mobitto teaser
DESCRIPTION
TRANSCRIPT
The marketplace for ENGAGEMENT The currency for LOYALTY
October 2013
Mobile
Only 5.34% of consumers reached end up buying
$16.65 Billion
$117.6 Billion
$517.1 Billion
Digital
Total Media
Advertising Revenue Worldwide
Es#mated to double in 2013
Trend is loyalty & transac#onal marke#ng
Budgets are shi=ing towards online
Did you know there are
loyalty programs memberships in the US alone?
2.65 BILLION
MOST ARE TOO MANY PROGRAMS
(apps & cards) SINGLE BRANDED LOW ENGAGEMENT
THAT MEANS RESULT
BIG PROBLEM = HUGE OPPORTUNITY
MOBITTO IS THE MARKETPLACE FOR ENGAGEMENT
A multi-brand ecosystem where users are rewarded for interacting with the businesses they like the most.
A multi-brand ecosystem where users are rewarded for interacting with the businesses they like the most
ON ONE SIDE…
CUSTOMIZED CAMPAIGNS
REAL-TIME ANALYTICS
CONSUMPTION GAME
NEW & RECURRING CUSTOMERS
…ON THE OTHER SIDE
CASHBACK PER INTERACTION
GET EXCLUSIVE REWARDS
COMMISSIONS FOR SOCIAL INTERACTIONS
BUILD PERSONALIZED CLUB
BRANDS
CUSTOMERS
THE CURRENCY FOR LOYALTY & ENGAGEMENT across MOBILE, DIGITAL & OFFLINE
Walk in a store Scan an Ad Buy a product
Magazines, TV, Outdoors YouTube, Facebook, etc.
DELIVER PERSONALIZED CONTENT WHEN
INTERACTING WITH:
REAL INTERACTIONS Launch products, promote
specials, generate leads
GENERATE SALES
Increase average ticket & frequency
A MARKETING SUITE THAT ALLOWS BRANDS TO ENGAGE & ACQUIRE CUSTOMERS
Users get Mobitto money on every interaction Then exchange it for rewards
+400 +100 -450
Buy breakfast
Walk In Store
Get FREE Reward
100% performance based
Model similar to the most profitable in the industry: AdWords
Mobitto gets 30% on every transaction. Maintains the rest until users spend it.
1 2 3
Get users to spend $90
Pay Mobitto $15 per lead
Make the sale Get social engagement
User gets $10.5 cashback …
Choose 1 goal interaction / campaign
Define lead price Get Results
($42B in 2012)
Key Differentiators
Works without discounts ✓ ✗ ✓ ✓ ✓ ✓
Unified wallet across brands ✗ ✗ ✗ ✓ ✗ ✓
Gamified approach ✗ ✗ ✓ ✗ ✗ ✓
100% performance based ✓ ✓ ✗ ✓ ✗ ✓
Rewards social interactions ✗ ✓ ✓ ✗ ✗ ✓
Automated user acquisition ✓ ✗ ✗ ✗ ✓ ✓
Bridges mobile, online and offline ✗ ✓ ✓ ✓ ✓ ✓
USER GROWTH
25% * Values per month on a 3 month pilot to optimize tech and business development processes. Advertising budget used: $0
MERCHANT GROWTH
30%
REVENUE PER USER
$0.39
REVENUE PER ACTIVE USER
$1.43
CLIENTS PARTNERS
Cristiano Ronaldo
Fun fact: The day the endorsement was made, we had 200k visits on our website
“ I am really excited to become part of this project. I absolutely believe in the potential of the mobile market and I believe that Mobitto will have a huge impact in the interactions between brands and customers in the future. We will certainly make a difference. ”
Investor Brand Ambassador
MOBITTO TEAM
CEO & Founder JOSÉ SIMÕES
PhD on User-Centric Advertising (Computer Science) with industry & startup experience. Globetrotter that lived in 5 different countries.
CTO JOÃO SOARES
Passionate about the intersection of computers & economy. Full stack Rails developer. Tennis player addicted to snowboard.
Developer RICARDO LEITÃO
CS gratuate during the day, hacker by night. Codes all sorts of technologies.
Advisor RUUD HENDRIKS
Co-founder of RTL in the Netherlands (TV broadcast market leader). Former president of NBC Europe & management at Endemol.
Advisor PATRICK DE ZEEUW
Co-founder of Startupbootcamp Global. Serial entrepreneur on TV, mobile, internet and gaming industries.
+ AWESOME International Management & Advisory board
Route to Exit Strategy
Retail Stores Long-Tail
CPG’s* & Online
Timeline
Everyday consumption that create habits
Brings volume, revenue and expansion
Distribution and scale
Although it works for any industry, we consider a step by step approach:
* Consumer Products & Goods
NEXT STEP
LOOKING TO RAISE
$1.000.000*
* Plus support connecting with partners in attractive markets: US, UK, Brazil…
PREVIOUSLY RAISED
$200.000
