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Slide 2 Retrofitting Movements: A Pioneers Guide to Advancing Advocacy in a Networked World Daniel Lee, Executive Director, Levi Strauss Foundation Heather McLeod Grant, Founder, McLeod Grant Advisors Abdi Soltani, Executive Director, American Civil Liberties Union N. California Slide 3 Slide 4 Slide 5 A New Model for Social Change Slide 6 Program Focus Year-by-Year Toolkit Grants Forums Capacity- building Slide 7 Looking Back December 8, 2009: ACLU-NC Executive Director Application Engagement: From lobby days to the next phase of internet organizing, volunteers are critical to the success of the ACLU. Reach: Building capacity to protect civil liberties in the Central Valley. Diversity: People of color, young people, and the LGBT community must be three cornerstones of broadening the membership of the ACLU. Collaboration: The ACLU affiliates in California have a tremendous responsibility to work together for maximum impact on state and federal policy. March 30, 2009 9:00 a.m. Start the new job on Cesar Chavez Day! September 24, 2009 9 a.m. Meet with Merle Lawrence, Daniel Lee, and Lateefah Simon. Slide 8 Slide 9 miACLU tour launches miACLU Facebook page ads start ($10/day) Spending Money to Make Friends? Increase to $20/day Momentarily stop ads Ads start again Slide 10 Lessons Learned People care Ads work Networks matter Slide 11 Slide 12 Discussion Themes Leadership and Change Management New Models of Philanthropy and Grantmaking Social Media and Technology Collaboration and Movement Building Slide 13 Slide 14 Share your feedback. Download the case study at bit.ly/pij-lsf.bit.ly/pij-lsf Daniel Lee @LeviStraussFdn @flybyboy dlee4@levi.com Heather McLeod Grant heather@mcleodgrant.com Abdi Soltani @ACLU_NorCal asoltani@aclunc.org