rensu yang's portfolio
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RenSu Yang's Portfolio – design portfolio and design researchTRANSCRIPT
REN SU YA N G’ S P O R T F O L I O
All rights reserved © RenSu Yang
D E S I G N P O R T F O L I O
INFORMATION DESIGN
Centenary of European Football
INFORMATION DESIGN
Centenary of European Football, Comparison of Real Madrid Football Club with Adidas
VISUAL IDENTITY DESIGN Personal Business System Design
480 236 9252
REN SU YANGGRAPHIC DESIGNER
480 236 9252
REN SU YANGGRAPHIC DESIGNER
VISUAL IDENTITY DESIGN
Personal Business System Design
BROCHURE DESIGN
RED Theme – Winter Edition, In Touch Journal
BROCHURE DESIGN RED Theme – Winter Edition, In Touch Journal
Program Coord Sr
4 8 0 -965 - 6851Char.Hamil ton @ asu.edu
Charlene Hamilton
PO Box 873602 Tempe,
A Z 85287-3602
4 8 0 -965 - 6851Char.Hamil ton @ asu.edu
Program Coord Sr
Charlene Hamilton
PO Box 873602 Tempe, A Z 85287-3602
Program Coord Sr 4 8 0 -965 - 6851Char.Hamil ton @ asu.edu
Charlene Hamilton
PO Box 873602 Tempe, A Z 85287-3602
Program Coord Sr
4 8 0 -965 - 6851Char.Hamil ton @ asu.edu
Charlene Hamilton
PO Box 873602 Tempe,
A Z 85287-3602
4 8 0 -965 - 6851Char.Hamil ton @ asu.edu
Program Coord Sr
Charlene Hamilton
PO Box 873602 Tempe, A Z 85287-3602
Program Coord Sr 4 8 0 -965 - 6851Char.Hamil ton @ asu.edu
Charlene Hamilton
PO Box 873602 Tempe, A Z 85287-3602
BRAND IDENTITY AND COLLATERAL DESIGN Camp Tontozona, Arizona State University
COLLATERAL DESIGN Camp Tontozona, Arizona State University
BRAND IDENTITY DESIGN: ILLUSTRATION, DIRECT MAIL, AND GIFT CARDS “Union Station” Campus Shop, Arizona State University
August 18 th 2005
M a k e Yo u r F i r s t S t o p
Join US and E n j o y
G R A N D OPENING
BRAND IDENTITY DESIGN: T-SHIRT AND SIGNAGE DESIGN “Union Station” Campus Shop, Arizona State University
POSTER DESIGN Association Posters
As the r iver cuts his path
though the r iver ’s proud and strong, he wil l choose the
smoothest course that’s why r ivers l ive so long
– S tephen Schwar tz
Wrinkles should merely indicate where smiles have been. – Mark Twa in
You can’t depend on your judgment when
your imagination is out of focus.
– Mark Twa in
L I M I T A T I O N
You can’t depend on your judgment when your imagination is out of focus.
– Mark Twa in
L I M I T A T I O N
POCKET-SIZE BROCHURE DESIGN User Manual for SAMSUNG Mobile Phone Services
THEME DESIGN: POSTER, BROCHURE, INVITATION, AND EXPERIENCE DESIGN
The Martin Luther King Jr. Celebration, Arizona State University
THEME DESIGN: POSTER, BROCHURE, INVITATION, AND EXPERIENCE DESIGN
The Martin Luther King Jr. Celebration, Arizona State University
2
F a l l 2 0 0 4 Typography 1
Visual Communication 3
S p r i n g 2 0 0 5 Typography 2
Visual Communication 4Typographic Posters
Image analysis
Poster
Packaging
Brochure
Business System
Association Posters
Simple Timeline
Comparative Timeline
Family Tree/ Organization Structure
Typographic Communication
Powerpoint Portfolio
Diagrams
Bookbinding
Animation Sequence
Martin Luther King” Celebration
Signage system of library
t y p o g r a p h y p o s t e r s
“Legibility”
09. 2004
11” x 14”
2 colors
Illustrator
Indesign
“
1
P R O G R A M B O O K FALL 2004 – SPRING 2005
BOOK DESIGN
Program Book, Arizona State University
4
Legibility, clarity and communication are the
three essential elements in typography, that
is the art and the skill about how to arrange
the words more legible to transmit the au-
thor’s idea and make the reading comfortable.
And to a designer, who is working on visual
communication by using the means of words and
images, a typographic design is to help the author
reaching their audience. The purpose is making
comfortable communication between the informa-
tion creator and the receiver.
ASU Graphic Design
LegibilityL e g i b i l i t y , c l a r i t y & c o m m u n i c a t i o n
Through the design exploration of
arrangement, size or scale, line,
reverse, value and color (posters
below), this project is to manipu-
late typographical term, principle,
process, and explanation into the
interpretation of a paragraph.
Typography poster
3
BOOK DESIGN
Program Book, Arizona State University
Front Back
INFORMATION DESIGN
Wallet-Size Bus Schedule Card
35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 . . .
Vehicles’ Family Tree From Volkswagen
35. Slovenia
36. South Africa
37. Spain
38. Sweden
39. Turkey
40. United Kingdom
41. United States
42. Uruguay
43. Venezuela
* Germany
25. Luxembourg
26. Mexico
27. Netherlands
28. Norway
29. Peru
30. Poland
31. Romania
32. Russia
33. Singapore
34. Slovakia
11. Czech Republic
12. Denmark
13. Ecuador
14. Finland
15. France
16. Honduras
17. Hungary
18. Iceland
19. Indonesia
20. Ireland
1. Argentina
2. Australia
3. Austria
4. Belgium
5. Bosnia-Herzegovina
6. Brazil
7. Canada
8. Chile
9. China
10. Croatia
21. Italy
22. Japan
23. Latvia
24. Lithuania
Phaeton
Lupo
Jun. 1998
Wolfsburg
Sedan
3, 5, 9, 10, 12, 15, 19, 21, 25, 26, 33, 35, 37, 38, 40.
1998
Jul. 1998
Wolfsburg
Sedan
Limousine, Variant
Bora
1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 14, 15, 17, 18, 19, 20, 21, 22, 23, 24, 25, 28, 29, 30, 31, 32, 33, 34, 35, 37, 38, 39, 40, 43.
1998
Gol
1983
Brazil
Sedan
Hatchback, Station wagon,
and Wagon1, 6, 8, 9, 16, 29, 42.
1983
Aug. 1981
Wolfsburg
Sedan
Hatchback, Wagon
Santana
*A luxuriously equipped hatch
back version of Passat sedan
6, 9, 16.
1981
FOX
*Devided from the hatchback
VW Gol
1980s
Brazil
Sedan
Voyage, Gacel, Parati
1, 6, 29, 42, 43.
1980
Jetta
Sep. 1979
Wolfsburg
Sedan
Coupé, GTI, Touran,
Variant, Wagon
7, 9, 16, 26, 36, 41.
1979
List of Available Country Global VolksWagen
Birth Month, Year
Birth Place
Passenger Vehicle
Original Design
The Year Stopped Production
Commercial Vehicle
Related Versions
The Available Country
Related Brand
*For Passenger Vehicle
Continued Model
Discontinued Model
4 – Door Vehicle
2 – Door Vehicle
Legend
Transporter
Mar. 1950
Wolfsburg
*Ben Pon, 1947
Bus, Kombi, Caravelle, Panel
Van, Samba-Bus, Deluxe
Microbus, Pick-up, Crewcab
Pick-up, Westy, Multivan
1950
Passenger car
Passat
May, 1973
Wolfsburg
Sedan
Limousine, Variant, Wagon
1, 2, 3, 5, 6, 7, 8, 9, 10, 11, 12, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43.
1973
Golf
Jan. 1974
Wolfsburg
Sedan
Convertible, GTI, New Golf
Touran, Variant, Wagon
Golf Plus
1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43.
1974
Polo
Mar. 1975
Wolfsburg
Sedan
Coupé, Derby, Hatchback
1, 2, 3, 6, 8, 9, 11, 12, 14, 15, 16, 17, 19, 20, 21, 23, 24, 25, 26, 29, 31, 32, 33, 34, 36, 37, 38, 39, 40, 42, 43.
1975
Apr. 1975
Wolfsburg
Commercial vehicle
VW–LT1975
Taro
Jun. 1987
Hanover
1–Ton Pickup
1987
Nov. 1982
Wolfsburg
Caddy1982
Combination of
passenger car and com-
mercial vehicle
New Bettle
Dec. 1997
Mexico S.A.de C.V.
Sedan
1997
Cabrialet
1, 2, 3, 4, 5, 7, 9, 10, 11, 12, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 43.
Sharan
Apr. 1995
Palmela
MPV
1995
1, 4, 5, 9, 10, 11, 12, 15, 17, 18, 20, 21, 23, 24, 25, 26, 28, 29, 30, 31, 34, 35, 36, 37, 38, 39, 40.
Sep. 1995
7.5-ton Truck
L 801995
Dec. 2001
Wolfsburg
Sedan
3, 4, 5, 7, 9, 10, 11, 14, 15, 17, 19, 21, 23, 24, 25, 28, 30, 31, 32, 33, 34, 35, 37, 38, 39, 40, 41.
2001
Aug. 2002
Slovakia a.s. in Bratislava
SUV
Toureg
1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 14, 15, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 34, 35, 36, 37, 38, 39, 40, 41.
2002
*Based on 5th generation Golf
Touran
Dec. 2002
Wolfsburg
Mini- MPV
3, 5, 10, 11, 12, 14, 15, 17, 18, 20, 21, 25, 27, 28, 29, 30, 31, 34, 35, 36, 37, 38, 39, 40.
2002
Karmann Ghia
Aug. 1955
Salzgitter
1974
Coupé
Convertible
1955
Cooperation with the
coachbuilders Karmann
1974
VW 1500/1600
Sep. 1961
Frankfurt
1973 Coupé, Variant
19611973
Sedan
Sep. 1968
Wolfsburg
1972
Sedan
VW 411
VW 412
19681972
1974VW 412
1978Nov. 1969
Wolfsburg
1978
VW Porsche 9141969
Coupé
Oct. 1969
Wolfsburg
1980
VW 181 19801969
Kübelwagen
K70
Jul. 1970
Salzgitter
1975
19751970
Sedan
1992Scirocco
Feb, 1974
Wolfsburg
1992
1978
Sporty coupé
1978
July. 1978
Wolfsburg
1982
VW–Iltis 1982
All-wheel drive off-road
vehicle Corrado
Jan. 1988
Wolfsburg
1996
Coupé
Sport Coupé, Convertible
*Replace Scirocco in 1992
19961988
Vento
Nov. 1991
Mexico, South Africa
1998
Sedan
*Redesigned model takes the
place of Jetta
19781991
Beetle (Bug)1938
2003
1938 / Dec. 1945
Wolfsburg
Jul. 21, 2003. Puebla, Mexico
Convertible
Ferdinand Porsche, 1934
Sedan
35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 . . .
Vehicles’ Family Tree From Volkswagen
35. Slovenia
36. South Africa
37. Spain
38. Sweden
39. Turkey
40. United Kingdom
41. United States
42. Uruguay
43. Venezuela
* Germany
25. Luxembourg
26. Mexico
27. Netherlands
28. Norway
29. Peru
30. Poland
31. Romania
32. Russia
33. Singapore
34. Slovakia
11. Czech Republic
12. Denmark
13. Ecuador
14. Finland
15. France
16. Honduras
17. Hungary
18. Iceland
19. Indonesia
20. Ireland
1. Argentina
2. Australia
3. Austria
4. Belgium
5. Bosnia-Herzegovina
6. Brazil
7. Canada
8. Chile
9. China
10. Croatia
21. Italy
22. Japan
23. Latvia
24. Lithuania
Phaeton
Lupo
Jun. 1998
Wolfsburg
Sedan
3, 5, 9, 10, 12, 15, 19, 21, 25, 26, 33, 35, 37, 38, 40.
1998
Jul. 1998
Wolfsburg
Sedan
Limousine, Variant
Bora
1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 14, 15, 17, 18, 19, 20, 21, 22, 23, 24, 25, 28, 29, 30, 31, 32, 33, 34, 35, 37, 38, 39, 40, 43.
1998
Gol
1983
Brazil
Sedan
Hatchback, Station wagon,
and Wagon1, 6, 8, 9, 16, 29, 42.
1983
Aug. 1981
Wolfsburg
Sedan
Hatchback, Wagon
Santana
*A luxuriously equipped hatch
back version of Passat sedan
6, 9, 16.
1981
FOX
*Devided from the hatchback
VW Gol
1980s
Brazil
Sedan
Voyage, Gacel, Parati
1, 6, 29, 42, 43.
1980
Jetta
Sep. 1979
Wolfsburg
Sedan
Coupé, GTI, Touran,
Variant, Wagon
7, 9, 16, 26, 36, 41.
1979
List of Available Country Global VolksWagen
Birth Month, Year
Birth Place
Passenger Vehicle
Original Design
The Year Stopped Production
Commercial Vehicle
Related Versions
The Available Country
Related Brand
*For Passenger Vehicle
Continued Model
Discontinued Model
4 – Door Vehicle
2 – Door Vehicle
Legend
Transporter
Mar. 1950
Wolfsburg
*Ben Pon, 1947
Bus, Kombi, Caravelle, Panel
Van, Samba-Bus, Deluxe
Microbus, Pick-up, Crewcab
Pick-up, Westy, Multivan
1950
Passenger car
Passat
May, 1973
Wolfsburg
Sedan
Limousine, Variant, Wagon
1, 2, 3, 5, 6, 7, 8, 9, 10, 11, 12, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43.
1973
Golf
Jan. 1974
Wolfsburg
Sedan
Convertible, GTI, New Golf
Touran, Variant, Wagon
Golf Plus
1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43.
1974
Polo
Mar. 1975
Wolfsburg
Sedan
Coupé, Derby, Hatchback
1, 2, 3, 6, 8, 9, 11, 12, 14, 15, 16, 17, 19, 20, 21, 23, 24, 25, 26, 29, 31, 32, 33, 34, 36, 37, 38, 39, 40, 42, 43.
1975
Apr. 1975
Wolfsburg
Commercial vehicle
VW–LT1975
Taro
Jun. 1987
Hanover
1–Ton Pickup
1987
Nov. 1982
Wolfsburg
Caddy1982
Combination of
passenger car and com-
mercial vehicle
New Bettle
Dec. 1997
Mexico S.A.de C.V.
Sedan
1997
Cabrialet
1, 2, 3, 4, 5, 7, 9, 10, 11, 12, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 43.
Sharan
Apr. 1995
Palmela
MPV
1995
1, 4, 5, 9, 10, 11, 12, 15, 17, 18, 20, 21, 23, 24, 25, 26, 28, 29, 30, 31, 34, 35, 36, 37, 38, 39, 40.
Sep. 1995
7.5-ton Truck
L 801995
Dec. 2001
Wolfsburg
Sedan
3, 4, 5, 7, 9, 10, 11, 14, 15, 17, 19, 21, 23, 24, 25, 28, 30, 31, 32, 33, 34, 35, 37, 38, 39, 40, 41.
2001
Aug. 2002
Slovakia a.s. in Bratislava
SUV
Toureg
1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 14, 15, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 34, 35, 36, 37, 38, 39, 40, 41.
2002
*Based on 5th generation Golf
Touran
Dec. 2002
Wolfsburg
Mini- MPV
3, 5, 10, 11, 12, 14, 15, 17, 18, 20, 21, 25, 27, 28, 29, 30, 31, 34, 35, 36, 37, 38, 39, 40.
2002
Karmann Ghia
Aug. 1955
Salzgitter
1974
Coupé
Convertible
1955
Cooperation with the
coachbuilders Karmann
1974
VW 1500/1600
Sep. 1961
Frankfurt
1973 Coupé, Variant
19611973
Sedan
Sep. 1968
Wolfsburg
1972
Sedan
VW 411
VW 412
19681972
1974VW 412
1978Nov. 1969
Wolfsburg
1978
VW Porsche 9141969
Coupé
Oct. 1969
Wolfsburg
1980
VW 181 19801969
Kübelwagen
K70
Jul. 1970
Salzgitter
1975
19751970
Sedan
1992Scirocco
Feb, 1974
Wolfsburg
1992
1978
Sporty coupé
1978
July. 1978
Wolfsburg
1982
VW–Iltis 1982
All-wheel drive off-road
vehicle Corrado
Jan. 1988
Wolfsburg
1996
Coupé
Sport Coupé, Convertible
*Replace Scirocco in 1992
19961988
Vento
Nov. 1991
Mexico, South Africa
1998
Sedan
*Redesigned model takes the
place of Jetta
19781991
Beetle (Bug)1938
2003
1938 / Dec. 1945
Wolfsburg
Jul. 21, 2003. Puebla, Mexico
Convertible
Ferdinand Porsche, 1934
Sedan
35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 . . .
Vehicles’ Family Tree From Volkswagen
35. Slovenia
36. South Africa
37. Spain
38. Sweden
39. Turkey
40. United Kingdom
41. United States
42. Uruguay
43. Venezuela
* Germany
25. Luxembourg
26. Mexico
27. Netherlands
28. Norway
29. Peru
30. Poland
31. Romania
32. Russia
33. Singapore
34. Slovakia
11. Czech Republic
12. Denmark
13. Ecuador
14. Finland
15. France
16. Honduras
17. Hungary
18. Iceland
19. Indonesia
20. Ireland
1. Argentina
2. Australia
3. Austria
4. Belgium
5. Bosnia-Herzegovina
6. Brazil
7. Canada
8. Chile
9. China
10. Croatia
21. Italy
22. Japan
23. Latvia
24. Lithuania
Phaeton
Lupo
Jun. 1998
Wolfsburg
Sedan
3, 5, 9, 10, 12, 15, 19, 21, 25, 26, 33, 35, 37, 38, 40.
1998
Jul. 1998
Wolfsburg
Sedan
Limousine, Variant
Bora
1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 14, 15, 17, 18, 19, 20, 21, 22, 23, 24, 25, 28, 29, 30, 31, 32, 33, 34, 35, 37, 38, 39, 40, 43.
1998
Gol
1983
Brazil
Sedan
Hatchback, Station wagon,
and Wagon1, 6, 8, 9, 16, 29, 42.
1983
Aug. 1981
Wolfsburg
Sedan
Hatchback, Wagon
Santana
*A luxuriously equipped hatch
back version of Passat sedan
6, 9, 16.
1981
FOX
*Devided from the hatchback
VW Gol
1980s
Brazil
Sedan
Voyage, Gacel, Parati
1, 6, 29, 42, 43.
1980
Jetta
Sep. 1979
Wolfsburg
Sedan
Coupé, GTI, Touran,
Variant, Wagon
7, 9, 16, 26, 36, 41.
1979
List of Available Country Global VolksWagen
Birth Month, Year
Birth Place
Passenger Vehicle
Original Design
The Year Stopped Production
Commercial Vehicle
Related Versions
The Available Country
Related Brand
*For Passenger Vehicle
Continued Model
Discontinued Model
4 – Door Vehicle
2 – Door Vehicle
Legend
Transporter
Mar. 1950
Wolfsburg
*Ben Pon, 1947
Bus, Kombi, Caravelle, Panel
Van, Samba-Bus, Deluxe
Microbus, Pick-up, Crewcab
Pick-up, Westy, Multivan
1950
Passenger car
Passat
May, 1973
Wolfsburg
Sedan
Limousine, Variant, Wagon
1, 2, 3, 5, 6, 7, 8, 9, 10, 11, 12, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43.
1973
Golf
Jan. 1974
Wolfsburg
Sedan
Convertible, GTI, New Golf
Touran, Variant, Wagon
Golf Plus
1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43.
1974
Polo
Mar. 1975
Wolfsburg
Sedan
Coupé, Derby, Hatchback
1, 2, 3, 6, 8, 9, 11, 12, 14, 15, 16, 17, 19, 20, 21, 23, 24, 25, 26, 29, 31, 32, 33, 34, 36, 37, 38, 39, 40, 42, 43.
1975
Apr. 1975
Wolfsburg
Commercial vehicle
VW–LT1975
Taro
Jun. 1987
Hanover
1–Ton Pickup
1987
Nov. 1982
Wolfsburg
Caddy1982
Combination of
passenger car and com-
mercial vehicle
New Bettle
Dec. 1997
Mexico S.A.de C.V.
Sedan
1997
Cabrialet
1, 2, 3, 4, 5, 7, 9, 10, 11, 12, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 43.
Sharan
Apr. 1995
Palmela
MPV
1995
1, 4, 5, 9, 10, 11, 12, 15, 17, 18, 20, 21, 23, 24, 25, 26, 28, 29, 30, 31, 34, 35, 36, 37, 38, 39, 40.
Sep. 1995
7.5-ton Truck
L 801995
Dec. 2001
Wolfsburg
Sedan
3, 4, 5, 7, 9, 10, 11, 14, 15, 17, 19, 21, 23, 24, 25, 28, 30, 31, 32, 33, 34, 35, 37, 38, 39, 40, 41.
2001
Aug. 2002
Slovakia a.s. in Bratislava
SUV
Toureg
1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 14, 15, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 34, 35, 36, 37, 38, 39, 40, 41.
2002
*Based on 5th generation Golf
Touran
Dec. 2002
Wolfsburg
Mini- MPV
3, 5, 10, 11, 12, 14, 15, 17, 18, 20, 21, 25, 27, 28, 29, 30, 31, 34, 35, 36, 37, 38, 39, 40.
2002
Karmann Ghia
Aug. 1955
Salzgitter
1974
Coupé
Convertible
1955
Cooperation with the
coachbuilders Karmann
1974
VW 1500/1600
Sep. 1961
Frankfurt
1973 Coupé, Variant
19611973
Sedan
Sep. 1968
Wolfsburg
1972
Sedan
VW 411
VW 412
19681972
1974VW 412
1978Nov. 1969
Wolfsburg
1978
VW Porsche 9141969
Coupé
Oct. 1969
Wolfsburg
1980
VW 181 19801969
Kübelwagen
K70
Jul. 1970
Salzgitter
1975
19751970
Sedan
1992Scirocco
Feb, 1974
Wolfsburg
1992
1978
Sporty coupé
1978
July. 1978
Wolfsburg
1982
VW–Iltis 1982
All-wheel drive off-road
vehicle Corrado
Jan. 1988
Wolfsburg
1996
Coupé
Sport Coupé, Convertible
*Replace Scirocco in 1992
19961988
Vento
Nov. 1991
Mexico, South Africa
1998
Sedan
*Redesigned model takes the
place of Jetta
19781991
Beetle (Bug)1938
2003
1938 / Dec. 1945
Wolfsburg
Jul. 21, 2003. Puebla, Mexico
Convertible
Ferdinand Porsche, 1934
Sedan
35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 . . .
Vehicles’ Family Tree From Volkswagen
35. Slovenia
36. South Africa
37. Spain
38. Sweden
39. Turkey
40. United Kingdom
41. United States
42. Uruguay
43. Venezuela
* Germany
25. Luxembourg
26. Mexico
27. Netherlands
28. Norway
29. Peru
30. Poland
31. Romania
32. Russia
33. Singapore
34. Slovakia
11. Czech Republic
12. Denmark
13. Ecuador
14. Finland
15. France
16. Honduras
17. Hungary
18. Iceland
19. Indonesia
20. Ireland
1. Argentina
2. Australia
3. Austria
4. Belgium
5. Bosnia-Herzegovina
6. Brazil
7. Canada
8. Chile
9. China
10. Croatia
21. Italy
22. Japan
23. Latvia
24. Lithuania
Phaeton
Lupo
Jun. 1998
Wolfsburg
Sedan
3, 5, 9, 10, 12, 15, 19, 21, 25, 26, 33, 35, 37, 38, 40.
1998
Jul. 1998
Wolfsburg
Sedan
Limousine, Variant
Bora
1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 14, 15, 17, 18, 19, 20, 21, 22, 23, 24, 25, 28, 29, 30, 31, 32, 33, 34, 35, 37, 38, 39, 40, 43.
1998
Gol
1983
Brazil
Sedan
Hatchback, Station wagon,
and Wagon1, 6, 8, 9, 16, 29, 42.
1983
Aug. 1981
Wolfsburg
Sedan
Hatchback, Wagon
Santana
*A luxuriously equipped hatch
back version of Passat sedan
6, 9, 16.
1981
FOX
*Devided from the hatchback
VW Gol
1980s
Brazil
Sedan
Voyage, Gacel, Parati
1, 6, 29, 42, 43.
1980
Jetta
Sep. 1979
Wolfsburg
Sedan
Coupé, GTI, Touran,
Variant, Wagon
7, 9, 16, 26, 36, 41.
1979
List of Available Country Global VolksWagen
Birth Month, Year
Birth Place
Passenger Vehicle
Original Design
The Year Stopped Production
Commercial Vehicle
Related Versions
The Available Country
Related Brand
*For Passenger Vehicle
Continued Model
Discontinued Model
4 – Door Vehicle
2 – Door Vehicle
Legend
Transporter
Mar. 1950
Wolfsburg
*Ben Pon, 1947
Bus, Kombi, Caravelle, Panel
Van, Samba-Bus, Deluxe
Microbus, Pick-up, Crewcab
Pick-up, Westy, Multivan
1950
Passenger car
Passat
May, 1973
Wolfsburg
Sedan
Limousine, Variant, Wagon
1, 2, 3, 5, 6, 7, 8, 9, 10, 11, 12, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43.
1973
Golf
Jan. 1974
Wolfsburg
Sedan
Convertible, GTI, New Golf
Touran, Variant, Wagon
Golf Plus
1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43.
1974
Polo
Mar. 1975
Wolfsburg
Sedan
Coupé, Derby, Hatchback
1, 2, 3, 6, 8, 9, 11, 12, 14, 15, 16, 17, 19, 20, 21, 23, 24, 25, 26, 29, 31, 32, 33, 34, 36, 37, 38, 39, 40, 42, 43.
1975
Apr. 1975
Wolfsburg
Commercial vehicle
VW–LT1975
Taro
Jun. 1987
Hanover
1–Ton Pickup
1987
Nov. 1982
Wolfsburg
Caddy1982
Combination of
passenger car and com-
mercial vehicle
New Bettle
Dec. 1997
Mexico S.A.de C.V.
Sedan
1997
Cabrialet
1, 2, 3, 4, 5, 7, 9, 10, 11, 12, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 43.
Sharan
Apr. 1995
Palmela
MPV
1995
1, 4, 5, 9, 10, 11, 12, 15, 17, 18, 20, 21, 23, 24, 25, 26, 28, 29, 30, 31, 34, 35, 36, 37, 38, 39, 40.
Sep. 1995
7.5-ton Truck
L 801995
Dec. 2001
Wolfsburg
Sedan
3, 4, 5, 7, 9, 10, 11, 14, 15, 17, 19, 21, 23, 24, 25, 28, 30, 31, 32, 33, 34, 35, 37, 38, 39, 40, 41.
2001
Aug. 2002
Slovakia a.s. in Bratislava
SUV
Toureg
1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 14, 15, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 34, 35, 36, 37, 38, 39, 40, 41.
2002
*Based on 5th generation Golf
Touran
Dec. 2002
Wolfsburg
Mini- MPV
3, 5, 10, 11, 12, 14, 15, 17, 18, 20, 21, 25, 27, 28, 29, 30, 31, 34, 35, 36, 37, 38, 39, 40.
2002
Karmann Ghia
Aug. 1955
Salzgitter
1974
Coupé
Convertible
1955
Cooperation with the
coachbuilders Karmann
1974
VW 1500/1600
Sep. 1961
Frankfurt
1973 Coupé, Variant
19611973
Sedan
Sep. 1968
Wolfsburg
1972
Sedan
VW 411
VW 412
19681972
1974VW 412
1978Nov. 1969
Wolfsburg
1978
VW Porsche 9141969
Coupé
Oct. 1969
Wolfsburg
1980
VW 181 19801969
Kübelwagen
K70
Jul. 1970
Salzgitter
1975
19751970
Sedan
1992Scirocco
Feb, 1974
Wolfsburg
1992
1978
Sporty coupé
1978
July. 1978
Wolfsburg
1982
VW–Iltis 1982
All-wheel drive off-road
vehicle Corrado
Jan. 1988
Wolfsburg
1996
Coupé
Sport Coupé, Convertible
*Replace Scirocco in 1992
19961988
Vento
Nov. 1991
Mexico, South Africa
1998
Sedan
*Redesigned model takes the
place of Jetta
19781991
Beetle (Bug)1938
2003
1938 / Dec. 1945
Wolfsburg
Jul. 21, 2003. Puebla, Mexico
Convertible
Ferdinand Porsche, 1934
Sedan
INFORMATION DESIGN
Volkswagen Vehicles Family Tree
INFORMATION DESIGN/LOGO DESIGN
“Hot Cocoa” Clock
INFORMATION DESIGN
“Hot Cocoa” Clock
Calories Time (min.) Temperature
VISUAL IDENTITY DESIGN
Beijing Chang En Private Chinese Medicine Clinic, Beijing, CHINA
VISUAL IDENTITY DESIGN
Butterfly Café, Canada
BOOK DESIGN
Design research proposal book, handbound hard cover
8.5”
11”
4
1.7”
2
8.5”
11”
8.5”
11”
1/4”
1”
1/4”x 2
x 2.5=
x 2
1/4”
1”
1/4”x 2
x 2.5=
x 2
BOOK BINDING ILLUSTRATIONS
Diagrams Book, 60 pages, perfect bound
COLLATERAL DESIGN
Study Abroad, Northern Arizona University, won Award of Excellence - Graphic Design USA
Are You reAdY?
Freshman Orientation
Transfer Orientation
Submit Prior to Attendance
Reminders
Check in begins at 8:30 a.m. and includes continental breakfast. Orientation will conclude by 5 p.m. Signs will direct you to Lot 13 for parking and check-in at Cline Library. If you and/or a guest require overnight accommodations please see the information on local hotels in this brochure.
Check in begins at 8 a.m. on day one and includes continental breakfast. Orientation will conclude by 5 p.m. on day two. Signs will direct you to Lots 31 and 31A for parking and check-in at Sechrist Hall. Students will stay in Sechrist Hall on day one. Parents should make arrangements to stay at a hotel. Please see the information on family housing in this brochure.
• Documentation of immunization (if not already sent to Fronske Health Center)• Verification of Legal Presence (if not already sent to Registrar)
• Complete the items from the enrollment checklist• Apply for housing• Submit immunization records via fax to 928-523-1102• Register for placement testing (see inside page) • Apply for financial aid
If you have any questions, please contact our office at 928-523-0632 or by e-mail at [email protected].
In Case of an Emergency
You may wish to leave the following telephone numbers with family members in case of an emergency.
7:30 a.m. to 4:30 p.m. New Student Programs Office 928-523-0632After 4:30 p.m. NAU Police Department 928-523-3611
What to Bring
Official copy of your final high school transcript(s)
Copies of transcripts from all previous college courses
A copy of ACT/SAT scores if taken after March 1, 2008
Financial aid information
Casual clothes, walking/athletic shoes, jacket
Umbrella and hat
Sheets and blankets or a sleeping bag for overnight stay (freshman students)
Toiletries
Sunglasses and sunscreen
Notebook and pen
Spending money
List of any questions you have
New
Stu
de
nt P
rog
ram
s
PO
Box 4
08
2S
ech
rist R
eso
urc
e C
en
ter
Fla
gsta
ff, AZ 8
6011-4
08
2
Family Registration and Housing
Family members are encouraged and welcome to attend Orientation. Register your guests online at nau.edu/nsp or contact the Office of New Student Programs at 928-523-0632. The cost for Freshman Orientation is $65 for the first guest and $25 for each additional. During Freshman Orientation, students stay on campus in Sechrist Hall. We have arranged significant discounts at hotels near campus for guests.
The cost for each Transfer Orientation guest is $25. The cost covers meals and all materials and programs. If you require overnight accommodation, significant discounts at hotels near campus have been arranged.
Drury Inn & Suites Flagstaff
10% discount for guests associated with the “NAU Parents’ Association”. Call 1-800-DRURYINN and ask for the NAU Parents’ Association rate. Guests can also make reservations online at druryinns.com using the Corporate ID number 301543. Drury Inn & Suites is located on the NAU Campus.
Ramada Limited WestSpecial 15% discount for Orientation attendees
2755 Woodlands Village Blvd. 928-773-1111
Special $99.00 rate for Orientation attendeesRadisson Woodlands Hotel Flagstaff
1175 W. Route 66 928-773-8888
Holiday Inn ExpressSpecial 20% discount for Orientation attendees
2320 E. Lucky Ln. 928-714-1000 or 800-533-2754
Special 15% discount for Orientation attendeesFairfield Inn by Marriott
2005 S. Milton Rd. 928-773-1300 or 800-574-6395
Residence Inn by MarriottSpecial $135.00 rate for Orientation attendees
3440 N. Country Club Dr. 928-526-5555
Special rate for Orientation attendeesInnSuites Hotel
1008 E. Route 66 928-774-7356
For additional lodging options in Flagstaff see: flagstaff.az.us
Local Hotels
Co
ng
ratulatio
ns o
n s
ele
ctin
g
No
rthern
Ariz
on
a U
niv
ers
ity a
nd w
elc
om
e
to N
ew S
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ent
rientatio
n!
Mark
y
our
date
!
NA
U is an Equal O
pp
ortunity/Affirm
ative Action In
stitution U
M_936/02-08
2O
TR
25
28
COLLATERAL DESIGN
Orientation, Northern Arizona University, won Award of Excellence - Graphic Design USA
COLLATERAL DESIGN
Study Abroad, Northern Arizona University, won Award of Excellence - Graphic Design USA
BOOK DESIGN
NCATE* Report, 48 pages, Northern Arizona University, won Award of Excellence - Graphic Design USA*National Council for Accreditation of Teacher Education
COLLATERAL DESIGN
Teaser Piece, 28 pages, Northern Arizona University
BOOK DESIGN
NCATE* Report, 48 pages, Northern Arizona University, won Award of Excellence - Graphic Design USA*National Council for Accreditation of Teacher Education
BOOK DESIGN
Celebrating 50th Anniversary - School of Forestry, 46 pages, Northern Arizona University won Award of Distinction - The 16th Communicator Awards
COLLATERAL DESIGN
Native American Cultural Center Grand Opening series, Northern Arizona University
BOOK DESIGN
Celebrating 50th Anniversary - School of Forestry, 46 pages, Northern Arizona University won Award of Distinction - The 16th Communicator Awards
Paths Crossing - Life’s Journey
Grand Opening, October 2011
Native American symbol Paths Crossing – Life’s Journey
COLLATERAL DESIGN
Recruitment Campaign – Search Piece* and College Brochures, Northern Arizona University*Publication that introduces the highlights of the university to a broad audience
COLLATERAL DESIGN
Recruitment Campaign – Orientation Handbook, 40 pages, Northern Arizona University
COLLATERAL DESIGN
Recruitment Campaign – Search Piece* and College Brochures, Northern Arizona University*Publication that introduces the highlights of the university to a broad audience
LINE DRAWINGS
PENCIL SKETCHES
STILL LIFE PAINTINGS
STILL LIFE PAINTING
D E S I G N R E S E A R C H
The Design of A Visual Identity System for Communicating Chinese Cultural Tourism to the United States
Topic
Deliverables
Research Methods
Research Thesis + Applied Design Project
Primarily Qualitative, supported by some Quantitative research methods,
including literature Review, visual data studies, interviews, and survey
Visual Identity, Culture, and Communication ResearchMaster of Science in Design, Research Project, 07’
In today’s highly global scenario, intercultural communication
is gaining importance worldwide. Tourism facilitates
intercultural communication between foreign travelers
and the countries they visit. An ef fective intercultural
communication needs to take into account that the cultural
differences between foreign travelers and the host counties.
Due to the cultural similarities between the countries
falling in the same geographical area, there is a need for
tourist countries to promote themselves as distinctive
cultures to the potential foreign travelers to maintain their
competitive advantage. With China poised to emerge as
the number one tourist destination in the coming decade and
the United States as one of its most beneficial markets, this
project concentrates on communicating the unique Chinese
culture to U.S. Americans through the Visual Identity Design
for Chinese Tourism, with the goal of improving cultural
understanding and promoting Chinese cultural tourism
as a unique brand in this endeavor.
Qualitative research methods were used to gather
information that formed the basis of this research project.
Methods used are literature review, visual data studies,
interviews and a small-scale survey for testing the
design solution. The literature review covered theories
about visual communication design, intercultural
communication, and cognitive learning process, as well
as the diverse views of culture, identity, and tourism.
Thus, this project explored how Chinese culture could
be represented by a visual identity system, and how
it could be shaped as an inclusive integral system
that represents a variety of Chinese cultures – local,
regional and national. The project also emphasizes
the significance of cultural identity studies in designing
a visual identity system that might be used for tourism
promotion at any regional level. In other words, it
stresses that cultural identity is important for branding
a country in promoting its tourism. As a result, this
project provides an opportunity to draw more attention
to the visual communication aspect of intercultural
communication in tourism promotion, especially for
cultural tourism. Specif ically, this project proposes
the approach of incorporating a cultural identity
system into a country’s tourism brand design. Finally,
it concentrates on visualizing and systemizing the
cultural identity of the city of Beijing as a starting point
for the development of a visual identity system for
Chinese tourism.
ABSTR ACT
Cultural IdentityInternational
CONCEPTUAL FRAMEWORK
REN SU YA N G’ S P O R T F O L I O
©RenSu Yang