RichéC.Zamor,Jr.

Professional Experience

Phase2TechnologyDirector,Strategy Sep2016–Present• Manageeight-memberdigitalstrategyteamandoverseedefinitionofagency’sdigitalstrategyservices.

DirectorofStrategicEngagements Jul2015–Sep2016• Tasked,bySVPofClientServicesandCEO,withbusinesscaseandstrategydevelopmentforconsulting

serviceline.Developedservicedeliverymodel,organizationdesign,revenueprojectionsandbudget.• Assessedexistingservicesandstaffskillstodetermineprofessionaldevelopmentandoutsourcingneeds.• Synthesizedcompetitiveanalysisandprimarymarketresearchintoconsultingserviceprocurement

dynamicsacrossasegmentedviewofpotentialcustomers,producingago-to-marketstrategydefining:o Adeliverymodelthatallowedservicestobepaidforthroughdiversebudgets(e.g.training,CapEx).o Consultingservicesthefirmshouldofferbasedontheexpressedneedsofpotentialcustomers.o Arolloutforconsultingservicesprioritizedbymarketdemandandpropensitytobuy.

• Launchedpilotofferingto4keyclientsasanabbreviated,discounted4-weekengagementtominimizeupfrontinvestmenttovalidateserviceoffering.Resultedinfollow-onworkfrom50%ofthoseaccounts.

• Contributedincisivethoughtleadershiptomarketingcollateralandsalespitches.SelectProjectsInclude:• DeliveredpilotconsultingservicetoTwittertoinformimprovementstotheirSmallBusinesswebsite,

theirgoalsbeingtoyieldincreasedconversionsandhighersearchrankings.o Ledhalf-dayplanningworkshopwithkeystakeholders,performedaSEOaudit,contentassessment,and

heuristicevaluationtoinformrecommendations.o Recommendationsresultedin2subsequentengagementstoimplementimprovements.

Sr.DigitalStrategist Sep2014–Jul2015• Ledstrategyon6engagementsintheconsumerpackagedgoods,media,healthcare,andtechnology

industries,totaling~$1.5MMinrevenue,withteamsof4to10staff,andupto6monthsinlength.• Facilitatedstrategicplanningworkshops,conductedprimaryandsecondaryresearch,andpresented

clientswithbusiness-case-supportedproductplansforcontentmanagementandintranetsystems.SelectProjectsInclude:• Conductedproductplanning,userresearch,businessprocessanalysis,prototyping,andusertestingon

consultingengagementtoidentifyandvalidateprocessandtechnicalsolutionsforJohnson&Johnson’scontentmanagementplatform.o Resultingimprovementsincreasedadoptionandloweredfuturewebsitedevelopmentcosts.

4SiteInteractiveStudiosDirectorofStrategy Jan2013–Aug2014• Ledcontentplanning,informationarchitecture,andUXdesignforclientprojects,andprovidedoversight

throughoutthedesignanddevelopmentprocess,ensuringalignmentwithclients’goals.• Managedprojectworkload(usingAgilemethodologies),budgets,andscope;maintainedapositive

relationshipwithkeyaccountsclients;andactivelyidentifyinggrowthopportunities.

DigitalStrategyConsultant Aug2012–Dec2012• LedstrategicplanningtoalignPreventObesityNetwork’sorganizationalvisionwithwhattheiradvocacy

communityandwebcontentmanagementsystemcouldenable.o Synthesizeddatafrominterviewswithstaffandactivists,heuristicevaluation,heatmapandclickpath

analysis,andCRMtodefinesolutionstocontent,usability,andtechnicalchallenges.

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o Delivered2-yearprioritizedstrategicroadmap,definingastrategicdirection,tactics,andinitiativesfortheorganizationtobettergrowandengagetheirnetworkofactivists.

o Optimizedemailsignupandregistrationformsthroughmultivariatetesting,resultingina20%increaseinconversionrate,and50%increaseinregistrationsoverthepreviousyear.

HillHolidaySocialMediaStrategist Apr2011–Aug2012• Identifiedkeyperformancemetrics,developedaKPIdashboard,andimplementedadata-drivencontent

developmentapproachforBankofAmerica’senterprisesocialpresence,resultingin:30%positiveshiftinsentiment,25%+increaseinengagement,andsignificantdecreaseinfollowerchurn.

• WorkedwithEnterpriseSocialMediateamtodevelopastrategy,triageprocesses,andguidelinesforcustomerserviceonFacebook,decreasingresponsetimeandmaintainingFINRAcompliance.

SocialContxtFounderandLeadStrategist Dec2009–Apr2011• Launchedstartupdigitalagencywithin60daysandwithasmallcashinvestment,quicklyacquiringtwo

retainerconsultingengagementsandgrowingtheteamtofivestaffandcontractorswithinsixmonths.• Acquired$10,000inseedfundingfromMailchimpIntegrationFundtodevelopa“glue”applicationto

integrateMailChimpwithHootsuite’ssocialmediamanagementsoftware.

FreelanceContractNonprofitandPoliticalDigitalStrategist Feb2008-Dec2009

• DevelopedCapuanoforUSSenatedigitalmarketingstrategy,budget,andfundraisingprojections;managedteam;andoversawimplementationofwebsite,CRMsystems,andcustomapplications.

o Within11weeksraised~$300,000online,andobtained~100,000emailsubscribers.• DefinedrequirementsfornewplatformtoreplaceJaneGoodallInstitute’sexistingproprietarycontent

managementsystem,advocacyandfundraisingtoolswithopensourcesoftware.o Resultingplatformsavedtheorganizationover$100,000peryearinlicensingfees.

CommunityITAssociateOnlineCommunicationsConsultant Feb2007–Feb2008

KaBOOM!OnlineCommunityCoordinator Nov2006–Feb2007

Education & Certifications

ColumbiaBusinessSchool,ColumbiaUniversity(NewYork,NY)Certificate,DigitalBusinessStrategy MITSloanSchoolofManagement,MassachusettsInstituteofTechnology(Cambridge,MA)Certificate,NewVentureLeadership NobleDesktop(NewYork,NY)Certificate,UserTestingandPrototypingUniversityofMassachusetts-Boston(Boston,MA)BA,CommunityMediaandTechnology