Marketing Funnel Online Activities Offline Activities

Brand Awareness

Acquisition

On Board

Engagement

Retention

Advocacy

O2O Campaigns

SEM(SEA+SEO) , Social(FB, Inst, Twitter etc..) Posts, Social Paid Ads, Affiliate Ads, PR Articles,Customer Online Queries, Like-for-likes

Google Local Guide,Google My Business,

Mobile Apps,

Print Catalogue, Shopping Mall Ads, Airport Ads, TV Ads, Store Events, Local Community Events, Model Search Competitions, Magazine Ads

eCom Web Optimization, SEM, Social Sign-on & Sign-up, Loyalty Program Sign-up, Affiliate Ads

Customer Data Capture & Database Analysis,

Mobile Apps

In-store Promotions, Store Events, SMS opt-in, Loyalty Program, Creator Location(e.g. QR code)

eDM(Welcome email, Activation email etc.), Loyalty Program Reward, Newsletters, Multi-step Welcome Pack- eDM

New Member Voucher Redemption

Membership Card, Loyalty Program Reward, New Customer Voucher,Multi-step Welcome Pack- Printed

Anniversary Celebration, Abandon Cart, Loyalty Program Reward(e.g. Birthday Gifts), eDM, Cross Sell & Up Sell, Remarketing Ads, Social Ads, Google Trusted Stores, A/B Testing

Click & CollectRewards Redemption

Anniversary Celebration, SMS promotions, Event Calls, Cross Sell & Up Sell, Loyalty Program Reward & Redemption, Personalization Experience Activities, VIP Events

Social Re-engagement, Segmentation emails,Remarketing Ads, Gift Card Sell, Online Survey,Responsive email design

Local Reviews,Churn & Regression

Analysis

Gift Card Sell, Satisfaction Survey Calls, Event Calls, Trending Education

Social Posts & Social Ads, PR Articles Local ReviewsReferral Program

TV advertorials, Local Community Events

By Marco Ma – Mar.2016