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Page 1: Research Design
Page 2: Research Design
Page 3: Research Design

Contents of presentation

•Different research designs

• Basic principles of experimental designs

•Important experimental designs

Page 4: Research Design

Different research design

It is categorized as

1. Research design in the case of

exploratory research studies

2. Research design in the case of

descriptive and diagnostic research

studies

3. Research design in the case of

hypotheses testing research studies

Page 5: Research Design

1. Research design in the case exploratory research design

•Exploratory research studies are also termed

formulative research studies.

•The main purpose of such studies is that of

formulating a problem for more precise

investigation or of developing the working

hypotheses from the point of view.

•The major emphasis is on such studies is on the

discovery of new ideas and insight.

•It is flexible and enough to provide opportunity

for considering different aspects of a problem

under study .

Page 6: Research Design

THREE METHODS OF RESEARCH DESIGN IN THE

CASE

OF EXPLORATORY RESEARCH STUDIES

1.The survey of concerning literature

2.Experience survey

3.Analysis of “insight – stimulating” examples

Page 7: Research Design

1.THE SURVEY OF COCERNING LITERATURE

The survey of concerning literature happens

to be the most simple and fruitful method of

formulating precisely the research problem or

developing hypotheses. Hypotheses stated by

earlier workers may be reviewed and their

usefulness e evaluated as a basis for further

research .

Page 8: Research Design

2.EXPERRIENCE SURVEY :

Experience survey means the survey of people

who have had practical experience with the

problem to be studied. The object of such

survey is to obtain insight in to the

relationships between the variables and the

new ideas relating to the research problem .

Page 9: Research Design

3.ANALYSIS OF”INSIGH-STIMULAITNG” EXAMPLES

Analysis of insight stimulating examples is

also a fruitful method for suggesting

hypotheses for research.

It is particularly suitable in areas where

there is little experience to serve as a guide .

Attitude of the investigator, the intensity of

the study ,and the ability of the researcher

are the main features of this method.

Page 10: Research Design

2.Research design in the case of descriptive and diagnostic

research design

Descriptive research studies are those studies which

are concerned with describing the characteristics of

a particular individual or of a group .Studies

concerned with specific predictions with narration of

facts, and characteristics concerning individual

group or situations all are examples of descriptive

research studies. Most of the research studies comes

under this category.

Page 11: Research Design

Diagnostic research studies determines the

frequency with which something occurs or its

association with something else .The studies

concerning whether certain variables are

associated are examples of diagnostic research

studies .

The design in such studies must be rigid and

not flexible

Page 12: Research Design

This design must focus on the following:

o Formulating the objective of the study

o Designing the method of the data

collection

o Selection of the sample

o Collecting the data

o Processing and analyzing the data

o Reporting the findings

Page 13: Research Design

Exploratory v/s descriptive /diagnostic studies

Researc

h

Design

Type of

study Exploratory formulative

Over all

designFlexible design (design

must provide

opportunity for

considering different

aspects of the problem

)

Rigid design(design

must make enough

provision for protection

against bias& must

maximize reliability)

Descriptive/diagnostic

Sampling

design

Non probability sample

design

Probability sample

design

Statistica

l design No pre- planned design

for analysisPre-planned design for

analysis

Page 14: Research Design

Observati

onal

design

Unstructured

instrument for data

collection

Structured or well

through out

instruments for

data collection

Operation

al designNo fixed decisions

about the

operational

procedures

Advanced decisions

abut operational

procedures .

Page 15: Research Design

3.Research design in the case of hypothesis testing research design

Hypotheses testing research studies

(generally known as experimental studies ) are

those where the researcher tests the

hypotheses of casual relationships between

variables.

Such studies requires procedures that will

not only reduce bias and increases reliability

but will permit drawing inference about

causality .

Page 16: Research Design

BASIC PRINCIPLES OF EXPERIMENTAL DESIGN

Professor R A Fisher has enumerated three

principles of experimental designs :

1.THE PRINCIPLE OF

REPLICATION

2.THE PRINCIPLE OF

RANDOMIZATION

3.THE PRINCIPLE OF LOCAL

CONTROL

Page 17: Research Design

1.THE PRINICPLE OF REPLICATION

As per this principle the experiments should be

made more than once.

Thus each treatment is applied on in many

experimental units instead of one.

By doing so the statistical accuracy of the

statistical accuracy is increased .

Page 18: Research Design

2.The principle of randomization

The principle of randomization provides

protection, when we conduct an experiments

against the effect of extraneous factors by

randomization.

In other words this principle indicate what we

should we design or plan the experiment in such a

way that the variations caused by extraneous

factors can all be combined under the general

heading “chance”.

The application of the principle of randomization

,we can have a better estimate of the experimental

control .

Page 19: Research Design

3.The principle of local control

Under it ,the extraneous factor, the known

source of variability, is made to vary

deliberately over as wide a range as necessary

and this needs to be done in such a way that

the variability it causes can be measured and

hence eliminated from experimental error .

Page 20: Research Design

Important experimental designs

Experimental design refers to the framework or

structure of an experiment and as such there

are several experimental designs.

Page 21: Research Design

a)Informal experimental design

1.Before and after control

design

2.After only with control

design

3.Before and after control

design

a)Formal experimental design

1.completely randomized

design

2.Randomized block design

3.Latin square design

4.Factorial design

Page 22: Research Design

1.Before -and- after without control design

In such a design a single test group or area

is selected and the dependent variable is

measured before the introduction of the

treatment . Test area: Level of treatment level of

phenomenon introduced

phenomenon

Before treatment after

treatment

(x)

(y)Treatment effect =(y)-(x)

Page 23: Research Design

2.After- only with control

design In this design two groups or areas(test area and

control area )are selected and the treatment is

introduced into the test area only .

Test area : treatment introduced level of

phenomenon after

treatment

(y)

Control area :

Level of phenomenon without

treatment (z)

Treatment effect =(y)-(z)

Page 24: Research Design

3.Before -and -after with control

design

In this design two areas are selected and

the dependent variable is measured in

both the areas for an identical time

period before the treatment .

Page 25: Research Design

time period 1 time

period2

Test area : level of phenomenon treatment level

of pheno.

before treatment (x) introduced

Control level of phenomenon level of

pheno.

area :without treatment(a)

without treatment

(z)Treatment effect =(y-x)-(z-a)

after treatment(y)

Page 26: Research Design

In brief

Decisions regarding what ,where, when, how

much ,by what means concerning an enquiry or a

research study constitute a research design.

There are several research designs and the

researcher must decide in advance of collection

and analysis of data as to which the design

would prove to be more appropriate for his

research project .

Page 27: Research Design

Reference

1.RESEARCH METHODLOGY-METHOD AND

TECHNIQUE

: C R KOTHARI

2.RESEARCH METHDOLOJY AND STSTISTICAL

TECHNIQUE :SANTHOSH

GUPTAMETHODOLY OF RESEARCH IN SOCIAL

SCIENCE O R

KRISHNASWAMI

3.RESAECH METHODOLOGY –MARKETING AND

MANAGEMENT :BEHERUZ N SETHNA

:LEONARD GREVELD

Page 28: Research Design

4.RESEACH METHODOLOGY METHODS ,TOOLS AND

TECHNIQUE

GOPAL LAL JAIN

5.SCINTIFIC METHODS AND SOCIAL RESEARCH

B N

GHOSH

6.RESARCH METHODOLOGY IN MANAGEMENT

ARVINDRAI N

DESAI

7.RESEARCH METHODS IN SOCIAL SCIENCE

B A V SHARMA

D RAVINDRA

PRASAD

P

SATYANARAYANAN

8.RESEARCH METHODOLOGY IN SOCIAL SCIENCE

DEVENDRA TAKUR

Page 29: Research Design

Thank You