Reputation ManagerTake control of your online profile, reviews and social media

Your reputation matters

Our digital solutions made simple

Taking control with Yell

Manage your reviews

Strengthen your SEO

Social media management

Content and distribution

Stand out on the UK’s No. 1 directory site

Your dashboard means control 24/7

What’s included?

Ready to get started?

7

6

5

4

3

Contents

10

9

8

11

13

12

Call us on 0800 60 50 60 or visit business.yell.com 2

Your reputation mattersBusiness has always been about connections, word of mouth recommendations and referrals.

In today’s digital world what people see about your business online will impact their buying decision to choose you. 91% of consumers take action as a result of reading positive reviews online1.

No matter what the size of your business, people are talking about you online – they may be posting on Facebook and Twitter, leaving reviews on sites like Yell.com and Google, and they often expect a response.

Your reputation separates you from the competition, and it’s vital to be seen in the best possible light. However, keeping on top of multiple sites and managing this can be time consuming. The good news is this is exactly why we’ve created Reputation Manager.

56% of people who have read reviews expect the most recent review to have been posted within the last month2.

Call us on 0800 60 50 60 or visit business.yell.com 3

Our digital solutions made simple

CONTACT

Our Promotion packages† help ensure your business is found online, wherever potential customers may be looking

Your company’s online reputation is critical, it’s why the majority of our packages carry this key trust ingredient

Finally, you need to ensure you’re presented in the best light to be chosen over the competition. Our Presence packages include a range of Website and Video options

† New customers only

Call us on 0800 60 50 60 or visit business.yell.com 4

Reputation Manager enables you to actively manage:

Reviews – request, respond and receive notifications across Yell.com, Google My Business, Facebook and more*

Social media – set up profiles, see what is being said about your company, create and schedule posts on your business social pages

Content & distribution – check and distribute your accurate business details** across relevant sites and update them in seconds

Mobile – You can also use our Yell for Business app to help manage your online reputation on-the-go

Taking control with Yell

1

2

3

* Up to thirteen sites available, please see dashboard for full listing

** Your company’s name, address, telephone number, URL, strapline, headline, logo / images, opening hours and payment methods.

4

Call us on 0800 60 50 60 or visit business.yell.com 5

Manage your reviewsReviews are more important than ever, with 73% of consumers more likely to choose a business that has online reviews compared to a business that has none3.

A business that regularly generates and responds to reviews is far more likely to be trusted and chosen by prospective customers.

Take control of your business reviews with Reputation Manager:

Request a review – use our customisable email and SMS templates to request reviews from your customers*

Receive notifications* – triggered alerts will ensure you never miss a new review about your business*

Respond – easily reply to reviews*

Boost your reputation – share your reviews on social media and by email*

1

2

4

3

76% of customers believe it’s important that businesses respond to issues raised in reviews4.

* Review requests, notifications and response features are dependent on platform. Featured platforms include: Brownbook.net, Cylex, Facebook, Foursquare, Google My Business, iGlobal, My Local Services UK, Opendi UK, Own Website Requested Reviews, ShowMeLocal, TripAdvisor Reviews, Where To?, Yell.com, Yelp

Call us on 0800 60 50 60 or visit business.yell.com 6

Strengthen your SEOGoogle loves fresh, unique, customer-generated content. So reviews from your customers help to boost your search engine ranking

Businesses should have a high volume of quality, frequently added, positive reviews. And by using Reputation Manager you have direct access to multiple key review sites and content that can be spread across lots of relevant publishers

Google takes into account content from your website, accurate business listings and online reviews as key factors that can improve your business’s ranking. With Reputation Manager, you can positively influence this to enhance your online presence.

There’s a widget that can be customised using your dashboard, meaning your business’s reviews appear on your website. Having reviews frequently added to your website will strengthen your SEO

Call us on 0800 60 50 60 or visit business.yell.com 7

For some people if a business isn’t active on social media, quite simply it doesn’t exist.

But setting up a social presence can be complicated and time consuming, and staying on top of comments across multiple social channels can be a full time job.

Reputation Manager makes this easy by enabling you to:

Set up – create and connect your social profiles* so you can control them all from a central dashboard 24/7

Monitor – see what’s being said about your business across multiple sites at a glance**

Post – save time by scheduling posts and publishing them across multiple channels, at the click of a button**

Advice – we’ll give you guidance on how to make the most of your dashboard to grow your business using social media

Social media management

* If required, social profile set-up includes Facebook, Google My Business and Twitter

** Can also be done using the Yell for Business app

Facebook is the most used social media site, with a 74% share of the market5.

Call us on 0800 60 50 60 or visit business.yell.com 8

Content and distributionEnabling your business to be found everywhere that matters.

There are numerous places to be found online and many companies don’t have the time or expertise to update them all.

Reputation Manager helps by:

Creating a business listing – key information such as contact details, opening hours, business description and photos help you stand out from the competition

Distributing – your accurate business details will be published across a wide range of relevant sites fast

Updating – if anything changes you can refresh and resubmit your details at the click of a button across our network

*Network diagram is for illustrative purposes only, which is subject to change. Publishers correct as at March 2018

ONLINE PRESS LOCA

L DI RECTO

RIES

SOCI

AL MEDIA

SECTOR RELEVAN

T SITES

MAPS / SAT NAV PROVIDERS

Only 15% of UK businesses have up-to-date and correct information listed online6.

Call us on 0800 60 50 60 or visit business.yell.com 9

Stand out on the UK’s No. 1 directory siteWhether you’re a paying Yell.com advertiser or not, we’ll enhance your Yell.com Profile Page unlocking extra reputation focused content.

This means potential customers are more likely to find, choose and trust your business, whilst ensuring your Yell.com listing is found more easily on Google.

You can enhance your Yell.com listing further with new reputation specific information such as testimonials, team profiles and pricing.

An advertiser’s Profile Page will be viewed six times more when over 80% of it is completed8 and will receive up to three times more visits when you add reviews9

7

Call us on 0800 60 50 60 or visit business.yell.com 10

Your dashboard means control 24/7Whether you’re monitoring or replying to your reviews, updating your social channels, or distributing new business details, everything is managed from a single easy to use dashboard.

Your dashboard is fully customisable and available 24/7. This unique tool provides all you need to truly take control of your online reputation and get ahead of the competition.

We have chosen a default reporting layout to help get you started; however, you can decide which analytics are more important to you and create your own personalised view over time.

To keep in control whilst on the go why not download our Yell for Business app to ensure you get notifications of reviews in real time.

Call us on 0800 60 50 60 or visit business.yell.com 11

What’s included?

FEATURE BENEFIT

Reputation & reviews

Review request tools Drive your online reputation by generating more Yell.com reviews, which can then be shared socially

New review notifications Be notified when you receive a new review

Managed in one place One centralised dashboard, making it easier to manage and share your reviews

Response posting Thank reviewers or resolve any issues quickly and officially as the business owner

A clever little website widget Collect and display reviews on your website, whilst supporting and strengthening your SEO

Review advice Access support on how to respond to and report reviews

Social media

Social Media page set up & dashboard linking Set up Facebook, Twitter & Google My Business pages (where needed)

Social listening (e.g. Facebook, Twitter, Google My Business) See what’s being said about your business online across multiple sites through one login

Centralised posts & scheduling Save time by scheduling upcoming social media posts to your audience through one central dashboard

Content & distribution

Content distribution Get your accurate business details, content and images on multiple online directories

Enriched Yell.com Profile Page Unlocking more searchable content (e.g. testimonials, prices, team profiles) helping you to get found on search engines and get chosen over the competition on Yell.com

Dashboard updates Update your details any time, with the click of a button

Fast, clever technology Your accurate details can be pushed out across our network of 40 publishers within a week

Dashboard control 24/7

Reporting & analytics See where you’re listed and how many views you’re getting every month from your central dashboard

Online dashboard* available 24/7 Whether you want to socially post, respond, share reviews, or simply update your business details – you can do this any time that’s convenient to you

Yell for Business app

Stay in control on-the-go with our Yell for Business app* Update content easily, request and manage your reviews in real time and create social posts

1

2

3

4

5

* Some features from the online dashboard are not currently available on the app

Call us on 0800 60 50 60 or visit business.yell.com 12

Download the Yell for Business appThe app helps you manage reviews, receive notifications and update your content quickly and easily.

© 2019 Yell Limited 3 Forbury Place, Forbury Road, Reading, Berkshire RG1 3YL. All rights reserved. ‘Yell’ is a trademark of Yell Limited. Other trademarks, service marks, logos, and domain names are the property of their respective owners. CS 11/19

1-4. Critical Research 2017

5. Statista, 2017 (measured in terms of numbers of hits to site)

6. Yext, March 2017

7. Alexa Internet Inc. Website rankings November 2017

8. Yell Internal Statistics, 2019 (when compared to those with only basic information)

9. Yell Internal Statistics, 2019

Results are based on past research and are no guarantee of future behaviour.

Ready to get started?To get your details everywhere that matters and take control of your online reputation today; call us on 0800 60 50 60, or visit business.yell.com.

Sources

Find us on

Call us on 0800 60 50 60 or visit business.yell.com 13