Executive Summary:

Sebzo is a partnership business consisting on four partners. They equally contribute in the business. Sebzo provide cut vegetables with 7 days shelf life that vegetables are healthy and hygiene. Sebzo target market is middle class who want to get rid of cutting process of vegetables. There are many families who do not eat vegetables due to long cutting process. Firstly we are lunching our business in Faisalabad and our vision is Sebzo in every kitchen. Operations are very simple and we are using manual system. We shell get raw material from local farmers on cash basis and deliver our product on daily basis.

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Business concept:-

We are provide the cut vegetables concept in the market because the life become busier and every person want to save his time. Our business purpose is to provide cut vegetables to job holder females who have no enough time to cut vegetables so that they avoid to cook vegetables and they prefer chicken and readymade things. Our business objective is to provide perceived value to the customer and gain high volume of sales. Our product is innovative and we can cover many new markets. Sebzo is a partnership based organization.

Company name:

Sebzo

Salogan:

“Ab bt ha sirf pakane ke”

Vission:

Sebzo in every kitchen

Mission:

We provide cutting vegetables for time saving to our customer, healthy and safety environment to our employees and secure return to investors.

2

SWOT analysis of our product:

Strengths:-

We have first mover advantage High growth rate Skill workforce Efficient supply chain management

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Weaknesses:-

Small business unit Brand portfolio High loan rate are possible Low investment in research and development Less number of exclusive retail outlet

Opportunity:-

Growing demand Venture capital New market coverage Global market New acquisition Advertise and promote the brand

Threats:- Rising cost of raw materials New competitors People more interested in fast food High dependence on rains and weather Inflation and economic instability in the country

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Market Analysis:

PESTLE Analysis:

Political Analysis:

Both national and international political environment effect the business. The current Govt in a nosiness friendly Govt. Its policies always prefer to businessmen. The Govt recently launch “Khushhal Kasan Scheme” through which Govt in providing subsidiary on fertilizers which will directly decrease cost of raw material. Govt in also struggling to attract FDI which may develop a competition in future. Tax rate is increasing, can become of increase in cost.

Economic analysis:

Pakistan economy in again going towards growth with growth rate of 4%. There is unemployment in Pakistan and we can easily get labor at low cost. The cost of capital is also low from which we can take benefit by get finance to expand our business. There is no tax on agriculture products for unorganized sellers. Inflation rate is high at a rate of 7% which may affect our cost of production. Focus of MNC’s towards developing countries like Pakistan is also a threat for us. Circulation of money is also increased during recent years.

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Social analysis:

Pakistani population growth rate is 1.6% and 25% people are considered middle and upper class. The life style of people in advancing day by day. Now females are entering into professional and business field. All these conditions are suitable for our business

Technological analysis:

Pakistan is a developing country and import heavy machine. I we use heavy machinery in our processing unit, then we have to import it. Recently 4G and 3G are launched in Pakistan. The use of internet is increasing and less expensive. This is a great an opportunity for us to launch direct marketing through E- Commerce.

Legal analysis:

The legal system in Pakistan is very poor. Law is just for the poor, a rich person can easily manipulate through bribe and other ways.

Ecological analysis:

Pakistan is an agricultural country and vegetables are easily available at low price. The labor of Pakistan is also potential and can work 8 hours easily. Four sessions of Pakistan are very suitable for vegetables. Many crops are available in both summer and winter.

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Business Strategy:

Exit strategy:-

Although we are starting business for going concern but if we are face hurdles in running business profitably we are use exist strategy .our exist strategy on the basis of liquidation however any proceeds from the assets must be used to repay creditors. The remainder gets divided among the partners.

Comparative advantage:

We gain comparative advantage on the basis of supply chain. Our suppliers are more efficient and effective because they are provided the raw martial in on time .and our finish good deliver on delivery time to the customer.

Future plan:

Now we are provide few cut vegetables and our future plan is to expand vegetables verities in our business and cover more new areas.

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Management summary:-

CEO: Abdul Rehman

Qualification: MBA (business administration)

Age: 35 year contract: 0301-3200909

Finance Manager: Arzoo Khalid

Qualification: MBA (Financial)

Age: 29 year contract: 0315-0726519

Marketing Manager: Sabra Sadaf

Qualification: MBA (Marketing)

Age: 29 year contract: 0304-1646505

Operational Manager: Naveed Akram

Qualification: MBA (HRM)

Age: 29 year contract: 0341-4511053

Ownership evidence:

Partnership deed served as a ownership evidence in Sebzo company.

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Organizational Structure:

Personal Plan:

Personals 2016 2017Permanent Temporary Permeant Temporary

Administrative 2 3workers 10 15 15 17

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CEO

Finance Manager

Production manager

Marketing Manager

Supervisor Supervisor Supervior

Marketing plan:-

Our marketing mix is more effective through is our business become more successful.

Product:-

We are provide healthy and halal cut vegetables. Our product solves the problem of that female who have no enough time to cut vegetables. Our product is just like good news of those females. Our product provided in Styrofoam packing and vegetables cover in transparent sheet. Our product shelf life is 7 days.

Table of Products & packing sizes:

Products Size Carrot 1kg,1/2 kg,250gm Peace 1/2kg,250gm Radish 1/2kg,250gm Cauliflower 1kg ,250gm Spanish 2kg,1kg Cabbage 250gm ,100g Beetroot 1kg,1/2kg

Place:-Firstly we are going to target Faisalabad market. Our vegetables are available at all the well-known malls like (Metro, Alfateh, Syed mart, Emart, S.B) etc

Supply Chain Management:One day before, we will get order from our wholesalers and retailers and deliver on the next day early in the morning.

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Pricing:- Our product launch on skimming basis .Our product strategy is more attractive and efficient .

Table of Prices:

Product Size PricingCarrot 1kg 85

1/2 kg 50250gm 30

Peace 1/2kg 130250gm 70

Radish 1/2kg 60250gm 35

Cauliflower 1/2kg 70250gm 40

Spanish 2kg 901kg 65

cabbage 250gm 50100gm 30

Beetroot 1kg 651/2kg 45

Sale price = material+Labor+FOH+selling&marketing+admin& General+Profit

Promotion: - We promote our product through different ways like.

Advertisement Print media: in print media we promote our product through (flyers, broachers, bill boards, flexes)

Electronic media: - We promote through electronic media (TV adds, F.M, social media

Facebook and own website)

Flexes:

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Billoboard:

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Brochures:

. Sale promotion We provide different sale promotion for customer like ,in Some Months we distribute existing gift to our customers with vegetables gifts like ( spoon , bowl ,tray ) etc .

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Marketing Segmentation:-

We segment our market on the basis of psychographic

Social class:

A Upper middleB MiddleC1 Lower middleC2 Skilled workingD WorkingE Those at lowest levels of subsistence

Target market:-

We are target the B class .our product attract the middle class people -middle class people include intermediate managerial, administrative or professional.

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Operations plan:-

Processing unit:

Our processing unit is in Shadab Colony Jhang Road Faisalabad. Supply to all the stores will be done from this unit.

Raw material supply:

We purchase uncook vegetables from local formers at cash basis. We will develop distribution network with formers who will provide vegetables at our processing unit. Through cash base payment we can easily attract formers because in Mundies they have to pay different charges before sale and payment is also delayed

Cleaning:

Our purpose to customer provide free of harmful bacteria vegetables through proper washing procedure. Cleaning contains two times before cutting and after cutting

Cutting:

In cutting section all the employee use gloves and machinery clean & sanitize.

Chemical procedure:

There are many methods used to increase shelf life of vegetables. But, our focus only one week usage life. So, we use sodium hypochlorite only 0.1% solution. After making this solution cut vegetables soak only one mint in solution. After one mint vegetables remove from solution and placed in front of fan for drying.

Cut vegetable chemical solution drying

Packaging:

Next step is packing. After one hour pack these vegetables. For packing we use only Polly bag. Three type of packing one kilogram, half kg and 250 g

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Financial Plan:

Our business is on partnership based consists of four members. All members will contribute equally and also share profit equally. In start we are getting finance only on equity but in future if we may get loan from bank on any financial institution. All the members are active partners and will perform their duties honestly.

Projected Balance Sheet:

Assets Rupees

Liabilities& capital Rupees

Start-up Expenses:BrochuresVisiting CardFlyersLegalFlexResearchStart-up Assets:Cash requiredOther Current assetsLong term assets

470010001700250065001300

913003500083000

Liabilities:Rent payableSundry creditors

Capital:Abdul RehmanArzoo KhalidSabra SadafNaveed Akram

1000017000

50,00050,00050,00050,000

Total 2,27,000 2,27,000

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Projected income Statement:

Particulars 2016 2017 2018Revenues Net revenue 32,00,000 400,00,000 60,00,000Operating cost: Raw material Packaging Labour FOH Selling & and marketing Admin & general

700,000400,000100,000120,000250,000150,000

800,000450,000100,000130,000200,000100,000

11,00,000550,000150,000180,000300,000200,000

Total cost 17,20,000 17,80,000 24,80,000Projected Net income 14,80,000 22,20,000 35,20,000

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