rob hick - isn't data just for geeks?
DESCRIPTION
See Rob's full presentation on our website at www.brightnorth.co.uk/rob-hick-presentation.html In today’s digital world we’re all drowning in data. Data on sales, ad-effectiveness, channel optimisation, conversation funnels, web analytics... you name it, we can measure it. Making sense of all this data, finding patterns, using it to make quicker, faster, value-adding decisions requires loads of support from IT, a stats team and even then, it’s only geeks that can understand it. Right? Wrong? We’ll tell you why things don’t need to be that way. Rob Hick - Chief Data Scientist - Bright NorthTRANSCRIPT
Isn’t datajust for geeks?
ROB HICK
Isn’t data just for geeks?
YESTERDAY
slow data
slow reporting
slow decisions
TODAY
fast data
slow reporting
fast decisions
TOMORROW
faster data
fast reporting
lightning decisions
What’s the solution...MORE GEEKS?
What’s the solution...MORE GEEKS?
It’s not enough
NOTBIG DECISIONS
everybody
BIG DATAjust geeks
Most PeopleDon’t Like Data
THEY JUST WANT ANSWERS
DATA
StatisticiansGeeksCRMBI
DECISIONS
Decision Makers
Marketing
Strategy
Insight
DATAEXPERIENCE
DATA
StatisticiansGeeksCRMBI
DECISIONS
Decision Makers
Marketing
Strategy
Insight
Data ExperienceSO WHAT?
5 TipsFOR A BETTER DATA EXPERIENCE
Tip #01START WITH THE QUESTION & THE CONTEXT
Tip #02THINK OUTSIDE THE SILOS
Tip #03DO I NEED STATISTICS?
Tip #04ENGAGE, VISUALISE & ENCOURAGE
Tip #05ITERATE AND LEARN
NOT
DATA EXPERIENCEjust pretty design
NOT just big data
NOT just geeks
BIG DECISIONS
EVERYONE
Thank YouROB HICK
www.brightnorth.co.uk
come and see us at stand #2
@robhick @brightnorth #dataexperience