Requiem for the Home Pages

The end of the Home Page in the WOW age

The Home Pages have dominated the WEB for nearly twenty years.

Only Google with the “White Home” succeeded in exiting from the chorus.

Then, without warning, comes out the WEB 2.0 and the Home Pages are not more the single access points to the net.

Peer to peer, messengers, widget, virtual worlds, mobile terminals, navigators, game consoles spread everywhere.

A great number of entry points to the net cannot be defined “Home Page” anymore. Many oh them are “applications”.

It is born the “anywhere” web, that I will call:

WOW (World Overwide Web)

Every object of XXI century could have an access to the net.

The Home Pages become an entry point to the net like many others

The portals become heavy residual of WEB 1.0

Every user chooses his “passkey” with which entering and exiting from the web.

Perimeter

Every user creates his “perimeter of contact” that I will call “perimeter ring”.

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(horizontal perimeter ring is the name given to the architettural solution that concurs to realize circular panoramic windows on the top of the towers or skyscrapers.)

How the Great organizations can exit from the entropy of the Everywhere Web?

Organizing an own perimeter of contact.

But…

The experts of communication in a position to dominating the argument are not many

Still less those which have truly worked on

The platforms for the realization of portals are inadequate

The validity in the time of a plan comes down drastically

The net changes passkey with high velocity and betrays easy

And therefore?

The solution in the next presentation,

that is:

Constructing a perimeter of communication in the WOW age

idontsleepenough@yahoo.com

I’m graduated in psychology and I quarrel everyday with computer science…

1981 I was assembler programmer1982 I worked in a CED1986 I taught Operative Systems and Cobol1990 I planned E-learning systems1993 I designed big corporate and istitutional portals1995 I realized pc games and multimedia systems1999 I worked on broadband and mobile2001 I tried digital terrestrial and set-top-box2004 I exerienced WEB 2.0 and Social Network2006 I worked around Atipical communication, buzz, wom2007 I planned and realized virtual worlds2008 I defined WOW and shaped the early “Perimeter of Contact” for corporate2009 I Plan “Personal Perimeter of Contact” and I-phone widget

President at mashfrog, cofounder STARlife, founder MADEinTOMORROW