Retail Update

School of Retail & Fashion Merchandise

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Wall Painting by Retail Students

at Jodhpur Campus

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TABLE OF CONTENT

CONTENTS Page No.

Campus Khabar 3 With petrol pumps, Reliance turns retail into Rs 34,000-crore biz 11 Future Group’s Cover Story targets top line growth of over 200% 12 All you need to know about Mattel Toys' aggressive retail strategy for

the Indian market

13

Ethnic e- retailer craftsvilla to shift focus from market place model to

private brands

14

Expanding retail footprints 15 Case Study : How offline retail players are re-structuring the field 16

Case Study : Why retailers need to think like film directors, invest in

an emotional ‘spike and finale’

17

Watch Out : Greening Retail: Walmart Leads the Way 18 Watch Out : Amazon's new Echo Look is a camera that judges your

outfits 19

10 Ways Of Screwing Your Life Between 20s & 30s 20 Alumni Connect 21 Impulse Quiz 78 22 Retailogy 23 Logo Quiz 24 Laugh a while 25 Visual Treat 26 Job openings 27

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Campus Khabar

TARANG SESSION : Learning from Start-ups (Rohini Shahi, UGRFM, Noida)

Tarang team invited our alumni - Sanil Nair & Shivam Tomar to interact with students of

Retail & Fashion Merchandise at Noida Campus on 18 Apr.

Shivam Tomar is currently a Founder &

Director of his own startup Nomadic Trips and

Director of Travels Services Inc. and previously

held a position of Manager(Marketing &

Strategic Alliances) at TCP Media Pvt. Ltd. and

also Manager at MARCOM Tripti Travel &

Livings Pvt. Ltd.

Sanil Nair has now setup his own brand -

Throttlogic.com and previously held a

position of Store manager at Chumbak,

Jumbo Electronic and Lenskart and Studio

Manager at Pepperfry.

Shivam Tomar talked about start up and making strong brands.He shared his experience

in his own startup Nomadic Trips.He also shared with students his passion for travelling and

that's what he choose and set up his own travel startup Nomadic Trips. He advised

students to create their passion their job so that they enjoy doing it.

In his words… “No brand is made in a day,

neither is success achieved overnight.

Thus one needs to follow his/her passion,

work hard and never give up. Success will

surely find its way.

His talk enlightened many students.

Sanil Nair shared his ideas and experience

in the retail industry. It was a wonderful

experience. He discussed about the

various job profiles in retail industry and

the skills required for them. He also

discussed about his own startup brand -

Throttlogic.com

Both of them kept an engaging conversational style in their interaction.We are sure that

their fan following has gone up !

Noida

Campus

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TARANG : Workshop on Excel by Alumni (Rohini Shahi, UGRFM, Noida)

“An investment in knowledge pays the best inerest.”

“RETAIL+EXCEL+KNOWLEDGE= SUCCESS”

An excel workshop

was organized by

Renu Sharma,

Consultant-Retail in I,

Noida Campus for

team members ,

alumni of retail

department and

students with highest

attendance . The

workshop was

conducted by ISHAN

YADAV, who is

currently working with

Indiamart as Assistant

Manager in product development. Another alumni MOHIT PATHAK who is currently

working as Buyer at SSIPL (NIKE) also shared his work experiences and stressed on the

importance of excel in Retail sector.

Few of the topics that we

covered in our first excel

session were Freezing, Use of

Filters, Conditional

Formatting, Vlookup,

Hlookup.

The workshop was very

interesting as we got to

know various hacks of

playing with large amount of

data and various short cuts

for making the task easier

and quick.

Noida

Campus

Retail Update

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FABULOUS FRIDAY- Chinese Whisper (Rohini Shahi, UGRFM, Noida)

This fabulous Friday brought our childhood back

with the popular game Chinese whispers.

Students participated in huge numbers and

enjoyed as a team and as audience too, the

event proved to be too much fun along with

some learnings.

The entire event taught students the importance

of communication skills and how small mistakes

while communicating can change the whole

meaning of the subject matter.

Team of Himani Nayal, Disha Gautam, Swastika

Kaushik, Ritika Tayal, Namami Phutela, Priti ,

Yogesh, Parikshit Singh emerged out as the

winners of the game.

Also team pay it forward was felicitated for their efforts while volunteering with UDAAN

NGO in "Run for a cause", a half marathon held in NOIDA stadium.

Noida

Campus

Retail Update

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IMAGINATION Club : Photowalk Tales of Chandni Chowk

We went on a photowalk through Chandani chowk, recently.

Chandani chowk photowalk is always fascinating. The melange of people on the streets

of chandani chowk evokes mixed feelings.

Chandani chowk was designed and established by princess Jahanara, Shahjahan's

favourite daughter in 1650 C.E

First it was named Shahjahanbad (city of shahjahan).

Chandani chowk offers great opportunity for street photography, you can go for people,

food, religion as well as history as subject.

We focussed primarily on people who went

about their daily chores. They were

unaffected as we clicked them or may be

they were indifferent and busy at their own

work.

After meeting fellow members at metro

station, we started towards Town-Hall and

covered chandani chowk, katra neel, Gali

Ghanteshwar, Kinari Bazar, Parathewali gali

before ending the walk at Jama masjid.

It truly enriched our knowledge and brought

us closer to the heritage and history of Delhi.

Let me conclude this post by mentioning

one-line from, Zauk, who was famous urdu

poet.

" KAUN JAYE PHIR ZAUK DILLI KI GALIYON KO

CHODKAR".

If you want to explore this old city of India

"Shahjahanbad", go early morning and you

will see old delhi in totally different and new

light, when it's busy but not too crowded.

Noida

Campus

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Retail Update

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Chhindwara

Campus

FABULOUS FRIDAY- Volleyball Match

Volleyball

turned out to be fun event

during Fabulous Friday with

the weather favouring us.

Students participated in

teams of 6 with 2 girls and 4

boys in each team, the team

of Vipin, Nitin, Shubham

Shanu, Sachin ,

Rasna And Surbhi emerged as

winners at the end.

FABULOUS FRIDAY- Volleyball Match (Govind Soni, Faculty- Retail, Chhindwara)

Sports do not build character.

They reveal it.”(Hywood Broun)

The most awaited and

interesting activity students

were waiting for i.e. vollyball.

The high volume of energy

defeated the high

temperature of weather.

Students were divided into

groups having 4 boys and 2

girls. Every team had 3 rounds

of 11 points matches. The final

match was held between B.Des and UG team for the 21 points. After few many

advantage points team B.Des(Monali, Raj, Anjali, Akshya Pawan & Utkarsh) won the final

match. They have shown good team work and played with coordination that helped

them to be on winning side. We congratulate the winning team.

Noida

Campus

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Chhindwara

Campus

FACULTY UPGRADATION PROGRAM

(Shashwati Bhowmick, Sr.Faculty – Retail, Chhindwara)

Start with full strength, Rest is easy going”

The Faculty Up gradation Program was conducted in Retail and Fashion Merchandise Dept. at FDDI,

Chhindwara Campus. The session was focused on the area of Management Information System (MIS). The

speaker, Mr. Chitresh Shrivastava has divided the subject

(MIS) into series.

The first series of MIS was based

on MS Excel. The points

demonstrated are as follows:

1. Various formulas of

Excel along with their syntax

2. Formulas for single and

multiple condition, criteria and

range

3. Errors figuring in Excel

worksheet and methods to check

the same

4. Use of formulas for achieving desired results

5. Applying the formulas for generating MIS

FABULOUS FRIDAY- Chinese Whisper

Retail Students at FDDI Chennai organized Ad Mad as

part of the weekly event Fabulous Fridays. They got into

groups of 4 and created and performed advertisement

for various goods and services. Although one group

stood out in their performance, the creativity and

energy levels of all the groups were highly appreciated

by the audience.

Chennai

Campus

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FABULOUS FRIDAY- Play & Learn (Dr.Priti Hingorani, Faculty-Retail, Jodhpur)

This "Fabulous Friday" became amazing due to the

enthusiastic participation of all the students. Due to

the hot weather outside the students were told to

play many interesting indoor games which included

the game of chess, carrom and ludo. All these three

games stimulate once own intelligence and sharpens

brain. It is said that, “Chess is a 'brain teaser' for the

one who is really putting his mind into it”. Carrom, on

the other hand too requires the concentration and

tricks. Most enjoyable game was ludo, as students

were very cheerful while playing it. All these games

made students learn that we should have keen eyes

on our target and should take each and every step

forward using wit.

Games are not always about winning, sometimes it’s simply about learning... And so is

life. All these games when related to our own life which gave different shades of

understanding towards our own actions which we do on the daily basis. Overall the whole

activity of this Fabulous Friday was enjoyable as well as it made the students learn a lot.

Wall Paint by Retail Students

The Wall paint/art work is done by students of IPRM (2013-18).

At one side the painted wall shows the way towards the Retail Management department

where the Retail Management is written

by using various logo’s of International

Brands.

On the other side the wall is painted

showing the process, works, areas and

much more about Retail. It also depicts

the shopping bags & the big buildings of

Retail Malls, which reflets the boom of

Retail Industry.

Jodhpur

Campus

Jodhpur

Campus

Retail Update

11

With petrol pumps, Reliance turns retail into Rs 34,000-

crore biz (Source-Business Standard.)

Reliance Retail, the retail arm of Mukesh Ambani-led Reliance Industries, reported a 65.6

per cent jump in profit before depreciation, interest and tax (PBDIT) to Rs 366 crore for the

quarter ended March 31, against Rs 221 crore in the same period last financial year. The

PBDIT stood at Rs 333 crore in the quarter ended December 31.

The figures are not strictly comparable, though, as the company put its petroleum retail

business under its organised retail segment from 2016-17.

The company’s revenue for the fourth quarter was Rs 10,332 crore, up 18.9 per cent

sequentially. Revenue for the full year was Rs 33,765 crore ($5.2 billion), up 60.2 per cent as

compared to the previous year. But, again, the previous year’s numbers did not include

fuel retailing.“The increase in turnover was led by growth across all consumption baskets,”

the company said in a media release.

During the last quarter, Reliance Retail added

63 stores across various store concepts. At the

end of the financial year, the retailer

operated 3,616 stores across 702 cities with an

area of over 13.5 million square feet. “Though

the numbers of Reliance Retail are not

comparable with other retailers, it is important

to note that unlike some large retailers it is

profitable,” says Arvind Singhal, chairman

and managing director at management

consulting firm Technopak.

Aditya Birla Retail that runs a supermarket chain under More brand is still struggling to turn

profitable.Reliance Retail reported 2.4 per cent earnings before interest and tax (Ebit)

margin in the March quarter, down from 2.7 per cent in the previous quarter.

“Reliance Market and Reliance Trends are two most profitable formats of the company’s

retail business. Its petroleum retail business may not be as profitable, as it has a franchise

model and market forces do not allow charging a premium on the product,” says

Singhal.

In the fourth quarter, Reliance Market continued additions to its store network and

launched a 50,000 sq ft store at Amritsar. Reliance Retail added 24 new Trends stores

during the quarter and now operates 344 stores.

The company also expanded its womenswear fashion offering by launching Trends

Woman. As part of Reliance Retail 2.0 initiatives, its e-tail venture Ajio launched kid’s wear

during the quarter and rolled out various features, such as IMPS, EMI, automated refunds,

among other initiatives, to enhance consumer experience.

Retail Update

12

Future Group’s Cover Story targets top line growth of

over 200% (Source-Economic times)

The brand also plans to add 20 exclusive stores along with plans to launch its own

ecommerce platform by end of this year.

New Delhi: Cover Story by Future Style Lab, a subsidiary of Future Group aims to achieve

top line growth of 200% in the financial year 2017-18. Besides, the brand plans to add 20

exclusive stores along with plans to launch its own ecommerce platform by end of this

year.

“Cover Story will increase its total retail footprint to 20 exclusive stores and 60 plus shop in

shops. 2017 will be the year of brand building and creating brand presence.The key focus

in 2017 will be to launch cover story exclusive stores across major malls / markets across

the country.

Cover Story will also increase its

visibility and availability on the

Internet,where the brand will be

available on multiple online sites apart

from our own Internet site which is

scheduled to go live soon,” Manjula

Tiwari, CEO, Future Style Lab said.

The brand recently has completed one

year in April with achieving one of the

best performing brands recognition

retailed in Future Group’s large format

store Central.

In the past one year, Cover Story has opened 7 standalone stores across Delhi NCR,

Mumbai and Surat. Apart from these stores, Cover Story has nation-wide presence in

different shop-in-shop formats including Central, Kapsons, Iconic & Sohum. Additionally,

Cover Story is retailed through online marketplaces including Myntra and Jabong.

“There is a sweet spot to be taken with Indian consumers- global trends adapted to Indian

sensibilities.There is a desire for variety other than the usual available in the market.

Consumers still want to follow the trends, but they want options as to where they get that

from. The Indian woman is becoming more financially independent and is smart with her

money – she understands value, and demands the best her money can afford,” Tiwari

said further.

Future Style Lab is a design studio launched by Future Group. The lab is based out

of London and is headed by Manjula Tiwari.

Retail Update

13

All you need to know about Mattel Toys' aggressive

retail strategy for the Indian market (Source-Economic Times)

Mattel has formed strategic alliances with India’s leading e-commerce platforms –

Amazon and Flipkart, to exclusive stores for its iconic brands Barbie, Hot Wheels and

Fisher-Price

With an astute vision to lead the toy industry in India, Mattel Toys, the world’s largest toy-

maker, has charted a more robust and aggressive retail strategy.

In a move to strengthen its retail presence and deepen market penetration, effectively

targeting millennial parents, Mattel has formed strategic alliances with India’s leading e-

commerce platforms – Amazon and Flipkart, to exclusive stores for its iconic

brands Barbie, Hot Wheels and Fisher Price.

Mattel’s focus in India for the financial year is

to expand and reinforce its retail presence

including creating multiple solutions with e-

commerce partners; where the industry

projects over 50% growth. The expansion on

ecommerce is in line with Mattel’s strategy to

enhance accessibility of Mattel’s products and

provide greater value for money to

consumers. With this move combined with ring-

fencing traditional trade, Mattel expects to

expand their market reach by over 20% within

Metro, Tier I and Tier II towns.

Said Ishmeet Singh, country manager- India,

Mattel Inc. “The Indian market is ever evolving

and the increasing spending power coupled with the convenience of e-commerce has

fueled our decision to create exclusive stores on leading platforms. We believe that each

toy comes with an intrinsic value that adds to the overall development of a child. Our

goal is to provide the best nurturing experience for kids everywhere and these exclusive

stores will offer the best products for customers across the country.”

The exclusive stores for Barbie, Hot Wheels and Fisher Price will showcase the entire

product range across price points, age groups and categories. The Barbie stores boast of

a robust line of dolls, playsets, doll houses, apparel and other licensed merchandise. The

Hot Wheels stores will showcase the wide range of die-cast cars and track sets, as well as

other merchandise. The Fisher Price store will house a wide range of toys for new-borns

and toddlers as well as building blocks from the Mega Bloks range and toys from the line

of Thomas and Friends; baby gear like portable cots, strollers, feeding bottles and other

developmental products like convertible gyms and learning tablets.

Retail Update

14

Ethnic e- retailer craftsvilla to shift focus from market

place model to private brands (Source- Business Line)

Craftsvilla, an online marketplace for ethnic and traditional products, is slowly and steadily

shifting its focus to private brands in a bid to boost its revenue as well as margins.

The Mumbai-based company, which launched its private-brand business in the middle of

2016, plans to launch 3-4 more brands this year.At present, it has three brands — Avanya,

Jharokha and Anusura — that are in the affordable ethnic and handloom segment.

Manoj Gupta, founder and CEO of Craftsvilla, told BusinessLine that the main reason

behind focussing on brands is the firm’s need to improve margins.“Private brands can

fetch margins as high as 60-70 per cent. Also, as this is not a very high-capex model, the

business can also be scaled up fast.

Brands vs marketplace

“Brands have a lot more value and

consumer-stickiness compared with a

marketplace model, as brands are

not run on discounts. In a

marketplace model, one has to burn

a lot of cash and the business

becomes inefficient as it grows in

volumes.,” Gupta said.

He said the company expects 25-30 per cent of its overall revenues to come from private

brands by the end of this year.The traction in private brands has been encouraging, at 20-

30 per cent growth month-on-month, primarily coming from non-metros as the consumers

there have less or no access to big retailers in the traditional/ethnic segment.Craftsvilla Handicrafts Pvt Ltd, the holding company of Crafstvilla.com, posted a revenue of ₹37

crore in FY2016 with a loss of ₹119 crore.

Omni-channel approach

“We will also take an omni-channel approach for the retailing of our brands. We will

ensure that consumers get to buy our products both online (across all marketplaces) and

offline,” Gupta said, and added the company is in talks with some retailers that have

presence in small towns, in this regard.

Going forward, the company might also look at having its own stores, but he did not

elaborate on it.Craftsvilla has so far raised $54 million in four rounds, with the latest being a

$34-million funding in 2016, from investors including Sequoia Capital India, Lightspeed

Venture Partners, DST Global, Nexus Venture Partners and Rocket Internet founders

Samwer brothers’ Global Founders Capital.

Retail Update

15

Expanding Retail Footprints

M&S branches out to online grocery

shopping (Source: Retail gazette)

Zomato raises $20 million (Source: Business Line)

Landmark Group’s Easybuy eyeing

100 stores by 2020

(Source: Hindustan Times)

Woodland plans retail expansion

within and outside India (Source:

Fashionunited.in)

UrbanClap raises Rs 20 crore from

Trifecta via NCDs (Source: India Times)

Spreading retail in India, Zara

to open largest store in

Mumbai (Source: Fashionunited.in)

Retail Update

16

Subject : Retail Branding

Case Study : How offline retail players are re-structuring

the field (Source : Indiaretailing)

The touch and feel mode in many categories

cannot be eliminated, especially before making

a final decision. In the present consumer-centric

world, brands now understand that they should

have the capacity to meet the customer’s

smallest needs with spryness and push them to

make a purchase in the offline medium too.

Discoverability: It is subsequently super

imperative for brands to be discoverable on the web to build their credibility and aid

buying decision.

Answering ‘nearby’ searches: Brands need to appear exactly when buyers are looking for

spots to search around them.

Being there when customers require you: Brands should have the capacity to tune in to

the customer’s need and requirements all through his or her purchasing process..

To distinguish, brands and retailers are grasping technological innovations based

on Internet of Things (IoT)such as:

Footfall Cameras and Wi-Fi Sensors – Footfall cameras provide zone analytics and map it

in real-time with inside traffic and dwell time of shopper.

Sensors and BLE Beacons – Retailers all around are embracing beacons to draw shoppers

to their stores in a timely and convenient manner.

AI (Chatbots and IoT) – The integration of Chatbots in retail will be the easiest way to drive

window shoppers or possible buyers to the outlets of their choice.

In-store shopping is not leaving but rather just getting redesigned, with innovation filling in

as the scaffold between the retail locations and the advanced age purchasers.

Retail Update

17

Subject : Retail Communication

Case Study : Retailers need to think like film directors (Source : Financial Express)

Rather than shifting entirely from the store to the web,

consumers are driven by a seamless interplay of both

with mobile facilitating the blurring of channels. We

need a means of defining how and where to focus

investment in both physical and digital channels.

Creating magic from logic

Businesses can’t help but be logical; the same applies to

retailers — too often logic wins out. Retailers and brands

need to focus on incremental gains across all touchpoints of the customer journey; the

aim is to be a bit better than the competition.

Undoubtedly, this theory is based on logic but when applied to retail, it can unlock magic.

Trigger big emotions in-store

The key to creating a memorable peak is to trigger an intense emotion through surprise

and delight. This means mildly positive emotions such as contentment or relaxation are

less likely to make an event memorable than intensely positive emotions such as surprise.

Online shopping is popular as it removes cost, time and effort from the shopping

experience. By contrast, in-store shopping adds to the experience by harnessing the

sensory and social nature of physical retail.

Rounding off the experience

The final step of the customer journey is payment and it has a significant role to play in the

end-to-end experience. Yet payment has largely been neglected or forgotten about as

an area where retailers can add a positive end ‘emotion’.

Calcified retail thinking has led to a belief that there is only one way to handle payment.

However, this is no longer the case with the advent of self-service and paying via

smartphones. Payment at check-out needs to be rethought and improved.

A positive peak and ending will drive perceptions of the customer experience as a whole.

Adopting the peak-end theory is a more efficient means of keeping brands top of mind,

driving repeat visits both online and offline.

Retail Update

18

Watch Out : Greening Retail: Walmart Leads the Way (Source : Forbes)

Walmart’s traditional obsession with

efficiency is no longer just a matter of

saving money. Greening retail has

become a true double entendre,

with carbon and cash both essential

to figuring out how to remove 1

billion tons of greenhouse gas

emissions from its extended supply

chain by the end of the next

decade.

The commitment is more than just an

audacious goal.

Shipping and Handling in the Age of

Amazon

Supply chain is a glutton when it

comes to resource consumption. Even before the arrival of Amazon, retail supply chains

consumed energy, labor and materials in vast quantities to offer consumers the

convenience of readily available stuff on store shelves.

Now that e-commerce accounts for nearly a tenth of US retail sales, the supply chain

carbon footprint of the sector threatens to balloon with ever more packaging, single-item

doorstep delivery and multiple warehouse stops between factory and consumer.

Is the future of retail inevitably tied to more and more cardboard, bubble wrap and UPS

trucks?

Maybe not, if the consumer can be co-opted to help.

Bain’s analysis of Walmart’s omnichannel fulfillment system by modeling not only the cost

and carbon burden of logistics to the point of sale, but also the consumer’s contribution in

terms of driving and bundling purchases, we see a potential win-win.

It turns out that e-commerce home delivery is not necessarily less carbon (or cash)

efficient than shopping in a traditional brick-and-mortar store. Individually purchased

items like electronics, clothes and even groceries are worse for the environment, and

presumably the customer’s pocketbook too, if they involve a dedicated trip to the store.

After all, the UPS truck at your doorstep was likely in the neighborhood anyway, which

means the incremental fuel used is a lot less than what you’d burn up driving to the store

and home again.

Retail Update

19

Watch Out : Amazon's new Echo Look is a camera

that judges your outfits (Source : www. usatoday.com)

Amazon just dropped a new addition to its Alexa family of devices—the Echo Look

Camera and Style Assistant. Instead of acting as a security camera, the Echo Look takes

photos and videos of you and uses LED lights,

a depth-sensing camera, and computer

vision to analyze your outfits with its "Style

Check" feature and help you pick the best

outfits to wear.

It can even save outfits to a personal look

book, so you know what clothing

combinations look best in the future. And of

course, the camera includes a speaker and

microphone so you can call up Alexa to take these photos and videos, as well as utilize

the rest of Alexa's features and integrations.

And if you're worried about privacy, the camera comes with a mic and camera off

button. Given concerns over hacking, not everyone will probably want an Amazon-

connected camera in their bedroom or closet.

This move by Amazon is surprising, but could also be a stroke of genius. The company has

been pushing hard into selling clothing online. So it's not far-fetched to imagine a future

update where the camera will use its computer vision smarts to let you virtually try on

clothes, and buy them through Amazon of course.

As the feature set stands right

now, Amazon already says the

camera will recommend new

clothing and brands based on

your lookbook.

After all, if you're not the most

fashionable person (like me), a

camera that tells you that you

dress poorly just might get you to

splurge on some new clothes.

Retail Update

20

10 Ways Of Spoiling Your Life Between 20s & 30s (Source :

www.akashgautam.com)

1) Bankruptcy in Self-Education: That is

something you have to teach your own self. The

best university is the ‘University of Life’. Develop a

backbone. Not a mere wishbone.

2) Following the bandwagon: Or being a fan of the

herd mentality. Be that king of the jungle, who

knows how to walk alone.

3) The obsession with Sex: Three things can benefit tremendously: Meditation, Fitness & a

good portfolio of Goals. Lazy people mess up more.

4) The chase of Love : Stop mentally finding & waiting for the right person & just become

the right person yourself. & then the right person will automatically come.

5) The ignorance about Money: Start understanding money, before you start spending it.

It is the machinery on which the world operates.

6) The love of being Nocturnal: When you wake up early, it will feel like you have more

than 24 hours in your day. Carefully observe- what the hell do you actually do between

10pm & 2 am? You’ll know- what I am saying.

7) The habit of not Reading: It gives you more lives. Trust me, it does.

Read. These are the best years to become awesome in your communication skills.

8) Saying ‘YES’ to everything: Get out of this habit as soon as you can. Choose your

battles, because not all of them are imp. Be a good warrior. Not a worrier.

9) Being Menti-sental fools: If you believe in yourself and in your creative energy-

something definitely much better will be on the way. You need to be patient & believe in

God.

10) Ignoring your Body: You can have Excuses or you can have a fantastic fitness level.

Run or dance or play. But don’t let your body rust.

20s is not an easy time. But it is also the prime of your entire ‘One Life’. Don’t let it go

without making a mark. Have lot of fun but keep your main eye fixed at becoming

‘Awesome’! But unless YOU learn to make your mind obey you, you cannot become

‘Awesome’.

All that YOU will need is ‘Self Discipline’ for an awesomely inspired life. That’s it! Regularly

spend time with your own-self to realize how you can pour your talent & creativity into the

world. The world is waiting for you. Go -Rise & Shine!

Retail Update

21

Alumni Connect

Key Responsibilities:

• Working closely with vendors and artisans

to develop new samples and negotiating further on cost and co-ordinating

for

sampling.

• Sourcing.

• Getting the collection ready.

• Preparing necessary handover sheets for production team like

cost sheet and pdsheet.

Former Employer- Rajesh Pratap Singh

Position- Merchandiser

Period- 3yrs

Profile description: Managed three stores- two in Mumbai and one in

Bangalore.

• Built product range and stock plans.

• Placed orders for the stores and did follow-ups with production team till

the end.

• Analysed sales report and stock report.

• Maintained stock levels at all times replenished stock regularly.

Kishwar Nahid

PGDRM (2008-10)

FDDI, NOIDA

Current Profile: Assistant Designer

and Product development (Working

Under designer Mrs. Shalini Sethi).

Company: Good Earth

Retail Update

22

i-MPULSE - 80

( Abhishek Bijanu ACM (Trainee) Lifestyle & Pranshu Dixit (Operations Manager) Decathlon )

Q.1 Which e-commerce company has launched animated series 'Bahubali: The Lost Legends' on their prime portal for the promotion of 'Bahubali 2’ ?

Q.2 Procter & Gamble (P&G), world’s biggest consumer goods company, has tied

up with which famous Brick & Mortar retailer for joint sales forecasting and

planning, exclusive product releases in India ?

Q.3 What is the area of specialization of eShopbox, an end to end ecommerce service provider ?

Q.4 Which sportswear brand has announced mass manufacture of sports shoes using 3D printing ?

Q.5 Mattel Toys world's largest toy-maker has formed strategic alliances with which Indian e-commerce platforms to open exclusive stores for its iconic brands Barbie, Hot Wheels and Fisher Price ? Q.6 According to the latest edition of the RedSeer E-tailing Leadership Index (ELI) which online retailer came first in rankings with a score of 95 ? Q.7 In the IPL season 2017 which online retailer has created a fictional IPL team ‘Chonkpur Cheetahs’ ?

Q.8 Name this Indian sportswear brand that has snapped up the rights for

International Cricket Council (ICC) merchandise in 23 markets including India.

Q.9 With growing popularity of badminton in India, where is Yonex setting up a facility in India to manufacture badminton racquets and other equipment ? Q.10 Fashion e-tailer Myntra has acquihired which logistics startup to address its

delivery inefficiencies in terms of cost and reach ?

Rush your answers to stimulusretail@gmail.com on/before

14.05.17.Please mention your name, batch and campus.

Retail Update

23

Retailogy

Answers to last i-mpulse – 79

(Best entries received from Nutan Nayan Nigam (PGDRFM 10),Abhishek Sahai (IPRM), Shon George

(IPRM ), Utkarsh Vaishnava (PGDFM 11),Sristy Kumar (B.Des), Sneha Nayak (PGDRFM

11),Sandeep Srivastava (PGDRFM 10),Parrul Goyal (PGDRFM ),Harshit Sharma (),Reeja Raveenran

(IPRM),Ankit Shukla (PGDRFM 10),Disha Gautam (B.Des),Rohini Shahi (DRFM 11),Avishek Kumar

Shaw(UGDRFM10),Harh Saxena(UGDRFM10),Jamil Akhar(B.Des),Joy Arora(UGDRFM10),Lakshya

Verma(UPGDRFM11),Nihir Jain(IPRM),Nihtha Jain(IPRM),Parth Gairola(UGDRFM10),Prachi

Jha(PGDRFM11),Rasna Rai(PGDRM11),Reeja(IPRM),Rishi Gupta(UGDRFM11),Ritika

Saxena(UGDRM10),Ritika Tayal(UGDRFM10),Salomika(B.Des),Sanchita(UGDRFM11),Shachi

Agarwal(UGDRFM10),Shaifali Rawat(UGDRFM10),Sharad Veer

Singh(UGDRFM10),Shreyanshi(PGDRFM11),Siddhartha Dwivedi(UGDRFM11),Snigdha

Badola(UGDRFM11),Sudhanshu Rajput(UGDRFM11),Swastika(B.Des),Tiya

Shriti(UGDRFM11),Vikrant Panwar(UGDRFM10),Vipul Singh(PGDRFM11),Priyanka

Thusoo(UGDRFM10),Abhishek Pratap Singh(N.C.E.R.T)Sanya Arora(UGDRFM10),Jyotsana

Joshi(UGDRFM10),Abhinav Khare(B.Des),Vishal Singh(PGDRFM11),Abhishek

Sahu(PGDRFM11),Najma(UGDRFM10),Aishwarya Chaudhary(B.Des),Anu

Arya(UGDRFM10),Sanjay Verma(IPRM),Ria Gulati(IPRM),Radhika Agarwal(UGDRFM10),Manas

Arora(UGDRFM10)Priety Singh(B.Des),Manisha Mahananda(UGDRFM10),Harshit

Sharma(IPRM),Nitesh Tewatia(UGDRFM10),Prateek Anand,Ankit Shukla(PGDRFM10),Deepti

Kumari(UGDRFM10),Aditi Singh(B.Des) & Abhinav Ashish(UGDRFM11)Congratulations )!

(1) Bata India (2) Flipkart (3) Amazon Classroom, an interactive online training programme with courses to impart online selling skills to new sellers on the marketplace. Open to all sellers who are less than a month old on Amazon,the programme creates a virtual classroom for sellers and focuses on areas such as order processing, adding products and managing returns that are required to operate a successful online business (4) Shoppers Stop (5) Google & Paytm (6) Paytm (7) Furlenco (8) ‘Ask Dabur’ aims to provide Ayurvedic treatment to various ailments through telemedicine while capitalizing its Ayurvedic know-how, panel of Ayurveda doctors and facility of online consultation (9) Tantuja (10) Anushka Sharma

Green Retailing

This refers to the environmentally-friendly practices that retailers get into.

These can include switching a product’s packaging to a recyclable one or

giving customers reusable shopping bags instead of plastic. Other

practices, such adding solar panels or replacing store lighting with energy-

saving alternatives can also be considered as green retailing.

Retail Update

24

LOGO QUIZ 37

(Abhishek Bijanu , ACM (Trainee) Lifestyle

Rush your answers to stimulusretail@gmail.com on/before

14.05.17.Please mention your name, batch and campus.

Answers to Logo Quiz 36

( Best entry received from Sristy Kumar (B.Des ), Abhishek Pratap Singh (ILFS)

Congratulations ! )

(1) Blowhorn

(2) Wishup

(3) Ohoshop (4) YouWeCan (5) Circlepay

Retail Update

25

(NUTANNAYAN NIGAM,

PGDRFM, NOIDA)

Retail Update

26

(Parul Goyal, PGDRFM, Noida)

VISUAL TREAT

Retail Update

27

Job Openings (Source: Alumni / Internet)

(Abhishek Sahu, PGDRFM, Noida)

Reliance brands ltd is hiring for Interns ?fashion Consultants.

If at all you have any references for people looking for internships in operations can

call me or mail me their resumes at aman.kukreja@ril.com

Zee Shopping is hiring for the following roles:

Location - Noida

1) Men’s wear Merchandiser (5-7 years’ experience). Manage the apparel

category for an upcoming TV shopping platform by Zee. Experience with

brands online/ offline and MBO's will be an advantage.

2) Brand Manager Apparel (6-8 years’ experience)

3) Operations Interns (Must be Proficient in word, excel and power point and is

able to analyse date qualitatively and quantitatively and be able to drive

inferences of it. Required for 2 - 3 months)

4) Digital Marketing manager/Sr. manager/head (5-10 years of experience)

Interested relevant candidates, please send your CV to

surbhi.takkar@zshop.esselgroup.com subject line - Your Name, Position Applying for

Zee Shopping

Thanks!

Opening for the position of VISUAL MERCHANDISER & DEPARTMENT MANAGER –

Shoppers Stop/Home Stop.

Location: Mumbai

Credentials we are looking for:

-MBA with min 1 years of managerial experience

-Graduate min 2 years of managerial experience

Any references please do share on below mentioned

E-mail ID: apurvkumar.verma@shoppersstop.com

Retail Update

28

FDDI Retail -Facebook Page

https://www.facebook.com/FDDIRetail

FDDI Retail Plus -Facebook Group

https://www.facebook.com/groups/FDDIRetail/

FDDI Retail Jobs/ Internship

https://www.facebook.com/groups/FDDIRetailJobs/

FDDI(Retail) Alumni

https://www.facebook.com/groups/FDDIRetailAlumni/

FDDI(Retail)Blog Fddiretail.blogspot.com

FDDI(Retail) on Twitter https://twitter.com/FDDIretail

Alumni Network https://www.linkedin.com/FDDI

FDDI (Retail) Instagram https://www.instagram.com/retailstimulus/

Please send us your

suggestions/ feedbacks/

inputs at stimulusretail@gmail.com

Chief Editor:

Anil Kumar Sharma

Chief Consultant (Retail)

FDDI, Noida

Resource Students:

Disha Gautam,B.Des

Utkarsh Vaishnav PGDRFM11

Nihir Jain,IPRM

Sristy Kumar,B.Des

Editor:

Renu Sharma

Consultant (Retail)

FDDI, Noida

Mentor Alumnus :

Abhishek Bijanu,

ACM, Lifestyle

Abhishek Ranjan,

Co-Founder,We Source