reputational risk by elitad
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8/14/2019 Reputational Risk by ElitAd
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A PERSONAL BRANDING FIRM www.elitad.com
It takes many good deeds to build a
good reputation, and only one bad
one to lose it. (Benjamin Franklin)
Reputational risk
Online information onspecific products or persons
is increasingly abundant,
although not properly
managed. Many companiesare spending exhorbitant
amounts of money improving
their image through traditional
communication platforms,
while at the same time
neglecting major growth
potential.
Reputational risk
management constitutes thebasic foundations of our
product services while
improving the image and
communication services
offered to our clients. We
strive to develop a specialised
location procedure, analysis
and management of all
information published online
of potential clients.
In our opinion, a rigorous and
optimum online presence, is
the prime element required
and the key to obtaining a
positive reputation. It also
prevents potential crisis, if
management is inadequate.
A good design and
interactivity of our web and
strong social media presence,
will increase visibility of our
comments, but also entails
management of a larger area
of information.
The second phase in
managing reputational risk isthe search and analysis to
locate ideas and
commentaries by users in the
blogs, wikis and social
networks, analyse the
information and counteract
any attempts to undermine
the reputation of the person
involved, the political party or
the company. We arecommitted to develop and
use a series of tools
(centralization of most
relevant RSS, Netvibes,
Google Reader, Yahoo,
Bloglines, Feedreader.net,
amongst others) that permit
us to locate and analyse
information immediately.
Speed and agility arefundamental for the
management of image.
BOLETN DEL INVERSOR NMERO 3 OTOO 2009ELITAD SEPTEMBER 09
SOME TOOLS TO
READ YOUR
REPUTATION ONLINE
RSSREALLY SIMPLESYNDICATION
SOCIAL NETWORKSFACEBOOK, TWITTERDIGG, DELICIOUS...
TECHNORATIINTERNET SEARCH ENGINE
FOR BLOGSGOOGLE INSIGHTSSEARCH TERMS ABOUTPEOPLE ENTERED INTOTHE GOOGLE SEARCHENGINE
BLOGPULSEINTERNET SEARCH ENGINEFOR BLOGS
KEOTAGSOCIAL BOOKMARK LINKGENERATOR
BOARDTRACKERFORUM DISCUSSIONSEARCH
SWOTTISEARCH, RATE ANDCOMPARE
OTHERS
TWITTERVERSE,COMPAREBLOGS,COMMENTS.COM...
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8/14/2019 Reputational Risk by ElitAd
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A PERSONAL BRANDING FIRM www.elitad.com
Once we have located,
classified (through source
and content) and analysed all
public information of our
prospective clients, we
proceed to manage it,
creating a constructivedialogue with those more
critical opinions. We do this
by positioning positive
factors ahead of negative
ones. This creates new
channels of communication
with more up-to-date
information so that our
clients users are fully
informed.
Creation and development of
a new form of
communication, adapted to
the new channels
(Development and blog
design, selection of most
influential blogs for the
specific sector of our client,
assesment and editing inpress releases to blog
community and selected fora
and formation of
communication departments
to adapt internal and external
policies to all the social
media requirements).
Implementation of the mostadvanced positioning
systems, SEO and SEM,
with the objective that
contents we wish to publish
are better placed than their
negative critics, not only in
the search engines but in all
the social media universe.
The way to gain a good reputation isto endeavor to be what you desire to
appear. (Socrates)
for further information about our
procedures dont hesitate to contact us
How to avoid a crisisDONT WALK THE TIGHTROPE
The best way to manage reputational risk is by avoiding the
problem before it actually happens.
The services offered by ElitAd minimise the risk of a crisis in
communications and, at the same time, reduce theneed totake preventive action if it becomes inevitable. This is one
of the keys as to why ElitAd converts clients into their owncommunications medium, extending their image through
social networks and web 2.0 and making them the best
source of available information on their activity. ElitAdplaysthe leading role in controlling the distribution ofcommunications and, after a settlement phase, this will
provide a strong entry barrier for other types of information
attempting to compete with our sources. Whenever a reply
is required, irrespective of what field it is, rapid action will be
possible.
The services and products of ElitAd are focused as the best
solution in avoiding reputational risk.
BOLETN DEL INVERSOR NMERO 3 OTOO 2009ELITAD SEPTEMBER 09
CONTACT
ALEX DC
JOS A. FERNNDEZ
RAIMUNDO BURGUERA
BRENDAN GOLT
@alex_dc
@joseafernandez
@raibur
@brendangolt
mailto:[email protected]://twitter.com/Alex_dchttp://twitter.com/brendangolthttp://twitter.com/brendangolthttp://twitter.com/raiburhttp://twitter.com/raiburhttp://twitter.com/joseafernandezhttp://twitter.com/joseafernandezhttp://twitter.com/Alex_dchttp://twitter.com/Alex_dcmailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]://www.elitad.com/http://www.elitad.com/