From Buying LeadsTo Generating LeadsSlingshotting from a small company who bought leads from HomeAdvisor to a solar brand generating millions in business every month online.

SummaryWe built an inbound lead machine with a series of landing pages and CTA’s to boost conversions. Along with whitepapers, eBooks, checklists, and videos to generate leads.

We used webinars, FAQ sheets, spec sheets, and brochures to convert leads into prospects. This digital journey generated massive amounts of sales for Sungevity.

DIGITAL STRATEGY

JOURNEY MAPPING

LEAD SEGMENTATION

PRODUCT CREATION

ECOSYSTEM STRATEGY

CONTENT CREATION

MARKETING AUTOMATION

EMAIL WORKFLOWS

ChallengeSlingshot had an outdated business model of telemarketing and door-to-door. We shifted them into a data-driven approach with segmented lead sequences and content for unique buyer personas.

● CONTENT MARKETING

● DATA-DRIVEN STRATEGY

● SEGMENTED JOURNEYS

● EMAIL WORKFLOWS

● MARKETING AUTOMATION

Solutions

Q1 Quick StrikeAt this stage, we created the digital media strategy to drive traffic, conversions, and leads into the top of the customer journey with CTA’s and Landing Pages. Along with simple lead gen sequences and email workflows.

● $136 COST-PER-LEAD

● 11% SALES CLOSING RATE

● $993 COST-PER-SALE

● $161K IN SALES

Q2LEAD DOMINATIONThis is when we launched an advanced retargeting campaign and started nurturing the leads with top-of-funnel offers such as eBooks, whitepapers, lists, videos, etc. We start getting deeper with the email workflows and email workflows.

● COST-PER-LEAD $36

● CLOSING RATE 15%

● COST-PER-SALE $335

● $2.5M IN SALES

Q3Inbound AutomationAt this stage, we started using technology to automate and stack different lead segmentations. We also take a much more insight-driven approach to converting leads into prospects with middle-of-funnel content offers such as webinars, FAQ sheets, spec sheets, and brochures.

● $21 COST-PER-LEAD

● 27% SALES CLOSING RATE

● $115 COST-PER-SALE

● $7.7M IN SALES

Data, Analytics, Behavior PatternsBy gathering intelligence and segmenting audiences we were able to nurture leads with personalized content designed for the individual which would improve the quality of sales opportunities and significantly decrease cost-per-acquisition.

ResultsIt takes time but once the digital ecosystem was put together the funnels started generating predictable leads and huge ROI.

INVESTED $70K IN ADS OVER 7 MONTHS

AVG. CPA $376

$3.7M IN SALES REVENUE

“We used to buy leads until we met Heist, then we realized we can get a much better ROI with a sophisticated online strategy”.

- Rami Kundeep, VP of Marketing