Dell used blogs to start a dialog 7. Helping users support themselves 8. Starbucksinnovates with the groundswell 9. Everyone becomes a marketer 10. Org charts become less relevant 11. BlueShirtNation.com supports Best Buys front line employees 12. Firewalls will disappear 13. Getting Started 14. #1: Start small Experiment Listen first 15. #2: Develop relationships,not campaigns 16. #3: Set free the right voices Steve Bendt & Gary Koelling Best Buy Lionel Menchaca Dell Ed Terpening Wells Fargo Paula Drum H&R Block 17. #4: Get the help you need See a list at wiki.altimetergroup.com 18. How to find good help

Focuses on relationships, not campaigns.

Uses social media successfully themselves.

Commits resources to learning and training.

Has learned from their mistakes.

Respects and is humbled by the medium.

19. #5 Prepare for failure 20. The biggest challenge Photo: Kantor,http://www.flickr.com/photos/kantor 21. Develop intestinal fortitude 22. Summary

Determine the kind of relationship you want to have with your audience.

Start with one simple goal.

Create an environment to quickly learn from the mistakes youll be making.

23. May the groundswellalways be with you. Charlene Li Altimeter Group [email_address] blog.altimetergroup.com Slides available at www.slideshare.net/charleneli Copyright 2008 Altimeter Group