robbins portfolio case studies
DESCRIPTION
Portfolio & WEEI Case Study by John Robbins, Principal, Design 3ETRANSCRIPT
John M. RobbinsPortfolio
User Experience Design
D 3ED 3Eesignesign
Research &Strategic Planning
Experience Brief
High Level User Flow
Content Analysis
Energy Client Campaign messaging broken down by level of persuasiveness. 1. Persuasive content messaging = multiple explanations of message with external supporting evidence.2. Somewhat persuasive = 1 or 2 explanations of message, with minimal external supporting evidence.3. Non-persuasive = tangential reference to message with no external supporting evidence.
Gap Analysis
Engagement Strategy
Video MediaExpert Research
Provide contextuallead ins for videosegments
Tags, socialbookmarking,unique urls,and embedtext should bestandardpractice
Provide episodesummary and basicmeta-data.
Video MediaExpert Research
http://www.thedailyshow.com/video/index.jhtml
Provide multiplesearch options throughdifferent displaytechniques.
Provide multiplesearch options throughdifferent filters anddisplay techniques.
Video MediaExpert Research
http://www.thedailyshow.com/
Provide multiplesearch options throughdifferent displaytechniques.
Provide multiplesearch options throughdifferent displaytechniques.
Explore unique waysfor re-purposingarchived content.
User Research
Image Collage
Card Sorting [Web Sort]
FOR FAMILY AUDIENCE
NewsPolicies &Initiatives
Safety& Law
Schedule &Finance
WhyImmunize?
Guides &Educational
Support
Interactives
Card Sorting [Web Sort]
Research
News &Events
EducatingFamilies
Safety &Liability
VaccineProvider
Tools
ClinicalEducation
FOR CLINICIANS AUDIENCE
Audience Surveys
|Figure B: Based on 793 responses to the NAEA Audience Profile survey when filtered by allclassroom educators. Respondents could select as many as apply.
|Figure A: Based on 992 responses to the NAEA Audience Profile survey.Respondents could select multiple audience types.
Personas
PRIMARY PERSONA #1
Cara Molinas Elementary Arts Educator “My first year as the lone art teacher of a new program was a blur. Last year was survival; this year has been more about creating engaging experiences for all kids.”
DIFFERENTIATORS Was a [CLIENT] student
member, did not renew Inexperienced educator Needs resources to start new
program
Profile Cara was born and raised in Guanica, Puerto Rico. Her husband works as a high school social studies teacher and they have four kids under the age of 8 that they both work very hard to support. She lives near her extended family as they moved all from Puerto Rico where she was ten, to Brooklyn, NY. Three years ago, Cara completed a teaching degree from NYU, and is now in the middle of her second year as an elementary school art teacher at the Roberto Clemente School. Due to strong leadership, the school realized that it was doing nothing to address the total child. So, after creative budgeting and a small corporate grant, they were able to hire Cara as a mobile art teacher along with a music teacher. With 600 + students, Cara has been working frantically to find curriculum resources and materials to outfit her “traveling art caravan.” Last year was a blur to her as she spent countless hours trying to prepare engaging experiences for her kids on less than a shoestring. Using her laptop that she purchased while in graduate school, Cara takes spends 1-2 hours the night before researching and preparing lessons. Cara was a [CLIENT] member as a student in her teaching program, but did not see the benefits for cost of membership. During the day she has no time for any computer work beyond checking e-mail a few times a week when she has a 10 minute break.
Personal Information Age: 27
Location: Brooklyn, NY
Profession: 2nd year Elementary Arts teacher with a mobile cart
Home Life: Married with 4 children
Hobbies: Family cookouts & beach days
Favorite TV Shows: Ugly Betty, HSN
Personality: Outgoing, energetic and embraces her strong family bonds.
Internet Usage Internet Usage: 1-2 hrs. a day
Primary Uses: e-mail and lesson planning
Favorite Sites: Incredible Art Dept,
Computer: 3 yr old iBook. T1 line at school, dial up connection at home.
Goals & Motivators Cara comes to the site to … Get Lesson Plans See examples of student work Listserv once a week Get classroom management tips
Business Objectives We want Cara to … Become a member Share & Rate lesson plan Show student work Participate in discussion forums
PRIMARY PERSONA #2
Devon Harrison High School Arts Teacher/Dept. Head “I’ve seen education trends come and go, but give a kid a camera or put them in front of a pottery wheel and that’s where true creative expression begins.”
DIFFERENTIATORS Non-active [CLIENT] member Experienced educator Minimal computer usage Expertise & quality student
work available
Profile Devon is from Grand Rapids, Michigan and moved to Davis, CA for college. He is divorced with two teenaged kids, and works very hard to support his family with his ex-wife on the road frequently for her work in sales. Devon has always had a passion for art and has always incorporated art into his daily activities. Devon enjoys spending time with his kids hiking, canoeing and camping, practices yoga regularly and working in his studio above the garage. Devon has been an artist for 30 years focusing on pottery and photography. To support his artwork, he became an art teacher 25 years ago and has developed a passion for teaching high school aged kids and helping them unleash their potential. For the past 15 year, Devon has worked at Davis Senior High School, serving as department chair for the past 5 years. Devon uses the computer at school about ½ - 1 hour per day primarily for handling “administrivia.” In his role as department chair, he needs to keep abreast of grant opportunities and new curriculum ideas to share with his team. Not being technologically inclined, he relies on some of his other team members to provide art research and web support. Devon is a non-active [CLIENT] member.
Personal Information Age: 51
Location: Davis, California
Profession: High School Art teacher & Department head, 25yrs experience
Home Life: Divorced with 2 Children
Hobbies: wood carving and yoga
Favorite TV Shows: Discovery & History Channels
Personality: Soft spoken, calm energy very creative and abstract in his work and communication.
Internet Usage Internet Usage: ½-1 hrs daily
Primary Uses: Work related and internet research.
Favorite Sites: Getty Images,
Computer: Dell Inspiron, Internet Explorer, T1 at work, old 356 IBM at home.
Goals & Motivators Devon comes to the site to …
Learn about the National convention Update basic membership Get general information about
[CLIENT] contacts Grant opportunities Impact of NCLB on arts programs
Business Objectives We want Devon to …
Become a more active member Contribute successful lesson plans & slideshows Showcase student work Post suggestions for photography and ceramics discussion
forums. Respond to blog postings on best practices.
Decision Making
Ecosystems
PROJECT Marketing & Social Media Strategy | CLIENT | DATE 10.05.09 | VERSION 1.0 | PAGE
Decide to relocate
Decide where to relocate
Decision Making Ecosystem Notes
* All “Decision Making Influencers” data collected from: “A View From Corporate America: Winning Strategies in Economic Development Marketing”A Continuing Survey of Corporate Executives with Site Selection Responsibilities, by Development Counsellors International (DCI)July 28, 2008
Decision Making Ecosystem #1 Large Business
Leading Sources of Information1. Dialogue with industry peers2. Articles in newspapers and magazines3. Business travel4. Online sources5. Word of mouth
Most Effective Marketing Techniques1. Internet/Web site2. Public relations / publicity3. Planned visits to corporate executives4. Hosting Special Events5. Direct Mail
Most Useful Online Features1. Demographic information2. Information on available incentives3. Current comparisons with competitors4. Directory of available buildings & sites5. Information on quality of life
Decision Making Influencers
Most Likely Need for Facility Change1. Manufacturing / production plant2. Regional sales office or service center3. Corporate, division or regional headquarters4. Distribution center5. Back office facility
Jordan DouglasLarge Business C.F.O.
ProfileMale, 54
Married 24 years2 children high school/college age.Dedicated family man who enjoys working outside in his yard when he’s not at work. Has to travel frequently for work, so he enjoys having a sanctuary with easy access to transportation and services.
Sitemaps & Wireframes
PROJECT [CLIENT] - My SpaceDATE 04.07.08VERSION 1.0
MySpace Navigation MySpace SearchUser Shortcuts:
Item 1 Item 2 Item 3 Item 4 Item 5 Item 6 Item 7 Item 8 Item 9 Item 10 Item 11 Item 12 Item 13 Item 14
CONTACT [CLIENT] Send MessageAdd to FriendsInstant MessageAdd to Group
Forward to FriendAdd to FavoritesBlock UserRank User
[CLIENT] [Tagline]
[CLIENT SlDESHOW]
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[ROTATING IMAGES]
[CLIENT] BIO
View my Pics, Videos
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FRIENDS OF [CLIENT] COMMENTS
[IMAGE]
[IMAGE]
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Curabitur bibendum, magna ac egestas porttitor, felis diam consectetuer dui, non egestas mauris lorem vel sem. .
FRIENDS OF [CLIENT]
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[CLIENT] BLOG
[CLIENT] STORY
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URL: http://www.
[VIDEO PLAYER]
<center><br><a href="http://www.xxxxxxxxxxxxxxxxxxxxx="</font></a><br> <a Copy and paste the following code:
<center><br><a href="http://www.xxxxxxxxxxxxxxxxxxxxx="</font></a><br> <a Copy and paste the following code:
<center><br><a href="http://www.xxxxxxxxxxxxxxxxxxxxx="</font></a><br> <a
Copy and paste the following code:
GET INVOLVED [Take Away Items]
PODCASTS
[PODCAST WIDGET]
PARTICIPATE[Survey / Trivial Pursuit / Twitter]
[ROTATING WIDGET]
[X] Number of downloads[CLIENT] ICON]
[CLIENT] BANNER]
[CLIENT] BUTTON]
[X] Number of downloads
[IMAGE]
[IMAGE]
[IMAGE]
[IMAGE]
[IMAGE]
[IMAGE]
[IMAGE]
[IMAGE]
[IMAGE]
[IMAGE]
[IMAGE]
[IMAGE]
[X] Number of downloads
Wall PaperScreen Saver
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[SLIDESHOW]
VIDEO [MySpace TV]
[VIDEO]
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View [CLIENT] Friends: All | Online | New
Viewing [X] out of [X]: View All | Add Comment
United States fund for UNICEF [Brand & Logo]
Fieldnotes Blog | Contact Us | Login | Search
All News >>
[PRIMARY VISUALS]
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© 2007 United States Fund for UNICEF. All rights reserved. Privacy Policy | FAQ | RSS | Accessibility
Who We Are Our People Our Work Campaigns News & Media
[SHOP][DONATE] [VOLUNTEER]
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[PARTNER LOGOS]
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[FIELDNOTES BLOG] RSS
1.800.4UNICEF333 East 38th Street, New York, NY 10016
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Why Subscribe?
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[CHARITY NAVIGATOR]
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All News >>
PROJECT [CLIENT NAME]DATE 11.20.07VERSION 1.3
2.1.0.0
Criteria, Grade Level & Topic Filters, Submit Lessons
Lesson Planning3.1.0.0
View by, categories, author, topic, most recent
CLIENT Blog6.1.0.0
Overview, Recipients, Tips Programs, Reports, Donations, Applications
Foundation Grants
▲ Global Navigation ▼ Footer Elements/Navigation0.3.0.0
Calendar[Functionality TBD]
0.4.0.0Contact UsHQ, Affiliates, Regionals, Advisory, Partners
0.5.0.0Search [box][Advanced search TBD]
0.6.0.0Copyright; Privacy Policy; Advertising; Address & Contact; Accessibility Policy; FAQ
1.0.0.0
News feeds, RSS sign up, Calendar, x-link to blogs,
News & Events
0.0.0.0
Primary visuals- diversity, mission, Welcome, News feeds, Blog, Gallery, Events, Membership, Newsletter, quick links
Home Page
2.0.0.0
CLIENT Learning intro, Research highlight, best practices, lesson plan intro, upcoming PD
Learning3.0.0.0
Visual intro, blog feed, gallery feature, membership benefits, sign up
Community4.0.0.0
Intro, Advocacy news, quick links, issue highlight, X- link to advocacy archives
Advocacy6.0.0.0
Intro, list alphabetically, NAEF highlight, Awards highlight
Grants & Opportunities
3.2.0.0
Gallery intro, teacher and student directory, featured portfolio, most commented,
Art Gallery
3.3.0.0
Benefits, Visual tour, join, renew, update profile, account maintenance
Membership
3.4.0.0
Overview, contact info, directory
Committees & Groups
3.5.0.0
Overview, link lists
Chapters & Associations
7.0.0.0
Intro, career benefits through membership, x-link to profile,
Careers8.0.0.0
Intro, shopping cart, top sellers, membership discounts, x-link to membership
Store
6.2.0.0
List awards alphabetically, application & submission process, awardees' highlight
Awards
6.3.0.0
Overview, description & links, proposal submission
Academies & Institutes
6.4.0.0
Grants & Foundations, Scholarships & fellowships
Links & Resources
5.0.0.0
Intro to archive types, X-Link to Subscriptions, Publications
Research & Publications
4.2.0.0
Alphabetical links by issue, resource sort by region/state, featured resource
Links & Resources
7.1.0.0
List alphabetically, sort by type, geography, level
Jobs Board
7.2.0.0
Hints & Tips from members, cross link to art gallery and portfolio.
Resume Builder
8.1.0.0
List alphabetically, level, topic, Featured book, top picks, members ranking
Books
8.2.0.0
List alphabetically, level, topic, Featured article, top picks, members ranking
Articles
8.3.0.0
List alphabetically, level, topic, Featured subscription, top picks, members ranking
Subscriptions
8.4.0.0
List alphabetically, level, topic, Featured merchandise, top picks
Merchandise
8.5.0.0
List alphabetically, level, topic, Featured Audio & Video, top picks, members ranking
Audio & Video
1.1.0.0
News feed archives, RSS signup
News Feeds
1.2.0.0
List & graphic view by month, filter by state, national, member, non-member
Events Calendar
1.3.0.0
Visual intro, forms, registration, previous, forum threads
National Convention
1.4.0.0
Intro, forms, registration,
State/Regional Conferences
5.1.0.0
Featured articles, search results & abstracts -general audience, full articles- member
Research Archives
5.2.0.0
Featured artlces, search, abstracts & full articles –general access
Advocacy Archives
5.3.0.0
Alphabetical by region/state, most popular resources
Links & Resources
5.4.0.0
Intro, archive list of survey’s and polls, highlight survey, current poll entry/ graphic
Surveys & Polls
5.5.0.0
X-link “About Us” advertising, Print Advertising
2.2.0.0
Webinars, Workshops, x- link blogs, calendar
Professional Development
0.1.0.0About UsHistory, Scope, Services, FAQ, Advertising
0.2.0.0MembershipLogin / Sign Up
KEY Homepage & Global Elements
Primary Navigation
Secondary Navigation
3rd Party Supported Micro-Site
CLIENT staffed, affiliate Micro-Site
2.3.0.0
Grade level & topic filters, general view, members participate
Best Practices Forums
4.1.X.0
Intro, news updates RSS, article highlight, take action
[Issue Pages]
2.4.0.0
YouTube, SlideShare, RSS feeds.
Educational Videos, Podcasts & Slideshows
2.3.0.0Classroom Forums
4.3.X.0
Alphabetical by region/state, most common, tips and examples
Petition Forms
1.5.0.0
Intro, sign up, recent news, archives
Newsletter
8.6.0.0
List alphabetically, level, topic, Featured Publication, top picks, members ranking
Journals
© 2007 [CLIENT NAME] Home | Privacy Policy | Advertising | Accessibility Policy | FAQ
[CLIENT NAME LOGO]
SEARCHMembership/Login | About Us | Contact Us |
TAGLINE...
News & Events Learning Community Advocacy Research & Knowledge
Grants & Opportunities Careers Store
Text Size: A A A | Email This Page | Print this Page
WIREFRAME
1. [CLIENT NAME] Logo & TaglineThe [CLIENT NAME] Logo and tagline will appear on all pages and serve as navigation to the homepage. All design will be coded in CSS.
2. Global Navigation“Membership / Login,” “About Us,” “Contact Us,” “[CLIENT NAME] Foundation,” and “Search global navigation will appear consistently on all pages. Membership & NAEF will direct users to landing pages within the main navigation, About, Contact & Search will direct to sections unique within the global navigation. User preferences for text sizing, “Email this page,” and “Print this Page” will also be provided globally.
3. Main Navigation“News & Events,” “Learning,” “Community,” “Advocacy,” “Research & Publications,” “Grants & Opportunities,” “Careers,” and “Store” navigate to main landing pages for each section. Drop down menus will also show sub-navigation for each section.
4. Visual PresentationDesigned by Virilion in flash, a series of images with text create a compelling narrative of teachers and students engaged in the diversity of arts education.
5. WelcomeA brief welcome statement to support the visual presentation, provide a few quick links to new highlighted content, and link to learn more about [CLIENT NAME] membership and join.
6. [CLIENT NAME] BlogProvides 3-4 of the most current Blog posts. Includes the Blog headline, category, date, time, website link & brief description. RSS feeds from Type Pad Blog page with multiple authors and categories. Most current and some “sticky” posts represented.
7. News & EventsProvides 3-4 of the most current News & Events posts in separate columns. Includes headline, date, time, link & brief description. Featured events or news (ex. Convention) can be made “sticky” to persist.
8. Art GalleryThis provides a rotating series of images each which can navigate to the select classroom gallery (Artsonia) or e-portfolio page (Digication). The title to this section will direct to the main Art Gallery landing page.
9. Footer Elements / NavigationWeb site copyright, link to home, privacy policy, advertising guidelines, accessibility policy and frequently asked questions, are footer navigation.
[VISUAL PRESENTATION]
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NEWS
WELCOME4
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JOIN [CLIENT NAME]
ART GALLERY [Classroom Images & E-Portfolios]
[ROTATING IMAGES]
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[CLIENT NAME] BLOG RSS
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nunc rutrum consequat velit. Full Article> Posted by Halim J. Nubic on Dec. 18th, 2007
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TAKE A TOUR[Quick Link 1][Quick Link 2] [Quick Link 3][Quick Link 4]
[QUICK LINKS]
View All News >> View All Events >>
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[CLIENT NAME] HOME PAGE 0.0.0.0
EVENTS
Home Page: www.recycline.com
Blueprint for Website Re-Design www.recycline.com
Local Navigation
Contextual Navigation
Products Stores Recycling News About Us ContactGlobal Navigation
Oral Care
Razors
Table Ware
R & D
The Process
Links
Releases
Media
Our Story
Staff
Careers
FAQ's
Newsletter
Online Store
Retail Stores
Target
Amazon
Store Home
My Account
Cart Contents
Check Out
Tongue Cleaner
Toothbrush
Toothbrush Jr.
Tableware
Tumblers
Cutlery
Recyclable
Blades
Razor Triple
Triple blades
Partnerships
What's Next
History
MissionPrint
Online
Podcasts/TVToothpick
Our Pledge
General
E- Organizations
E- Directories
E- Friendly Corps.
Recycle Guides
Your Neighborhood
Subscribe
Archives
Overview
Sourcing
Suppliers
Reprocess & Clean
Testing & Issues
Search by State
Whole Foods
Wild Oats
Trader Joes
Hannifords
Created By: John M. Robbins, Lead IA, Design 3E, December 18th, 2006
9.0.0 Membership8.0.0 About Us7.0.0 Education6.0.0 Resources5.0.0 Programs4.0.0 Events3.0.0 Publications2.0.0 Store1.0.0 Home
ACM SIGGRAPH.ORG Site Map
3.3.0 Instructions for authors
3.4.0 SIGGRAPH Rarities
3.2.0 Newsletter Archives
3.1.0 Conf. Papers Stats
2.3.0 Conference
2.2.0 Membership
2.1.0 Videos
12.0 WIKI.SIG
11.0 Chapters.SIG
10.0 ARTS.SIG
Global Navigation 1.4 Search
1.3 Contact1.2 Accessibility1.1 Site Map
Sub Sites
IDIA 630 Information ArchitectureTeam D Members:John RobbinsLynn RogalaMike RogersLiz Zietlow
SIte Map: www.SIGGRAPH.orgSite Analysis & Relevance to Students
STUDENTS.SIGGRAPH.ORG
Project: STUDENT.SIGGRAPH.org Site DevelopmentClient Contact: Shannon TuckerDate: March 26th, 2007
4.3.0 SIGGRAPH 2007
4.4.0 SIGGRAPH 2008
4.2.0 Conferences
4.1.0 Affiliated Symposia
5.3.0 Project Grants
5.4.0 Art Gallery '97
5.2.0 CG Pioneers
5.1.0 Awards
6.3.0 CG & IT Related LINKS
6.4.0 Digital Library
6.2.0 Calendar
6.1.0 Art/Design Resources
7.3.0 Building Community
7.4.0 Students
7.2.0 Resources
7.1.0 News
8.3.0 Contact Us
8.4.0 EC Meeting Minute
8.2.0 Overview
8.1.0 Policies & Procedures
9.3.0 Join Via Mail or Fax
9.4.0 Accessing SIGGRAPH
9.2.0 Renew
9.1.0 Join
3.7.0 CG Quarterly
3.8.0 Video Review
3.6.0 Conf. Documentation
3.5.0 Corrigenda
3.9.0 GraphicsTransactions
4.7.0 NPAR 2007
4.8.0 Web 3D 2007
4.6.0 Symposium
4.5.0 2007 Sandbox
4.11.0 SCA 2007
4.10.0 EDT 2007
4.9.0 Graphics Hardware '07
Relevant to Students
Not Relevant to Students
Site Map Key:
Sub Site
Main Navigation
5.7.0 Art Gallery '03
5.8.0 Art Gallery '05
5.6.0 Art Gallery '01
5.5.0 Art Gallery '99
5.9.0 Traveling Art Show
6.6.0 Industry Directory
6.5.0 Jobs & Career
7.6.0 About the Ed. Committee
7.5.0 Confs. & Workshops
8.7.0 FY 2005 Financials
8.8.0 Nomencla-ture/Pronounce
8.6.0 Policies Bylaws
8.5.0 Annual Reports
8.9.0 Logo Use Policy
8.11.0 Proposed New Bylaws
8.10.0 Conf. Policies
Executive Dashboard
Wireframes
As data becomes available
Campaign Progress
PROJECT | DATE 10.05.09 | PAGE Executive Dashboard 0.0.0.0 | VERSION 3.0
Current Month
Membership X,XXX
Category StatusPrevious
X,XXX
% Active Advocates XX% XX%
Paid Media Impressions XXX,XXX
XXX,XXX
XX,XXX
Earned Media XXX,XXX
Web Traffic XX,XXX
[X.X% ]
[X.X% ]
[X.X% ]
[X.X% ]
XX,XXXTone XX,XXX [X.X% ]
EXECUTIVE DASHBOARD
Help I Contact I Logout
[CAMPAIGN TIMELINE]
XX.XX.XX
[VIDEO AD]
Current Advertising
Enter Collaborative Workspace >
MEDIA DATE
TV XX.XX.XX
Print XX.XX.XX
Online
TV XX.XX.XX
TITLE
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Campaign Assets View Archives >
DATE [Week of]
XX.XX.XX
TITLE
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Weekly Report
XX.XX.XX
XX.XX.XX
[About this Chart] >>
[About this Chart] >>
Web Traffic
Earned Media
[U.S. Map Graphic]
Membership & Campaigns
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[About this Chart] >>
XXX,XXX[Polling Question(s)]Lorem ipsum dolor sit amet, consectetaur .
XXX,XXX [X.X% ]
Volume
[About this Chart] >>
Polling Questions
[GRAPH]
[GRAPH]
[GRAPH]
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3
2
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1
ToneVolume
VisitorsTime on SiteAverage page viewsTraffic summary
[Question A][Question B][Question C][Question D]
[X.X% ]
PROJECT client | DATE 10.05.09 | PAGE Executive Dashboard 0.0.0.0 | VERSION 3.0
1. Campaign TimelineThe existing Campaign timeline will retain the same level of functionality, content and detail, but will be narrowed in width to accommodate high level content illustrating campaign progress.
2. Campaign ProgressA summary spreadsheet will be provided as a quick snapshot view, highlighting progress across each key metric area, in the most recent month. The column headings will be as follows: “Category” for the title of each metric, “Previous” will provide a baseline for the metric category being measured, “Current Month,” will show the latest information, and “Status” will provide the percent change including a simple graphic which indicates an increase, decrease or no change. Scrolling over any category, a pop up will reveal a descriptor for the specific measurement methodology. The graphic design elements will be further defined by Virilion with attention to color coding.
3. Membership & CampaignsA US map with text providing numeric data on:
a. Total membershipb. Membership growth in the past month. c. Active membership; both numeric data and percentage of total.
* This figure will be calculated by sub-contractor, using a formula based on the number of members who have participated in: e-mail campaigns, gone to a meeting, or written a congressmen regarding legislation.
Visual distinction for the states with campaign focus. Upon rollover of these campaign focus areas, a pop up box will reveal campaign specific membership levels, percentage of national average, membership growth rate and the percentage of “Active Members.”
* For each graph or chart, an “About this graph” link provides a pop up descriptor for the specific measurement methodology. In addition, a glossary of terms will be provided to support the dashboard documentation.
4. Earned MediaThis chart displays the combined earned media volume across online media sources. Radian6 earned media measurement software will be imported and manually configured monthly to display progress in terms of total “Volume” and “Tone” for targeted earned media. A drop down selection menu will provide both views with “Tone” selected as the default.
To determine the tone across a representative sample of articles, Virilion has developed a set of criteria based on a 3 point scale:
1. negative2. balanced3. positive
5. Web TrafficImporting data from Hitbox, this bar graph will be manually configured monthly to provide a variety of web site traffic data on client’s site. The total number of visits will show as default in a monthly view. An additional drop down selection menu will provide the following additional views:
1. Number of visitors2. Time on Site3. Average number of page views4. Traffic summary
6. Polling Questions Utilizing data collected by client’s monthly flash polling questions, this data will be displayed in a complimentary format to the type of questions posed, and as the data becomes available. A drop down menu can be provided here to provide data for multiple polling questions.
Assumptions:* Archived data & graphs for each metric area will be incorporated into Virilion’s weekly reports on a monthly basis.* The monthly manual data entry & reporting will be accounted for through the earned media retainer.
Case Study:
WEEI Sports Radio Network
WEEI- Project Launch Goals:• Establish WEEI.com as THE go to place for Boston sports• Create strong digital brands for radio personalities• Develop unique integrated advertising opportunities
WEEI- The Situation:WEEI was a radio powerhouse, but had a sleepy Website. No TV/video. No print. Hard to compete broadly in the Boston market for sports news with radio alone – they were struggling to compete when up against the Boston Globe, the Boston Herald, New England Sports Network, Comcast Sportsnet, and the nationals like ESPN.
WEEI- The Solution:Transform weei.com from a radio offshoot to the hub of the WEEI Sports Network WHILE paying homage to the radio roots as well asmarketing the radio shows more effectively.
BEFORE AFTER
WEEI- Web Site Development:With a variety of content, and a diverse audience of passionate sports enthusiasts, it was important for WEEI to show a balance between opinion, news and fun.
WEEI- Overall Architecture:Providing multiple points of access to unique and news breaking content is what distinguishes WEEI.com as Boston’s sports network. Filtering by content lens or media type, integrating social tools, and providing multiple incentives for personalizing membership; Virilion’snewly designed architectural framework puts WEEI fans in charge.
WEEI- Site Map:The site map provides a scalable structure, and progressive navigation broken into groups by content lens, media type, membership and WEEI business access, with multiple access points and cross-linking to ensure that visitors are able to quickly navigate to their content of interest within 2 clicks.
WEEI- Homepage Wireframe:Creating a widgetized portal, quick visual access to the latest content, and integrated advertising space were the cornerstones supporting WEEI’s homepage blueprint. Ensuring that top stories and writers were presented in balance with the latest and most popular on-air shows was paramount to the use of space. Highlighting live and on-demand content, creating multiple tab views ofcontent, required early collaboration with 3rd party vendors like EveryZing A/V and Stats Data to create a cohesive user experience.
WEEI- Homepage:Creating a widgetized portal, quick visual access to the latest content, and integrated advertising space were the cornerstones supporting WEEI’s homepage blueprint. Ensuring that top stories and writers were presented in balance with the latest and most popular on-air shows was paramount to the use of space. Highlighting live and on-demand content, creating multiple tab views ofcontent, required early collaboration with 3rd party vendors like EveryZing and Stats Data to create a cohesive user experience.
WEEI- Show Scheduling:One way to provide an intro to the radio personalities was with a dynamic scheduling widget for the homepage. We designed an experience to introduce personalities, show times, and what’s coming up on the day’s show.
WEEI Schedule widget development
D i &
LISTEN: ON DEMANDTime | ProgramDecember 25th, 2008 7:43am
This needs to keep current date & timeNeeds to be able to
scroll back 24hrs
Need to have admin
[BRAND]
6am: Teddy Bruschi
Dennis & Callahan 6am – 10am
LISTEN: LIVE
-
Need to have show
This button needs to be dynamic to correspond with current date and time “On Demand” for earlier programming links to Everyzing’s page categorized by show & date, “”Live” links to current program (Listen Live), “Coming up” no link…
Need to have admin access to change timing and show for games.
7am: Headlines, Headlines, Headlines8am: Joke of the Day9am: For immature audiences
Dale &Holley10am – 2pm
The BigShow2pm – 6pm
LISTEN: COMING UP+
+Need to expand as an ajax accordion widget using logos to the
Need to have show branding
This text area needs to be accessible to each respective program’s producer to edit details for show programming in a “twitter‐esque’ format.
using logos to theright…
Needs to be able to scroll forward 24hrs
WEEI- Strong & unique brands for radio personalities:Create strong digital brands for unique radio personalities required interviewing, research and flexible templates to support unique offerings.
WEEI- Integrated Advertising:Provided multiple opportunities for advertisers to purchase page exclusives, integrated throughout the page while still keeping the content at center stage.
WEEI- Integrated Advertising:Created rich media concepts, integrated throughout the page while still keeping the content at center stage.
WEEI- The Results:Sponsorship has increased, fan engagement has increased, and WEEI has now fought it’s way to number 1.
WEEI- The Results:Sponsorship has increased, fan engagement has increased, and WEEI has now fought it’s way to number 1.
