Simon Property

Group

Retailer Marketing

Support Program

2

Columbia Center

Retailer Marketing Support Program

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Columbia Center

Design and Implement Marketing Programs and Services to

Support the Growth Objectives of our Retailer Marketing Partners

Our marketing programs and services have been improved, providing Columbia

Center retailers more choices in building consumer connectivity and developing

engaging, integrated marketing campaigns.

Our goal: To engage our tenants in all relevant Simon Property Group

& Columbia Center retailer marketing programs and services.

Develop and Enhance our Retail Marketing Relationships

Provide you with strategic corporate, regional, and local level market

contacts to facilitate the design, and streamline the implementation, of your

marketing programs at Columbia Center.

Retailer Marketing Objectives

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Retailer Marketing Support

Backlit/Handheld Directories

Simon.com

Grand Opening Support

Brand Event & Promotion Support

Ongoing Mall Events & Promotions

Extensive Ongoing Support for Columbia Center Retailers

Public Relations Support

Digital Marketing/Social Media

Retailer Showcase

Advertising Placements

Monthly Retailer Newsletters

Hiring Lists & Job Fairs

Retailer Participation map for Girls Night Out ULTA Beauty team @ Mom’s Nite Out ‘Fashion Friday’ Mall Trends Videos

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Simon Retailer Showcase

Support seasonal Offers, News and Events with our very

successful complimentary channel marketing program

Mall Websites

Learn More at http://www.simon.com/retailpromotions/

Simon App for

iPhone and Andriod

Mobile Web Mobile Shopper Club Mall Email Blasts Facebook and Twitter

By posting your Offers, News and Events on the Retailer Showcase platform, your message will

automatically be distributed to multiple channels. Select top offers will be sent to Mobile Shopper

Club members and posted on our mall Facebook and Twitter pages.

Digital Marketing at Columbia Center

Have shoppers “Check-In” at your

store to unlock badges and earn

points. Donate items to Mall Office to

use as incentives for check-ins at

the Mall.

Each Simon mall is active on

Foursquare, and in 2012, over

130,000 people a month have

checked-in to one of our malls.

Over

1,700,000

fans currently

engage with

Simon Malls

on Facebook.

Simon’s Twitter

pages currently

boast over

160,000

followers.

Shoppers visit simon.com for the latest

event and property information specific to

their local Simon mall. Over 6MM monthly

visitors to simon.com in 2012.

Provide a unique offer or prize

that shoppers will text in to

win/reveal. Drive shoppers into

your store for redemption.

Over 6.5MM sent in 2012.

The complimentary Simon Malls app for

iPhone and Android allow shoppers the

convenience of a personal shopper in

the palm of their hands.

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South Shore Plaza Digital Stats

5,000+ Facebook ‘Likes’

1100+ Twitter Followers

5300+ Mobile Shopper Club Members

15,470+ Email Subscribers

Public Relations Support – Coverage Examples More than 8Million Earned Media impressions in 2012

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TOP FATHERS DAY GIFTS

Good Morning Northwest (TV)

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Simon Guest Services and Simon GiftCard

Simon Kidgits Club

Simon Mobile App and Shopkick App

Mobile Shopper Club registration

Charitable information; Simon Youth Foundation

Local mall marketing and community initiatives

Shoppers appreciate this central mall hub where they come for inquiries, transactions, and retailer information

Retailer Store and product information

Retailer Showcase information

Simon Giftcard program Drives shopper spending back to mall

Other payment product information

Simon Guest Services staff members are knowledgeable on:

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Seasonal Photo

Santa @ 180+ Malls; Easter @ 160+ Malls

6.25 million shoppers line up for photos with Santa;

approximately 320 million shoppers will visit the 170+ Simon

Malls in 67 DMA’s.

Touch more than 1.3 million visitors visit with the Easter

Bunny and gain exposure to 68-million shoppers

More than 1/2 of shoppers who visited other malls, felt

that their Simon Mall’s Santa experience was better than any

other Santa experience!

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Tri-Cities Holiday Parade

Grassroots Marketing @ Columbia Center

Over 30 unique events were implemented last year, providing

complimentary opportunities for consumer engagement!

Events include:

Diaper Derby, Facebook Like-A-Thon,

Miss Tri-Cities Fashion Show,KidFit

Kids weekly Fitness, Summer Concert

Series, Columbia Center Supports the

Arts, Local Celebrities Contest, Holiday

Entertainment and much more…

Celebrate Dads & Safe Summer Back2Style Back-to-School Fashion

Multi Mall National Programs

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This membership program connects consumers to our

retailers who want to reach moms, dads, and kids

Enjoy complimentary access

to this key segment.

Our Kidgits club has over 4,000

active members.

We typically see 200-300 guests

at each of our monthly events.

Kidgits is live in over 100 Simon

Malls nation wide.

We’ve signed up over 2,059 new

members just last year -2012.

Columbia Center has largest

Kidgits Club in the company.

The Simon Kidgits Club

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Integration into Kidgits

Include a coupon or promotional item New Member enrollments every day

Birthday gift distributed at monthly party or via birthday card

bounce back.

Event gift bag distributed at monthly Kidgits events.

Feature a promotion Simon.com postings updated daily

Kidgits coupon sheet offers printed monthly

Create activity stations at Kidgits events Member Birthday parties monthly

Seasonal and special member events

Create your own Kidgits event Bring in the supplies and staffing, we’ll provide the space,

staging area AND promote it!

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Macy’s Back2Style Back-to-School Runway Show

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Annual Kidgits Super Duper Mini Chef

TINY TOTS

Fashion Show

Mall Restaurant, TWIGS BISTRO sponsored the event and demoed cupcake baking

Kidgits Members received

aprons and hats

Northwest Beauty hosted a

macaroni necklace craft

Old

Country

Buffet

hosted

‘Worms

in Dirt’

chef craft

Pretzel

Maker

hosted mini

pretzel bites

and

sprinkles

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Mall Media

Sky Banners

Table Tents

Standees

Floor Clings

Table Clings

22x28 Posters

Marketing tools with turn-key deployment Custom large format media dominates the mall environment

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Columbia Center Large format media map

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Brand Ambassadors

Store associates engage shoppers in mall common areas and

invite them to the store with a gift or bounce-back

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Mall Displays and Events

Engage shoppers in mall common areas - invite them to your

store with a gift or bounce-back

H&M Baby Loves Disco

Journey’s BBQ

LEGO – Master Builder Event

The Children’s Place

BTS Kidgits Fashion Show

Lucky Brand Tim Gunn Event

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ULTA Beauty Grand Opening

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The Body Shop

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Grand Opening

Mall Event

Swag Bag Inclusion

New Store Opening Check List

When? What? How? When? What? How?

ASAP Mall

Directories

Send store name and retail

category to mall marketing,

plus primary for integration.

3-4 Weeks Out Web Listings

Send brand logos, official

brand descriptions and web

links for simon.com listing.

8 Weeks Out Mall Media

Strategy

Plan should include pre-

event, now open, and

seasonal messaging for full

year coverage.

3-4 Weeks Out Mall

Websites

Simon Malls to add listing as

"Coming Soon".

4 Weeks Out Public

Relations

Provide your PR information

and contacts so we can align

strategy with our PR team.

2 Weeks Out

Retailer

Showcase

(RSC)

Register for RSC, or have

corporate registrant add new

malls to current registration,

and post Grand Opening

messages (News, Offers,

Events).

4 Weeks Out Event

Planning

Grand Opening Events

Work with Simon team to

develop launch strategy.

Greeters, Displays, etc.

Local Event Integration

Provide store contacts for

event opportunity notification.

Ongoing Partnership

with Simon

Simon Mall team to

recommend local

opportunities: grass roots

events, coupon books,

special events, new social

media programs, etc.

Grand Opening

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For more information on local marketing involvement, please contact:

Patricia Bardin

Director of Marketing and Business Development

Columbia Center

pbardin@simon.com

O: 509-783-2109 C: 509-551-5531

Our Retailer Marketing Objective

Ensure our retailers receive clear, comprehensive and

impactful marketing support.

2013 Marketing Plan Summary

Calendar Overview

Dec Nov Oct Sep Aug Jul Jun May Apr Mar Feb Jan

16th =

Easter

Photos

Nov23rd

= Santa

Photos

23rd =

Book

Blast

30th=

Holiday

Parade 19th=

SPOOK

TACULA

R

Costume

Fashion

SHow

MINI

CHEF

Evenings of

Joy Music

Series

Miss

Tri-Cities

Fashion

Show

Caring

Santa

Special

Needs

24th=

Caring

Bunny

Mall Love Story

Contest Game

Show

Summer

Concert

Series

ColumCen

Supports

the Arts

9th=

Mom’s

Nite Out

SPRING

RUNWAY

Fashions

Night Out

5th= FALL

RUNWAY

Local

Celebrities

Contest

14th= KGH

[SBV] Mall-

Wide Event

Diaper

Derby fair

preQual Faces of

Kidgits

Contest

16th=

Breakfast

w/ BUNNY