A collection of

ideas and solutions

Title:

Prepared for:

Description CSUS Spring Show Campaign

School ProjectThis campaign was for California State University —Sacramento‘s annual design show and geared towards prospective design students, local business owners and university alumni. My theme revolved around establishing a relevance of design in our daily lives with an example of what we take for granted: well designed solutions. When that is missing, it resorts to my commentary “Our lives are designed to function.”

Title:

Prepared for:

Description Make Strides Walk-a-Thon Flyer

ICDC CollegeI am really passionate about any type of positive social outreach. This flyer was designed to recruit peopleto donate and run for the great cause of supporting breast cancer research.

Title:

Prepared for:

Description Foo Fighters Secret Show Flyer

Hermosa Beach Restaurant GroupA quarter page flyer submission to advertise The Foo Fighters and a fictional secret show to be played at one of Hermosa Beach’s music hot spot, Sainte Rocke.

Sponsored by

THE FOO FIGHTERSaugust 22,2010

presentsa secret show with

For tickets visit our blog at saintrocke.comfor more information.

Beers only $4

Title:

Prepared for:

Description Design Process

School ProjectThe Design Process Book was a visual presentation explaining its process for fellow designers. The flapsare categorized in its six steps and are made in the form of a hexagon. Its balanced nature alludes to whata solution will be if the process is successful: a well established and distinct direction.

Title:

Prepared for:

Description RENT Postcards

School ProjectThese postcards are based of the broadway musical, RENT. In creating these cards the overall aesthetic was createdby manipulating paper and communicating three of RENT’s main themes: survival, intimacy, and freedom. Each revolve around the bohemian lifestyle of its cast in the early 1990s, while they are trying to persevere over poverty and AIDS.

Title:

Prepared for:

Description Interlude Magazine

School ProjectInterlude is a music publication that is designed towards the creative class in Sacramento. The magazine was acollaborative project comprised of myself and five other group members. We collectively wrote articles reflectingan aspect of music culture that range from concert experience to mainstream airwave monopolies. The aestheticis rough and hand crafted to reflect how the creative class likes raw and uncompromised information.

Title:

Prepared for:

Description The Adventures of Huck Finn

School ProjectThis project was to create a retro book jacket design for classic American literature. I chose The Adventuresof Huck Finn. The visuals of the cover is a play on Huck’s experience as a free—spirited boy in the south, but later to conform to more civilized way when he is captured by a slave owner.

Title:

Prepared for:

Description Playing Cards inspired by The Simpsons

School ProjectThis project was to redesign the standard deck of cards. In this case, I have chosen to use The Simpsons as a way to reach out to avid followers and younger audiences. I used the model of the family to establish a hierarchy in value. Homer is understood as the patriarch member of the family, so i decided to use him as King. The suits are also replaced with notable items form the series: doughnuts, books, beers and skateboards.

Title:

Prepared for:

Description Dweg Family Crest

Vince-Cruz FamilyA black and white illustration created for my friend to be used for family clothing and collateral pieces. The animal was inspired by elements of the Philippine and their family nickname “Dweg”, a member from the buffalo family.

Title:

Prepared for:

Description Crestview Identity and Business Card

Crestview Clinical Laboratory

\A revised identity for Crestview Clinical Laboratory developed to take advantage of their increase in clientale. The segmented nature of the logo was inspired by syringe measuring and used as a unit to create concentric relationships.

Title:

Prepared for:

Description Ultramile Concept and Landing Page

TirecoThis identity was developed for fictional tire company Ultramile, an economical tire solution intended for families always on the road. Along with the concept, it was implemented into a landing page mockup to reinforce their mission online.

Title:

Prepared for:

Description Aficionato Design Identity

Personal UseInitial branding for my personal collateral. Aficionato came about from the synergy of the word “Aficionado” (defined as a person with great appreciation for a certain activity) the last four letters of my name. The activity of the mark is an abstraction of how I sift through raw ideas or intuition and establish a sustainable solution.