teaser 0.1
DESCRIPTION
Sightix\'s Social Network demo at web 2.0 NYC 2008TRANSCRIPT
Social Search
Just like asking your friends…
Ask Search Find
Textual search for social network services with ranking system based on the social graph.
Ask Search Find
Organize the worlds Social Data so Social Networks(SNS) users can search through it and receive personalized, relevant results.
SNS’s focus on building their business – Sightix gives them the tool to monetize it effectively.
Revenue per unique visitor in 2008(David Hallerman eMarketer June 2008)
Google $ 65.55Yahoo! $ 31.25Microsoft $ 17.74MySpace $ 12.85Facebook $ 11.79
Monetization of Social Network
Why are Social Networks so behind when they have more data on the users
and more time spent?
Who does both in the same time?Who does both in the same time?
Targeted ads according to users’ profileTargeted ads according to users’ profile
The key to maximize user Click-through rate (CTR) is to serve targeted ads based on the users profile & social graph WHEN the
user has been actively searching.
Proactive users who do Search for something they are looking for
Proactive users who do Search for something they are looking for
Social Networks Search
Demo
Unique Selling Proposition
• Perspective textual search based on social graph (friends and friends of friends) => make it personal
• Increase in User Collaboration => stickiness
• Improved ad targeting (depth of profile & search word) => $
• Higher CPM and Click trough => $$$
• People Search (Pipl, Spock, Zoominfo …)
• Feed backed search (Mahalo, Wikia …)
• Social Search (Delver …)
• Visual Search (Cuil, Kartoo … )
• In-house solutions (Facebook, LinkedIn)
Landscape
Landscape
And Google ….
Social application platform
SearchSocial Network
Ad Network
Publisher
Messenger
Advertizing Margins
Information Control
• SaaS for Social Network (very much like
embeded Google search)
• Monitization system using profile of person to
search and key words searched.
• Unique mapping presentation to understand
results (it is important how you have reached a
person)
Business Strategy
• Target the small / Medium SNS (~10M Users)
• Provide them with search engine + Monetization
• Create large amount of customers highly loyal.
• Provide cross connectivity with in networks for
SNS to benefit others users
Business Milestones
The Company
• Sightix is an Israeli startup developing a social search engine. The Company’s product is now in beta.
• Sightix was originally a b2b company that provided Dun & Bradstreet visualization & algorithms to analyze corporate holdings. In addition to 20 other of largest enterprises in Israel and around the world
• Company is in the final stages of development of Beta version head few Alpha experiences
Social Search
Just like asking your friends…