Brand in five.Who do we admire?

Sheona MichieHead of Brand & Marketing

1991

1998

2001

2003

2004

2005

2006

2008

2010

Tim Berners-Lee opens up the internet to all

Google

Apple iPod and Wikipedia

Apple iTunes and Linkedin

Facebook and Flickr

YouTube and Bebo

Twitter and Spotify – Macmillan rebrands.

Apple iPhone

Apple iPad (brand outperforms Microsoft)…

A world of change.

2006

Shaking up the competition.

Who would you support?

Leading the sector.

2006 2008

Changing the sector.

2006 2012

The story.

A brand to admire.

The story.

Angels of death. Life-force for people

affected by cancer.

The story.

Invisible, old, Modern, open,

feared. collaborative, loved.

The story.

The approach.

A brand to admire.

Doing simple things well.

The story.

The support.

A brand to admire.

Opening up the door to supporters.

Opening up the door to supporters.

The promise.

A brand to admire.

- Big

- Simple

- Differentiated

- True

Delivering on promises.

Visit the CharityComms website to

view slides from past events, see what

events we have coming up and to

check out what else we do:

www.charitycomms.org.uk

Conference

2 July 2015

London

Brand development:

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