research design
TRANSCRIPT
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Contents of presentation
•Different research designs
• Basic principles of experimental designs
•Important experimental designs
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Different research design
It is categorized as
1. Research design in the case of
exploratory research studies
2. Research design in the case of
descriptive and diagnostic research
studies
3. Research design in the case of
hypotheses testing research studies
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1. Research design in the case exploratory research design
•Exploratory research studies are also termed
formulative research studies.
•The main purpose of such studies is that of
formulating a problem for more precise
investigation or of developing the working
hypotheses from the point of view.
•The major emphasis is on such studies is on the
discovery of new ideas and insight.
•It is flexible and enough to provide opportunity
for considering different aspects of a problem
under study .
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THREE METHODS OF RESEARCH DESIGN IN THE
CASE
OF EXPLORATORY RESEARCH STUDIES
1.The survey of concerning literature
2.Experience survey
3.Analysis of “insight – stimulating” examples
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1.THE SURVEY OF COCERNING LITERATURE
The survey of concerning literature happens
to be the most simple and fruitful method of
formulating precisely the research problem or
developing hypotheses. Hypotheses stated by
earlier workers may be reviewed and their
usefulness e evaluated as a basis for further
research .
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2.EXPERRIENCE SURVEY :
Experience survey means the survey of people
who have had practical experience with the
problem to be studied. The object of such
survey is to obtain insight in to the
relationships between the variables and the
new ideas relating to the research problem .
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3.ANALYSIS OF”INSIGH-STIMULAITNG” EXAMPLES
Analysis of insight stimulating examples is
also a fruitful method for suggesting
hypotheses for research.
It is particularly suitable in areas where
there is little experience to serve as a guide .
Attitude of the investigator, the intensity of
the study ,and the ability of the researcher
are the main features of this method.
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2.Research design in the case of descriptive and diagnostic
research design
Descriptive research studies are those studies which
are concerned with describing the characteristics of
a particular individual or of a group .Studies
concerned with specific predictions with narration of
facts, and characteristics concerning individual
group or situations all are examples of descriptive
research studies. Most of the research studies comes
under this category.
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Diagnostic research studies determines the
frequency with which something occurs or its
association with something else .The studies
concerning whether certain variables are
associated are examples of diagnostic research
studies .
The design in such studies must be rigid and
not flexible
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This design must focus on the following:
o Formulating the objective of the study
o Designing the method of the data
collection
o Selection of the sample
o Collecting the data
o Processing and analyzing the data
o Reporting the findings
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Exploratory v/s descriptive /diagnostic studies
Researc
h
Design
Type of
study Exploratory formulative
Over all
designFlexible design (design
must provide
opportunity for
considering different
aspects of the problem
)
Rigid design(design
must make enough
provision for protection
against bias& must
maximize reliability)
Descriptive/diagnostic
Sampling
design
Non probability sample
design
Probability sample
design
Statistica
l design No pre- planned design
for analysisPre-planned design for
analysis
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Observati
onal
design
Unstructured
instrument for data
collection
Structured or well
through out
instruments for
data collection
Operation
al designNo fixed decisions
about the
operational
procedures
Advanced decisions
abut operational
procedures .
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3.Research design in the case of hypothesis testing research design
Hypotheses testing research studies
(generally known as experimental studies ) are
those where the researcher tests the
hypotheses of casual relationships between
variables.
Such studies requires procedures that will
not only reduce bias and increases reliability
but will permit drawing inference about
causality .
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BASIC PRINCIPLES OF EXPERIMENTAL DESIGN
Professor R A Fisher has enumerated three
principles of experimental designs :
1.THE PRINCIPLE OF
REPLICATION
2.THE PRINCIPLE OF
RANDOMIZATION
3.THE PRINCIPLE OF LOCAL
CONTROL
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1.THE PRINICPLE OF REPLICATION
As per this principle the experiments should be
made more than once.
Thus each treatment is applied on in many
experimental units instead of one.
By doing so the statistical accuracy of the
statistical accuracy is increased .
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2.The principle of randomization
The principle of randomization provides
protection, when we conduct an experiments
against the effect of extraneous factors by
randomization.
In other words this principle indicate what we
should we design or plan the experiment in such a
way that the variations caused by extraneous
factors can all be combined under the general
heading “chance”.
The application of the principle of randomization
,we can have a better estimate of the experimental
control .
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3.The principle of local control
Under it ,the extraneous factor, the known
source of variability, is made to vary
deliberately over as wide a range as necessary
and this needs to be done in such a way that
the variability it causes can be measured and
hence eliminated from experimental error .
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Important experimental designs
Experimental design refers to the framework or
structure of an experiment and as such there
are several experimental designs.
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a)Informal experimental design
1.Before and after control
design
2.After only with control
design
3.Before and after control
design
a)Formal experimental design
1.completely randomized
design
2.Randomized block design
3.Latin square design
4.Factorial design
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1.Before -and- after without control design
In such a design a single test group or area
is selected and the dependent variable is
measured before the introduction of the
treatment . Test area: Level of treatment level of
phenomenon introduced
phenomenon
Before treatment after
treatment
(x)
(y)Treatment effect =(y)-(x)
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2.After- only with control
design In this design two groups or areas(test area and
control area )are selected and the treatment is
introduced into the test area only .
Test area : treatment introduced level of
phenomenon after
treatment
(y)
Control area :
Level of phenomenon without
treatment (z)
Treatment effect =(y)-(z)
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3.Before -and -after with control
design
In this design two areas are selected and
the dependent variable is measured in
both the areas for an identical time
period before the treatment .
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time period 1 time
period2
Test area : level of phenomenon treatment level
of pheno.
before treatment (x) introduced
Control level of phenomenon level of
pheno.
area :without treatment(a)
without treatment
(z)Treatment effect =(y-x)-(z-a)
after treatment(y)
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In brief
Decisions regarding what ,where, when, how
much ,by what means concerning an enquiry or a
research study constitute a research design.
There are several research designs and the
researcher must decide in advance of collection
and analysis of data as to which the design
would prove to be more appropriate for his
research project .
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Reference
1.RESEARCH METHODLOGY-METHOD AND
TECHNIQUE
: C R KOTHARI
2.RESEARCH METHDOLOJY AND STSTISTICAL
TECHNIQUE :SANTHOSH
GUPTAMETHODOLY OF RESEARCH IN SOCIAL
SCIENCE O R
KRISHNASWAMI
3.RESAECH METHODOLOGY –MARKETING AND
MANAGEMENT :BEHERUZ N SETHNA
:LEONARD GREVELD
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4.RESEACH METHODOLOGY METHODS ,TOOLS AND
TECHNIQUE
GOPAL LAL JAIN
5.SCINTIFIC METHODS AND SOCIAL RESEARCH
B N
GHOSH
6.RESARCH METHODOLOGY IN MANAGEMENT
ARVINDRAI N
DESAI
7.RESEARCH METHODS IN SOCIAL SCIENCE
B A V SHARMA
D RAVINDRA
PRASAD
P
SATYANARAYANAN
8.RESEARCH METHODOLOGY IN SOCIAL SCIENCE
DEVENDRA TAKUR
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Thank You