dossier elitad - september 2010 (pdf)
TRANSCRIPT
8/8/2019 Dossier ElitAd - September 2010 (PDF)
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Social media networks such as Facebook and Twitter are growing at
incredible speed to become the largest market places in the world
causing methods of communications to change fundamentally. This is the
perception of consumers who no longer trust traditional advertising. As
a direct result, new communication methods and networks offer a
greater return on investment than traditional marketing methods.
At ElitAd, our consultancy and advise focuses entirely on supporting the
client in adapting to changes brought about by these new evolutionary methods of communication.
Many corporations are developing web 2.0 tools and beginning to create interactive
communication platforms in response to these new challenges. However, many are not
implementing them in the most effective manner.
ElitAd´s services aim to create channels of communication and open dialogues with users, whilst
expanding target audience, maximising the amount of users who access information and cement
communication by establishing relationships through open, sincere, interactivity with audiences.
According to most online researchers, the latest developments in the universe of social networks
are changing the parameters of classical communication.
Careful analysis of your conversations, your social platforms, your identity and online participation
will enable ElitAd to generate communities from which you can learn a great deal about
consumers, allowing us to provide further innovative methods and create new products and
services tailored to meet the needs of your clients, which will increase the quality and quantity of
conversations and buzz allowing for exchange of information with greater added value and a
better perception of YOU the client.
ADVANTAGES OF ELITAD´S SERVICES:
- IMPROVE CUSTOMER RELATIONS
- BUILD BRAND AWARENESS
- BUILD BRAND LOYALTY BY INTERACTIVE INVOLVEMENT
- EFFECTIVELY MANAGE ONLINE REPUTATIONAL RISK / IMPROVE IMAGE
- SEGMENTATION OF TARGET AUDIENCE
- RELATIONSHIP MARKETING
- FEEDBACK SUPPORT CHANNEL/ BUSINESS DEVELOPMENT
- MEASURABLE RESULTS/ROI
- DRIVE SALES
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Why engage ElitAd´s technological and tuition packages?
- We focus on the technological development of platforms as well as providing tuition and advice on
how to use these evolving communication tools in the most efficient manner.
Unlike our competition, who mostly sub-contract this work to other interactive agencies, ElitAd
develops its own unique technological social media platforms and applications.
-We provide optimum diffusion of messages and complete integration with social networks.
-ElitAd prides itself on being proactive rather than reactive.
- Our team has a high technological profile. Our CEO, Alejandro del Castillo, our IT directors, our
designers and developers are all highly skilled and have vast experience in the development of
technological platforms with high volumes of traffic (Fresqui, Samsung, amongst others).
INTRODUCTION TO ELITAD´S PRODUCTS
At ElitAd LAB, we constantly develop new internal tools for researching
reputation risk, e- commerce platforms in Facebook, feedback channel
tools, mobile phone tools, as well as applications and tools in
social media networks, placing Elitad at the very cutting edge of
technology for developing social media applications.
SOCIAL MEDIA MARKETING PLAN
This requires an exacting analysis of your brand and its competitors
together with careful active following of internet activity to gauge what
is being said, where and about your brand. This necessitates careful analysis
of your target groups, where they are active on the web, designing a strategy for interaction with
them, which both creates and feeds communities for you and combines online and offline actions as
well as measuring results.
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SOCIAL MEDIA WEBSITE – Central Website – Platform for Contents and SM
The social media website is the central platform and the neurological core from which all ElitAd
services emerge, from capturing clients to consolidating your brand in the world of online marketing,
PR and social media.
Differing contents generated by your articles, images, videos, will all be visible, with the objective of
unifying communications and reinforcing the position of your brand or products.
This central site stimulates three basic pillars: attracting an audience interested in the specialisedcontent you are offering, increasing the number of potential clients for your business and constantly
refreshing your brand and products by editing the online contents.
Main benefits:
- Targeted completely optimised SEO (Search Engine Optimisation), set up for prompt indexation by
users and a correct positioning in the first search results.
- Unified communications in one site, both accessible and user friendly.
- Attracting users from different profiles and social networks placing them in close
proximity to your brand.
- Individual content, not dependant on the Platform or “in vogue” social networks, making
it easy to redirect users from one social network to another.
- A central operational base for all types of online marketing campaigns or social networks.
- Provides complete statistics. Interactions with our platform are measurable and can be analysed to
assist you in knowing which activities are of greatest interest to users and therefore what solutions
you can offer them and what people are looking for in search engines.
- Recording geographical ambit of users, time they spend on your pages and what they search for.
- Reducing potential reputational damage and improving communications at times of crises by direct
control over content.
FEEDBACK AND SUPPORT PLATFORM FOR 2.0 USERS:
Our platform´s objective is to create direct communication channels with users.
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@elitad
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Advantages:
- Being focused and completely optimised SEO (Search engine optimization), it is set up
for prompt indexation by users providing a leading position in the first search engine
results.
- Has good semantic positioning ensuring content will be in response to natural questions
raised by users.
- Produces transparency for clients in their communications, ties and relations with users offeringimportant support for matters of social responsibility.
- An open platform for participation and the creation of user generated content as there is a limit to
the amount of content that can be generated by the client itself.
- Interactions with the platform are fully measurable, can be analysed providing complete statistics
allowing the client access to comprehensive information, about the interests of users. Giving
consideration to their solutions- based proposals and establishing what users seek at search engine
level.
- Reduces reputational risk damage at times of crisis.
- Provides direct control over all content.
- Monitor´s tendencies present in searches, levels of participation and traffic.
INTRANET
A private in-house network created to follow the norms and protocols of the wider internet.
Industry experts point out that companies are progressively integrating their own private platforms
with similar social media characteristics (such as twitter) into their own internal communications
network.
Positive factors:
- Improved organizational efficiency and productivity with a direct effect on both client and
shareholder satisfaction.
- Improved "decision making" processes as users can access critical information in real time.
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- Provides instant and secure electronic information eliminating the cost
and time of publication, duplication and distribution associated with paper documents.
- Sharing of information and knowledge wherever you are, especially with today s reliance on mobile
devices such as the iPhone and Blackberry.
- Interdepartmental groups benefit from virtual discussion and infomation bulletins to prepare for
meetings, improve "decision making" and information sharing.
- Sufficient broadband connection, enables you to have real time audio video conferences.
SET-UP CONFIGURATION AND DESIGN OF SOCIAL NETWORKS
ElitAd provides the correct configurations within its Social Media Marketing Plan accessing all the
social networks where we consider that your presence is appropriate, once we have identified a clear
target group after careful analysis of who your competitors are.
We design profiles in all the appropriate social networks pro-actively reviewing designs so as to
periodically refresh your presence and strengthen your online image.
OVERVIEW OF OUR PRIMARY MONTHLY MAINTENANCE SERVICES:-
TUITION IN THE USE OF SOCIAL NETWORKS
We provide tuition in the use of tools and the forms of communication required for our platforms to
reduce reputation risk with both videoconference and face to face tuition being provided. Reporting
will include recommendations and advice over internet presence, online reputation and crisesstrategies as well as campaign impact.
ELITAD´S REPORTS ON “CLIPPING” MONTHLY SOCIAL MEDIA ANALYSIS
Elitad provides comprehensive monthly reports of your social media presence, actions taken and the
impact of those actions together with appropriate strategy guidance to be followed.
Our reports examine and consider your social media presence (social networks, blogs, etc.) whilst
carefully analysing traffic development and the participation of users in all areas of support whilst
monitoring the main actions and marketing campaigns being developed.
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ELITAD QUARTERLY REPUTATIONAL RISK ANALYSIS
We collect and consider all information on your brand found on the Internet, blogs, social networks,
wikis and so on, both positive and negative results are reported and analysed, with your main
activities compared to those of your competitors. ElitAd provides recommendations through tuition to
improve reputation image and correct any matters requiring attention based on our findings.
We consider this report a fundamental part of our Optimum Active Listening tool.
ELITAD´S REPUTATIONAL RISK SOLUTIONS:
With our reputational risk solutions you are able to effectively avoid communication crises in real time
before they spiral out of control, indispensable given the enormous capacity for the exponential
generation of content which each user has at their fingertips. Prompt intervention and
communication is vital to avoid damage to your reputation.
By making use of ElitAd´s simple and intuitive solutions, clients gain a full and accurate perception of
their real image.
FACEBOOK E-COMMERCE PLATFORM
ElitAd´s latest selling innovation. The perfect commercial expansion for your business. A specially
adapted module allowing you to reach out and sell directly to visitor´s to your facebook site.
Benefits
User´s purchase your products seamlessly within your fanpage. Simple purchase process.
Increases the visibility of your products by exposure via another online shop.
One of the world´s largest online marketplaces.
QUARTERLY ROI REPORT
Investment in social media marketing is recognised as being more effective and much cheaper than
other established mediums.
Our quarterly ROI Report considers the returns on your investment from a quantitative and
qualitative angle. Our platform also provides for the design of future objectives and the
establishment of starting points and timelines for the achievement of those objectives.
Social media platforms are being used by some of the largest
corporations all respected and renowned for their marketing
success. Even political figures such as Obama or search
engines themselves are using these platforms.
ElitAd´s mission is to provide a total, cost effective package of
unique and outstanding technological tools, and training with
the sole aim of driving your social media campaign into the
number one position above the competition.
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THANKS
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