renew-solar-case-study (1)
TRANSCRIPT
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FROM TELEMARKETING ROOM TO DIGITAL CONTENT LEADER.HOW WE TOOK A LOCAL SOLAR COMPANY THAT WAS DOING TELEMARKETING TO A MULTI-MILLION DOLLAR DIGITAL MARKETING POWERHOUSE.
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SUMMARYSINCE THEY WERE DOING TRADITIONAL MARKETING TECHNIQUES RENEW REQUIRED AN ENTIRELY NEW BRAND, THAT WE HELP THEM BUILD FROM SCRATCH.
WE CREATED AN ONLINE PRESENCE WITH SEGMENTED CONTENT MARKETING FUNNELS, WHAT WE CALL CUSTOMER JOURNEYS.
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ROLES● PAID MEDIA (SEARCH + SOCIAL)● LANDING PAGES & CTA’S● DIGITAL CONTENT STRATEGY● TOP-OF-FUNNEL CONTENT● MIDDLE-OF-FUNNEL CONTENT● AUTOMATED EMAIL WORKFLOWS● LEAD GENERATION SEQUENCES● JOURNEY MAPPING
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BECAUSE OF COMPETITIVE SOLAR MARKET WE NEEDED TO CREATE A BRAND THAT WOULD REALLY STAND OUT AND SO WE WENT WITH ILLUSTRATIONS
AND EYE-CATCHING INFOGRAPHICS.
CONTENT STRATEGY
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TOFU CONTENT● EBOOKS● WHITE PAPERS● CHECKLISTS● VIDEOS● INFOGRAPHICS
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MOFUCONTENT● WEBINARS● CASE STUDIES● FAQ SHEETS● SPEC SHEETS● BROCHURES
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AUTOMATION● LEAD GENERATION SEQUENCES● EMAIL WORKFLOWS● LIST SEGMENTATION● JOURNEY MAPPING
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INBOUND MARKETING FOR
THE 21ST CENTURYWE USED SEARCH AND SOCIAL TO DRIVE TRAFFIC, THEN USED
LANDING PAGES TO GET THOSE VISITORS TO OPT-IN SO WE CAN NURTURE THEM WITH CONTENT MARKETING AND EMAIL DRIP
CAMPAIGNS TO THROUGHOUT THE DIGITAL FUNNEL.
NURTURING VISITORS INTO LEADS, LEADS INTO PROSPECTS, AND PROSPECTS INTO SALES OPPORTUNITIES.
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COST-PER-LEAD
Q1 Q2 Q3
AMT. OF LEADS
CONVERSION
CLOSING RATE
AMT. OF SALES
COST-PER-SALE
AVG. SALES AMT.
SALES REVENUE
COST-PER-CONV.
COST-PER-CLICK $9.75 $7.80 $6.85
$118.19 $35.45
85
$118.19
8.25%
12%
$1,181.82
$20,000
8
$169,230
22%
$35.45
282
15% 18%
42
$236.36
$20,000 $20,000
$846,153
$19.57
35%
511
$19.57
92
$108.73
$1,839,416
RESULTS
PAID MEDIA TOTOP-OF-FUNNEL CONTENT YIELDED A 500% INCREASE IN SALES + SIGNIFICANTLY DECREASED COST-PER-SALE.
TOP-OF-FUNNEL TO MIDDLE-OF-FUNNEL CONTENT YIELDED A 217% INCREASE IN SALES AND AGAIN SIGNIFICANTLY DECREASED COST-PER-SALE.