retail focus june 2016

Children’s retail

Chelsea Flower Show

Department stores

Three floorsThree floorsThree floorsof KorsMichael Kors opens new London flagship

Three floors

June 2016 £4.00

www.retail-focus.co.ukJun

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Maximising the in store experience, the precision engineered,contemporary Linear Light horizontal lighting systems by Hacelprovide stylish and versatile ambient and accent lighting solutions. Specified in black, Linear Light blends seamlessly with the dark ceiling to reflect the multifunctional retail architecture.

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Global Manufacturing and Logistics

Christmas Factory

Decorado off the shelf decor and props

e: [email protected]

t: 01438 318634 - 724065

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The specialists in high volume Christmas schemes

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shopping centres • airports • train stations • street decoration • building fascias • giant trees

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Regulars7 Leader

8 Diary

13-16 News

17-18 WindowshoppingChelsea in Bloom.

20 TopofthePOPS

23 KarlMcKeeverWhen it comes to getting shoppers to say ‘I do’ in store, are retailers on the high street missing a trick by not exploiting sales opportunities from wedding shopping, asks Karl.

www.retail-focus.co.uk

25-32 ProjectFocusUGG : Sephora :

Michael Kors

39 OpinionDesigners are thinking outside the box to create

a customer experience, and lighting is a key component argues Sally Storey, design director at Lighting Design International.

49-58 ProductsProducts and services for the retail industry.

66 Q&AMichelle Jarrold, a seventh generation family member of Jarrold department store in Norwich, talks customer service, renovations and moving with the times.

Regulars35 60Focuson:Fixtures&fittings

11 Review:ClerkenwellDesignWeek

Departmentstores45Children’sretail:Roomtogrow

42 ChelseaFlowerShow

FeaturesFeaturesFeaturesFeaturesFeaturesFeaturesThe new Michael Kors flagship store on London’s Regent Street combines an

elegant, historic facade with a sophisticated, modern interior that showcases the luxury fashion brand’s signature glamorous aesthetic.

ThreefloorsofKors31-32

12. 13. 14SEPT 2016PARIS EXPOPORTE DEVERSAILLES

JOIN PARIS RETAIL WEEK AND BE PART OF THE COMMUNITY OF GLOBAL COMMERCE

50.000 SQ. M

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2 MAJOR SHOWS

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PARIS RETAIL WEEK highlights French Expertise and is the only event in Europe to address the cross-channel issues facing retailers and e-retailers in a global market place.It brings together, under one roof, EQUIPMAG, France’s leading trade show dedicated to global solutions for retail and distribution; and E-COMMERCE PARIS, Europe’s major cross-channel event.

This unique “brick and click” concept showcases all the aspects of today’s retail and encompasses the entire value chain: big data, omnichannel CRM, mobile interactions, indoor geolocation, new distribution models etc. PARIS RETAIL WEEK will also host special side events: Awards, store tours, partners’ events, a networking evening… and so much more!

REQUEST YOUR FREE VISITOR BADGE ON: www.equipmag.com invitation code: PUB

or scan the QR code:

UK_retailFocus_05_2016_216x303.indd 1 20/05/2016 18:39

7

‘Delighting global travellers at home and away’ was the topic of discussion at the Global Department Store Summit 2016, which took place in Zürich in May. The unprecedented rise in travel and tourism paired with fast-pace changes in technologies is opening up an amazing new world for customers, and promises untapped opportunities for many businesses and brands, especially department stores, says summit organiser IGDS.

Harvey Nichols and Selfridges both walked away with awards at the biennial event, for World’s Best Store Window Campaign at a Department Store and World’s Best Sustainability/CSR Campaign by a Department Store, respectively. The retailers - along with other leading department stores - are investing heavily in their retail environments to cater to changing consumer attitudes and behaviours, with exciting results (pages 45-46).

And in our Q&A this month, Michelle Jarrold, development director for Jarrold Retail in Norwich, explains why she believes department stores are more relevant than ever (page 66).

Also in this issue, Murillo Meireles, junior planner at retail and brand design agency Missouri Creative, looks back on the seventh edition of Clerkenwell Design Week, which took place in May (page 11) and Lyndsey Dennis wanders through some of this year’s retailer gardens at the RHS Chelsea Flower Show (pages 42-43).

Our regular Window Shopping feature also has a floral theme with highlights from the annual Chelsea in Bloom competition, which this year was inspired by the Rio de Janeiro Carnival (pages 17-18).

Enjoy!

leader

Gemma BalmfordEditor

Managing EditorGemma Balmford

e. [email protected]

t. +44 (0)7908 895 906

EditorLyndsey Dennis


t. +44 (0)7500 138 810

Display SalesLee Cullumbine


t. +44 (0)845 680 7405

Production & WebTerry Clark


t. +44 (0)845 680 7405

For subscription enquiries please email:

[email protected]

Retail Focus is published 12 times a year by

Retail Focus Promotions Ltd, Yeomans, Bassetts Lane,

Woodham Walter, Maldon, Essex, CM9 6RZ.

No part of Retail Focus may be reproduced, stored in a retrieval

system or transmitted in any form without permission. Please

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8

diary

Zaha Hadid exhibitionPalazzo Cavalli-Franchetti, Venice, Italy 27 May - 27 November 2016

In celebration of Zaha Hadid’s career in

architecture and design that spans four

decades, Fondazione Berengo will host

a retrospective exhibition of her work

at the 16th century Palazzo Franchetti.

The exhibition, which coincides with this

year’s Venice Architectural Biennele,

showcases many of the seminal paintings,

drawings and models of Hadid’s repertoire,

conveying the ingenuity and dynamism of

her architectural projects in a variety of

media including photography and film. The

exhibition displays the pioneering research

and investigation that instigates and

defines Zaha Hadid Architects’ work.

ZHA_News

www.zaha-hadid.com

London Design FestivalLondon, Citywide17-25 September 2016

The annual London Design Festival

celebrates and promotes London as the

design capital of the world and as the

gateway to the international creative

community. The Festival programme

is made up of more than 400 events

and exhibitions staged by hundreds of

partner organisations, including 100%

Design on 21-24 September 2016.

L_D_F

www.londondesignfestival.com

Europe’s Customer FestivalBDC, London13-14 September 2016

With a re-modelled agenda, Europe’s

Customer Festival will focus on every

aspect of the customer journey from start

to finish. Visitors can take advantage

of various speaker sessions and four

dedicated tracks, focusing on: loyalty,

experience, analytics and digital.

Speakers include M&S,

customerss

www.terrapinn.com/conference/customer-festival

New DesignersBDC, LondonPart 1 29 June - 2 July 2016Part 2 6 - 9 July 2016

Now in its 31st year, New Designers is an

important date in the diary for discovering

emerging talent. Every year, more than

3,000 of the most promising graduate

talents from Britain’s leading design

courses exhibit. The event features

everything from illustration and animation

to furniture and fashion.

NewDesigners

www.newdesigners.com

#VMDA2016WWW.VMANDDISPLAYAWARDS.COMOPEN FOR ENTRIES

Photography ©Mark Cocksedge

Photography ©Luke Hayes

Recognising and celebrating the work of our innovative and talented industry, the 12th VM & Display Awards will be held at the Bloomsbury Big Top, London on the 24th November 2016.

We are currently accepting entries - deadline is the 19th August 2016. For full entry details please see: www.vmanddisplayawards.com

Tables and tickets are selling out fast so to avoid disappointment please contact us asap.Call 01945 420 068 or email [email protected]

Recognising and celebrating the work of our innovative Recognising and celebrating the work of our innovative and talented industry, the 12th and talented industry, the 12th VM & Display Awardswill be held at the Bloomsbury Big Top, London on the 24th November 2016.

We are currently accepting entries - deadline is the 19th August 2016. For full entry details please see: www.vmanddisplayawards.com

Tables and tickets are selling out fast so to avoid disappointment please contact us asap.Call 01945 420 068 or email [email protected]

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11

show review

Clerkenwell Design Week (CDW) 2016 once again brought

together the design community in a now well-established annual

festival, celebrating the best and brightest in the creative industry.

Now in its seventh year, the three-day event in May was the

biggest since its launch, covering a larger area and connected

by almost twice the number of exhibitors and workshops

compared to last year.

Clerkenwell itself is steeped in centuries of tradition in arts

and crafts, and is still home to some of the best-known and

well-established furniture brands and designers. The

neighbourhood also claims to house more creative businesses

and architects per square mile than anywhere else in the world.

One of the pleasures of CDW is that visitors can hear directly

from the creators themselves; the stories behind the inception

and realisation of each piece. These narratives were a constant

reminder of the extent to which the artisan’s input is vital in the

production process.

Installation pieces – ‘Billboards’ – made of thousands of

handcrafted metallic glass tiles by Gilles Miller Studio adorned

the streets and beautifully guided visitors through this year’s

extended site, notably featuring a space dedicated to showcasing

lighting, furniture and product design from home-grown talent, the

British Collection.

Renault, the headline sponsor of CDW 2016, provided a

bespoke showcase for work by the finalists of a competition run in

partnership with Central Saint Martins. Tapping into the growing

trend for collaborative working, and recognising the modern

consumer’s desire to co-create products with the brands they

buy into, Renault asked students from the Central Saint Martins’

Industrial Design Masters course for submissions on how they

imagine the emergence of autonomous driving will impact on

the car’s interior environments. It was fascinating to view some of

the surprising and unexpected results - from the psychedelic to

the scientific.

Another highlight this year was ‘The Church’, which marked

Tom Dixon’s return to the event after years of absence, setting

Dixon’s pieces against the historic backdrop of the 17th century

church and its religious imagery. While providing a spectacular

setting for the exhibition, perhaps more meaningfully, this

partnership will live on in the venue beyond the exhibition and

many of the products on display will be donated to charity.

‘Platform’, the atmospheric setting of an old Victorian

subterranean House of Detention, provided some of the world’s

most exciting up-and-coming talent the opportunity to display

their uber-contemporary creations against this gritty backdrop.

One of the most exciting pieces at CDW was Benjamin

Hubert’s ‘GO’, the world’s first 3D printed wheelchair. ‘GO’ is

personalised, built entirely around each individual user’s needs,

to fit their own specific body measurements.

Although much has been written recently about the imminent

death of ‘craft’, the ideal of the craftsman could be seen

everywhere at the festival this year. CDW was, above everything

else, a celebration of the artisan, even when the craftsmanship

displayed had been augmented by technology — the interesting

stuff is happening at the intersection where the maker meets

the machine.

www.clerkenwelldesignweek.comwww.missouri-creative.com

Review: Clerkenwell Design Week

2016Clerkenwell Design Week was, above everything else, a celebration of the artisan claims Murillo Meireles, junior planner at retail and brand design agency, Missouri Creative. Above: Tom Dixon installed a large central chandelier in the

main space of St James’ Church.

Above: Billboards sculpture by

Giles Miller Studio.

GENESIS ad for retail focus 5-16.indd 1 13.04.16 09:14

13

statement to date when in opens in August.

Designed by Dalziel & Pow, the store

will build on the Duke Street Emporium

concept, which opened in May 2014.

news

The interior will feature statement

artworks and lighting familiar from Duke

Street, in addition to a press room on the

lower ground floor.

A floating mezzanine layer, bold

messages in relief text, and contrasting

layers of terrazzo marble and skimmed

plaster are also part of the upscale design

for the St James’s Emporium.

At approximately 280 sq m, the

store will house Jigsaw’s full range of

men’s and women’s clothing, footwear

and accessories as well as a 90 sq m

shop-in-shop for sister brand, The Shop

at Bluebird.

Jigsaw joins lifestyle brand Smeg and

Swedish cycling brand ASSOS in St James’s

Market, a £400 million joint venture

between The Crown Estate and Oxford

Properties to create a new world class

retail, business and leisure destination in

the heart of London’s West End.

Dior opens new London boutiqueFrench fashion house Dior has opened the

doors to its new London boutique at 160-162

New Bond Street. Conceived by architect

Peter Marino, the House of Dior is said to

be a fusion of emblematic Christian Dior

codes with British tradition.

Extending over four floors — the largest

in the UK — the boutique houses women’s

ready-to-wear and accessories, alongside

jewellery, timepieces, Baby Dior and

childrenswear. On the lower level, a Dior

Homme space provides a demi-mesure

service for the first time in the country.

The store also incorporates three

private salons for VIP clients, as well as a

perfume area in which exclusive creations

and the Collection Privée Christian Dior

will be presented.

Monsieur Dior’s taste for art is

expressed through the presence of

important artworks, including one titled

New Jigsaw store to build on Duke Street Emporium concept

Jigsaw’s new flagship store in the

St James’s Market development in

London’s West End will reportedly be the

British fashion brand’s most luxurious

‘Distant Cousin’ by the sculptor Tony

Cragg, positioned at the foot of the

light-drenched stairwell, and a metal

sculpture by Rado Kirov installed in the

dedicated shoe salon.

The stone interior is softened with silk

carpets and furniture in the neo-Louis XVI

style to evoke the atmosphere of a Parisian

‘hôtel particulier’, while the addition of a

conservatory is in keeping with the spirit of

the original building.

The new boutique offers an exclusive

Dior HOME collection as well as a limited

edition selection of iconic Lady Dior

bags and small leather accessories,

reinterpreted by the artist Marc Quinn.

The fashion house also opened a

new standalone women’s boutique in

the Design District of Miami, Florida in

March.

14

news

John Lewis is collaborating with pop-up

specialist Night Tales to bring three

London food offerings to the rooftop of its

flagship Oxford Street store this summer.

The Gardening Society opened on 27 May

and runs until 4 September, hosting three

diverse high-rise residences; The Dairy,

B.O.B’s Lobster and Shotgun.

Designed by renowned gardener Tony

Woods — previously awarded RHS National

Young Garden Designer of the Year — the

rooftop garden will make home to the

pop-up restaurant, adjoining bar and

award winning blooms and vegetables.

The lawn will offer an all-day venue for

lunch, as well as coffee and fresh juices,

with a covered area in case of bad

weather. The lawn will also play host to

various games and events throughout

the summer with boules tournaments and

family events for the summer holidays.

Kicking off the series on 27 May was

The Dairy, bringing the restaurant to

central London for the very first time. Next

up from 28 June is B.O.B, followed by

Shotgun from 2 August. Adapting to reflect

In brief...Plans have been unveiled for a

Nickelodeon-branded family entertainment

centre at intu Lakeside shopping centre in

Essex for 2018. The new 4,645 sq m space

will be highly interactive with a large

variety of adventure zones, dedicated

space for the younger members of

the family, numerous attractions and

Nickelodeon-themed rooms ideal for

birthday parties and family get-togethers.

Boxpark Croydon, London’s first dedicated

street food and entertainment-led Boxpark

development, is now fully let and set to

open in September 2016. The Croydon

site will also be made up of shipping

containers, like its sister site in Shoreditch.

Asda is working with architectural practice

WCEC to implement its latest store

refurbishment programme, bringing a

new look to chilled areas, delicatessen

and fish counters at an initial four stores

nationwide. Fresh of the Future is a new

trial concept for the supermarket chain

to complement the introduction of new

suppliers and services, including McGee’s

Butchers to selected stores.

Home furnishing company IKEA has

announced plans to open its first Order

and Collection Point at Westfield Stratford.

The store will also be the retailer’s first

unit to open inside a UK shopping centre.

Scheduled to open in summer 2016, it has

been designed to bring the IKEA home

furnishing range and expertise closer to

more customers.

each restaurant, cocktails curated by

Background Bars will incorporate herbs

grown and freshly picked each day from

The Gardening Society’s garden. Catering

for all tastes, a selection of healthy juices

will also be available throughout the day,

while Tuesday mornings will see instructors

from Fat Buddha yoga saluting the sun on

the lawn.

Plans have been unveiled to deliver an

educational and cultural destination

in Elephant and Castle town centre,

comprising shops, leisure venues,

restaurants and homes.

The proposed masterplan by

architecture and urban planning

practice, Allies and Morrison aims

to deliver a must-visit town centre

destination, with a combination of

national and independent London-

based shops, bars, cafes and

restaurants, interspersed between

10,033 sq m of accessible public space

Plans have been unveiled to deliver an

New plans unveiled for Elephant and Castle town centre

John Lewis is collaborating with pop-up

John Lewis hosts high rise restaurant residencies on Oxford Street rooftop

with improved access, wider walkways

and a new entrance and ticket hall for the

Northern Line.

The Elephant and Castle town centre

redevelopment is the lynchpin to the wider

£3 billion regeneration underway in the

area and integral to Southwark’s wider

regeneration plan, which includes the

creation of a new pedestrianised town

centre, brand new park, 5,000 new and

replacement homes, approximatey

41,806 sq m of retail and leisure space, and

an integrated public transport hub.

1515

Absurd Bird has opened a restaurant on Commercial Street,

Spitalfields, boasting a quirky interior. The design captures

Absurd Bird’s characterful brand identity, while creating

a relaxed environment for diners to enjoy the comforts of

Southern hospitality and food.

FormRoom worked with hospitality design firm designLSM

on the interior design of the restaurant. The assembled look

of the furniture, reclaimed wood flooring and corrugated iron

panels create an urban aesthetic.

Playful finishes such as cement tables brandished with bird

footprints, neon signage and birdhouse lighting injects the

space with a youthful twist.

news

Hermes Investment Management has unveiled plans for a

£10 million refurbishment programme for Centre:mk’s Sunset Walk

to create a new premium quarter. Designed by Rawls, work is

already underway on the new space, which is due to complete

in late October.

The design will include new white Emperador marble flooring,

ceilings, bespoke hexagonal pendant lighting and large glazed

entrances to the north and south of Sunset Walk. A bespoke mesh

sculpture, created by Locker Group, will serve as a visual identifier

for the area.

Together, the works will create a contemporary environment

for premium brands, many of whom have already chosen Sunset

Walk for their regional flagships. In the last 18 months, Jigsaw,

Hobbs, Joules, White Stuff, The White Company and Pandora

have all opened on Sunset Walk. They join brands such as House

of Fraser, L’Occitane, Phase Eight and Kurt Geiger in creating a

concentration of premium fashion and lifestyle brands on Sunset

Walk. Joining the mix this spring will be Kiehl’s, which has chosen

Centre:mk to make its regional debut. Complementing the retail

brands is a strong line-up of restaurants, including Jamie’s Italian,

Carluccio’s, Byron, Yo! Sushi and Wagamama.

‘These works are only one part of a five-year investment

programme for Centre:mk and demonstrate our ambitious

vision and commitment to maintaining the centre’s status as

the region’s leading retail destination. Sunset Walk already

has a strong reputation amongst some of the UK’s most highly

regarded premium brands, and our plans are set to further

increase its appeal,’ says Ed Sellick, asset manager at Hermes

Investment Management.

Aurum Holdings has launched its

boutique.Goldsmiths concept in six prime

UK retail destinations. Designed by Green

Room, the design puts younger, trend-

driven consumers centre stage, giving

them an aspirational and glamorous

such as Swarovski, Michael Kors and

Olivia Burton. Each brand has its own

area in which they can be distinct while

also being enveloped within the smooth

overall experience of the boutique. To

accommodate different brands, a flexible,

modular layout with dstinctive lighting has

been designed. Freestanding bespoke

display cases also enable brands to be

relocated in store with ease, with new

releases or the latest trends in mind.

Absurd Bird restaurant arrives in Spitalfields Plans unveiled for £10m

Centre:mk refurbishment

retail experience. The space is inviting,

modernised and bridges the gap between

fashion and luxury.

‘Our redesign of the trend-driven,

fashion jewellery boutique.Goldsmiths

is stylish, luxurious and works to seed a

love of watch and jewellery purchasing

amongst a younger target audience,’

says Mike Roberts, chief creative office at

Green Room.

boutique.Goldsmiths includes brands

Aurum Holdings has launched its

retail experience. The space is inviting,

modernised and bridges the gap between

fashion and luxury.

fashion jewellery boutique.Goldsmiths

is stylish, luxurious and works to seed a

boutique.Goldsmiths concept launched in six prime retail destinations

16

A new G-Star RAW boutique has opened

at 24 rue du Faubourg Saint-Antoine in

the heart of the Bastille district of Paris.

Dynamic Resource was responsible for the

main contractor work on the 276 sq m store,

which is spread across three floors.

From the entrance, visitors are fully

immersed in the G-Star RAW universe.

Jeans are standing on mannequins and

their cuts and shapes are enhanced by

light spots, which put an accent on the

various nuances of grey, blue and green.

The store design is both raw and

functional, allowing the denim items to

be the hero of the decor on each of the

three floors. Customers can experience

the product by reaching an understanding

of the material itself, the craftsmanship

involved and the new technologies of

the G-Star RAW range.

‘This ancient building juxtaposes

traditional Parisian architecture with

contemporary industrial design. The

modernistic approach of the interior

retail design allows for an innovative

exploration of G-Star’s product

range,’ explains Laurie Chalmers,

deputy managing director of Dynamic

Resource. ‘This store, in the heart of

the Bastille area and on the busy

shopping street of Faubourg Saint-

Antoine, commands attention. With a

wrought iron staircase, dating from the

18th century, the old style of the building

is offset by G-Star’s industrial accents:

a place that combines the charm of

the old with contemporary design and

industrial influences.’

Global denim brand True Religion has

opened a flagship store on London’s

Carnaby Street featuring a new retail

concept. The 230 sq m store is purposely

designed to be a more intimate space

than most flagship locations and centres

around a reinvention of the brand’s iconic

denim bar that showcases the latest styles

for men and women.

The two-level location is designed

to appeal to savvy, digitally connected

consumers through an omnichannel

approach.

True Religion aims to merge the

benefits of ecommerce with the in-store

shopping experience, with less product on

the sales floor and digital support through

ipads and touch screens, as well as the

new Band technology to access product

from around the world.

‘Carnaby’s rich history of music and

fashion connects to the core of the

news

True Religion brand,’ says CEO John

Ermatinger, who joined the company a

year ago. ‘Home to the best boutiques

from across the globe, we are excited

to open our flagship location in this

historic, pedestrian shopping area. The

store design and customer experience

will be the first of its kind in the Carnaby

location. Simultaneously, we will

launch truereligion.com/uk as a digital

compliment to our established presence

in the UK marketplace.’

A new G-Star RAW boutique has opened

involved and the new technologies of

the G-Star RAW range.

G-Star RAW boutique opens in Paris

Global denim brand True Religion has

True Religion unveils new retail concept on Carnaby Street

After 40 years as director of Shop and

Display Equipment Association (SDEA),

Lawrence Cutler is stepping down from

the role and handing over the reins to

a younger replacement. Antony Behiels

has been appinted the new director of

SDEA. He was a previous member of the

association and was on the Executive

Council for seven years. He has a high

level of digital skills and business acumen

that will drive the association to a new

level of growth.

‘I have thoroughly enjoyed my time

guiding the association through the

successes as well as the challenges we’ve

faced in the last 40 years. I am delighted

that Antony Behiels has agreed to take

over from me as director of SDEA. Youthful

enthusiasm and an intimate knowledge

of our industry make him a vital asset for

the association’s future development,’

says Cutler.

‘It is with great pleasure and pride that

I take over the running of the association

that Lawrence has expertly managed

for the past 40 years. I have always felt

a strong affiliation with SDEA and I am

delighted that I can now put all my passion

to work for the benefit of our members and

promote our vibrant industry. I am joining

at an exciting time for the association as

we reach the final development of our new

sustainability software, Convert Plus, which

will be an invaluable tool for our members,’

says Behiels.

SDEA is offering grants to UK

companies in the retail display industry to

help them boost exports through exhibiting

at EuroShop 2017 in Düsseldorf. Grants

worth £45,000 are available through

the association to SMEs taking on the

Government’s challenge to double exports

by 2020. Details of the grants and how to

apply for them are available from SDEA.

Contact [email protected] for more

information.

After 40 years as director of Shop and

SDEA appoints new director

WindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindowWindow

17

visual merchandising

shoppingInspiring window displays from around the globe

Monica VinaderMonica Vinader took the coveted prize for Best Floral

Display. Designed in partnership with Neeva Jay

Flowers, the display was inspired by the traditional

Brazilian carnival flag bearers. The installation featured

a two-metre high mannequin, reminiscent of tropical

jungles, with a dress adorned in vibrant plants.

La PerlaLa Perla’s tree-like installation was highly commended.

Designed by Elizabeth Marsh Floral Design, the display used an

abundance of flowers for impact, contrasting beautifully against

the delicate themes.

Glorious carnival-themed floral installations spilled from retail store windows onto the pavements in West London in May for the annual Chelsea in Bloom competition. The winning displays, which included Monica Vinader, La Perla and Sarah Chapman, were judged on their creative interpretation of the carnival theme as well as their style, flair and relevance to brand and use of fresh flowers. Here is a small selection of the 36 participating Chelsea in Bloom displays 2016.

Sarah ChapmanSkincare specialist Sarah Chapman won the Innovation Award.

The display featured blushing bride protea, roses, carnations

and chrysanthemums and contrasting small succulents to

create a geometric pattern inspired by the technology behind

the skincare line Skinesis.

18

visual merchandising

See more window installations online:

www.retail-focus.co.uk/vm

Hackett

Agent Provocateur

Kiki McDonough

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Retail Focus A4_June_2016_2.qxp_Layout 1 15/06/2016 15:51 Page1

POP

POPStopCompany:Cirka

Client:Akzo Nobel

Display name:Homebase Cuprinol Garden Shades

Promotional End 2016

Sector: DIY

Location: Homebase stores nationwide

The brief:To raise awareness of the different colours

available in the Garden Shades range in

Homebase and show the product on real

wood samples. Also, to include content

promoting the Shed of the Year competition.

Cirka was asked to design and produce

units for more than 600 Homebase and B&Q

stores nationwide.

The solution:Building on the new ‘Colour in the Garden’

proposition created by Cirka earlier this

year, a new promotional end has been

installed in 265 Homebase stores across

the country. Cirka created the Homebase-

exclusive Shades unit to showcase the

great finish available with the paint, on

a Homebase wooden planter to promote

cross-selling opportunities. Cirka included a

leaflet, giving a how-to as well as featuring

the range of colours available. On the

left of the unit it features the Shed of the

Year competition, and on the right is an

instructional board on how to recreate the

hero painted planter. These panels are

interchangeable and will allow projects

to be updated during the life of the unit.

The Homebase team described the unit as

‘excellent execution’ of retail POS.

www.cirka.co.uk

of the

20

Q & A

23

Popping the big question

The next few months are going to be a defining time in the lives

of many couples. It’s wedding season. It’s a huge market, worth

millions to all the dressmakers, venues, florists and Dave’s Discos

out there. But, when it comes to getting shoppers to say ‘I do’

in store, are retailers on the high street missing a trick by not

exploiting sales opportunities from wedding shopping?

Over in Italy, the nation’s biggest department store,

La Rinascente, strives to make the experience memorable,

something that some UK retailers seem to have forgotten. Wander

around the major stores and you could be forgiven for thinking

that no one gets married in the summer. Maybe it’s because a

couple’s wedding day should be just that — ‘their special day’ — but

in store it seems to be a seasonal event, with mass appeal, that’s

underplayed far too much.

Looking at what the leading department stores now offer, the

picture is certainly mixed. While some offer a full service, most

retailers are only dipping their toe in the water and failing to fully

tap into this lucrative market.

Debenhams is one retailer that’s extremely active in promoting

its wedding offer, selling bridal gowns and clothes for the mother of

the bride and bridesmaids, honeymoons, along with its gift-buying

service and even insurance in case it all goes wrong.

John Lewis may not have a dedicated bridal department

in stores (although a small selection of its gowns are available

online and in selected outlets), however, it outshines many of its

competitors with its credible and straightforward wedding gift

shopping service, via a dedicated web page. Six to eight weeks

ahead of the wedding, couples go around the store with a

hand-held barcode scanner choosing the items they would like to

receive from guests.

Other departments, for instance homeware or cosmetics, have

store teams with specialist knowledge of the product, but there is no

dedicated wedding gift team to guide brides and grooms through

the process. They may be offered a hot drink and cake but why not

make the experience feel more special with a glass of champagne,

as Tiffany & Co. does?

Excellent customer service should always be top of the agenda

KarlKarlfor all retailers, but even more so when they are helping people

plan this once-in-a-lifetime event. There is no reason why a similar

service to that provided by wedding and venue planners shouldn’t

be extended to retail, with store assistants receiving specialist

training to make the shopping experience as memorable as the big

day itself. In other words, it needs to go above and beyond normal,

day-to-day service.

In my opinion, the failure of some retailers to capitalise on the

wedding gift market is perhaps indicative of the trend towards

giving cash rather than presents. Research from First Direct

indicates that as many as 35 per cent of engaged couples choose

hard cash over traditional wedding presents. This, combined with

the fact that the majority of couples now live together before they

get married, means the tradition of a wedding gift list may look a

little outdated. But cash, or more accurately, an electronic transfer,

can seem a little impersonal. Therefore, the answer often lies in

combining money with something the newlyweds will treasure.

Wedding gift shopping could and should be a big earner for

retailers. Though the couple spends many thousands of pounds,

each wedding sees guests spend an average of £377 on gifts,

according to a survey by the Nationwide Building Society.

By being more creative in their delivery of this key summer

event, with considered product presentation, imaginative use of VM

propping and strong messaging, retailers could create a powerful

shopping experience that feels special, personal and generates

real customer engagement.

As store customers go, wedding guests are a unique species:

full of steely determination and absolute focus, many will fear they

will make the ‘happy couple’ anything but by not giving the right

gift. Recently, I heard a piece on Radio 4 about a couple who wrote

to a guest that sent them a cash gift card, asking them, based

on their professional status and likely income, to reevaluate their

contribution to the wedding fund, and to ‘top it up accordingly’.

Bridezilla is very much alive, and kicking.

Getting shoppers out of autopilot to fully engage in the

shopping experience is a challenge at the best of times, let

alone when they are choosing from a wedding gift list. It’s a very

prescriptive shopping mission, defined by the specific needs and

wants of someone else.

In many ways, the gift list creates an inherent problem for

retailers. Everyone knows that when shoppers enter a store with

a list, impulse sales will suffer. So, although there is a clear need

to make the process of buying a wedding gift in store effortless,

for me, there is also an opportunity for retailers to do more to

encourage shoppers to reward themselves for a job well done,

by buying a little something extra before they leave the store.

It doesn’t take much to convince us to spend a small fortune

when it comes to weddings. So what’s a few more pounds?

Factor that up by the number of guests going to weddings

this summer and for retailers, the answer is a huge slice of

incremental revenue.

column

McKeever

Karl McKeever is creative director of visual merchandising and brand delivery consultancy Visual Thinking.

Email Karl at [email protected]

0207 377 1776 + [email protected] + www.blacks-vm.com +

25

project focusproject focus

Design: Checkland KindleysidesOpening date: May 2016Store size: 260 sq m

UGGFlorida, USA

American footwear brand UGG has unveiled

a new global retail concept as part of

its biggest relaunch in 37 years. Marking

the 10th anniversary of the company’s first

flagship store in SoHo, New York, the new

design is said to blend together the many

ways that UGG fits into its customers’ lives,

from home to work to play.

The new concept, developed in

collaboration with UK-based retail design

consultancy Checkland Kindleysides, was

unveiled in Disney Springs at Walt Disney

World Resort in Lake Buena Vista, Florida in

May and will inspire future openings in key

markets later this year, including Shanghai,

New York City and Tokyo.

‘Our new retail environment is the

pinnacle UGG brand experience,’ says

Stefano Caroti, president of omnichannel,

26

Deckers Brands, which owns UGG. ‘It

honours our history, celebrates the

present and offers a glimpse into our

exciting future.’

The 260 sq m open-plan retail space

is designed to create a sense of

discovery and modern casual living.

Panoramic views of dramatic scenery

paired with cinemagraphs and ambient

lighting promote a feeling of tranquility

and rejuvenation.

‘Inspiration came from the Californian

roots of the brand, its connections to nature

and its modernist vibe - a sense of stylish

living that’s both “off duty” and “on air”,’

explains Joe Evans, creative director at

Checkland Kindleysides. ‘The store is a

relaxing social environment that radiates

the UGG brand’s luxurious warmth, engages

through sensorial brand storytelling and

invites you to enjoy the good things in life

with good people.’

project focus

The store is punctuated with brand

signatures, such as the sunflake pattern

classically found on the sole of the boot,

which has been deconstructed and applied

in a way that radiates warmth, style and a

spectrum of seasons.

The materials and finishes were

chosen in harmony with the UGG brand

and its products, while the colour palette

is inspired by ‘skyscapes’ across the world.

‘The gradients in store evoke a calming

sense of warmth and comfort, emotionally

representing moments of time throughout

the day, true to the brand’s 24/7 aptitude,’

says Checkland Kindleysides.

Set at the back of the store, the

so-called ‘classics bar’ houses the iconic

UGG Classic sheepskin boot and pays

homage to the company’s rich history.

Alongside these storytelling elements

sits a customisation bar and a digital

platform that allows access to exclusive

UGG content.

To ensure global brand consistency,

the design concept is scalable for further

development into different formats and

smaller spaces, including wholesale,

shop-in-shops and showrooms.

2015-06 Retail Focusemb.indd 1 26/06/2015 12:47:04

28

Sephora

project focus

Design: UXUSOpening date: November 2015Store size: 510 sq m

San Francisco, USA

French beauty chain Sephora unveiled

a new store concept on Powell Street in

San Francisco towards the end of 2015

that is built on its ‘teach, inspire and play’

approach. Designed in partnership with

UXUS, the 510 sq m Sephora Beauty TIP

(teach, inspire, play) Workshop aims to

offer a 360-degree experience, where every

purchase is a learning moment tailored to

different customer needs.

At the heart of the store is the beauty

workshop, where customers can take

part in group beauty classes and gather

inspiration from the beauty board. The

central workstation can accommodate up

to 12 people, with each place equipped

with its own product, iPad, USB port and

wifi so that visitors can play, browse and

share looks on the large digital screen

and online.

At the front of the store is the beauty

studio, which serves as the place for

one-to-one makeovers. The space features

larger stations, Sephora + Pantone Color IQ

touchscreens, and new mirror and canopy

lighting fixtures for maximum light exposure.

The new concept store also

incorporates a skincare studio, complete

with working sink and well-lit seated

stations, and Fragrance IQ, which has been

enhanced with a new sensory technology

called InstaScent.

Elsewhere, larger, multibranded

interactive areas — including the new hair

play station and trend tables — encourage

customers to explore, play and try curated

assortments of best-selling products.

‘To create Sephora’s Beauty TIP

Workshop, we completely redesigned our

store experience to reimagine it for our

client today and into the future,’ says Calvin

McDonald, president and CEO of Sephora

Americas. ‘By fusing exceptional hands-on

service and technology, we’re creating a

new experience that will teach and inspire,

while allowing clients to play with beauty.’

The store design takes a refined and

contemporary approach, focusing on

simple materials. ‘The colour and materials

were an evolution of the original store

concept,’ explains George Gotti, CEO

of UXUS. ‘The objective was to create a

branded use of materials.’

Red has been introduced to the

colour palette as a call-out for the

masterclass area and for key Sephora

customer touch points.

Open sight lines throughout the

store as well as high-level area category

and service signage help customers to

29

project focus

Photography: Anton van der Linden

navigate the space. ‘Around the central

energy core, we designed opportunities for

self-led discovery moments, associate-led

educational consultations, and community

driven education,’ says Gotti. ‘Then we

inserted highly merchandised gondola

units, interspersed in the midfloor to support

experiential moments and give easy access

to supporting merchandise.’

The main point-of-sale, at the back

of the store, is branded with Sephora’s

signature stripes and features impulse

purchase merchandising units to

encourage the up-sell of last-minute

add-ons.

The Beauty T.I.P. Workshop is said to

evolve Sephora from a house of brands to

the ultimate peer-to-peer education hub for

the beauty community.

A second Beauty T.I.P. Workshop

opened in Boston earlier this year and the

concept is now expected to be rolled out

to further sites in the USA throughout 2016

and beyond.

31

project focus

Design: In-houseOpening date: May 2016Store size: 1,512 sq m

Michael KorsRegent Street, London

London’s Regent Street is home to several

remarkable flagship stores, including

the largest Michael Kors store in Europe.

Set over three floors, the new 1,512 sq m

retail space is said to combine the best

of two worlds: an elegant, historic facade

with a sophisticated, modern interior that

showcases the luxury fashion brand’s

signature glamorous aesthetic.

Created in-house, the new design

represents an evolution of Michael Kors’

signature store aesthetic, with dark

Macassar wood floors and tables, shelves of

brushed stainless steel, Venetian wallpaper

and Calacutta marble fixtures.

A pale, weathered limestone ‘runway’

leads visitors from the entrance through

the entire store. ‘The palette of soft browns

and greys, mixed with warm woods, textural

finishes and luxe materials, reflects the

label’s refined take on glamour while

providing a modern and inviting ambience

in which customers can browse, shop and

enjoy the brand’s exceptional personal

styling and service,’ says a spokesperson for

Michael Kors.

project focus

32

The store houses every category of

Michael Kors product with distinctive design

elements used to highlight and separate

key areas of the interior.

The ground floor is home to accessories

from the brand’s Michael Kors Collection

and MICHAEL Michael Kors labels, including

handbags, small leather goods, watches,

jewellery and eyewear, while there are

separate salons for the two shoe collections.

A striking, floating staircase of clear

acrylic tile embedded with lights connects

project focus

the ground and first floors, alongside a

two-storey wall which is dedicated to

Michael Kors Collection handbags.

The first floor houses the brand’s

ready-to-wear, with separate areas and

dressing rooms for Michael Kors Collection

and MICHAEL Michael Kors.

The men’s shop is located on the lower

level and features custom-built, polished

and blackened stainless steel fixtures

with grey smoked mirrors and grey marble

display cases. Other design elements on

the men’s floor include black-and-white

photography, custom seating, a bar and a

full-size pool table.

‘Our Regent Street flagship illustrates

the evolution of the Michael Kors brand

and the scope of our commitment to the

business in Europe,’ says John. D. Idol,

chairman and CEO of Michael Kors. ‘This

new European flagship enables us to

present the full range of our luxury offering,

including our exciting and fast-growing

menswear line.’

Click Call

morplan.com 0330 44 55 666Call & Collect from one of our three stores - full details onlineLondon 020 7636 1887 Bristol 0117 964 3883 Glasgow 0141 429 0537

Create unique displays

with MDF Slatwall Panels

a little imagination&

Retail Focus Jun16_Layout 1 14/06/2016 15:06 Page 1

35

Text: Gemma Balmford

a digitally enhanced, full-service shopping

experience to ‘inspire confidence and

support young families’ as they navigate the

world of parenting. ‘[We tailored] the store

concept to Mamas & Papas’ core customer

demographic of tech-savvy, experience-

driven 28-35 year olds, delivering the

superior service, interactivity and community

that these consumers have come to expect

from retail today,’ explains Bennett.

The interior is designed to create a

sense of calmness and clarity, and is

organised into ‘worlds’ based around new

parents’ key shopping missions. ‘Our retail

vision was to create a concept that gives

parents and their baby the best start in life,’

adds Bennett. ‘This vision was a benchmark

for design features that are visible

throughout the store.

‘Millennials, used to a certain level of

aesthetic and fashionability in their lives,

don’t want to give this up just because they

become parents, so we’re seeing brands

respond to this by creating fashion-relevant

concepts for baby and children. Our Mamas

& Papas concept is a baby store that takes

cues from high-street fashion and creates a

comfortable transition to parenthood.’

Mothercare is two years into its

turnaround strategy, which includes the roll

out of a new store design concept by 20.20.

In its full-year results for the 52-week period

children’s retail

to 26 March 2016, the company recorded

a 51 per cent growth in underlying profit

before tax; something which Mark

Newton-Jones, chief executive of

Mothercare, puts down to improvements

in the brand’s customer offer, both in store

and online, and the look and feel of the

store estate. ‘In the UK, almost 40 per cent

of space is now in the new and

much-improved format,’ says Newton-Jones.

‘We have invested in product, service,

systems and the team which is delivering

a significantly improved experience for

our customers both in store and online.

Our vision remains clear: to be the

leading global retailer for parents and

young children.’

Earlier this year, Harrods unveiled its

Mini Superbrands destination for children’s

designerwear, following the successful

launch of Superbrands in womenswear

in 2014. Designed in collaboration with

B&R Architects and Woods Hardwick, the

space houses ‘mini-me’ designer clothing

in a fun environment. ‘Creating a playful

environment was paramount during the

design process,’ says the retailer. ‘The

life-sized Fendi robot monsters, colouring

tables, and tablets loaded with games

will ensure that children, too, will love

Mini Superbrands.’

Kids footwear is another area of

Retailers specialising in goods for parents and children are introducing store concepts that blur the lines between retail environment and play area, finds Retail Focus.

Children,s retail:

Roomtogrow

According to a report by market research

firm Technavio, the global childrenswear

market is expected to grow at a CAGR of

more than six per cent by 2020. Factors

such as the rise in high income and working

women population, and the growing

purchasing power of the populace in

developing countries is expected to bolster

the sale of children’s apparel.

In the UK specifically, Euromonitor

International found that childrenswear

continued to grow in both current value and

volume terms in 2015, to £5.8 billion; a figure

it expects to rise by 2020.

In terms of design however, baby

and children’s retail is behind the curve

compared to other sectors, believes Richard

Bennett, design director at Dalziel & Pow.

‘There is a real opportunity for brands to

take market share by acting now to carve

out a position for them,’ he says.

The London-based design agency

worked with Mamas & Papas on its

new retail concept, which launched at

Westfield London in March. Developed with

millennials in mind, the new store provides

Above: Kurt Geiger footwear at Harrods,

designed by Campaign.

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: Hu

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36

children’s retail

retail that is growing fast. To reflect this,

British footwear and accessories brand

Kurt Geiger opened two very individual store

environments in Harrods and Selfridges,

designed by Campaign to capture the

imagination of both kids and parents. In

Harrods, the luxurious and magical space

is inspired by the Japanese animation ‘My

neighbor Totoro’, with white abstract trees

that reach up to the ceiling canopy of a

folded chrome leaf installation. Floating

into the space are large furry creatures in

green mink that children can climb into and

play on iPads while their parents shop. In

Selfridges, the playful, modern retail space

is inspired by Monsters & Dr Seuss’s ‘The Cat

in the Hat’.

‘The two biggest children’s store

design trends I currently see are the rise

of in-store digital in conjunction with a

sensorial rediscovery,’ notes John Regan,

creative director at retail design and brand

consultancy FITCH. ‘It implies a return to

playing; a need for disconnection of the

mundane day-to-day reality. Clearly these

two are increasing at a rapid pace.

‘Mamas & Papas is a great example of

how digital has been used to create key

touch points along the customer journey,

enhancing the store experience,’ he says.

‘For example, how they project cloud

animations on the wall that take on

animal shapes.

‘A truly immersive experience is

also on the rise; getting back to basics,

where experiences are playful and

naturally engaging.’

This was the aim of The Great Little

Trading Co’s (GLTC) first physical retail

space, which opened in London’s

Wandsworth in April. Designed by

Resolution Interiors, the showroom features

a series of inspirational room sets where

children can interact, discover and play

with the products.

‘By using familiar and premium

materials, it allows parents to visualise

the GLTC products in their own home,’

says Laura Burnside, creative designer

at Resolution Interiors. ‘GLTC products

and the beautifully considered room sets

immediately create a wonderland for all

children. They get lost within each space

and are happy and content in their own

little world interacting with the products,

which in turn makes very happy parents.

‘Spaces designed for children are

evolving into all-encompassing spaces

for various activities, including crafting,

relaxing and engaging in role play,’ states

Burnside. ‘Large spaces are being brought

into the playroom and smaller spaces

are becoming secret spaces providing a

special hide out for kids.’

The new GLTC showroom, along with a

growing number of other stores designed

for parents and children, are blurring the

boundaries between retail space and play

area to enhance the overall shopping

experience.

Above: GLTC opened its first physical

retail space in Wandsworth, London in

April, designed by Resolution Interiors.

Right & below: Harrods has opened

a Mini Superbrands destination for

children’s designerwear, following the

successful launch of Superbrands in

womenswear in 2014.

www.armourfx.com

2015-02-10 Mix.indd 1 10/02/2015 15:48:41

Call: 0845 680 7405 to advertise

38

Sans titre-1 3 23/12/2015 16:07:29

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RetailFocus-Apr2016-OL.pdf 1 08/04/2016 15:48

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opinion

Shining a light on store designDesigners are thinking outside the box to create a customer experience, and lighting is a key component argues Sally Storey, design director at Lighting Design International.

In the age of online shopping, where people are always

connected, the high-street shopping experience has been

redefined. Consumers can see a product in a magazine or online

and buy it immediately without hitting the pavement and fighting

the crowds. Retailers have responded to this, creating strong

brands and identities that sell a lifestyle, not just a product. This

is reflected across all levels of their brand, and retailers are now

focusing on creating this experience in their bricks-and-mortar

stores too.

With 80 per cent of sensory information the brain receives

coming through our eyes, creating a well-lit environment is

vital. Our visual experience is influenced by colour, light and

texture. This taps into the emotive experience of shopping that

is influenced not only by the rush of chemicals that comes when

making a purchase, but also by the environment. Creating a

stimulating and engaging environment encourages customers to

stay in store and therefore increases the prospect of a sale.

The rules are changing, with shops becoming more diverse

and offering other lifestyle elements to create a total experience.

Topshop has hosted pop-ups from nail bars to cafés, and Gap

has recently opened a pop-up record store and café with the aim

of enticing the consumer in and keeping them there. It’s about

offering more. More added value, more of an experience and

more of a lifestyle.

So, how does lighting play a role in this? Well-lit spaces will

naturally attract people, especially in an environment where

there are other shop fronts to compete with. The same applies

to how you light the inside retail space. Lighting the back of a

store well will draw people through the interior. If one display is

lit more brightly than others in the store, people’s attention will

naturally gravitate in that direction. Lighting is the silent partner. It

doesn’t have to scream its presence, instead it can sit quietly and

discretely out of view playing its game with the consumer.

Take Primark for example, a low price point clothing brand

that relies on volume of sales. The environment is bright with

uniform light and there is very little personal contact with staff.

It is lit brightly so that all of the products are clearly visible at a

glance. The ease of viewing product coupled with a low price

point promotes quick decision making.

In contrast, Abercrombie & Fitch is lit with a very low level of

light, with products highlighted with a concentrated level of light.

It is an alluring environment that appeals to the younger shopper,

who takes their time and easily becomes immersed in the

experience. The mood is cool and the imagery seductive, creating

a desire for the product and lifestyle.

Louis Vuitton and other luxury brands tend to be aimed at the

older and more affluent customer, and personal contact is key

to their brand. There is time to linger and make decisions. The

lighting has a more subtle and domestic feel with softer ambient

light and integrated lighting into product displays.

At the other end of the shopping scale, we have recently

completed the lighting of the food courts at Lakeside and

Bluewater shopping centres. We were tasked with creating

interesting and vibrant spaces that would keep the customer

in the mall and would also contribute to the customers overall

shopping experience. Although each mall has its own unique

personality, we took elements of hospitality and theatre lighting,

meshing them together to create dynamic spaces that create a

distinctive experience and gives the eye a reprieve from the wider

retail environment.

Intelligent lighting is well on its way with lighting that reacts to

sounds, movement and time. With the development of LED and

control technologies, what used to be the realm of theatre lighting

is now hitting the mainstream. Smaller compact fittings that offer

the flexibility of colour and automated control can now be easily

integrated into retail environments.

Taking this a step further, The Internet of Things is rapidly

finding its feet in our everyday environments. Built on cloud

computing and networks of data-gathering sensors, this instant

connection to the consumer and what they desire will create a

new wave of cutting-edge retail spaces. The value in this new

technology is in the gathering of data and then leveraging it

immediately in real time.

Imagine entering a store and getting a personalised welcome

on your phone. As you approach a display, a sensor in the lighting

tracks you and the lighting changes intensity, highlighting a

product. A message pops up on your phone giving you a discount

on the product if you buy it today.

The possibilities are endless and with no sign of the rapid

development of lighting technology slowing down, it may well

happen sooner than we think. I don’t know about you, but we’re

excited about what’s to come.

www.lightingdesigninternational.com

Storm Troopers at Schuh, Oxford Street London

WE ARE IPOS. WE SPECIALISE IN RETAIL.

IPOS, Unit 2d, Heapriding Mill, Ford Street, Stockport SK3 0BT [email protected] | 0161 477 8501 | ipos-design.co.uk

iposdesign

We design, produce and install all aspects of POS/POP. From in-store graphics, window vinyls and bespoke 3D retail displays to full multi-location campaign roll outs.Because of our range of skills we are flexible, responsive, effective and always focused on service.

National campaign for Vans x Star Wars collaboration at schuh

Storm Troopers Team at Schuh, Liverpool


Store point of sale pack



Acrylic retail display cube

Large format window posters


3D retail display with AV content and plinths

Lightsaber display at sc

huh, Oxford Street London









WE ARE IPOS. WE SPECIALISE IN RETAIL.

IPOS, Unit 2d, Heapriding Mill, Ford Street, Stockport SK3 0BT [email protected] | 0161 477 8501 | ipos-design.co.uk

iposdesign

We design, produce and install all aspects of POS/POP. From in-store graphics, window vinyls and bespoke 3D retail displays to full multi-location campaign roll outs.Because of our range of skills we are flexible, responsive, effective and always focused on service.






Acrylic retail display cube



3D retail display with AV content and plinths

Lightsaber display at sc

huh, Oxford Street London

42

RHS Chelsea Flower Show

Highlights of the retailer gardens at last month’s RHS Chelsea Flower Show.

RETAIL

The Harrods British Eccentrics GardenDesigner: Diarmuid Gavin

This garden was inspired by the creations of some of the UK’s most

imaginative minds, most notably cartoonist and illustrator William

Heath Robinson. The plot was planned as a beautiful, gentle

garden of terraces and topiary, with an octagonal folly and sunken

Italianate pond, but was also active, entertaining and playful.

Every 15 minutes, the garden put on a performance. Box balls

bobbed up and down in carefully choreographed movements,

while conical bay trees twirled. The circular beds, which were

overflowing with herbs, and small troughs with colourful planting

rose from the ground by means of scissor lifts to dress the first floor

windows. An elegant set of patio furniture also emerged through a

trap door. A domed topiary was trimmed by mechanical shears.

At the rear of the garden was a potting shed housing

contraptions created from cogs, wheels, straps and parts of an old

bicycle, which formed the automated machines that operate the

mechanical topiary trimming machinery.

The L’Occitane Garden Designer: James Basson

The L’Occitane Garden, which was awarded a Gold medal,

celebrated the brand’s 40th anniversary by going back to its

roots — the landscape of Haute Provence when in 1976 a young

Olivier Baussan found a discarded old steam distiller and started

producing essential oils from local rosemary and lavender growers,

which he then sold at the local market.

The garden design reflected a passion for the beauty of the

natural landscape that thrives in the harsh environment of Haute

Provence and traditional techniques.

Visitors were transported, as though standing at the edge of a

lavender field, looking onto the rolling hills and stunted woodland

of Provence, before opening up into the pains and representing

local agriculture with the lavender and almonds typical of this

area. Scent and colour played an important part and added to the

sensorial atmosphere of the garden.

This year’s RHS Chelsea Flower Show was a hive of inspiration for all things floral. Several retailers took part

in the show with their own garden creations, including Harrods which returned for a second consecutive

year. The event saw the likes of Harrods, Asda, L’Occitane, Interflora and Marks & Spencer collaborating on

inspirational spaces, providing a fully immersive, sensorial experience for visitors.

IN BLOOM

43

RHS Chelsea Flower Show

The Garden Bed in association with AsdaDesigners: Alison Doxey & Stephen Welch

The Garden Bed was a collaboration of two lifelong friends, a

landscape architect and a florist. It was inspired by the garden

at Les Bourgs Hospice in Guernsey, designed by Welch, in which

patients’ beds can be taken into the garden: a simple concept that

has proven crucial to the wellbeing of patients and their families.

Visitors viewed the garden as if from a patient’s perspective.

Doxey constructed more than 15m of intricately interwoven plant

material, a structure that replicated the quilt covering the hospice

bed, which was within the garden. A ceramic water feature mirrored

floral displays located inside the Hospice, using flowers and

foliages which can be cut from the garden.

Plants that are commonly found within domestic gardens were

used to reinforce the feeling of a safe and reassuringly homely

environment. Drifts of herbaceous plants, bulbs and grasses set

against a lush clipped yew hedge featured, and the soft colour

palette accommodated a multitude of tastes.

InterfloraDesigner: Mynt Design

Interflora partnered with design agency Mynt Design on its

Open Church stand concept, which won a Gold award. The

elegant structure stood five metres high, allowing visitors to walk

through the floral church and take in every aspect of the design.

Standing tall in the Great Pavillion, the award-winning installation

featured two floral bells, feature windows and three suspended

floral chandeliers.

‘Interflora wanted to create a welcoming and open exhibit

giving visitors to the show the option of walking through and

experiencing the exhibit in a 360-degree environment. Interflora

was keen to demonstrate a number of floristry techniques and

so needed a structure that could showcase these and also the

beautiful array of flowers they would be using,’ says Ollie Patterson,

marketing and new business at Mynt Design.

There was a lot of consideration when designing the structure

as it had to carry large amounts of water-soaked floral oasis. The

framework design functionality had to be shrouded in a simple

white finish that maintained the delicate visual appearance.

Detailed LED lighting is used to draw attraction, while the

floor was a rich wooden herringbone effect, mirroring a traditional

church aisle, which became the walkway for visitors to pass through

the exhibit. The windows were a contemporary take on traditional

stained glass. The etched details were inspired by St Denys Parish

church in Sleaford where Interflora’s head office is based.

Marks & Spencer - Spirit of summer: carnival of flowers

Designed and built by Sallis Chandler

This was the fourth year Marks & Spencer exhibited at Chelsea. The

Spirit of Summer exhibit was split into four sections to represent four

cultures: Britain, Europe, Africa and South America. The displays

depicted vibrant market stalls and street parties, evoking a sense

of celebration. At the centre of the garden, visitors were drawn to

a spectacular arrangement that fused flowers from each section,

celebrating the coming together of people and cultures.

The garden, which won a Gold medal, was also designed to

help educate and raise awareness on the importance of flower

production for economies around the world.

45

With several big names announcing plans for major refurbishment work, department stores of the future will be destinations where customers can engage, experience and explore.

RETAIL

Text: Lyndsey Dennis

According to the Global Department Store Summit 2016 in Zürich

last month, the unprecedented rise in travel and tourism paired with

fast-pace changes in technologies is opening up an amazing new

world for customers. It promises untapped opportunities for many

businesses and brands — department stores especially.

Department stores aren’t shying away from big launches. At

Selfridges London there’s a hive of activity. A £300 milion investment

will see the eastern side of the store transformed, including a new

double-height entrance. The plans include the now open

3,440 sq m Body Studio and a new Accessories Hall, which

Selfridges says will be ‘magnificent’. The store also recently

unveiled a new candle and fragrance location on the ground floor.

Harvey Nichols is undergoing an ambitious masterplan in

Knightsbridge. ‘The new menswear destination showcases the new

design concept that was first unveiled at Birmingham last summer.

It was a milestone moment for the brand and showcases the new

design concept in which Harvey Nichols moves away from the

traditional shop-in-shop format. Next on the agenda is the ground

floor including the Beauty Hall, International Accessories and

Jewellery Box, showcasing a curated edit of fine jewellery brands.

The entire Knightsbridge store will look like a very different Harvey

Nichols once the refurbishment has been completed,’ says Paul

Finucane, group stores director at Harvey Nichols.

‘Most recently in the new menswear destination we have

displayed product by category, regardless of brand and price

point, taking away the element of browsing, which our customer

insights told us men didn’t like,’ says Finucane. ‘Today’s retail

market is about catering to your customers’ every need, providing

an environment not only where they want to shop but eat, drink, be

groomed, meet with friends or use as place to work,’ says Finucane.

At Liberty, refurbishment work is currently underway in the

Jewellery Hall. ‘We will have new selling props and POS, counter

treatments and bio graphics, and the overall look will be much

softer and elegant,’ says Ed Bustell, managing director of Liberty. ‘A

hand-drawn theme will be applied — gilding and leafing — and we

will use marble for the creation of key selling stations and displays.

It’s going to look amazing! Then it’s the makeover of our central

atrium, from just a scarf hall to an accessory concept shop, selling

bags and sunglasses, and a special in-store shop for our own

Liberty London Iphis brand.’

The store is planning to hold an ‘In Conversation’ series so

customers can go in store and meet designers, suppliers and

creators and ask them questions. ‘It’s all about interaction and

offering something unique; that’s the Liberty way,’ says Burstell.

John Lewis is continuing its expansion programme with two

new store openings in Leeds and Chelmsford, the latter its first

to open in Essex. ‘Our shop in Leeds is creating 550 jobs for the

local community and will be our most service-led shop yet, with

more than 30 in-store services such as the &Beauty spa, a foreign

department stores

Above: Liberty is currently refurbishing its jewellery hall and will then

makeover its central atrium from just a scarf hall to an accessory

concept shop selling bags and sunglasses.

Below: A Bombay Sapphire Rooftop Retreat is currently residing at

Harvey Nichols in Knightsbridge.

PLAYGROUND

46

department stores

concludes Cassidy.

Left: John Lewis will open new stores in Chelmsford (left) and Leeds

later this year.

Below: Selfridges has unveiled a new candle and fragrance location

on the ground floor, as part of its £300 million transformation.

exchange and home design service. The breadth of services

that will be available in John Lewis Leeds reflects our ambition to

expand the experiences within our shops,’ says a spokesperson

from John Lewis. The retailer plans to open shops in Westfield

White City, Cheltenham and Oxford in 2017.

Mark Broadhead, centre director at Queensgate Shopping

Centre in Peterborough, says department stores bring a huge

amount of benefits to shopping centres. ‘Choice, brands, depth

of range, exclusivity and the convenience all under one roof.

Coupled with a shopping experience and theatre within the store

presentation. Reliability and confidence for the customer is key,’

he says.

Marks & Spencer Queensgate has undergone a major

refurbishment to improve customer service, including a new third

floor. The store now includes a refreshed 929 sq m womenswear

department and 464 sq m menswear area alongside refreshed

lingerie, kidswear and homeware offerings.

‘Department stores are considered a trusted source,’ notes

Broadhead. ‘Customer trust and loyalty are often a big draw.

Although customers will test the market, and look around especially

online, they will often revert to their comfort zone to make the

purchase with total confidence in the whole customer service

experience all under one roof.’

Several department stores are using their rooftop spaces to

offer a variety of experiences. Selfridges London has been doing

this for several years, and its latest venture is the Forest restaurant

complete with floral-themed potting sheds on the terrace. John

Lewis in Oxford Street has collaborated with pop-up specialist Night

Tales to bring three restaurants to its roof throughout the summer

months, while a Bombay Sapphire Rooftop Retreat is currently

residing at Harvey Nichols Knightsbridge.

Over in America, architectural firm CallisonRTKL captured

architectural elements that are signature to Hawaii throughout

the new Bloomingdales store at Ala Moana shopping mall. The

challenge was to localise the store without destroying the roots of

the iconic New York department store. ‘There’s a lot of wood beam

ceilings and tropical wood shutter designs that we used as accents

throughout the store,’ explains David Cassidy, senior vice president

and department stores sector leader at Callison RTKL.

In terms of how department stores have evolved, Cassidy

says he is seeing smaller footprints and more offerings. ‘They’re

looking at trying to attract that next customer. The department store

customer is a very loyal and destination-type shopper and now

we’re trying to adapt stores to a younger generation; high tech,

social media, things like that. All those aspects have to be woven

into the department store. We can’t alienate the current customer;

we’re training the next generation customer.

‘In store theatre is an important part of retail today. With

shoppers constantly taking in new experiences via social media

and web surfing, it’s essential to feed this appetite in store

too; it needs to be a place of discovery. It’s about offering the

customer a sensory experience, in which they can relate with the

product, feel at ease with the surroundings and want to explore,’

Above: To celebrate its 125th anniversary, Fenwick of Bond Street

organised a Decade of Drama Millinery exhibition in May and June.

Below: Callison captured architectural elements that are signature

to Hawaii throughout Bloomingdales at Ala Moana shopping mall.

Call: 0845 680 7405 to advertise

47

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For more information visit www.perspex.co.uk

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Fila Surface Care SolutionsFILA’s surface care range includes a variety of treatments for

floor renovation, from robust, textured porcelain to original

quarry tiles and encaustics. All products are designed to

provide high coverage and performance, whilst providing a

safe application and protecting original surface characteristics.

There are 36 surface care treatments — from stone and ceramic

stain proofers, to grout protectors and cleaners. The range is

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49

Perspex DistributionPerspex Sweet Pastels is a newly developed cast acrylic sheet

collection made up of eight vibrant pastel colours available

now from Perspex Distribution. This selection of fresh colours

are set to tempt designers and point of sale specialists by

offering a pick ‘n’ mix of mouth-watering vibrant flavours

from Lemon Bonbon to Parma Violet. Eight pastel shades are

available in a standard 3m x 2m sheet size with 3mm thickness.

An additional benefit of each sheet is that it offers the best of

both worlds with a different finish on each side offering both

matt and gloss surfaces all in one sheet. The colours were

specifically developed with bright signage and retail display

in mind; lightweight and easy to install for pop-up displays, yet

strong, durable and hard wearing for more demanding needs.

T. +44 (0)1254 874 000 E. [email protected]

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FormicaThe Formica Door Collection brings an extensive selection of new

patterns, tactile textures and colours to meet the design demands of

retail environments. Introducing 27 new decors and 30 colours in

Linewood surface finish, in addition to the existing 120 colours, 45 woods

designs and 18 patterns, it brings the total collection to 186 decors. The

inherent properties of Formica high pressure laminate means the Formica

Door Collection is highly resistant to stains, impact and scratches and is

maintainable, hygienic and FSC Certified.

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products

SURFACES + FINISHES

ArmourcoatArmourcoat has announced the introduction of a refreshed

company website and logo to coincide wiht the launch

of a major new product for exterior wall applications. PPX

(Polished Plaster eXternal) is a polymer-filled limestone

render system suitable for new build and renovation projects,

producing stunning honed and textured finishes for external

spaces. The introduction of PPX represents entry into a

significant new market for the company. Armourcoat also

offers a complete PPX External Wall Insulation (EWI) system

to provide outstanding thermal insulation tested to stringent

ETAG standards.

T. +44 (0)1732 460 668

E: [email protected]

www.armourcoat.com

Twitter: Armourcoat

A unique addition to the Expona FamilyIntroducing the latest edition to the Expona family of floorcoverings, Expona Flow is a collection of 50 commercial vinyl sheet products encompassing authentically reproduced natural materials and innovative, eye catching designs. Contact us for your free copies of the new brochure and fully sampled presentation book.

DESIGN LED CONTINUOUS VINYL FLOORING

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PolyflorHigh design luxury vinyl tiles from Polyflor’s 2mm gauge

Affinity255 PUR collection were recently installed at Tredz cycle

shop in Swansea to give a brand new look to the shop floor

area. Approximately 400 sq m of Affinity255 luxury vinyl tiles in

Flamed Chestnut were installed by local flooring contractor,

Artisan Flooring in the specialist shop selling bikes, cycling

equipment and accessories. The 16 authentically reproduced

wood plank designs within the range replicate the natural

variations found in solid wood through the use of tonal hues

and surface textures. The Flamed Chestnut design includes

prominent knots and

markings to give the effect

of natural timber.

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E. [email protected]

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51

GradusContract interiors specialist Gradus has extended its primary

barrier matting collection with the launch of Esplanade 9000,

a heavy duty mat suitable for use in demanding environments.

Esplanade 9000 has been specially developed for use in

areas subject to heavy foot and wheeled traffic, such as

airports, railway stations and supermarkets. Available in 12mm

and 18mm thicknesses and in open and closed construction,

the new matting system is constructed from rubber wipers

and aluminium scraper linking strips which are held together

with galvanised steel wires. The rubber wipers are available

as either plain PVC, which are ideal for use in external

environments, or are available interwoven with grey polyester

fibres for use in interior environments.


www.gradusworld.com Twitter: @Gradus_World

AmticoAmtico has launched a refreshed version of its Signature Collection.

Carefully curated to reflect both customer demands and changing interior

needs. Thirty new designs make up the 163-strong collection within the

Wood, Stone and Abstract palettes. Amtico’s design team has scoured

the globe for inspiration, creating exciting new palettes focusing on tone

and texture; changing expectations of LVT. Now, Amtico presents its new

Innovation Products — Umbra and Chroma — that will both inspire and

excite. Pictured is Umbra Dusk in a broken bond laying pattern.


www.amtico.com Twitter: AmticoFlooring

products

FLOORING

EGGER (UK)The Feelwood range from EGGER (UK) brings together a

new, carefully curated collection of its most authentic, deeply

textured, melamine-faced chipboard panels. Since the

introduction of more realistic Feelwood decors with their deep

synchronised textures, and the look and feel of rustic raw

timber, demand has soared in the furniture interiors market.

EGGER believes that bringing the 10 premium MFC decors

together with perfectly-matching laminates and ABS edging in

one collection will make it easier for designers and specifiers.

T. +44 (0)1434 602 191 E. [email protected] www.egger.com

52

products

FLOORING

Karndean DesignflooringKarndean Designflooring is introducing 11 new stone

designs and five complementary borders to its popular Da

Vinci collection. Bringing the natural beauty and intricate

textures of real stone indoors, the distinct 457mm x 305mm

tile designs take inspiration from weathered steel, natural

stone and woven fabric and offer a fresh palette of colours

to suit any retail space. The three groups — Weathered

Steel, Natural Stone and Woven Fabric — explore latest

trends in interior design including natural weathering,

fossilisation and woven fabrics, and reflect Karndean’s

unrivalled ability to take products from the natural world and

recreate them in LVT. From the striking rust and weathered

tones of Molten to the subtle, dark hues of Carbon, all four

colourways — Molten, Iron Ore, Eisen and Carbon — present

the transformation of weathered steel over time, and are

ideally placed against plain walls, exposed brick and simple

furnishings for a stark, on-trend industrial feel. Designed to

offer a sophisticated and understated look, the four natural

stone designs feature the realistic grain and fossilisation

of limestone. Perfect for both residential and commercial

specifications, there’s the creamy tones of Dune and Bluff to

the darker, grainer Sable and Drift. The final three designs

in the collection — Burnet, Cambric and Sindon — challenge

what ‘we’ see as stone and offers modern, natural colours

with a minimalistic look and subtle strands across each tile.

T. +44 (0)1386 820 104


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ModuleoLuxury vinyl flooring from the new Moduleo Moods collection

is proving popular within the hospitality and leisure sector,

after being selected in the latest refurbishment of Young’s

Pubs’ Lass O’Richmond Hill pub in Surrey. The Country Oak

54880 and Country Oak 54991 from the manufacturer’s Impress

collection, in the exclusive new chevron format — a shape

which is now available through Moduleo Moods — were

chosen by commercial interior designers, Fusion by Design,

thanks to the product’s high-quality finish.


www.moduleo.co.uk Twitter: ModuleoUK

International Decorative SurfacesFeaturing 15 new designs, the Tuscan wood flooring collection

from IDS has been relaunched. The 37-strong collection

includes the most popular sellers with the added injection of

fashionable greys, smoked woods and herringbone parquet

that keep it on point for the latest trends. Enhancing any

new build or renovation project, the FSC certified collection

comes with the assurance of a 10 year warranty for solid wood

and a 25 year warranty for all other décors. Offering wide

design and installation flexibility, the complete Tuscan range

offers solid wood, multiply, engineered and Elite engineered

flooring, together with

wide planked and age-

distressed options in

Vintage and Grandé.

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AvireAvire has supplied LCD displays to two buildings in Shenyang,

China, in partnership with Schindler. The lift safety and

communication specialist has provided 37 C1 E-Motive displays

for the China Resources MixC Shopping Mall, in Shenyang’s

Golden Corridor Plaza. The 7in displays are installed in both

the landing areas and lift cars. The 250,000 sq m, seven-storey

structure features more than 200 shops, as well as catering and

entertainment facilities.

T. +44 (0)1628 540 100


www.avire-global.com

Twitter: Halmaelevators

55

ToshibaSignStix has formed a partnership with Toshiba to provide

an end-to-end digital engagement solution to the retail and

hospitality sectors. SignStix is a Toshiba Innovation Partner for

Toshiba Global Commerce Solutions, helping retailers to build

digital engagement solutions that are fully scalable and built

to drive customer engagement and enhance in-store customer

experiences. By combining SignStix’s digital signage software

expertise with Toshiba’s impressive portfolio of innovative

in-store solutions, support, and systems integration services

for the retail sector, this relationship allows SignStix to operate

across a global market, whilst supporting existing digital

engagement projects.


www.toshibacommerce.com Twitter: toshibagcs

Futura Retail SolutionsBritish menswear brand Steel and Jelly, previously available only through

selected retail partners, has opened its first flagship store in Birmingham’s

Grand Central shopping centre. Steel and Jelly has selected the Futura

EPOS and retail management platform with the goal of supporting future

expansion at key shopping destinations and to guarantee real time

integration in store and online. The company selected Futura as ‘a more in

depth and complete solution compared to many other EPOS offerings’ and

one that is fully scalable — supporting the brand’s expansion plans.


www.futura4retail.co.uk Twitter: Futura_retail

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TECHNOLOGY

Info-CTRLCath Kidston has selected Info-CTRL for Retail to manage

all of its merchandising data, providing greater accuracy,

security, visibility and efficiency for all of its merchandising

operations. Info-CTRL is a unique system that enables master

data to be held securely in the cloud and then downloaded

directly into users’ spreadsheets. It means that each person in

the merchandising, finance or supply chain teams can access

information in real time, while continuing to use their own

spreadsheets.


www.info-ctrl.com Twitter: InfoCTRL1

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Display LightingNorth West jewellery emporium Mococo chose bespoke lighting

from Display Lighting for its stores across the region. Mococo

has opened a new store every year since 2006 and lighting is

key to store design. One of the luminaires specified was the

CSVL Tubelight Multi, which is manufactured with two 1.5W LED

spotlights mounted at 90 degrees to each other so that it can be

mounted into the corners of counters and circular showcases.


www.display-lighting.com Twitter: DisplayLighting

57

GEZE UKLike all new supermarkets, Waitrose’s flagship store in Chester

required good access. Architectural glazing specialist

Glassolutions had created a unique curtain wall system that

allows the glass facades to visually float. So when it came to

the automatic doors for the Waitrose building, it needed a

partner renowned for elegant, integrated solutions and GEZE

UK fitted the bill perfectly. Creating the gateway between the

canal district and Chester’s new Central Business Quarter, the

Waitrose building, which has been commended at the 2015

WAN Metal in Architecture Award, features large expanses

of glass with bronze cladding to reflect the site’s industrial

heritage. Six sets of expansive glass sliding doors have

been positioned on the upper and lower floors to provide

convenient access and enhance sustainability through the

creation of two atriums.


www.geze.co.uk Twitter: @GEZE_UK

Bright GoodsA new catalogue has been published by Bright Goods — the acclaimed brand of vintage-

style, filament retrofit LED lamps. The 28-page, full colour catalogue features newly released

lamps, beautiful LED installations and an enviable client list including Burger and Lobster,

DF Mexico, Gourmet Burger Kitchen, Fresh Cosmetics, Fuller’s Pubs, Handmade Burger

Company, Jamie’s Italian, Nando’s, Next and Pizza Express, to name a few. This is the second

catalogue publication for Bright Goods since the brand launched at the Retail Design Expo

2015. Within a year, Bright Goods LED filament lamps can be seen up and down any high

street in retail stores, restaurants, bars and pubs.

T. +44 (0)1276 691 230 E: [email protected] www.brightgoods.co.uk Twitter: Bright_Goods

products

SELECTION

arken POParken POP has introduced a new forecourt Bannerview

display. Designed to provide massive impact for exterior

roadside and retail spaces, it offers great opportunities for

advertising messages to be clearly viewed when placed

strategically in large open areas. Available as 7m wide x

1m and finished in robust powder coated steel with fully

updateable printed canvas banners, this sign provides great

future-proof and ROI benefits. Bannerview can be supplied

in any colour finish with small or large quantities available in

four weeks,


www.arken-pop.com Twitter: arkenPOP

58

products

SIGNaGE + DISPLAY

SignwavesThe Signwaves POW! Sign addresses the need for vivid and versatile brand positioning in

forecourt promotion. The double-sided POW! fascia sleeve can be cut to custom shapes and

vibrantly printed in three different sizes — the largest being up to 1.67m high. This sleeve is ideal

for tactical marketing as anyone can replace it within a minute. With no need to re-purchase

the base, and with three installation-friendly base options, huge savings can be made on

purchasing additional sleeves alone. POW! is available very soon. Capture public attention

and raise footfall by registering your interest with Signwaves today.


www.signwaves.co.uk/pow-sign Twitter: Signwaves_Ltd

ONELANONELAN has launched its new System-on-Chip (SOC)

software solution enabling its software to be installed

directly onto either a Samsung Smart Signage display or

LG’s webOS platform. While the traditional Net-Top-Box will

still offer enhanced functionality, the SOC solution facilitates

direct integration with Samsung and LG’s displays making

installation simpler, with no external player and reduced

cabling. In addition, the total cost of ownership for the end

user can be reduced, making it a more attractive proposition

in some installations. The solution is delivered by the ONELAN

CMS 3.0 which enables content to be published to a mixed

network of integrated small screens, SOC displays and the full

range of NTB signage players. This offers complete flexibility

in content display to the end-user.


www.onelan.com Twitter: onelan_ltd

MessagemakerLED specialist, Messagemaker has signed a distributor agreement

with Telefax Data Systems to provide real-time digital information

and media for its LED displays. Ideally suited to the financial and

foreign exchange industries, the OmniDisplay software developed

and used by Telefax allows live information to be streamed direct

into offices, receptions, retail centres and more. OmniDisplay

delivers real-time digital media and live information to audiences

via Messagemaker’s LED screen technology, integrating with

leading information providers to receive data feeds.

T. +44 (0)800 170 7780


www.messagemaker.co.uk

Twitter: messagemakerLED

The Alan Nuttall PartnershipThe Alan Nuttall Partnership has launched a new website to

showcase its diverse range of services and solutions, from

store fitting to complete design and build projects. Visitors to

www.nuttalls.co.uk are able to find out about everything

from its award-winning innovative store fit-outs for retail

spaces to its main and principal contractor service, as well

as its comprehensive range of refrigeration, foodservice and

signage and display solutions.


www.nuttalls.co.uk Twitter: nuttall_ltd

MODELLING &PROTOTYPE

MODELLING &PROTOTYPE

fixtures & fittings

focus on:

When it comes to the fixtures and fittings of a store, flexibility and easy set-up are vital, allowing for display changes and adaptations in the future. We explore a range of solutions, from aluminium profiles and modular systems to video screens and vintage display cabinets.

FIXTURES + FITTINGS

Made you lookFor New Look’s spring window displays, SFD

played on the changes in natural light by

incorporating a grid system of iridescent

panels. These added eye-catching

animation to the windows and emitted

colourful reflections and refractions onto the

pavement that provided further movement.

www.sfd.co.uk

Endless possibilitiesMade up of a 25mm box section aluminium profile, the Unibox 25|25 system can

be used to create a multitude of lightweight, flat-pack structures. Using an array of

angled or perpendicular connectors, the system lets users create both straight and

non-perpendicular arrangements. The aluminium can be finished in a variety of looks,

including powder coated, anodised and plated finishes, or it can be left in its raw state

for a more industrial feel.

www.unibox.co.uk

60

All whiteShopfitting and display specialist

Displaysense has added a new White

Collection to its revamped website,

ideal for spring/summer displays.

The display solutions are designed

to appeal to a diverse range of

consumer preferences and tastes,

with both high white gloss and white

distressed options available.

www.displaysense.co.uk

fixtures & fittings

Command attentionOmnichannel retail technology specialist One iota offers a range of

video walls to help retailers bridge the gap between online and

in-store in today’s modern world. Available in multiple sizes with

moving images and sound, video walls attract shoppers’ attention as

soon as they walk into the store, displaying high impact digital media

in any format. Bespoke for each store’s requirements, they can be

configured to display videos across all of the screens or adapted to

show different content on each. The opportunities for promotion are

endless, from exclusive offers to product launches; they can even

convert to a touchscreen kiosk for customers to make purchases.

www.itsoneiota.com

Flexible friendWBC has announced several new additions

to the BRIX range, its pioneering modular

display system. BRIX has the versatility that

allows retailers to effortlessly change design

as and when space or seasonality demands.

An off-the-shelf solution, BRIX offers a more

flexible merchandising solution than previously

available on the market. New products

launching within the BRIX range include

wooden cradles to display bottles, shelves that

suspend wine glasses, wall display fixtures

with deep shelves in a variety of sizes, and

moveable mid-floor tables with bays.

www.wbc.co.uk/brix

61

Past and presentVintage shopfittings specialist Andy Thornton has a large showroom

near Halifax that displays original shopfittings of every description.

Whether you are looking for a complete pharmacy interior with

counters, back fittings and apothecary drawers, ornate jewellers

display cabinets or vintage counters for point of sale, Andy Thornton

has an extensive range from all periods. Pictured is an Edwardian

display cabinet in mahogany rescued from an old Co-op, dating from

around 1915. Andy Thornton has restored it and added carved corbels

and a box section of drawers in the middle. It is on sale for £4750.00

and would work well in any traditional retail environment such as

jewellers, pharmacies or even a delicatessen.

www.andythornton.com

Brief encounterDIA Systems specialises in aluminium extrusions for retail, joinery and

shopfitting. The company worked with Boux Avenue to design and

manufacture a competitively priced system that would complement

the high spec store design and lingerie. Products supplied included

FMR002 slotted tracks, forward arms and a range of side and

front hanging rails. The equipment provided has been constantly

developed to meet changing needs.

www.diagroup.co.uk

Directory

62

Retail Supplier Directory, find the specialist retail products and services you are looking for from leading suppliers around the world.

Visit the Retail Focus online directory

at www.retail-focus.co.uk to discover a

comprehensive list of the UK’s leading

retail suppliers. Each listing contains in-

depth company information together with

inspirational images, video footage and

informative press material. You can also

link through to company websites and

connect with suppliers through Twitter and

Facebook.

The Retail Supplier Directory is divided into

a number of categories, such as design

agencies, point-of-purchase, lighting,

props and surfaces, to make the site easy

to navigate.

To feature in the online directory, contact

Terry Clark on 0845 6807405

or email [email protected]

DirectoryDirectory

Retail Supplier Directory

Directory

63

Aluminium Fittings

Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry.

Extensive stock held of: *Slotted uprights*Aluminium slatwall*Perimeter Sections*Corner sections*Design and bespoke service.

DirectoryDirectory

T: 01273 582241 E: [email protected]: www.d-i-a.netS. www.twitter.com/DesignsinAlumin

Aluminium Fittings

MicroSlat is a strong versatile 25mm fine pitched aluminium slatwall system. With a bespoke range of components it can be used to build unique and interesting displays or add value to existing designs.

T. 01325 351 276E. [email protected]. www.microslat.comS. www.twitter.com/MicroSlat

Aluminium Fittings

T: 0 01422 310767E: [email protected]: www.wbelland.com

Bespoke Display

Axis design, develop, manufacture and install bespoke retail display solutions. We’ve worked with the biggest names on the high street, but approach every project in the same way, with the maximum thought for your brand, products and sales environment.

T, 020 3260 3888E. [email protected]/retailS. www.twitter.com/AxisEuropePlc

Bespoke Display

Bespoke Display

Bespoke Display

KSF provides retail merchandising display solutions to retailers, brands and trade customers from CONCEPT to COMPLETION via our global supply chain (China/UK/East EU) to deliver LOWER total cost of ownership. YOU’VE TRIED THE REST; NOW PUT US TO THE TEST.

T: +44 (0)8450 944 699E: [email protected]: www.ksf-global.comS: www.twitter.com/KSFGlobal

Bespoke Display

Bespoke Display

Spur Creative Workshop deliver unique visual merchandising solutions for retail brands. Boasting a wealth of experience in high quality prop making we create display concepts for window staging, POS and brand awareness campaigns.

T 01892 890608E: [email protected] www.spurcreative.co.ukS: www.twitter.com/ spur_creative

Brochure Holders

Design Consultancies

H Squared Limited are display specialists in creating brand presence at the point of purchase. Through a holistic approach to the development of display... strategic led creative design and cost effective manufacture, supply and installation, H Squared are able to offer clients an experience to nurture an idea as well as the capability to realise and deliver these ideas.

T: 01530 814200E: [email protected]: www.hsquaredltd.co.ukS: www.twitter.com/HSquaredLtd


IGNITION is an independent creative companyOur multi-disciplined team work together to deliver exceptional retail and commercial environments, global exhibitions and brands.

T, +44 (0) 1179 725168E. [email protected]. www.ignitiondg.com


We are TWO Visual, the retail agency specialising in visual merchandising. Led by brand directors Jeanette Cheetham and Brendan Gordon we provide everything retailers need to make their brands visually dynamic, whilst improving team and commercial performance.

T, +44 (0) 1858 414275E. [email protected]. www. twovisual.co.ukS. www.twitter.com/TWO_Visual

Display

Original suppliers of display fabrics, textiles, PVC and polycarbonates for retail displays and exhibition stands since 1934Backgrounds have been our background since backgrounds began and B Brown have more than 400 in stock.

T, 08705 340 340E. [email protected]. www.bbrown.co.ukS. www.twitter.com/luvbbrown

No.1 Advertising Balloon Service:• Printed Latex and Foil Balloons• Helium Gas delivery and collection• Flags, Bunting and Banners• Promotional Sashes and T-shirts• Multi-store distribution nationwide

T, 01494 774376 E. [email protected] W. www.b-loony.com

Balloons & Bunting

arken are a UK design and manufacturing facility creating bespoke poster display solutions. As well as our bespoke offer, we provide off the shelf products such as poster frames, light boxes, poster hanging systems, pavement signs, forecourt signs, all available in a range of colours and sizes.

T: +44 (0)1638 565656E: [email protected]: www.arken-pop.com

Walker Bros (Elland) Ltd is an Engineering Manufacturing company specialising in sheet metalwork and plastic fabrication. We supply precision metal and plastic products, components and light fabrications to a broad range of industries and markets throughout the UK and Europe.

T: 0 01422 310767E: [email protected]: www.wbelland.com

Walker Bros (Elland) Ltd is an Engineering Manufacturing company specialising in sheet metalwork and plastic fabrication. We supply precision metal and plastic products, components and light fabrications to a broad range of industries and markets throughout the UK and Europe.

Air Control & Development Ltd are Daikin, Mitsubishi and Toshiba accredited contractors, specialising in providing quality air conditioning, ventilation and overdoor heater installations, service & maintenance within the retail sector.

T 01922 455523E: [email protected]: www.aircontrol.co.ukS: www.twitter.com/AirControl123

Climate Control

Hello Flamingo is a creative company for the retail and event sector, specialising in window displays, in store solution, POP ups, project management, design, manufacture and installation for bespoke projects at our fully equipped manufacturing workshop.

T: 01273 585768E: [email protected]: www.helloflamingo.co.ukS. www.twitter.com/helloflamingo1

Brochure Holders International Limited is part of the global Taymar group recognised as a leading manufacturer of premium quality injection moulded leaflet holders and display solutions. Committed to on-going product development the Taymar group offers one of the world’s largest collections of ‘clear view’ wall, floor and counter standing brochure displays.

T: +44 (0)1473 229250E: [email protected]: www.brochureholders.com

Directory

Display

Are you looking to increase your product sales, re-brand or launch a new product? If you’re not already talking to us, you should. Our group offer an unprecedented level of experience coupled with a comprehensive range of products and services. Our aim is to make your products sell and your service the best on the market.

T: +44(0)113 265 0093E: [email protected] W: www.concept-data.comS. www.twitter.com/GDProjects

GDP display, manufactures, delivers and installs world-class retail environments, store fixtures, displays and visual merchandising equipment. GDP is truly Global, through its activities in many parts of the world. We have supplied high-end displays and furniture to successful retail brands throughout Europe, North America, South Africa and South East Asia.

T: +44 (0)1582 433 771E: [email protected]: www.gdprojects.euS. www.twitter.com/GDProjects

Display

Display

Impulse POP specialises in Point of Purchase display systems for the Retail sector.We offer many years of experience in all aspects of retail design, with in house manufacture - including quick turnaround prototypes, or overseas manufacture, delivery, installation and retail merchandising.

T, 01767 682756E. [email protected]. www.twitter.com/impulsepop

Display

Display



Display

Display

We create bespoke tailored solutions for retail, interiors, exhibitions, museums and 3D and we know one size does not fit all. Our teams are always ready for the challenges, big or small.

T: 01923 800666 E: [email protected]: www.stylographics.comS. www.twitter.com/hellostylo

Display

Display - Digital

Crystal Display Systems is already a leading UK designer, distributor and value added reseller of flat panel display solutions. We have a vast array of media players, interactive displays, videowalls and shelf edge displays. Our knowledge and expertise has also led to us being one of the European leaders in transparent LCD.

T: +44 (0) 1634 292 025E: [email protected]: www.crystal-display.comS. www.twitter.com/CrystalDisplays

We provide total end to end solutions encompassing all aspects of designing, implementing, managing and supporting multi-faceted marketing technology concepts and Digital Screen Media networks.

T, +44 (0)845 481 8020E. [email protected]. www.twitter.com/ScreenMediaTech

Offering an extensive range of EPOS hardware from world class suppliers such as Star Micronics, Honeywell and Posiflex, DED offer the complete EPOS hardware solution alongside a unique rewritable loyalty system.

T: 01797 320636E: [email protected]: www.ded.co.uk

S: www.twitter.com/dedltd

Display - Digital

EPOS

Finishes

Armourcoat is the world’s foremost supplier of polished plasters, sculptural effects and innovative surface finishes.

T. +44 (0)1732 460 668E. [email protected]. www.armourcoat.comS. www.twitter.com/Armourcoat

Furniture




T: 01923 800666E: [email protected]: www.stylographics.comS. www.twitter.com/hellostylo

Furniture

Graphics

Graphica Display print, produce and install retail graphics including till point graphics, window graphics, LED lightboxes, cut & printed vinyl and much more. Nationwide & Euorpean delivery and installation.

T: 0845 3730073E: [email protected]:www.graphicadisplay.co.ukS. www.twitter.com/graphicatweet

Graphics


T: 01923 800666 E: [email protected]

W: www.stylographics.comS. www.twitter.com/hellostylo

We are IPOS. A creative design agency whose extensive and impressive client list speaks volumes for the professional services we offer. We design, produce and install all aspects of our client’s POS. From in-store graphics, window vinyls and 3D bespoke window displays to full multi location campaign roll outs.

T: 0161 477 8501E: [email protected]: www.ipos-design.co.ukS. www.twitter.com/iposdesign

Internationally acclaimed, award winning unique magnetic wall system offers instant flexibility & creative choice to architects, interiors & store designers.Since launching the magnIQ system in 2006 the response has been quite phenomenal. To date the system has won 13 prestigious awards and is now internationally recognised justifying the many years Rare Basic spent on research and development.

T +44 (0)20 8348 9888 E: [email protected] W: www.rarebasic.comS: www.twitter.com/rarebasic

Woodwood Group –Tx Frame UK are a specialist in tension fabric display systems and LED light boxes. We are able to deliver the highest quality service with a friendly but professional approach to ensure you receive the spectacular results you deserve.

T, 01376 295 016E. [email protected] W. www.txframe.co.uk

64

Directory

65

Interactive Displays

Crystal Display Systems is already a leading UK designer, distributor and value added reseller of flat panel display solutions. We have a vast array of media players, interactive displays, videowalls and shelf edge displays. Our knowledge and expertise has also led to us being one of the European leaders in transparent LCD.

T: +44 (0) 1634 292 025E: [email protected]: www.crystal-display.comS. www.twitter.com/CrystalDisplays

Lighting

Literature Display Solutions

Maintenance

Permanent POS

Custom made, 20mm deep LED Edge lit ‘Diamond’ light boxes, and 8mm deep ‘Garnet’ light panels for retail display, signage and advertising.

T: 0333 123 0345E: [email protected] www.artillus.comWeb: www.ways2display.com

POP/POS

POP/POS

POP/POS

VMPOP UP

Retail Consultancy

Slatwall

Slatwall

VM

VM - Training & Tools

LED Solutions are a specialist LED lighting supplier who can offer you a wide variety of bespoke lighting solutions for the sign, shop fitting and display industries.

T: 0116 262 5933E: [email protected]: www.ledsolutions.co.ukS. www.twitter.com/ LEDSolutionsUK

POP/POS

GENESIS MANNEQUINS design and produce high-class and trend-lead shop window mannequins, busts and displays for the international fashion industry. Additionally we offer style, trend and product consultation as well as a comprehensive after-sales service.

T: +49 (0) 5752 1803 0E: [email protected]: www.genesis-display.comS: www.twitter.com/GenesisDisplay

MicroSlat is a strong versatile 25mm fine pitched aluminium slatwall system. With a bespoke range of components it can be used to build unique and interesting displays or add value to existing designs.

T. 01325 351 276E. [email protected]. www.microslat.comS. www.twitter.com/MicroSlat

We are a global retail agency. Visual Thinking develops strategy, skills, hearts and minds to deliver retail excellence and transform brand performance.

T, +44 (0) 1788 543 331E. [email protected] W. www.visualthinking.co.uk S. www.twitter.com/shoptactics

We specialise in Point of Sale (POS) and Point of Purchase (POP). We design, manufacture and fit retail fixtures and store displays and we’re good at it. For over 55 years Axiom has been designing and producing exciting and innovative retail displays for well known brands and retail groups.

T: +44 (0)161 681 1371 E: [email protected]: www.axiom-displays.co.uk

Specialist Stockist of Aluminium Extrusions and Mild Steel Fittings for the shopfitting industry.

Extensive stock held of: *Slotted uprights*Aluminium slatwall*Perimeter Sections*Corner sections*Design and bespoke service.

T: 01273 582241 E: [email protected]: www.d-i-a.netS. www.twitter.com/DesignsinAlumin

T: 01482 345067E: [email protected] W: www.jcrpos.co.ukS. @JCR_POS

> In house design and manufacture of permanent displays> Powder coated steel, stainless steel, plastics and print used in any combination> Rapid prototyping and batch manufacture> Confidentiality assured> Let us help you improve your product sales`Find out why our customers keep returning for more………

T: 01482 345067E: [email protected] W: www.jcrpos.co.ukS. @JCR_POS

> In house design and manufacture of permanent displays> Powder coated steel, stainless steel, plastics and print used in any combination> Rapid prototyping and batch manufacture> Confidentiality assured> Let us help you improve your product sales`Find out why our customers keep returning for more………

Brochure Holders International Limited is part of the global Taymar group recognised as a leading manufacturer of premium quality injection moulded leaflet holders and display solutions. Committed to on-going product development the Taymar group offers one of the world’s largest collections of ‘clear view’ wall, floor and counter standing brochure displays.

T: +44 (0)1473 229250E: [email protected]: www.brochureholders.com

We are IPOS. A creative design agency whose extensive and impressive client list speaks volumes for the professional services we offer. We design, produce and install all aspects of our client’s POS. From in-store graphics, window vinyls and 3D bespoke window displays to full multi location campaign roll outs.

T: 0161 477 8501E: [email protected]: www.ipos-design.co.ukS. www.twitter.com/iposdesign

Air Control & Development Ltd are Daikin, Mitsubishi and Toshiba accredited contractors, specialising in providing quality air conditioning, ventilation and overdoor heater installations, service & maintenance within the retail sector.

T 01922 455523E: [email protected]: www.aircontrol.co.ukS: www.twitter.com/AirControl123

We are a global retail agency. Visual Thinking develops strategy, skills, hearts and minds to deliver retail excellence and transform brand performance.

T, +44 (0) 1788 543 331E. [email protected] W. www.visualthinking.co.uk S. www.twitter.com/shoptactics

Hello Flamingo is a creative company for the retail and event sector, specialising in window displays, in store solution, POP ups, project management, design, manufacture and installation for bespoke projects at our fully equipped manufacturing workshop.

T: 01273 585768E: [email protected]: www.helloflamingo.co.ukS. www.twitter.com/helloflamingo1

Since the ‘glam’ days of the 1970s, Panache Display has been a lead player in the global fashion business - producing ever-changing looks to set its own trends in mannequin design and visual display - while establishing an enviable reputation for quality, as well as, creativity.

T: +44 (0) 20 8752 2520E: [email protected]: www.panachedisplay.co.ukS: www.twitter.com/PANACHEDISPLAY

Panache revised logo 1

DISPLAY DISPLAY

Q & A

66

Michelle Jarrold is a seventh-generation family member of Jarrold

department store in Norwich. As well as a main board director,

Jarrold is responsible for developing the image and brand portfolio

of the store, as well as overseeing womenswear, menswear,

childrenswear, accessories, beauty and books. Here, she talks

customer service, renovations and moving with the times.

RF. Where did your career begin?

MJ. I started working in publishing in London then Norwich,

and then I switched to retail when I was 28. I had previously

done work experience as a student in the store. I came in as

assistant merchandise manager.

RF. What does your role as development director for Jarrold retail

entail exactly?

MJ. Currently, I have various different roles. The day job is mainly

overseeing my departments, which are fashion, beauty,

menswear, accessories and books — 60 per cent of the store

turnover is under me. I have a broad reaching role which is to

look at the overall strategy of the retail division to help ensure

that we are moving the business on in the right direction, and

we’re recruiting the right brands for the business.

RF. How does Jarrold maintain its position as one of the best

independent department stores in the UK?

MJ. That’s been a real challenge for us because in Norwich we

have a lot of competition, and in order to survive we have

to ensure that we have a compelling and different brand

composition. We compete with John Lewis, House of Fraser and

Debenhams, and the largest M&S outside of London so we’re

used to having that as competition and we welcome it. What

we’ve done differently is focus very much on customer service.

We haven’t cut back on the staffing levels in a way that would

affect our customer service levels at all [and] we still have lots

of tills around the shop floor.

We’ve spent a lot of money over the last 10-15 years in

continually reinventing the look of the store. It’s very elegant,

contemporary and welcoming. We’ve got a beautiful building

and we’re very lucky with the location of the store right in the

heart of the city. We are also online so you can buy about 70

per cent of what we sell online. We’ve recognised the need to

move with the times. We’re computerised and continue using

EPOS so we can analyse how our sales are going and we

can react very quickly and be very efficient in how we move

stock around the business.

RF. How have the recent renovations improved the in-store

shopping experience?

MJ. It has completely changed. We refurbished the ground

floor three years ago and sales have really increased. We

refurbished and moved our book department downstairs to

the lower ground floor, which has also done really well, and

last year we completed a £750,000 makeover of fashion, and

again we had amazing feedback about it. We have worked

closely with the same designer — Simon May at Furniss and May

— on different parts of the store to create a really compelling,

calm, sophisticated atmosphere.

RF. What are your thoughts on integrating digital into the in-store

experience?

MJ. We are looking at whether we can introduce e-receipts

and also changing our tills. We’re trying to master our CRM

capabilities so that we can make sure we’re marketing directly

to the right people about the right things.

RF. Why are department stores still relevant today?

MJ. I think they are even more relevant now. I think people are so

overwhelmed with choice, particularly online. Coming into a

department store, where they feel comfortable with the range

that has been curated for them, then that actually makes their

life a lot easier. Take our book department. Why should a

book department survive when you’ve got Amazon? It survives

because half of the time people come in here and don’t know

exactly what they want and we help them by showing them the

latest releases or inspiring them and giving them ideas.

RF. What’s next for Jarrold?

MJ. We are always developing. The immediate next thing is

Charlotte Tilbury coming in store in July, followed by Bobbi

Brown joining us in September. We are expanding beauty

again on the ground floor and then medium-term we are

looking to expand our furniture offer, and growing menswear,

shoes and womenswear. The fashion element of the store is

the medium-term plan. We never stop.

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weloveleds.co.ukThe only online shop selling Led modules, cabochons, vintage bulbs& accessories specifically designed with the sign & display trade in mind.

All you need to make your own vintage lighting

Ceiling Roses- Various colours

Fabric Lighting Cable- 47 Di�erent styles & colours

Lampholder- 9 Styles & Colours

LED Filament Bulbs- 18 in the range

from £2.50 from £2.88 p/m from £1.21 from £8.00

retail focus june 2016

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