1. 1. Make the Most of A Polarizing Brand Group 9 Rupika Malhotra Amrita Singh Ravi Dhoot Mohit Kataria Ratika PGP30046 PGP30067 PGP30074 PGP30318 PGP30334
2. 2. INTRODUCTION THROUGH A VIDEO
3. 3. Polarizing brand?
4. 4. HOW DO I MEASURE IT? - Brand Dispersion Ratings: Lovers/Haters Standard deviation
5. 5. What To Do Then?
6. 6. Placate The Haters
7. 7. S A L M A N K H A N
8. 8. DAMAGE CONTROL
9. 9. WHAT DOES SALMAN KHAN MEAN TODAY?
10. 10. Poke The Haters
11. 11. Junta Maaf Nahi Karegi? Good..!
12. 12. Amplifying a Polarizing Attribute
13. 13. ...She was suffering from an acute case of Darsheel Safari..
14. 14. AND THEN COMES
15. 15. IF YOU MEAN BUSINESS
16. 16. SOME MORE BUSINESS
17. 17. What if your brand is not Polarizing ?
18. 18. Drive a wedge in the market
19. 19. YORKIE CHOCOLATE BAR https://www.youtube.com/watch?v=QcjlzSod0CE
20. 20. ITS NOT FOR GIRLS Market segment: Boys Strongly appealing for this segment, generates strong dislike by other segments Number of dislikes are more as compared to likes
21. 21. Launch a Provocative Ad
22. 22. vs
23. 23. https://www.youtube.com/watch?v=Ckzsh9SpUAQ Stay Ahead with The Hindu This Ad shows : TOI is for Bollywood trivia If you want to stay ahead read The Hindu
24. 24. https://www.youtube.com/watch?v=iANLUhJdeuA Appeals to one segment Disliked by other segments
25. 25. Q&A
26. 26. Thank You