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INTRODUCING

INNOVATION AND INSPIRATION IN RETAIL DESIGN, VISUAL MERCHANDISING AND BRANDING UNDER ONE ROOFAT LAST!

Lego by FITCH London

Regulars7 Leader8 Diary11-14 News

17-18 WindowshoppingInspiring window displays from around the globe.

20 TopofthePOPS

23 KarlMcKeeverWith the autumn season just around the corner, the retail marketing mix has never been so crucial, says Karl.

www.retail-focus.co.uk

.25-32 ProjectFocusWatches of Switzerland: Fred Perry: Birkenstock

43 OpinionDigital and physical are no longer mutually exclusive, and smart retailers are successfully blending the two, argues David Wright, group marketing director

at design consultancy Dalziel & Pow.

47-54 ProductsProducts and services for the retail industry.

34LondonDesignFestival

66 Q&ADanielle Anderson, director of digital experience at Harris+Hoole, talks mobile payments, personalised service and dreaming big.

4058Focuson:Materials&Finishes

45MallofScandinavia

Luxuryretail

20

14 C

alli

son

LLC

FeaturesFollowing five years of meticulous research and planning, and an eight-month

build, Watches of Switzerland has opened what is thought to be Europes largest showroom devoted to luxury watches, on Londons Regent Street.

Onetowatch25-26

Ask for your free visitor badge onwww.retail360show.com

Invitation code: PUB

Stay connected to your event!

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EditorGemma Balmford

e. gemma@retailfocus.co

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Production & WebTerry Clark

e. terry@retailfocus.co

t. +44 (0)845 680 7405

Display SalesLee Cullumbine

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It seems emerging markets together with a new class of luxury shopper are driving growth in the global luxury retail sector. Moreover, a high percentage of revenue in the sector is still being generated in store, according to a study by Ledbury Research. As a result, brands are continuing to open stores and so-called mega stores, as well as experiment with other types of retail experiences, such as pop-up shops.

In the past year or so, Bottega Veneta, Saint Laurent, Omega and Chanel - to name but a few - have all opened their largest stores worldwide, delivering a truly immersive brand experience. This month, we look at developments in the luxury sector and find out which emerging markets present the greatest opportunities for growth (pages 40-41).

On the subject of mega stores, Watches of Switzerland has recently opened what is thought to be Europes largest showroom devoted to luxury watches. Designed in collaboration with global architecture and design firm, Callison, the 1,580 sq m store houses a number of boutique showrooms as well as a service centre and VIP room, offering the quintessential Swiss watch experience. The store opened this year to coincide with the retailers 90th anniversary. You can find out more about the landmark emporium, along with the new store design concepts for Fred Perry and Birkenstock in our Project Focus (pages 25-32).

Ahead of the London Design Festival in September, we also showcase some of the installations and events not to be missed at what is now, arguably, one of the largest and most dynamic design events in the world (pages 34-38).

Until next month!

Gemma BalmfordEditor

August 14

8diary

Conlumino Future Retail Strategies Congress 2014Copthorne Tara Hotel, London10-11 September 2014

The Conlumino Future Retail Strategies

Congress goes beyond recent advances

and disruptive technologies in retail, and

asks the question: What is all of this doing

for the customer? The purpose of the

two-day event is to explore how retailers

can better harness developments in

order to guide shoppers on their personal

customer journey. Speakers this year will

include Andy Street, managing director,

John Lewis, Adam Moore, customer

experience director, Goldsmiths, and

Martin Squires, head of customer insight

and value, Boots.

conluminowww.arena-international.com

World Retail CongressLa Defense, Paris29 September - 1 October 2014

The World Retail Congress 2014 will

explore Retail in an era of disruption.

The three-day event will provide an

invaluable opportunity to discover the

latest trends and strategic opportunities

in specific retail sectors. Top themes

will include the omnichannel world, the

changing consumer, future store and

international growth,

WorldRetailwww.worldretailcongress.com

100% DesignEarls Court, London17-20 September 2014

This year 100% Design celebrates its

20th edition with an opening by

French designer, Philippe Starck. The

event takes place during the London

Design Festival at Earls Court and is

characterised by a solid framework of

five distinctive zones, each featuring

a prominent, specially commissioned

installation.

designlondonwww.100percentdesign.co.uk

London Design FestivalLondon, Citywide13-21 September 2014

The London Design Festival is one of the

largest and most dynamic design events

in the world. Now celebrating its twelfth

year, the Festival aims to celebrate and

promote London as the design capital

of the world, and as the gateway to the

international creative community. More

than 300 events and installations will be

on offer across the capital.

L_D_Fwww.londondesignfestival.com

The Visual Merchandising and Display Show is 25 years young next April. Well be marking the event with the usual pizazz and a renewed vigour. Come and join the party.

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21ST TO 23RD APRIL 2015 AT BUSINESS DESIGN CENTRE LONDON

11

British luxury leather goods brand, Anya

Hindmarch has opened a temporary retail

space on Londons Mount Street that gives

a playful nod to the AW14 runway show.

The Mini-Mart is the first to showcase

all of the runway collection and will be

serving 99 ice creams at 99 Mount Street

throughout the summer.

The new collection is inspired by the

designers love of taking everyday objects

and giving them a luxurious makeover,

combining both craftsmanship and

humour. Imperial clutches with printed

snakeskin inlays mimic iconic cereal boxes

while Georgiana clutches are emblazoned

news

with vivid Daz or Ariel pop graphics.

The Featherweight Ebury features

iconic graphics usually seen on Frosties

or Cornflakes boxes, all created using the

alta frequenza craft technique. Packets of

Household has developed the experience design and branding

for Conviviality Retails new retail concept, BBs Warehouse. The

wine-led, bulk-buy franchise format aims to inspire customers as

well as match their needs with products and deals.

The BBs Warehouse name was developed to consciously

remain related to but independent from Bargain Booze,

Conviviality Retails biggest franchisee concern. The use of the

word Warehouse suggests its size, without announcing product

specialisation; the reach here goes well beyond wine, says

Households managing director, Julie Oxberry.

The store design uses bare textures of wood and brick, which

give a nod to the bargain basement feel, with pops of colour to

provide a contemporary touch that has warmth and personality.

Household has designed the brands marque as modern

and typographic, with a shine that smiles, inspired by the

reflection of light from bottles. The Bear icon is used to signify

colossal deals and to deliver BBs Warehouse permanent deals

with further personality.

The brand is bold, fun and democratic, says Diana Hunter,

CEO at Conviviality Retail. Too often shoppers are nervous about

making the right choices when it comes to beers, wines and

spirits, so this new format is designed to encourage shoppers to

browse at their leisure, try something new and tailor the deals to

Anya Hindmarch opens pop-up Mini-Mart

biscuits are reworked in snakeskin to act

as delicate clutches or bag accessories.

Designed in-house, the interior

combines bright neon signage and

graphics with original shopfittings.

suit their taste and budget.

The first BBs Warehouse opened in Wakefield, West Yorkshire,

at the end of July and the retailer is now in search of further UK

sites.

Household designs new Bargain Booze brand for Conviviality Retail

12

news

12

In brief...Womens activewear retailer, Sweaty Betty

is to open a new store at 3 Redchurch

Street in Shoreditch, London. The store

is due to open in August and will have

a store fit that reflects the dynamism of

Shoreditch and its shopping environment.

Colliers International advised on the

acquisition.

New Look has become the latest fashion

retailer to sign up to Queensberry Real

Estates Friars Walk development in

Newport, which is due to open Autumn

2015. New Look joins retailers and leisure

operators, including Debenhams, Next,

Topshop and Cineworld.

The Surface Design Show has announced

the launch of the Surface Design Awards

2015 and introduced a new judging panel.

The awards champion the best progressive

design and use of innovative surfaces

worldwide.

12

Y-3 presents new retail concept at Harrods

Selfridges has unveiled a new designer

menswear area at its London store as

part of its multimillion pound Menswear

Masterplan. Created in collaboration

with architect Alex Cochrane, the new

290 sq m space, called Designer West,

houses 12 new labels to Selfridges along

with carefully selected brands such as

Yohji Yamamoto and Comme des Garcons.

The new space is located on the first

floor in the central atrium of the store and

Selfridges London launches new designer menswear area

is anchored by three sculptural plinths,

dividing the overall area in two sides of

equal proportions. The floor echoes the

physicality of the plinths with oversized

geometrically cut stones.

A series of rails made of brass with a

patinated bronze finish provide height

contrasts around the central plinths, and

play with the perimeter of the space.

Three blue neon strip lights are

suspended from the ceiling, creating halos

above the accessories on display in the

fixtures below.

In addition, 11 custom-built bell jars run

through the space, created to house an

ongoing series of exclusive installations.

For the launch of the department, British

jewellery brand Hannah Martin London

has created geometric landscapes of

obelisk shapes and pyramid forms from

DuPont Corian that sit inside each jar

alongside a carefully chosen edit of the

companys work.

Terry Betts, director of menswear,

comments: This season weve recalibrated

what designerwear means. The result is

what we believe to be the most considered

and unique offer of mens fashion in any

department store. To walk around this

space will be to experience both the

latest collections from revered fashion

houses, and to discover new collections

in amongst them. Striking that balance is

something we take very seriously, and Im

incredibly proud of the integrity of the offer

weve put together for Designer West.

Selfridges has also launched a new

shopping service especially for the male

customer in search of an elevated and

personalised shopping experience. The

120 sq m space, also designed by Alex

Cochrane, comprises three elegant private

suites, a reception area and a salon

space complete with a floor-to-ceiling

library.

Adidas designer brand, Y-3 has opened

a new dedicated retail space in the

sports fashion department at Harrods.

Designed to embody the pioneering

sport-style aesthetic, the 25 sq m area

houses the AW14 menswear, footwear

and accessories and features a

number of fixtures created exclusively

for Harrods.

Located on the fifth floor of the

department store, the space features

mirrored polished and brushed stainless

steel shelving, which contrasts with dark

matt steel hanging rails. Other design

elements include a jet grey woven rug

and black glass wall, complete with LED

screen and backlit branding.

Jason Broderick, Harrods fashion

director for menswear, sports and fine

watches, comments: We are delighted

to showcase the new Y-3 concept,

which is the first of its kind in Europe.

This is an exciting time for our fifth

floor and this innovative new space is

a welcomed addition to our mens

casuals offering.

The retail space launched at the

beginning of August 2014.

13

news

With the atrium roof successfully lowered

into place, Network Rail has confirmed that

Grand Central and Birmingham New Street

station will open in September 2015. In

addition to the 60 shops, restaurants and

cafes in Grand Central, the development

will include a further 5,574 sq m of retail in

the station.

Nearly 85 per cent of the floor space

in Grand Central is now taken with Joules,

Cath Kidston, Fat Face, Jolie Papier and

Monsoon Accessorize joining the

23,226 sq m John Lewis department store.

They join the already announced Kiehls,

The White Company and LOccitane,

and will be complemented by an array of

restaurants and cafes, most of which are

13

Grand Central and Birmingham New Street to open in September 2015

making their debut in the city.

The opening of Grand Central

and John Lewis will coincide with

the completion of Birmingham New

Street station.

Keith Stone, leasing director for Grand

Central, comments: Grand Central is

integrated with the modern, redeveloped

station which will provide millions of people

from across the region with unparalleled

access to a range of exciting brands and

a premium shopping experience. When

Grand Central and Birmingham New Street

are launched in September 2015, customers

and passengers will see the amazing

transformation that will provide a unique

shopping and travel experience and a

PLANarama designs shop for Black heritage centre

gateway to the rest of the city centre.

With the vast majority of our retailers

and restaurants opening new shops in the

city, Grand Central will complement the

shopping and entertainment already in

Birmingham, making the city centre one

of the best shopping and entertainment

destinations outside of London.

The atrium roof, which links the station

and Grand Central together, was recently

lowered into place. The next construction

milestone for the project involves an

extensive demolition programme to remove

approximately 6,000 tonnes of reinforced

concrete, to create the atrium space. More

than 95 per cent of the waste material will

be re-used on site or recycled.

Retail design studio, PLANarama has designed, produced and

installed the interior for the UKs first dedicated black heritage

centre in Brixton, which opened towards the end of July.

The design brief from the Black Cultural Archives (BCA) was

to create a vibrant and functional shop that would engage all

age groups. The interior features modular shelving and tables for

product presentation along with a bustform incorporating the BCA

logo to help attract a young audience.

The BCAs signature triangle pattern has been applied to the

main wall to help brand the space, along with a speech bubble

containing a quote from the opening exhibition. Bright orange

and petrol blue have been used as highlight colours throughout

the interior.

Founded in 1981, the BCAs mission is to collect, preserve and

celebrate the heritage and history of black people in Britain.

14

news

Fortnum & Mason has announced plans

to open its first standalone airport store

and bar, at Heathrow Terminal 5. The

93 sq m outlet will carry an edit of products

from the retailers Piccadilly store and is

expected to open on 31 October.

The Fortnum & Mason Bar will

celebrate the best of Fortnums Food

Halls at Piccadilly and is due to open in

December 2014.

Commenting on the impending

opening, Ewan Venters, chief executive of

Fortnum & Mason, says: Heathrow is the

UKs hub airport and the first impression

of the country for more than 35 million

passengers a year. At Fortnums we have

three centuries experience of serving

Sheridan&Co recently designed and

developed a series of installations for

French cosmetics brand, Clarins in

Selfridges London as part of the stores

annual six-week event, The Beauty Project.

Designed to highlight the powerful

properties of natural plant ingredients and

the science used in the Clarins skincare

range, the installation comprised giant

Caulder Moore has developed a new

store design concept for Hotter Shoes to

appeal to a new, younger audience, while

still retaining the brands loyal customer

base. The new lifestyle brand environment

aims to promote the craftsmanship and

British spirit, moving away from a more

corporate approach.

Each store will be tailored to its

location with British designed furniture,

fabrics and lighting, as well as local

photography, reflecting attributes of the

surrounding area, says a spokesperson for

Caulder Moore.

The Hotter Shoes store at Intu Merry

Hill in the West Midlands is one of the first

to feature the new design, with a modern,

light and clean interior. The space is

divided into different zones with subtle

changes in materials and colours defining

menswear, ladieswear and active sections.

Datum Contracts worked closely with

project managers, Ampersand Associates

on the development and implementation

of the new design scheme.

Sheridan&Co completes Clarins beauty take-over at Selfridges

Hotter Shoes evolves store design to attract younger customer

Fortnum & Mason to open at Heathrow T5

customers travelling the globe, so its

fitting we should now serve passengers

flying to some of the worlds most

glamorous locations, including the likes of

New York, Hong Kong and Istanbul, and of

course, Dubai.

The move into Heathrow follows the

opening of two new Fortnum & Mason

stores over the past 12 months. In November

2013, the retailer opened its first new

store in more than 300 years at Londons

St Pancras International Station, and in

March 2014 it launched its first standalone

store outside the UK, in Dubai.

molecular bubbles filled with plants

and Clarins products. The bubbles were

suspended throughout the Oxford Street

store, including the atrium. Small satellite

sites were dotted across the shop floor,

informing and directing customers to a

central concession point in the Beauty

Hall.

TEL +44 (0)1273 582241FAX +44 (0)1273 580644

www.diagroup.co.ukinfo@d-i-a.net

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17

visual merchandising

Windowshopping

Inspiring window displays from around the globe

Harvey NicholsThe AW14 window scheme

at Harvey Nichols in London

plays on statement buzz

words. Flipping the window

to construct a more editorial

appearance, the displays

communicate this seasons

must-have items, using

hashtag slogans such as

work hard, play harder. The

graphic monochrome story is

the foundation for the scheme,

using a red highlight colour

as a thread running through

the windows.

Marc JacobsThe AW14 window campaign at Marc Jacobs on Mount

Street, London features clouds from the runway show.

Created in collaboration with Chameleon Visual, the

display uses moody lighting to recreate the storm

cloud effect. Photography: Melvyn Vincent

HarrodsFrom 17 July to 28 August, Harrods celebrates the luxury

craftsmanship available in store with its Made With Love campaign.

18

visual merchandising

BentallsWith the summer festival season in full swing, department store

Bentalls has linked its latest window scheme to music. Designed

in-house, the fashion windows are all based on a song with a

colour in the title and are all themed to that colour.

SmythsonSmythsons

The History of

Travel window

display takes

shoppers on a

journey around

the world.

To celebrate

the brands

longstanding

heritage of luxury

travel, Smythson

has teamed

up with artist

Billie Achilleos

to create a

staggerwing

model plane

made entirely

from its iconic

Panama

collection. The

display can

be seen at the

Smythson New

Bond Street

boutique.

Loreak MendianEntitled Bloom, this window display created by ja!studio for

Loreak Mendian uses everyday objects to showcase a shoe from

the Spanish streetwear brands SS14 shoe collection. The objects

change shape as they catch the breeze from the main shop

entrance. Photography: Juan vila

PrintempsThis summer, the window displays at Paris department store,

Printemps feature three renowned Parisian hotels: Le Bristol,

Le Shangri-La and Le Royal Monceau. Created by Francis

Peyrat, with background images by Greg Lotus, the windows

combine fashion with the legendary atmosphere of palace

hotels to celebrate French luxury and culture of services.

See more window installations from London and Paris on the blog:

www.retail-focus.co.uk/blog

SelfridgesFrom 30 June to 1 September, the windows at Selfridges celebrate

the innovators, boundary pushers and food designers that inspire

and shake the food world. Each window is brought to life by

artisan producers, creators and food artists highlighting their art,

whether it be a gin distiller or a display made entirely of cake.

POP

POPStop

Company:MJD

Client:Coty

Display Title:Sweetie Crush for RIMMEL LONDON

Sector:Beauty

Locations:UK-wide

The brief: To promote the launch of the limited-edition

Sweetie Crush nail range by RIMMEL,

MJD was tasked with creating a counter top

point-of-sale display solution that would

translate the strong advertising campaign

into store and help drive sales throughout

1,250 leading independent retailers.

The result:The Sweetie Crush collection comprises

five summer shades Sherbert Sweetheart,

Candyfloss Cutie, Fizzy Applelicious, Violet

Swizzle and Blueberry Whizz designed to

mimic the effect of sugar-dusted sweets.

Taking inspiration from candy jars and the

traditional candy trolley, MJD produced

an all-cardboard creative POS concept,

with each product shade appearing to

be contained in its own traditional-style

sweetie bag. The strong design theme

and vibrant colours of the finished display

perfectly suit the limited-edition range

of textured, sugar-coated nail polishes,

bringing a taste of seaside fun in-store with

a fun, irreverent look and feel.

www.mjdinspired.com

20

of the

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Q & A

23

The retail marketing mix has never been so crucial

The autumn season is just around the corner, and its collections

for all fashion brands are typically the most important of the year.

To be clear, having a successful autumn season can make all the

difference between success and failure these days.

Autumn is such a big deal as, traditionally, people spend

more on their autumn/winter wardrobes than they do in spring/

summer. This is because people invest in new work wear, special

party clothes and all manner of heavier, costly products for the

colder weather.

To kick the season off, September will once again see the

fashion phenomenon that is known as Vogues Fashions Night

Out. This global media marketing event has been developed to

coincide with what would have traditionally been the print edition

of Vogues two biggest months. As such, the August and September

magazines have massive additional fashion advertising, with

eye-watering costs for competing brands looking to secure a

full-page position within the first 10 pages of either magazine - in

retails new space race.

So, with all this money being spent (and to be made), retailers

need to crack the omnichannel experience, ensuring that online

and in-store experiences match up to customer expectations of

the brand. There is always so much talk about the importance

of online, and this is all true, but good retailers will know that this

alone is not the universal remedy of success. Online results took

the first major dip in years recently and POPAI research surprisingly

showed that the kids of Generation Z (those born after 1995)

actually prefer shopping the high street to online. Further evidence,

if it were required, that the high street is not done yet!

So, when concentrating their efforts in store, retailers must

deliver their very best practices in areas such as store layout,

product presentation and interior display, as these elements can

make all the difference in maximising the launch and sales success

of the autumn collections.

Essentially, the bigger the brand and complexity of the product

range, then it becomes even more important for seasonal trends

to make a big impact, and cut through the other noise in store.

Brands must focus customers attention quickly to ensure people

get the message. Making newness standout is often much harder

Karlthan it is online. Online sites have an immediacy, where trends can

be showcased impactfully in one page, with video content and

styling tips etc. These techniques can be lost in store if the customer

journey is unwieldy.

Multiple retailers that have perfected how to maximise the

impact of their latest collections include Topshop, H&M and Next.

These brands successfully use tables, racks and mannequins

etc., in the prime front of store space, arranging their secondary

collections, basic ranges and supporting categories close by. In so

doing, they precisely control the layout priorities and the relative

position and value of every product range. This has a magnetic

effect on customers and can significantly increase the rate of sale

on these trend-led products significantly.

Topshop maximises the art of taking consumers seamlessly into

the retail environment from street to store. Products shown in the

window are easy to find in store - minimising the transition between

customers seeing, liking and ultimately buying ranges on display,

and of course reducing the potential for lost sales.

These product presentation methods are examples of retail

best practice that should be adopted by all retailers. However,

the newer arts of brand delivery concern how retailers integrate

other marketing elements into the store experience as part of an

omnichannel environment.

Leading brands will be integrating other sales promotion tools

such as iPads and screens in store to show catwalk showreels,

streamed marketing events and product information details. These

are tools that help to create a great retail experience, and can

include other elements of engaging retailtainment to help stores

compete in ways that the internet cannot.

The integration of the online experience in store can really

help, especially in stores that dont have a full range, where this

technology offers customers a greater choice of size and product

style that they can just click and collect, or have delivered. As part

of this, theres a shift in marketing emphasis where retailers are

presenting their seasonal collections as an edit in store.

So for me, the overriding objective is for retailers to present

their seasonal newness with visibility and impact, and do that in a

way that sums up the trend message or the focus of the autumn

collection. Complementary marketing tools should be used to get

people into stores and to maximise the retail experience when they

are shopping. And if they can, retailers should find a way to get

involved in the exciting marketing events that are being organised

to kick off the autumn season.

Make an impact, get consumers involved and maximise sales

success! As new research and recent results show, those brands

that prioritise online store development over their physical retail

shops could regret it this year.

column

Karl McKeever is creative director of visual merchandising

and brand delivery consultancy Visual Thinking.

McKeever

Email Karl at karl@retailfocus.cowww.visualthinking.co.uk

25

project focus

Design: CallisonOpening date: July 2014Store size: 1,580 sq m

Following five years of meticulous research and planning, and

an eight-month build, Watches of Switzerland has opened what

is thought to be Europes largest showroom devoted to luxury

watches. The 1,580 sq m, three-storey Landmark emporium on

Londons Regent Street was designed in collaboration with

global architecture and design firm, Callison as a multitiered

retail experience.

Housing the largest watch selection in the store, the Calibre

Room on the lower level is designed with a sophisticated

international traveler in mind. Light and bright, the space

juxtaposes calacatta marble flooring with stainless steel and walnut

fixtures. A ribbon of interactive, glass touch-screen panels enable

customers to learn more about the products on display while a

large time wheel highlights the longevity and brand heritage of

Watches of Switzerland. The Calibre Room is home to more than 20

watch brands as well as a watch service centre and a lounge area.

Connecting the Calibre Room to the ground floor and upper

level is a grand, bespoke glass elevator and a wraparound marble

staircase, finished in glass and metal.

The ground floor has the most neutral colour palette of the

three levels and is lined with six boutique showrooms from some of

the worlds finest luxury watch brands, including Rolex, Tag Heuer

and Cartier.

With so many prestigious watch brands under one roof, the

challenge for Callison was to design a store that supports each

brand with equal presence and attention, while maintaining a

cohesive look throughout. The key was to differentiate each

brand through signage and graphics, says Tom Pulk, design

director of Callisons New York office. Within individual

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Watches of SwitzerlandRegent Street, London

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project focus

boutiques, each brand has a unique presence through custom

caselines and finishes. The boutique lighting and facades are

standardised to fit the Watches of Switzerland design aesthetic and

maintain cohesiveness.

On the top floor, smoky marble floors meet jewel-toned

carpeting and furniture, creating a sophisticated, clubby

atmosphere. The space is home to five super-luxury boutiques as

well as a VIP room for the watch connoisseur.

The Watches of Switzerland Regent Street store is not just

about luxury and service, says Pulk. The intent was to create an

intelligent design that offers a retail experience with a theatrical

feeling; a design that would appeal to each of the stores

distinctive client types, including watch enthusiasts, connoisseurs

and collectors.

The lighting design concept, developed by Callisons

in-house lighting design team, accentuates key architectural

elements and seamlessly integrates light sources within the

architectural details. Consistent lighting levels throughout the

brand boutiques create a more uniform environment while a

dimming system is used to control and create dramatic lighting

for events and special occasions.

Landmark is much more than a watch store, says Gerald

Allbury, Callison principal in the London office. It is a store as

precisely engineered as the Swiss timepieces it represents.

Watches of Switzerland began trading as a mail-order

business under the name G & M Lane on Ludgate Hill, and now

has 15 showrooms in leading retail destinations across the UK. The

company celebrates its 90th anniversary in 2014.

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28

Fred Perry

project focus

The new Fred Perry flagship store in Bangkok extends the

design language that has been rolled out at stores in London,

Cardiff and Munich, bringing a distinctively British sense of style,

refinement and wit to Thailand. Created in collaboration with

BuckleyGrayYeoman - the worldwide retail design consultant for

the British-based clothing brand - the store has been developed

with a calm, open approach to layout and a restrained material

palette of concrete, black steel and wooden parquet flooring.

Paul White, director in charge of the project at

BuckleyGrayYeoman, says the aim was to bring a sense of

Britishness to the Bangkok shop without plastering the walls

in Union Jacks. The design subtly combines the coolness of

Design: BuckleyGrayYeomanOpening date: April 2014Store size: 120 sq m

Bangkok, Thailand

contemporary British culture with Fred Perrys sporting and cultural

heritage, explains White. Every element of the shop has been

refined and honed to communicate the quality of the brand, from

the bespoke shelving and luminaires, to the stripe detail that runs

at picture-rail height around the entire shop, which echoes the

tipping around the collar and sleeves that is the signature detail

of the Fred Perry shirt.

Custom-made shelving boxes with studded leather sofa

seating run the length of the shop floor, creating a sense of linear

continuity towards the back of the store. Here, yellow tiles of the

same type used at London Underground stations create a strongly

coloured area, drawing customers towards the rear of the space

to the changing rooms and service desk. In the changing rooms,

photographs of sporting legend Fred Perry sit alongside images of

the fashion brands strong connection with the youth style-tribes of

the last 60 years.

The Bangkok store also continues BuckleyGrayYeomans series

of large-scale artworks incorporating the Fred Perry Laurel logo,

with a feature wall in the shop window comprising a sequence of

concrete fins that describe the Laurel logo in relief.

The Bangkok Authentic shop opened in April and will be

followed by a store in the new EmQuartier Mall in Bangkok towards

the end of 2014.

29

Fred Perry

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Design: Dreambox StudioOpening date: June 2014Store size: 55 sq m

German footwear brand, Birkenstock has relocated its London

flagship store to a more prominent position on Londons Neal Street

in Covent Garden. The opening in June was timed to meet demand

for the summer sandal ranges and is said to be in line with the

brands new strategy for the UK.

Designed in partnership with Dreambox Studio, the compact

interior is contemporary, modern and bright, with white walls, a pale

grey resin floor and linear LED lighting. The geometry of the space

is balanced by simple, handmade oak furniture, adding a warmth

and softness that acts as a nod to the shoemakers craft.

For Brian McManus, the lead designer at Dreambox Studio, the

biggest challenge with the project was to make efficient use of the

small ground floor space for display, product information, stock and

sales support transactions. The new Birkenstock shop is in a great

location on Neal Street but its size is challenging, he says. Weve

worked hard to get the best use of every inch with a layout that

allows flexibility for seasonal peaks and a store design that aims to

help an informed buying process be simple and fast.

The inset bays of oak shelving against the white walls are

intended to provide a clean, uncluttered backdrop to showcase

the multiple ranges of shoes. We kept colours and materials in

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BirkenstockCovent Garden, London

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a warm neutral, leaving the shoes to provide their own bright

shots, explains McManus. The sandal ranges alone offer up a

huge amount of colourways and material permutations so weve

deliberately downplayed additional distraction and theatre,

allowing the customer to focus on the shoes.

The studio also wanted to stay true to the inherent simplicity

of the product, as McManus explains: Whatever your reasons for

buying a Birkenstock, what makes a Birkenstock so legendary

and interesting to us is its simple purpose - to be good for the foot.

We wanted that inherent and authentic simplicity to be reflected in

the design.

Theres something utilitarian in the shelving system too, says

McManus. Although the basement provides a good stock holding

area, we included two tiers of numbered overstock shelves above

the shoe displays to house Birkenstocks modular boxing. The

idea was to keep the proximity of stock close to the customer and

reinforce the perception of organisation and space efficiency.

Dreambox Studio collaborated with shopfitting firm, Opus to

bring together design specifications that reflected Birkenstocks

own criteria for traditional craft-making techniques, material

sourcing and sustainability. The resin floor from Dutch company,

Senso is made from natural biopolymers and natural pigments for

colour, while the two bespoke solid oak day beds were made in

the Dorset workshops of Another Country. Meanwhile, the lighting

scheme incorporates LED technology from iGuzzini that will deliver

energy savings as well as reduced lifecycle costs.

A new, more compact display table is due to be installed in the

coming months, together with an information wall at the rear of the

store that will be fitted with iPads to allow customers to browse and

buy directly from the Birkenstock website.

Birkenstock, which is currently sold in 80 countries all over the

world, expects to double sales by 2020 and increase its presence to

130 countries.

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34

Flash to go here

Now in its twelfth year, the London Design Festival has firmly

established a reputation as one of the largest and most dynamic

design events in the world. Running from 13-21 September,

the festival will this year adopt the theme Lose Yourself, and

will incorporate more than 300 talks, events, exhibitions and

installations across the capital, from a stimulating programme at

the V&A to a major installation in Trafalgar Square.

As the central hub location for the London Design Festival

for the sixth year, the V&A will host a string of events, installations,

debates and workshops, including a kinetic sculpture by designers,

Edward Barber and Jay Osgerby in the Raphael Gallery. Entitled

Double Space for BMW, the experiential installation will feature

two mirrored silver structures suspended in the centre of the gallery.

The choreographed movement of the giant structures will distort

the view of the Raphael cartoons on display, the architecture of the

room and the viewers perception of the space.

Meanwhile, the Architecture Landing at the V&A will house a

series of works created by 10 established designers in collaboration

with 10 emerging talents. The project, called The Wish List, will

pair up the likes of Zaha Hadid, John Pawson and Allen Jones with

young designers to create something they have always wanted,

but never been able to find. The pieces will be crafted during the

summer at the Benchmark studio and factory in Kintbury, and

will be produced using a single material - American hardwood,

donated by James Latham.

This extraordinary project, inspired in part by Out of the Woods

(London Design Festival 2012), is all about exploring one of the

most sustainable and versatile materials available to designers,

says David Venables, European director of the American Hardwood

Export Council. To realise its potential however, it is really important

to have an understanding of how it behaves and there is no better

way to do that, than the hands-on experience of making.

At the Southbank Centre, the Global Design Forum will return

for a third year with an enhanced thought leadership programme.

Taking place in the Purcell Rooms on 17 September, the one-day

event will bring together some of the most revered names in the

worlds of design, business, branding and innovation to explore how

design can make a distinct difference to the world.

This year, there are six official design districts spread across

the capital during the festival Brompton Design District, Chelsea

Design Quarter, Clerkenwell Design Quarter, Islington Design

Quarter, Queens Park Design District and Shoreditch Design

Triangle each organised locally and independently with

endorsement from the London Design Festival.

There will also be a number of large group shows taking

place across the city, including 100% Design at Earls Court,

DesignJunction at the Old Sorting Office and Tent London and

Super Brands London at the Old Truman Brewery.

The London Design Festival 2014 campaign, Lose Yourself,

invites visitors to London to enjoy an immersion in the many

locations, activities, destinations and experiences on offer in

September. Our challenge every year when creating the graphic

identity campaign for the London Design Festival is to come up

with something memorable and impactful, says Domenic Lippa,

partner at Pentagram. The festival has grown to include hundreds

of events, over many different locations throughout London and

therefore our solution was based around discovering these events

across the city landscape. The maze graphic is a visual metaphor

for the experience that visitors have when they visit the festival

and the city of London. The solution is deliberately both playful

and memorable.

This September, lose yourself in the London Design Festival.

And until then, lose yourself in our guide of what to see, do and

experience across the nine-day event.

One city, nine days, hundreds of events

London Design Festival:

Lose Yourself

RIBA Regent Street Windows Project

For the fifth year, the Royal Institute of British Architects (RIBA) will partner

architects with retailers to create architectural installations in the windows of

shops, restaurants and cafes along and around Regent Street. From rolling

clouds to moulded mannequins; clattering destination boards to recast wine

bottles, this years installations will see 15 architecture practices reinvent the shop

window in 15 unique ways. Participating retailers and architects include Brooks

Brothers by Squire and Partners (pictured), Gant by Sybarite Architects, Hackett

by Jerry Tate Architects, and Longchamp by Brisac Gonzalez.

www.architecture.com

35

LDF preview

London Design Festival:

Harrods: Bethan Gray pop-up shop

For this years London Design Festival, Bethan Gray, winner of the

Best British Designer Award 2013, is teaming up with department

store, Harrods to open a dedicated pop-up shop. Located in the

newly refurbished third floor furniture department, the 33 sq m

pop-up space will house furniture and accessories from Grays own

boutique collection. The shop will feature on Harrods London Design

Festival Design Trail, part of the stores new campaign, Harrods is

Design, which runs from 8 September to 5 October 2014.

www.harrods.comwww.bethangray.com

Heals: Designer Furniture Floor

Heals will unveil its new Designer Furniture floor at

the Tottenham Court Road store to coincide with the

festival. The destination department will house the latest

collections from top design brands, including Kartell,

Cassina, Vitra and Ligne Roset.

The retailer will also launch the Heals Discovers 2014

collection in store and at 100% Design. Doors will open to

the public on Wednesday 17 September from 6pm to 9pm

for the companys annual London Design Festival party.

www.heals.co.uk

Designers, Edward Barber and Jay Osgerby have collaborated with BMW to create Double Space for BMW - Precision & Poetry in Motion, a kinetic sculpture in the V&As Raphael Gallery.

1720 SeptemberEarls Court

See the Design Kaleidoscope at 100% Design Register at www.100percentdesign.co.uk

37

LDF preview

Habitat: Design Reunion

Home furnishings retailer, Habitat will host a special Design

Reunion exhibition during the festival in celebration of its

50th anniversary. Curated by Habitat creative director, Polly

Dickens, Design Reunion will showcase work from six of

Londons most respected names in design and explore the

ideas that inspired each piece. The multisensory exhibit will

feature new works across the fields of lighting, furniture and

textiles from Tord Boontje, Clare Norcross, Simon Pengelly,

Sarah Campbell, Aaron Probyn and Shin Azumi, who will also

be part of a designer discussion panel during the festival. The

exhibition will be held in the Platform gallery space above the

Habitat Kings Road store.

www.habitat.co.uk

Designing for 21st century retail

As part of the seminar programme at the V&A, Chris

Sanderson, co-founder of The Future Laboratory, together

with Linda Hewson, creative director at Selfridges and

Philip Handford, creative director at Campaign, will host

a presentation and discussion on the role of immersion,

experience and architecture in a phygital environment.

The talk will be held on 16 September in Seminar Room 3

at the V&A.

www.thefuturelaboratory.com/uk/

V&A: Talks

The collaboration between The London Design festival and the

V&A began in 2009, offering a programme of lunchtime lectures,

gallery talks, hands-on workshops and provocative debates. This

year, the themes for each day are: Graphics (13-14 September);

Architecture (15 September); Future (16 September); Illumination (17

September); Interactive (18 September); London (19 September);

Digital Design (20-21 September). The programme content is made

up of contributions from a variety of partners and collaborators.

www.vam.ac.uk

100% Design

This year, 100% Design celebrates its 20th edition with

an opening by French designer Philippe Starck. Taking

place at Earls Court from 17-20 September, the exhibition

has also secured the presence of a range of leading

names in the design and creative industry, from

Heals and Vitra to Jaime Hayon, El Ultimo Grito and

Nina Tolstrup.

Based on the central curatorial theme, Serendipity, and

supported by the lead creative, Design Kaleidoscope,

100% Design 2014 aims to express the opportunities

created by the show, from collaborations, to projects

and product launches. The show will comprise four

key industry sections - Interiors, Kitchens & Bathrooms,

Workplace and Eco, Design & Build. Emerging Brands

will also return, showcasing new design talent, alongside

International Pavilions, featuring an array of innovative

designs by creative practices from around the world. It

will be the shows last appearance at Earls Court before

moving to Olympia London in 2015.

www.100percentdesign.co.uk

38

LDF preview

tetra shed shop space

Architecture practice, Innovation Imperative will collaborate

with young shoe designer, Joanne Stoker to showcase the tetra

shed shop space at Tent London in the Old Truman Brewery.

The modular building system comprises a structural timber

core, externally painted or clad in a choice of plywood, cork,

rubber, copper, zinc, corten steel or any cladding material with

either plywood, MDF, OSB or plasterboard internal lining. It

provides an innovative yet practical, adaptable, customisable,

expandable and affordable building system suitable for a host

of uses, including retail.

www.tetra-shed.co.ukwww.joannestoker.com

Tent London and Super Brands London

Now in its eighth year at the Old Truman Brewery, Tent London

presents more than 280 international exhibitors, showing

the latest in contemporary interior design. Exhibitors for 2014

include Vera & Kyte, Tori Murphy, Kosmos Project, Aditi, Sonya

Winner, Tt/Gesicka, Tamma Design and Sebastian Cox.

Found in the same location but with its own strong

independent identity, Super Brands London showcases

international design brands that want to increase their

profile in the UK market. Brands who have elected to show

at Super Brands this year include Graham & Brown,

BoConcept, Armourcoat, Munna, Branca Lisboa, Ginger &

Jagger and Fatboy. Super Brands will also be showcasing

MGs new initiative, championing young British designers in

automotive design.

Watch out for Tent Londons new project, a catch-all digital

platform for all things design-led in East London.

www.tentlondon.co.uk

Drummonds: Design Inspiration

Luxury bathrooms brand, Drummonds will host a Design

Inspiration evening at its new Christopher Jenner-designed

showroom on Kings Road on Monday 15 September. Chaired

by Giles Kime, executive editor of Homes & Gardens, the event

will bring together designers Susie Atkinson, Martin Brudnizki,

Guy Goodfellow and Maurizio Pellizzoni, who will each discuss

spaces, objects or works of art that have inspired their work.

www.drummonds-uk.com

designjunction

designjunction showcases the very best in furniture, lighting

and product design from around the world, presenting

world-class brands against stunning industrial backdrops.

During the London Design Festival, the show takes over the

1960s Sorting Office on New Oxford Street. The show presents a

line-up of renowned international brands, smaller cutting-edge

labels, pop-up shops, large-scale installations, eateries, flash

factories, seminars and screenings across four floors of the

11,148 sq m venue.

www.thedesignjunction.co.uk

A Place Called Home

A major part of the London Design Festivals programme

is the presentation of Landmark Projects in iconic London

locations. This year, the festival has commissioned a project in

Trafalgar Square in collaboration with Airbnb, the community

marketplace for people to list, discover and book online

accommodation in peoples own homes.

The project, entitled A Place Called Home, will see four

designers dream up their interpretation of a room in a home

that they would not want to leave, offering a new vision of a

domestic space. Designers Jasper Morrison, Patternity, Raw

Edges and Studioilse have each been given a structure that

they can fill, design, decorate or imagine in any way they want.

The structures will be open to view from Thursday 18 September

until Monday 2 September.

www.airbnb.com

When & whereLondon, 13-21 September 2014

For a full list of events taking place during London Design Festival 2014, visit:

www.londondesignfestival.com* All information correct at time of going to press

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40

Emerging markets together with a new class of luxury shopper are driving growth in the global luxury retail sector, finds Retail Focus.

luxury retail

It would appear there is a new type of luxury shopper emerging.

One who believes in the maxim of quality not quantity and who

is prepared to save up for investment products. A study by retail

design consultancy gpstudio and YouGov, found that one third of

the UK population now purchase luxury products, with many taking

advantage of more affordable entry points into the luxury market.

The trend is being markedly driven by increasingly aspirational

young consumers who, despite growing up as digital natives,

prefer to shop in store.

With luxury shopping, its particularly important for the customer

to feel an emotional engagement to the brand and its products,

and this is much more easily fostered in store as the customer can

touch and feel the quality, says gpstudio partner, Gregor Jackson.

In a store, the customer is completely immersed in a brands world

and everything from the service to the stores design only serves to

reinforce its prestige.

Indeed, a recent survey by Ledbury Research indicates

that more than 50 per cent of revenue in the luxury sector is still

being generated in directly operated stores. As a result, luxury

brands continue to open stores and mega stores (their largest

stores worldwide), as well as experiment with other types of retail

experiences, such as pop-up shops.

Mature consumers (those further along the discernment curve)

are seeking novel brand experiences, over and above excellent

service, says a spokesperson for Ledbury Research. And, for

emerging luxury customers, the in-store experience serves as an

introduction to the brand, and an avenue to build a loyal following.

remaining an important source of revenue for British brands.

Looking at recent developments, Emmerson believes that a

combination of streamlined Chinese visas, investment in the

creative industries and a commitment to British manufacturing are

benefitting the UK luxury industry, ensuring its long-term success

and survival.

Targeting new marketsAs emerging markets take up an increasingly large share of global

luxury sales, expansion into new countries is top of mind for senior

executives, according to Ledbury Researchs latest Global Luxury

Hotspots report. But targeting the right market is key and for 2014,

the report identifies Qatar as the worlds fastest growing market for

Luxury for all

With luxury shopping, its particularly important for the customer to feel an emotional engagement to the brand and its products Gregor Jackson, gpstudioAs the in-store brand experience has become important, so too

has the rise of mega stores, claims Ledbury Research. In the past

12 months, Longchamp, Prada, Bottega Veneta and Saint Laurent

among others, have all opened their largest stores worldwide.

When the consumer craving affordable luxury buys a product,

theyre also buying into the prestige of the brand itself, maintains

Jackson. Its not just about the product, its about creating a

culture. Brands need to think about how to create a truly amazing

in-store experience for their customers that reflect their brands

heritage and provenance to keep customers coming back, and

make the experience something worth heading in store for.

By 2017, the UK luxury retail market is expected to be worth

around 12.2 billion, up from 7.4 billion in 2013, according to Ledbury Research. Michelle Emmerson, chief executive of Walpole

British Luxury, agrees that the UK luxury industry is continuing to

flourish, with overseas markets (both established and emerging)

41

luxury retail

Top & Bottom: The Mall of Qatar, designed by Chapman Taylor

and KEO, is expected to open in autumn 2015.

Left: Longchamp is among a number of luxury brands to open

so-called mega stores.

Right: Qela is a new global luxury brand from Qatar Luxury

Group. Its first store opened in Doha, Qatar in September 2013

and was designed by UXUS.

luxury opportunities.

The country is developing long-term plans to diversify

and establish itself as a premium tourism and leisure destination

that provides a prosperous base for a growing retail and

leisure industry.

In 2013, Qatar Holding, which owns department stores Harrods

and Printemps, and Italian fashion house Valentino, launched a

homegrown luxury brand called Qela, which sells leather goods,

shoes, jewellery and made-to-measure clothing, designed with

Qatari heritage in mind (Retail Focus, December 2013). And looking

ahead, The Mall of Qatar - which is destined to be the largest retail

experience in Qatar - is expected to open its doors in autumn 2015.

Designed by Chapman Taylor and KEO, the development is located

20 minutes from downtown Doha, next to one of the FIFA stadiums

that will host the World Cup in 2022, and will house more than 400

shops, 50 of which will be luxury boutiques linked to a five-star

hotel. The shopping and leisure centre will be spread across three

levels and will house a mix of regional and international retailers,

including 25 major flagship stores, four international department

stores and an international hypermarket.

Emerging markets, such as Qatar, together with new

luxury consumers are driving growth in the global luxury retail

sector, and while we may now live in an increasingly digital

world, the physical store will continue to play an important role

in the overall experience, particularly for luxury brands, insists

Jackson.

Its all about the customerIn the last 13 years Europes Customer Festival has evolved into a unique multi-sector market place, where all aspects of the customer journey are discussed. From customer loyalty to big data analytics, from innovative payment solutions to new omnichannel strategies, from customer engagement to customer experience youll find it all here.

Sondre WassasDirector of Loyalty & CRM

Statoil

Jim McKelvey Co-founderSquare

Sanjeevan BalaHead of Audience

Technologies & InsightChannel 4

Over 70 speakers include:

Book now on your phone!

Scan this QR pattern with the camera on your smartphone to book for Europes Customer Festival 2014.Don't have a QR reader app? You can download one for free from the App Store.Don't have a smartphone? You can also book online: www.terrapinn.com/retail-customer-festival

2014

spon

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9 10 September 2014, Business Design Centre, London, UK9 10 S

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43

Webrooming

vs Showrooming

Digital and physical are no longer mutually exclusive, and smart retailers are successfully blending the two, argues David Wright, group marketing director at design consultancy, Dalziel & Pow.

Its the moment every retailer today dreads; when a customer

whos spent time in store trying out products whips out a mobile

phone and buys the item elsewhere.

Yet, while showrooming may have been the focus of retailers

worries in recent years, theres a new buzzword in multichannel

retail thats turning this process on its head: Webrooming. Whats

more, neither necessarily sounds a death-knell for bricks-and-

mortar retail.

Showrooming has been commented on in plenty of places.

In essence, it is described as consumers who price shop online

in-store with different, often pure-play businesses, while or

after visiting a physical store, but webrooming is the process of

researching products online and then visiting a store to make

the purchase.

Payment technology company, Merchants Warehouse

found that 69 per cent of Brits with smartphones in the

18-36 demographic have webroomed, while 50 per cent have

showroomed. Among 37-48 year olds, the figures are 71 per cent

versus 53 per cent. A US study by Accenture tells a similar story:

88 per cent researched online and then purchased in store, while

73 per cent had showroomed before.

So, what can we learn from the stats? Although webrooming

was in the majority, both activities are widespread. Evidently, the

retail process is more complex, dynamic and splintered than ever,

with many consumers alternating between the two behaviours

depending on what theyre shopping for (electronics, mobile

phones and computers were the most popular items to buy online,

while apparel, groceries and appliances topped the table for

in store, according to a study by Interactions). Digital and physical

are no longer mutually exclusive, and smart retailers are unifying/

melding the two, driving store customers online, and online

customers in-store.

Some have already begun. Our work on John Lewis

small-format department stores, which are roughly half the size

of its full-line stores, act as showrooms with a virtual stockroom

accessed through strategically placed digital touch-points.

This approach had a significant impact on online sales across

the local region. Its click-and-collect service is also flourishing

nationwide, offering greater convenience and peace-of-mind for

consumers on-the-go, while increasing the retailers opportunities

for cross-selling.

Australian footwear retailer, Sneakerboy takes the showroom

mentality even further. Carrying no stock and no fixed POS,

customers touch, scan and purchase products in-store via a

Sneakerboy app or store iPads, with delivery to their home within

three days.

Though their target markets and brands are very different,

both retailers have embraced the fact consumers will inevitably

turn to mobile during the shopping journey and grasped that

internet connectivity can enhance physical retail and vice versa,

rather than kill it. They have focused on enhancing the elements

the etail giants cant compete with social, experiential store

environments where you can touch and try product, personal

service and the choice to hop between channels. Blending the

tactility of a physical store with the efficiencies of the internet can

be a winning combination.

Theres also a growing recognition that for todays time-poor

consumers, value does not simply mean cheap; a rock-bottom

price may well be too high a price to pay for a botched delivery or

poor customer service. Whether the journey starts and ends on or

offline, retailers that deliver on their customers expectations and

provide them with a seamless shopping experience prosper.

After all, perhaps the most important (certainly the highest)

figure in the Accenture Seamless Retail Study was the 89 per cent

of consumers who believed retailers should let them shop for

products in the way that is most convenient for them, no matter

which sales channel they choose. So, although the landscape

may look different, it seems the traditional tenets of retail

convenience, trust, value and choice still ring true.

www.dalziel-pow.com

opinion

Call: 0845 680 7405 to advertise

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Extremely versatile and increasingly being specified for prestigious installations in retail and commercial sectors.

24 colours

UV stable

Hygenic & stain resistant

18mm & 4mm solid acrylic

Cut to bespoke sizes

Thermoformed to any radius

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high gloss acrylic

New brochure now available

Introducing the NEW Retail Display Directory

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The essential buyers guide to creating retail interiors

Call SDEA on 01883 348911 or email directory@sdea.co.uk

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45

shopping centre

Unibail-Rodamcos Mall of Scandinavia

will guide shoppers on a journey through

the elements when it opens in autumn 2015.

Designed by Swedish architecture practice

Wingrdh, the 100,000 sq m shopping

centre in Stockholm is formed of organically

shaped pathways, joined by four distinct

zones, called Earth, Water, Wind and Fire.

Even the exterior of the building, created by

BAU and Benoy Architects, is designed to

resemble a mountain or glacier.

Located in the new Arena City district

in Solna, the development is thought to

be the largest shopping mall in the Nordic

region, with nearly a third of the entire

Swedish population (9.4 million) living within

a 90-minute drive of the centre.

We have worked closely with

Unibail-Rodamco to ensure that Mall

of Scandinavia will be a truly iconic

destination, delivering unsurpassed

retail experience to the huge number of

captivated customers, says Gert Wingrdh,

founder of Wingrdh Arkitektkontor. From

the organically shaped pathways through

to the uniquely detailed features and four

distinct elemental nodes, the centre has

been designed to create an ambience that

sets a new standard for shopping centres

across Europe.

Spread across seven floors, Mall of

Scandinavia will combine international

flair with modern Scandinavian design,

and will house 250 shops and restaurants,

as well as 4,000 car parking spaces.

Superdry, Michael Kors and Starbucks are

among a number of retailers set open

major stores at the shopping centre, which

Unibail-Rodamco has dubbed home of

the flagships. Other signed tenants

include Gant, LOccitane, Hugo Boss and

Thomas Sabo.

Earlier this year, the mall was certified

as BREEAM Excellent, marking the first time

that a Swedish shopping centre project has

ever reached the Excellent level.

From the very start of the design stage,

we have had the clear objective that Mall

of Scandinavia will set a new standard for

With a year to go until Mall of Scandinavia opens its doors, we look at how the shopping and leisure destination is set to transform the retail landscape in northern Europe.

shopping centres in Sweden and the Nordic

countries, not only with its outstanding

retail and leisure offer, atmosphere

and experience but also as a model for

sustainability within real estate in Europe,

says Per Ronnevik, director of development

at Unibail-Rodamco, Nordic. We are

showing that it is possible to combine a

world-class shopping destination with

a minimal carbon footprint from the

development and construction of a centre.

Following the Excellent certification

achieved during the design phase,

Unibail-Rodamcos next ambition for the

mall is to secure the same certification for

the finished structure, which is due to be

unveiled next autumn.

The outstanding design of the centre

is imperative in delivering a shopping

destination of the highest quality, adds

Lars-ke Tollemark, managing director

of Unibail-Rodamco, Nordic. Carefully

planned, innovatively designed and

expertly delivered, our stunning mall will

provide our customers with an unsurpassed

retail experience.

Mall of Scandinavia

Facts & figures:

Developer:Unibail-Rodamco

Architects: BAU and Benoy (exterior);

Wingrdh (interior)

Total size:100,000 sq m

Number of stores & restaurants:250

Opening date:Autumn 2015

e: info@barthelmessuk.com t: 01438 318634 - 724065

BarthelmessUKBBBarthelmessUK established na

me.

fresh ideas.

be inspired. be surprised.visit our new website @ www.barthelmessuk.comcomplete visual merchandising solutions design with european and far east manufacture bespoke mannequins and forms project management decorado off the shelf display props trend spotting and inspirations christmas & seasonal schemes and decorations worldwide logistics management strict sustainability and environmental policies

Retail_Focus_Final_08.07.14.indd 2-3 08/07/2014 14:08

DecoradoFeaturing a range of more than 6,000 themed items, the Decorado catalogue by Barthelmess includes a huge selection of props, POS and visual merchandising equipment. In fact, everything a retailer would require to create window and in-store displays throughout the year. The Decorado catalogue is updated twice a year for Spring/Summer and Autumn/Winter (including Christmas), so theres a good chance well have exactly what youre after.

T. +44 (0)1234 241 822 E. lucie@barthelmessuk.com www.barthelmessuk.com Twitter: buk_vm

47

CNL - Make a statementIntroducing CNL in partnership with B.UK, the Creative New Leader in design and materials. CNL, based in California, has sole ownership of its own factory in China. We offer custom design mannequins, free prototyping, free samples, fast turnaround, rollout specialists, quality at competitive prices, wide range of materials, polyurethane (rotation moulding), magnetic arm fittings, custom measurements, innovative finishes and worldwide logistics.

T. +44 (0)1438 724 065 E. info@barthelmessuk.com www.barthelmessuk.com Twitter: buk_vm

CNL forms & finishesEstablished in Southern California in 1989, CNL mannequins has grown steadily to become trusted by some of the worlds best known brands, including Guess, Levis, Uniglo, Adidas, H&M and Tommy Hilfiger to name just a few. Now in Partnership with Barthelmess UK. CNL produces high-quality and fashionable mannequins in both fiberglass and polyurethane, in a huge variety of styles and finishes. With a focus on innovative design, CNL mannequins offers significant cost savings without compromising on quality. Make your choice from a wide range of innovative materials and finishes.

T. +44 (0) 1438 724 065 E. info@barthelmessuk.com www.cnlmannequins.com Twitter: buk_vm

products

Barthelmess

Barthelmess BespokePerhaps you need a themed or bespoke scheme, a new range of mannequins to reflect your brand, or an aspirational, inspiring window display. Whatever the brief, B.UK can design and manufacture a solution for you. Regardless of project size or complexity, we can exceed your expectations within your budget. We offer complete visual merchandising solutions, design with European and Far East manufacture, project management, bespoke mannequins and forms, Decorado off-the-shelf display props and more.

T. +44 (0)1438 724 065 E.info@barthelmessuk.com www.barthelmessuk.com Twitter: buk_vm

Eurostand DisplayThe new iPad Duo and iPad Quad have been specifically created by the Eurostand internal product design team and allow for a much needed cable management system to give continuous use from your iPad. As the name suggests, the iPad Quad offers four information stations, letting your display reach a number of visitors at any one time. Also living up to its name, the iPad Duo lets two people use the iPad display at the same time. Both are perfect for events, showrooms, visitors centres and offices.

T. +44 (0)1277 350 925 E. enquiries@ipad-displaystands.co.uk www.eurostanddisplay.com

49

arken P-O-P Internationalarken is a one-stop shop for all of your poster display needs, supplying everything from illuminated window displays to poster frames. Products are available off the shelf, can be customised to your exact colour or size requirements, or bespoke displays can be designed in house to suit your needs. All products are manufactured to the highest quality at arkens factory in the UK, allowing them to offer short lead times at very competitive prices, making them one of the most popular suppliers to leading retailers.

T. +44 (0)1638 565 656 E. info@arken-pop.com www.arken-pop.com

Movetech UKMovetech UKs Small Carousel range comprises versatile and reliable mains-powered display turntables, ideal for creating compact window and counter displays. The Small Carousel range includes the popular Mini Carousel, the B25 range and B200 range. All are well suited to generating simple, full circular platform displays. They can also be combined with other movements in the range or, for instance, imaginative lighting effects, to create something really special that stops customers in their tracks. Ceiling mounted and battery powered units are also available.

T. +44 (0)1204 537 680 E. display@movetechuk.com www.movetechuk.com/smallcarousels.html Twitter: MovetechUK

products

pop + Display

UniboxLedge 105 from Unibox features the latest in LED edge lighting technology, making it possible to create sophisticated lightboxes which contain an easily reconfigurable, magnetic display system. Since its launch in April, Unibox has been working with the British design team at Tom Dixon to test its adaptability and experiment with the boundaries of Ledge 105 for their Portobello Dock store. Tom Dixons iconic designs are elegantly displayed on bespoke laser cut shelving, attached by the Ledge 105s invisible, magnetic display system.

T. +44 (0)161 655 2114 E.marketing@unibox.co.uk www.unibox.co.uk Twitter: UAunibox

50

products

flooring + surfacesKarndeanKarndean Designflooring has unveiled its newly updated premium collection of Art Select Stones and Woods. Inspired by natural materials, the updated luxury vinyl collection showcases Karndeans most intricate and realistic embosses to date, each handcrafted to reflect the patterns and textures of real wood and stone. The new-look Art Select Stone collection features four slate, three marble, three travertine and four limestone designs. From the striking earthy tones of Karndeans new Art Select Travertine designs Washburn, Caldera and Gallatin to the contrasting rich and cool hues of Art Select Slate Melbourne, Canberra, Oakeley and Corris theres a stone design to match all commercial schemes.

T. +44 (0)845 605 5880 E. commercial@karndean.co.uk www.karndean.com Twitter: KarndeanComm

ForboForbos new STEP collection of R10, R11 and R12-rated flooring proves that design does not have to be compromised in order to achieve enhanced levels of slip resistance and pedestrian safety. New modern colourways, calming patterns and all-over abstract designs have enhanced the appeal of the R10-rated Surestep range, which is ideal for use in the retail environment, and the incorporation of innovative STEP safety crystals embedded throughout the wear layer guarantees the slip resistant characteristics for the lifespan of the product.

T. +44 (0)844 822 3928 E. info.flooring.uk@forbo.com www.forbo-flooring.co.uk/STEP Twitter: forboflooring

Geaves Eraora is the new range of deeply embossed, raw timber-effect melamine faced chipboard and high pressure laminates from Geaves. The surface is engraved deeply with a natural wood grain texture to give the contemporary finish. The perfect alternative to a natural wood surface, this cost-effective solution has a beautiful uniform finish that is easier to maintain than natural wood. The full range of coordinated products available, including HPL and ABS edge, gives users the flexibility to design seamless wood-effect interiors with a natural finish for a wide variety of applications. Eraora wood-effect MFC and HPL is available in six stylish wood grains, including Whitewash and Walnut.

T. +44 (0)1245 329 922 E. info@geaves.com www.geaves.com

ArmourcoatArmourcoat will exhibit at Super Brands for the first time this September, as part of the London Design Festival. The decorative coatings specialist will present ArmourFX - custom-made decorative wall panels, recently specified for use on the Jaguar Land Rover In Residence global exhibition stand programme. Visit the company on stand 31.

T. +44 (0)1732 467 993 E. sales@armourcoat.co.uk www.armourcoat.com Twitter: Armourcoat

QUALITY YOU DEMAND.PRICES YOU ENJOY.SERVICE YOU EXPECT.

0800 451122morplan.comStores in London, Bristol & Glasgow

Retail Supplies from Morplan display props shopfittings carrier bags ticketing mannequins & more

WWB Aug 14_Layout 1 04/08/2014 09:29 Page 1

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products

lightingHelvarUsing its 910 lighting routers to control DALI luminaires throughout the new Nike Factory store in Norwich, Helvar has provided a complete lighting control system that enables quick switching between six different lighting scenarios. Across the store, four of Helvars 910 routers were installed each of these carries two DALI lines, with each line being equipped to control up to 64 points. Connected to an Ethernet cable, the routers allow for individual intelligence, meaning a series of lighting scenes can be remotely selected via the touch panel, which is itself connected via an Ethernet cable.

T. +44 (0)1322 222 211 E. Peter.Vanderkolk@helvar.com www.helvar.com

GE LightingThe Beaney House of Art & Knowledge, Canterburys central museum, library and art gallery, has recently undergone a 14 million restoration project, which included the installation of GE Lightings products in an LED upgrade. Chosen for its advanced flexibility and efficiency, GE Lightings Infusion Generation 3 LED module was installed throughout the Grade II listed building, offering significant annual energy savings and reduced maintenance costs. The modules are capable of being individually adjusted, offering a range of beams that can be sensitively dimmed for multiple purposes, ideal for the changeable atmosphere of the state-of-the-art gallery that hosts regular new exhibitions..

T. +44 (0)800 169 8290 www.gelighting.com Twitter: GELightingEU

Hacel LightingCombining contemporary design edge with an energy efficient state of the art Zhaga single point LED Module, Hacel is proud to present the Manta LED Power Spot. With CRIs of 80 and 90 available, the luminaire has three wattage variations of 12W, 17W and 24W. The decorative chrome feature can be replaced with