Transcript
Page 1: Rob Hick - Isn't Data Just For Geeks?

Isn’t datajust for geeks?

ROB HICK

Page 2: Rob Hick - Isn't Data Just For Geeks?
Page 3: Rob Hick - Isn't Data Just For Geeks?

Isn’t data just for geeks?

Page 4: Rob Hick - Isn't Data Just For Geeks?

YESTERDAY

slow data

slow reporting

slow decisions

TODAY

fast data

slow reporting

fast decisions

TOMORROW

faster data

fast reporting

lightning decisions

Page 5: Rob Hick - Isn't Data Just For Geeks?

What’s the solution...MORE GEEKS?

Page 6: Rob Hick - Isn't Data Just For Geeks?

What’s the solution...MORE GEEKS?

It’s not enough

Page 7: Rob Hick - Isn't Data Just For Geeks?

NOTBIG DECISIONS

everybody

BIG DATAjust geeks

Page 8: Rob Hick - Isn't Data Just For Geeks?

Most PeopleDon’t Like Data

THEY JUST WANT ANSWERS

Page 9: Rob Hick - Isn't Data Just For Geeks?

DATA

StatisticiansGeeksCRMBI

DECISIONS

Decision Makers

Marketing

Strategy

Insight

Page 10: Rob Hick - Isn't Data Just For Geeks?

DATAEXPERIENCE

DATA

StatisticiansGeeksCRMBI

DECISIONS

Decision Makers

Marketing

Strategy

Insight

Page 11: Rob Hick - Isn't Data Just For Geeks?

Data ExperienceSO WHAT?

Page 12: Rob Hick - Isn't Data Just For Geeks?

5 TipsFOR A BETTER DATA EXPERIENCE

Page 13: Rob Hick - Isn't Data Just For Geeks?

Tip #01START WITH THE QUESTION & THE CONTEXT

Page 14: Rob Hick - Isn't Data Just For Geeks?

Tip #02THINK OUTSIDE THE SILOS

Page 15: Rob Hick - Isn't Data Just For Geeks?

Tip #03DO I NEED STATISTICS?

Page 16: Rob Hick - Isn't Data Just For Geeks?

Tip #04ENGAGE, VISUALISE & ENCOURAGE

Page 17: Rob Hick - Isn't Data Just For Geeks?

Tip #05ITERATE AND LEARN

Page 18: Rob Hick - Isn't Data Just For Geeks?
Page 19: Rob Hick - Isn't Data Just For Geeks?
Page 20: Rob Hick - Isn't Data Just For Geeks?
Page 21: Rob Hick - Isn't Data Just For Geeks?
Page 22: Rob Hick - Isn't Data Just For Geeks?

NOT

DATA EXPERIENCEjust pretty design

NOT just big data

NOT just geeks

BIG DECISIONS

EVERYONE

Page 23: Rob Hick - Isn't Data Just For Geeks?

Thank YouROB HICK

[email protected]

www.brightnorth.co.uk

come and see us at stand #2

@robhick @brightnorth #dataexperience


Top Related