Tactics. Crisis. Tools.5/6 September, 2013 Crowne Plaza, Prague

www.reputation-conference.eu

Keynotes

1

Crises, Hackers and the Rest: Reputation � reats in the 21st Century

2

Reputation as a Strategy to Economic Success

Dinner Speech

1

Can Reputation Be Black-mailed? Legal Aspects for Protecting Reputation

Workshops

1

Making the Best Out of the 21st Century Technology: Online Reputation Management

2

Reputation Recovery Model - Rescue, Rewind, Restore, Recover

3

Elements of World Class Reputation: Rationale, Strategy, Accountability

Best Cases

1

Protecting Reputation � rough Whistle-Blowing Policies 2

Now You’re Up, � en You’re Down: Recovering Reputation After a Crisis

3

Taking Customers’ Feedback Seriosuly

4

From CSR to CSV: Creating Economic Value by Addressing Society’s Needs

5

Better Prevent � an Cure: Controlling Standards in an Uncontrollable Industry

2nd ConferenceReputation Management

Early Bird Discount until August 9th, 2013

Workshop Session

3.30 – 5.00 pm WS I

Elements of World Class

Reputation: Rationale,

Strategy, Accountability

3.30 – 5.00 pm WS II

Reputation Recovery Model

- Rescue, Rewind, Restore,

Recover

3.30 – 5.00 pm WS III

Making the Best Out of the

21st Century Technology:

Online Reputation

Management

5.15 – 6.00 pm Closing Discussion

8:00 – open end Dinner

From 8.30 pm Dinner Speech:

Can Reputation Be

Blackmailed? Legal Aspects

for Protecting Reputation

FRIDAY • 6TH SEPTEMBER, 2013

Module III: Strategies for Optimising Stakeholder Relations

8.45 am Doors Open

9.15 – 9.30 am Introduction

9.30 – 10.15 am Taking Customers’ Feedback

Seriously - For a Better CRM

10.15 – 11.00 am From CSR to CSV: Creating

Economic Value by

Addressing Society‘s Needs

11.00 – 11.30 am Coffee Break

11.30 – 12.15 pm Controlling Standards in an

Uncontrollable Industry

12.15 – 12.45 pm Closing Discussion

12.45 – 1.00 pm Closing Statement

THURSDAY • 5TH SEPTEMBER, 2013

10.00 am Doors Open

10.30 – 10.45 am Welcome

Module I: Organising and Managing Corporate Reputation

10.45 – 11.30 am Keynote: Crises, Hackers

and the Rest: Reputation

Threats in the 21st Century

11.30 – 12.15 pm Keynote: Reputation as a

Strategy for

Economic Success

12.15 – 12.30 pm Closing Discussion

12.30 – 1.30 pm Lunch

Module II: Crisis Prevention and Strategy

1.30 – 2.00 pm Protecting Reputation

Through Whistle-Blowing

Policies

2.00 – 2.30 pm Now You‘re Up, Then

You‘re Down: Recovering

Reputation After a Crisis

2.30 – 3.00 pm Closing Discussion

3.00 – 3.30 pm Coffee Break

www.reputation-conference.eu

Conference Programme

5/6 September, 2013 Crowne Plaza, Prague

“This is a chance to hear what has worked

and what has flopped and learn from mistakes.”

www.reputation-conference.eu

CONTACT

Conference

Coordinator

Anca Scurtu

+49 (0)30 / 44 72 94 00

anca.scurtu@quadriga.eu

Conference Reputation Management

Speakers include:

DR. CHRISTOPHER STORCK QUADRIGA UNIVERSITY (MODERATOR)

Module I: Organising and Managing Corporate Reputation - the fi rst module aims at presenting reputation not as an end, but as a means to achieve economic success

Module II: Crisis Prevention and Recovery - explores how a crisis can damage a company’s reputation and what are the means to recover, as well as implementing internal prevention measures like whistle-blowing policies

Module III: Strategies for Optimising Stakeholder Relations - focuses on the idea that reputation management is tantamount to managing stakeholder relations

Reputation: easy to achieve and diffi cult to maintain. As the 21st century unfolds with its new challenges and impediments, reputation takes on a whole new meaning: it becomes a means to success rather than an end.

The 2nd Conference on Reputation Management invites you to join us in Prague to discuss about Tactics, Crisis, and Tools. The fi rst module will be dedicated to typical threats for our century as well as managing reputation to achieve economic success. The nexus crisis-reputation will be explored in the second module with a special focus on crisis recovery and whistle-blowing in big corporations. Last but not least, the third module revolves around optimising relations with stakeholders with CSR, CSV and Supply Chain Management policies at its core.

DR. SOFIA HITZBLECK

2nd Conference Reputation Management

CARSTEN WEGMANN DIRECTOR, REPUTATION INSTITUTE

PROF. ALASTAIR MULLIS UNIVERSITY OF EAST ANGLIA

Location // Contact:

LOCATION

Crowne Plaza

Koulova 15

16045 Prague

Tel: 420 296 537 277

convention@crowneplaza.eu@crowneplaza.eu

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Registration Fax: +49 (0) 30/84 85 92 00

* Prices do not include VAT; included in the participants fee is access to all parts of the conference programme as well as to the dinner reception.** Prices do not include VAT; please see EACD conditions of membership on www.eacd-online.eu.

Host: Quadriga Hochschule Berlin GmbH

2nd ConferenceReputation Management

5/6 September 2013, Crowne Plaza, Prague

I would like to attend the Reputation Management Conference on September, 5th and 6th, 2013 in Prague.

General Admission: Conference Fee 1160 Euro*

Early Bird Discount: Early Bird registration deadline is September 9th, 2013: Conference Fee 920 Euro*

EACD Members: I am an inhouse communications professional and a full member of the European Association of Communication Directors (EACD) OR I would like to become a full member of the EACD (annual membership fee, including Communication Director subscrip-tion: 140 Euro) and hereby officially apply for membership: Conference Fee 840 Euro*/**

Communication Director Magazine Subscribers: I am a subscriber of Communication Director magazine OR I would like to become a subscriber of Communication Director (annual subscription: 120 Euro) and hereby order an annual subscription: Conference Fee 840 Euro*/**

Register online at: www.reputation-conference.eu