requirement hacks: validando hipóteses like a boss
DESCRIPTION
Hacks e técnicas de "requisitos" para você e sua startup/empresa se tornarem ainda mais produtivos!TRANSCRIPT
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Requirement Hacks
Validando Hipóteses like a Boss
José Papo
Amazon Evangelist
@josepapo
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Requisito O que acontece quando nosso
modelo mental usa esse conceito?
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Maioria dos produtos falham, mesmo quando bem executados
“New Product Development: product launches hindered by major challenges” Consumer Goods Magazine, August 2011
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Requisitos inúteis
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Produtos inúteis
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Requisito? Só se for legalmente requerido!
Isto é, se for obrigatório de verdade!
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Hipótese!!! Novo modelo mental para o século XXI
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Como valido uma hipótese?
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Mas como experimentar “requisitos”???
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Mas como??? Me ajuda!!!
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Vamos mostrar um método e técnicas
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http://www.amazon.com.br/Pretotyping-Work-Startup-Grownup-ebook/dp/B0090RXYES
“Certifique-se de estar construindo a coisa certa antes de construir certo”
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Return on Pretotype Investment (RPI)
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Return on Pretotype Investment (RPI)
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ILI (Initial Level of Interest) / OLI (Ongoing Level of Interest)
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http://www.amazon.com.br/Pretotype-It-ebook/dp/B007JLHL78 http://www.amazon.com.br/UX-for-Lean-Startups-ebook/dp/B00CMFJZ1Q
Conheça formas de “pretotipar”
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Landing Pages e/ou Vídeos
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Landing Pages e/ou Vídeos
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Mechanical Turk / Wizard of Oz
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Mechanical Turk / Wizard of Oz
Livro “Lean Analytics” – Exemplo com Amazon Mechanical Turk
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Concierge
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Concierge
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Pretend to Own
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Pinóquio
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Provincial
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KickStarter / Crowdfunding
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Feature Fakes
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E como elaboro hipóteses melhores???
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Vide detalhes sobre elaboração de hipóteses na
palestra “Elaborando Hipóteses Like a Boss”
slideshare.net/jpapo/elaboracao-hipoteses
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Resumindo… • Encontre Hipóteses
• Descreva as Suposições
• Valide, Teste e Experimente antes
de Construir!
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OBRIGADO! slideshare.net/jpapo
José Papo
Amazon Evangelist
@josepapo