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Reliance Retail Ltd An Overview

Reliance Retail, Ltd. is a subsidiary company ofRelianceIndustries. Founded in 2006 and based in Mumbai, it isthe second largest retailer in India.[1]Its retail outlets

offer foods, groceries, apparel and footwear, lifestyleand home improvement products, electronic goods,and farm implements and inputs. The companysoutlets also provide vegetables, fruits, and flowers. Itfocuses on consumer goods, consumer durables, travel

services, energy, entertainment and leisure, and healthand well-being products, as well as on educationalproducts and services.
http://en.wikipedia.org/wiki/Reliance_Industrieshttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Reliance_Industrieshttp://en.wikipedia.org/wiki/Reliance_Industrieshttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Reliance_Retailhttp://en.wikipedia.org/wiki/Reliance_Retailhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Mumbaihttp://en.wikipedia.org/wiki/Reliance_Industrieshttp://en.wikipedia.org/wiki/Reliance_Industries


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Divisions of reliance retail

Reliance Mart (Hypermarket) 95000 Products UniqueServices - Tailoring, shoe & watch repair, Laundry.Future Plan: Saloon

Reliance trends ( Apparels and accessories) Reliancewellness (Medicine, health care and Beauty Products)

Reliance footprint Reliance time out (Books, toys,music and gifts)

Reliance digital Reliance istore Reliance jewels Reliance AutoZone (Auto accessories

and services) Reliance Living Homeware.


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A convenient store format, is governed by the Mukesh Ambani and is

the most important part of Reliance Industries Retail Business.

Reliance Ltd. has planned to invest more than Rs. 25000 crores in the

retail division.

It also comprises more than 560 reliance fresh stores all over the

country.

The outlet sells fresh fruits, staples, dairy products, fresh juice bars,

groceries and vegetables.

A distinctive Reliance Fresh outlet is around 3000 to 4000 sq. feet and

accommodates catchment area of 2 to 3 Kilometres.


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The Reliance Retail had to face various difficulties before the

launch of Reliance fresh, because of the various circumstances

prevailing in Orissa, West Bengal and UP, along with the news

focusing on the dearth of vegetables and fruits stocks. The retail

business of Reliance then minimized its exposure in vegetable and

fruit business, as a result established Reliance fresh positioning a

pure super market play focusing on various categories like IT,

consumer durables, home, FMCG and food.


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The retail company of Reliance may not supply the vegetables

and fruits in a few states, the Reliance Fresh decided to not to race

with local wholesalers partly because of the political reasons as

well as its incapability to maintain a healthy supply chain.


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The first ever a Reliance Fresh store

was established in Hyderabad,

wherein the company, mainly focused

on the fresh produced vegetables and

fruits at comparatively low price alongwith an introduction of farm to fork

theory.

This was the idea, which wasanticipated by the company was to

take the supply direct from the

farmers and then sell straightaway to

the consumers removing the middle-

men off the beaten track.


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Reliance introduced several formats

in the marketplace to cater to needs of

common people, which includes

Reliance Fresh, Reliance Super, Reliance

Footprint, Reliance Timeout, Reliance

Jewels, Reliance wellness, Reliance

Mart and Reliance Digital, to name a

few.


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In addition to this, the Reliance Retailalso entered into a treaty with Apple,

which is a leading Information

Technology company, to set up a series of

Apple Specialty Outlets branded as IStore, with its first ever store in

Bangalore.

With an idea to produce inclusive

prosperity and growth for farmers,

consumers, small shopkeepers and

vendor partners, Reliance Retail was set

up in order to lead the foray of Reliance

Group into an organized retail.


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The company is targeting to open

100 more Reliance Fresh stores in

New Delhi alone within four months,

and a 1,000 new stores in 35 citiesnationwide by the end of the year

with a built-up area of over 4 million

sq.ft. An investment of Rs.8,000

crore is envisaged for the NCR regionalone.


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Reliance Fresh stocks fresh fruits

and vegetables, staples, fast moving

consumer goods and dairy products.

The stores are already selling over1,000 tonnes of fresh produce daily

and also 250 categories of

commodities. The company is

approaching farmers directly for the

procurement of produce, seeking toreduce the 40% wastage that occurs

through the traditional supply chain.


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