research proposal group 3 sec-b

7/26/2019 Research Proposal Group 3 Sec-B

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RESEARCH PROPOSAL

ON FINANCIALSERVICES INDUSTRY

SUBMITTED TO:

SUBMITTED BY:

PROF. MONICA BHARDWAJ

KARAN SETIA

LEENA SHARMA

JAYA MANASA PEDDINTI

SHIVANK GOEL

RAMAN SINGH RANA

(GROUP-3, SECTION-B)


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RESEARCH OBJECTIVES

The main objective for conducting this research is as follows:

Managing the online reputation of the company, brands andproducts online by bringing in qualied business leads throughonline networking and utilizing datadriven insights to developa close, personalized usere!perience that ma!imizes the

potential for protable outcomes

INTRODUCTION

"ndia has a diversied nancial sector, which is e!pandingrapidly# The sector comprises commercial banks, insurancecompanies, nonbanking nancial companies, cooperatives,pension funds, mutual funds and other smaller nancialentities# The nancial sector in "ndia is predominantly a banking

sector with commercial banks accounting for more than $% percent of the total assets held by the nancial system# &t present,"ndia is one of the world's most vibrant capital markets# Thenancial sector has been an important contributor in the ()*+(-.. )-M/.T"0 *-)10T2# The size of banking assets in"ndia reached 1.3 4#5 trillion in 6748#The &ssociation of Mutual6unds in "ndia +&M6"2 data shows that assets of the mutual fundindustry have hit an alltime high of about s#49 trillion# /quityfunds had inows of s#;, 94< crores, taking total inows on a

yeartodate basis to s#$4, %5= crores#

"ndia is today one of the most vibrant global economies, on theback of robust banking and insurance sectors# The country isprojected to become the fth largest banking sector globally by9%9%, as per a joint report by >*M(0""# The report also e!pectsbank credit to grow at a compound annual growth rate +0&(2of 4< per cent in the medium term leading to better creditpenetration# ?ife "nsurance 0ouncil, the industry body of life

insurers in the country also projects a 0&( of 49@4; per centover the ne!t few years for the nancial services segment #


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INDUSTRY OVERVIEW

The nancial services sector consists of the capital markets,insurance sector and nonbanking nancial companies +AB60s2#

The asset management industry in "ndia is among the fastestgrowing in the world# Total asset under management +&1M2 ofthe mutual fund industry clocked a compound annual growthrate +0&(2 of 4;#= per cent over 67%


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(overnment or local authority or other marketable securities ofa like nature, leasing, hirepurchase, insurance business, chitbusiness but does not include any institution whose principalbusiness is that of agriculture activity, industrial activity,

purchase or sale of any goods +other than securities2 orproviding any services and saleGpurchaseGconstruction ofimmovable property#

I'1*' S$/ 2/":The market where securities are tradedknown as .ecurities market# "t consists of two diHerentsegments namely primary and secondary market# The primarymarket deals with new or fresh issue of securities and is,therefore, also known as new issue marketI whereas the

secondary market provides a place for purchase and sale ofe!isting securities and is often termed as stock market or stocke!change#

.tock e!change is the term commonly used for a secondarymarket, which provide a place where diHerent types of e!istingsecurities such as shares, debentures and bonds, governmentsecurities can be bought and sold on a regular basis# & stocke!change is generally organized as an association, a society or

a company with a limited number of members# "t is open onlyto these members who act as brokers for the buyers andsellers#

The .ecurities 0ontract +egulation2 &ct has dened stocke!change as an Eassociation, organization or body ofindividuals, whether incorporated or not, established for thepurpose of assisting, regulating and controlling business ofbuying, selling and dealing in securitiesF#

B$/"" F*2#:The basic function of a brokerage rm is toe!ecute buy and sell orders for clients# Traditionally these rmshave oHered the investigation of the quality and thepossibilities of investing in a variety of investment products# "tis still accustomed for brokerage rms to oHer informationabout possible investments free of charge# This activity ofbringing free of charge stock investment reports is one of themain tools that are utilized by brokerage houses to competeagainst other rms and to investors it continues to be animportant service#


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C0"' S"'*$ $% B$/*': E40* 2/".teadily rising turnover in nancial markets has led to rapide!pansion of the brokerage segment# The annual turnover

value in A./ has witnessed a 0&( of 9J#% per cent between67=$ and 6748 to reach 1.) 8$$ billion, standing at 1.) 9;9billion for the period +MarchKuly2 9%48# The number of listedcompanies on A./ and B./ increased to


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the groupLs highly valued e!pertise as the most preferrednancial advisory rm in "ndia# The service +www#justtrade#in2went ?"P/ on %Jrd Kanuary 9%%5 and is aimed at Dealth0reation for the working professionals, business owners,

e!perienced investorsand beginners#

O65"*"# $% J0# T1" S"0**"#:

To provide a seamless e!perience to the "ndian investors

who can now invest online and in comfort of their privacy#

To give clients a 'new age' holistic service platform that

will enable investments into a wide range of products like/quity, M6 or "*-s and services through the online routewith a single ?og in id#

To engage and educate the investor and oHer value added

services with e!ible pricing packages that includevariable brokerage and !ed fee based plans to give morevalue for money spent by the "nvestor#

T7" S"*"# !$*1"1 6 J0# T1" S"0**"#:

There are no speed limits for creating wealth# The hitech

and highly reliable online connectivity through P.&T and?ease ?ines ensures that the trading orders are e!ecutedat lightning speed#

6or any kind of investment related queries, the client will

have access to his relationship manager# The elationship

Manager will facilitate informed decision making on thepart of the investor +with respect to his investments andoverall management of his nancial matters2 by sharinghis *lan, *roduct and esearch /!pertise with the client#

N0" $% J0# T1" S"0**"# L1 (J0#1".*'):

The company is providing investment services to the personwho invest in equity market#Kusttrade#in is a A./GB./ registered

.tock Broker that provides -nline .hare Trading aimed atDealth 0reation for working professionals, business owners,


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e!perienced investors and beginners, with its presence all over"ndia# The company major function area is nance and isfollowed by marketing, information technology, and Cumanresource#

LITERARTURE REVIEW

Marisa Maio Mackay +9%%42 e!amined whether diHerences e!istbetween service and product markets, which warrant diHerentmarketing practices by applying ten e!isting consumer basedmeasures of brand equity to a nancial services market# Theresults found that most measures were convergent andcorrelated highly with market share in the predicted direction,

where market share was used as an indicator of brand equity#Brand recall and familiarity, however, were found to be the bestestimators of brand equity in the nancial services market#

RESEARCH METHODOLOGY

The study has adopted the e!ploratory research design in orderto understand the factors that could help Bajaj 0apital ?td

manage its online reputation, bring in qualied business leadsthrough online networking and to utilize datadriven insights todevelop a close, personalized usere!perience that increasesthe potential for protable outcomes#

DATA COLLECTION

The data has been collected from secondary sources which arereliable sources to conduct the research#

ANALYSIS, INTERPRETATIONS ANDRECOMMENDATIONS

.D-T &nalysis of Kust Trade .ecurities ltd:

S"'7#

Multiple and customized plan for "nvestors#

>nown for transparent functioning and no hidden charges# -)"A software for online share trading#


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Maintaining long term relationship with their customer#

.ervices oHered include -nline trading platform, research

calls, call and trade, real time conrmation#

W"/'"##

?ess branches near by the rural areas#

Brokerage rate was high as compared to competitors#

)eals in only equity segment#

&ccount opening page was not userfriendly#

O!!$0'*

& renowned name Bajaj capital is the best opportunity to

increase market share# Ao issue of compliance as company was following all the

rules and regulation of ./B"#

T7"#

.tringent /conomic measures by (overnment and B"#

&s brokerage was little high customer may shift to other

broker# -nly equity segment is dealt in#

CONCLUSION

This proposal is just a framework of the actual research and not

the actual research# "f the framework is found suitable enough,

the research will be conducted accordingly#

REFERENCES

www#ibef#org

Mackey Maio Marisa +9%%42, Q&ssessing the performance

of brand loyalty measuresQ, Kournal of .ervices Marketing,

Pol# 4; "ss:

research proposal group 3 sec-b

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