Bullseye Darts Australia is a Sports Shop located in Yatala near Brisbane Australia. They have one of the largest range of darts and dart supplies across Australia. Wanting to add an online presence to the business and start selling online they launched a digital campaign through AdWords in June 2015. Recently, they transitioned to Bullseye Sports Australia to also cover a range of other products, expanding into products related to Pool, Snooker and Table Tennis. They stock equipment from major manufacturers including Unicorn, Winmau, Target, Harrows, Riley and Formula Sports

Increase overall website presence and traffic to promote new and existing productsIncrease online salesIncrease store visits

Implement Australia wide SEO campaign (Commenced June 2017) Adjust current AdWords campaign to highly targeted traffic starting locally then working across Australia (Commenced May 2017)Implement Google shopping & Remarketing campaigns

Increased traffic from AdWords by 80% without increasing budget. 1158 (April) monthly to 2095 (December) from search campaigns

Reduced Cost per conversion from AdWords by 54%. $14.47 (April) down to $7.85 (December) through search campaigns

Increased overall traffic to site from 130 (June) per day to 250 (December) per day

GOALS APPROACH

Overall conversion rate from 0.74% (June) to 4.91% (December)

RESULTS

CASE STUDY

80%

After working with several digital management companies when first launching the online section of the business, Bullseye wasn’t achieving the results they had hoped for from their digital marketing efforts. After engaging Yes Digital they noticed steady increases throughout the life of the current campaign, reducing the cost per click and cost per acquisition drastically over the space of 7 months. The quality of the traffic coming to Bullseye’s website has increased significantly with conversion rates from all traffic skyrocketing from 0.74% in June 2017 to 4.91% throughout December.

So impressed with Yes Digital! They've gone above and beyond helping us with our online marketing. The returns we now see from AdWords have been fantastic. Communication is great, they always keep us updated and provide terrific advice. I wish we'd found them when we first started our online business - it would have saved more than a few headaches. Thanks heaps!

SUMMARY

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